{"id":819874,"date":"2023-02-23T04:56:07","date_gmt":"2023-02-23T03:56:07","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=864117"},"modified":"2025-03-05T04:53:34","modified_gmt":"2025-03-05T04:53:34","slug":"the-anatomy-of-a-great-cdp","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/the-anatomy-of-a-great-cdp\/","title":{"rendered":"Die Anatomie einer guten Customer Data Platform"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/CDP-customer-experience-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/CDP-customer-experience-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/CDP-customer-experience-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/CDP-customer-experience-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/CDP-customer-experience-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/CDP-customer-experience-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/CDP-customer-experience-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/CDP-customer-experience-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/CDP-customer-experience-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:51% 20%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Die Anatomie einer guten Customer Data Platform und wie man diese ausw\u00e4hlt<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/How-to-choose-the-right-CDP_V5.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><span>Download Point of View<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=864117\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=864117&amp;text=%C2%A0The%20anatomy%20of%20a%20great%20CDP\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=864117&amp;text=%C2%A0The%20anatomy%20of%20a%20great%20CDP\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-customer-experience-ist-das-neue-wettbewerbsumfeld-und-die-marken-kampfen-darum-ihren-kunden-uberzeugende-erlebnisse-zu-bieten\">Customer Experience ist das neue Wettbewerbsumfeld, und die Marken k\u00e4mpfen darum, ihren Kunden \u00fcberzeugende Erlebnisse zu bieten.<\/h3>\n\n\n\n<p>Um dies zu erreichen, ist es wichtig, Datensilos, Organisationssilos und Erfahrungssilos zu durchbrechen. Die Verkn\u00fcpfung der Daten ist die wichtigste Voraussetzung f\u00fcr Ihre Marke. Die altbew\u00e4hrte &#8220;Push&#8221;-Strategie reicht nicht aus, um in einer digitalen und kundenorientierten Welt den Erfolg zu sichern. Wir alle wissen, dass das heutige Kundenerlebnis nicht den Erwartungen des modernen Kunden an ein personalisiertes und kontextbezogenes Erlebnis entspricht.<\/p>\n\n\n\n<p>Mit der Verlagerung auf Online-Kundeninteraktionen sind Unternehmen heute in der Lage, mehr Daten als je zuvor zu sammeln. Aber was machen sie mit den gesammelten Daten? Die Verkn\u00fcpfung Ihrer Daten hilft Ihnen zu erkennen, wie verschiedene Datenelemente miteinander in Beziehung stehen, und sie hilft Ihnen, ein effizienteres Unternehmen mit einem nachhaltigen Wettbewerbsvorteil zu f\u00fchren.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;55 % der Unternehmen geben an, dass es schwierig ist, Benutzererfahrungen zu integrieren.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>Eine einzigartige L\u00f6sung, um diese Daten-Eutopie zu erreichen, ist die Implementierung der Capgemini Customer Data Platform (CDP). Wir bei Capgemini sind davon \u00fcberzeugt, dass Sie mit einer CDP als integraler Bestandteil Ihrer CX-Strategie auf dem richtigen Weg sind. Diese \u00dcberzeugung wird durch eine Studie der Learning Experience Alliance (ehemals MarTech Alliance) untermauert, der zufolge 73 % der befragten Unternehmen angaben, dass eine CDP f\u00fcr die Erf\u00fcllung der (&#8220;individuellen&#8221;) personalisierten Kundenerfahrungen entscheidend sein wird.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/The-anatomy-of-a-great-CDP.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download Point of View<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":440,"featured_media":819875,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"b7122eb4-452e-40d1-9134-2dbea15725a1\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"74cdee00-ccf3-4e4f-9d03-51bcc99629c0\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":261,"primary_term":"Customer 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