{"id":818893,"date":"2023-02-17T06:43:07","date_gmt":"2023-02-17T05:43:07","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=854638"},"modified":"2025-03-05T04:55:16","modified_gmt":"2025-03-05T04:55:16","slug":"the-metaverse-friend-or-foe-to-the-cmo","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/the-metaverse-friend-or-foe-to-the-cmo\/","title":{"rendered":"Das Metaversum: Freund oder Feind f\u00fcr den CMO?"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:46% 26%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Das Metaversum: Freund oder Feind f\u00fcr den CMO?<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/02\/The-metaverse-friend-or-foe-to-the-CMO.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><span>Download Point of View<\/span><span class=\"type\">7 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=854638\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=854638&amp;text=The%20metaverse%3A%20Friend%20or%20foe%20to%20the%20CMO%3F\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=854638&amp;text=The%20metaverse%3A%20Friend%20or%20foe%20to%20the%20CMO%3F\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-das-ineinandergreifen-von-virtueller-und-physischer-welt-schafft-neue-herausforderungen-und-moglichkeiten-fur-vermarkter-die-eine-tiefere-kundenbindung-anstreben\">Das Ineinandergreifen von virtueller und physischer Welt schafft neue Herausforderungen und M\u00f6glichkeiten f\u00fcr Vermarkter, die eine tiefere Kundenbindung anstreben.<\/h3>\n\n\n\n<p>Der zunehmende Einsatz von Technologie zum Aufbau immer engerer Kundenbeziehungen hat die Rolle der Chief Marketing Officers (CMOs) in den letzten zehn Jahren ver\u00e4ndert. Jetzt schafft der n\u00e4chste neue Technologietrend neue M\u00f6glichkeiten und Herausforderungen f\u00fcr datenbewusste CMOs, die die Kundenn\u00e4he ausbauen wollen: <strong>Willkommen im Metaverse!<\/strong><\/p>\n\n\n\n<p>Das Aufkommen des Metaversums ist f\u00fcr CMOs von entscheidender Bedeutung, da es sich wahrscheinlich auf den Umfang ihrer Arbeit und die von ihnen bereitgestellten Erfahrungen auswirken wird. Es wird Marken in die Lage versetzen, unverwechselbare, einzigartige und hyper-personalisierte Erfahrungen f\u00fcr Kunden zu schaffen. Dieses Potenzial, das auf Technologien wie Web3, Blockchain, NFTs und anderen aufbaut, wird die Komplexit\u00e4t f\u00fcr CMOs erh\u00f6hen, die noch mehr Technologien und Daten nutzen m\u00fcssen, um ihre Programme zur Steigerung der Kundenbindung zu erweitern.<\/p>\n\n\n\n<p>Da sich das Metaversum von einem gehypten Konzept zu einem sich entwickelnden Marketingkanal entwickelt, sollten CMOs in der Lage sein, die Wachstumschancen f\u00fcr ihr Unternehmen zu nutzen.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/02\/The-metaverse-friend-or-foe-to-the-CMO.pdf\">Download Point of View<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":440,"featured_media":818897,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"67decba3-df2a-40ed-832b-3674b2fb3bfd\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"a3f6854a-4114-46f8-abfe-e86a9a8605f3\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":261,"primary_term":"Customer 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