{"id":701672,"date":"2022-02-22T09:24:00","date_gmt":"2022-02-22T09:24:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=701672"},"modified":"2025-03-05T06:04:23","modified_gmt":"2025-03-05T06:04:23","slug":"one-to-one-customer-engagement-for-telecoms","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/one-to-one-customer-engagement-for-telecoms\/","title":{"rendered":"One-to-one Customer Engagement f\u00fcr Telekommunikations-Unternehmen"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Expert-Perspectives_How-a-few-operators-have-changed-customer-communication-forever.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Expert-Perspectives_How-a-few-operators-have-changed-customer-communication-forever.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Expert-Perspectives_How-a-few-operators-have-changed-customer-communication-forever.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Expert-Perspectives_How-a-few-operators-have-changed-customer-communication-forever.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Expert-Perspectives_How-a-few-operators-have-changed-customer-communication-forever.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Expert-Perspectives_How-a-few-operators-have-changed-customer-communication-forever.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Expert-Perspectives_How-a-few-operators-have-changed-customer-communication-forever.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Expert-Perspectives_How-a-few-operators-have-changed-customer-communication-forever.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Expert-Perspectives_How-a-few-operators-have-changed-customer-communication-forever.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:53% 32%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">One-to-one Customer Engagement f\u00fcr Telekommunikationsunternehmen<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/02\/Capgemini-1-1-CE-Telco-Whitepaper_Final.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><span>Download Report<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/de-de\/insights\/research\/one-to-one-customer-engagement-for-telecoms\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/de-de\/insights\/research\/one-to-one-customer-engagement-for-telecoms\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Um die Herzen und K\u00f6pfe der Kunden von heute zu gewinnen, m\u00fcssen Telekommunikationsunternehmen \u00fcber die M\u00f6glichkeiten herk\u00f6mmlicher Customer Data Platforms (CDPs) hinausgehen.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video is-style-default\"><div class=\"bg-color video-align-left\"><div class=\"container\"><div class=\"row video-align-right\"><div class=\"col-md-12\"><div class=\"video-align-right row box box--4 box--mini\"><div class=\"col-md-1\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/Xusnon-AkHY\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">One-to-one customer engagement<\/h3><div class=\"video-info\"><p data-maxlength=\"68\"><\/p><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Unternehmen m\u00fcssen ein dynamisches Programm f\u00fcr Customer Experience und Journey Management einf\u00fchren, das eine personalisierte Ansprache \u00fcber alle Ber\u00fchrungspunkte mit dem Kunden erm\u00f6glicht und dabei das Verhalten jedes einzelnen Kunden antizipiert und auf seine Bed\u00fcrfnisse eingeht. Dies muss in Echtzeit geschehen, damit diese wirkungsvollen Erlebnisse dann geliefert werden, wenn sie ben\u00f6tigt werden, und zwar nahtlos \u00fcber alle Kan\u00e4le hinweg.<\/p>\n\n\n\n<p>Die Umstellung auf datengesteuerte Echtzeitkommunikation ist eine Herausforderung f\u00fcr das Marketing der Telekommunikationsunternehmen. Sie ver\u00e4ndert die t\u00e4gliche Beziehung zu den Kunden, macht sie leistungsf\u00e4higer, zeitnaher und auf ihre individuellen Bed\u00fcrfnisse ausgerichtet. Dies erfordert auch ein hohes Ma\u00df an Aufmerksamkeit f\u00fcr die Daten und deren Bezug zu den Anliegen der Kunden. Marketingverantwortliche tun sich aus drei Gr\u00fcnden schwer mit der Umstellung.<\/p>\n\n\n\n<p>Erstens sehen sie die Transformation oft als \u00dcberholung der Technologie an, obwohl es darum geht, das Unternehmen auf die Schaffung neuer Werte auszurichten. Zweitens vergessen sie, den Kunden in den Mittelpunkt zu stellen, und konzentrieren sich zu sehr auf interne Prozesse. Drittens sind die Innovationsbem\u00fchungen auf verschiedene Teams und Bereiche verteilt, ohne dass eine angemessene Koordinierung und Zusammenarbeit stattfindet.<\/p>\n\n\n\n<p>Wir helfen unseren Telco-Kunden bei der Umsetzung eines pragmatischen Programms mit einer neuen Generation von Cloud- und KI-Tools. Erfahren Sie mehr in unserem POV &#8220;Effektive datengesteuerte Marketingaktivierung in Echtzeit f\u00fcr Telekommunikationsunternehmen&#8221;.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":35,"featured_media":767633,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"c1577d79-aacc-4796-8146-5c9b52f3d9f1\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"c8f6f10b-a3b9-476a-bb32-4a779eec08ab\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":261,"primary_term":"Customer 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