{"id":840384,"date":"2023-07-19T19:54:03","date_gmt":"2023-07-19T17:54:03","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=938209"},"modified":"2026-01-22T07:50:34","modified_gmt":"2026-01-22T07:50:34","slug":"generative-ai-for-customer-experience","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/de-de\/solutions\/generative-ai-for-customer-experience\/","title":{"rendered":"Generative AI for Customer Experience"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/12\/Gen-AI-in-service-1.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/12\/Gen-AI-in-service-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/12\/Gen-AI-in-service-1.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/12\/Gen-AI-in-service-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/12\/Gen-AI-in-service-1.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/12\/Gen-AI-in-service-1.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/12\/Gen-AI-in-service-1.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/12\/Gen-AI-in-service-1.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/12\/Gen-AI-in-service-1.jpg\" class=\"header-img header-img-d\" alt=\"Gen AI in Service\" style=\"object-fit:cover;object-position:49% 40%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Solution<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Generative AI for Customer Experience<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/generative-ai-content-draft-only\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/generative-ai-content-draft-only\/&amp;text=Generative%20AI%20content%20-%20DRAFT%20ONLY\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/generative-ai-content-draft-only\/&amp;text=Generative%20AI%20content%20-%20DRAFT%20ONLY\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-generative-kunstliche-intelligenz-ki-ist-derzeit-ein-viel-diskutiertes-thema-in-der-tech-welt-wahrend-sich-die-meisten-diskussionen-auf-die-nutzung-in-chatbots-konzentrieren-empfiehlt-unsere-studie-die-technologie-fur-weitere-anwendungsfalle-in-betracht-zu-ziehen-um-das-potenzial-auf-unternehmensebene-ausschopfen-zu-konnen\">Generative K\u00fcnstliche Intelligenz (KI) ist derzeit ein viel diskutiertes Thema in der Tech-Welt. W\u00e4hrend sich die meisten Diskussionen auf die Nutzung in Chatbots konzentrieren, empfiehlt unsere Studie die Technologie f\u00fcr weitere Anwendungsf\u00e4lle in Betracht zu ziehen, um das Potenzial auf Unternehmensebene aussch\u00f6pfen zu k\u00f6nnen.<\/h2>\n\n\n\n<p>Generative KI (auch Gen AI) besitzt die F\u00e4higkeit, die Kundenerfahrung (CX) in verschiedenen Bereichen grundlegend zu verbessern, wobei die Ergebnisse \u00fcber Produktivit\u00e4tssteigerungen und Kostensenkungen hinausgehen. Generative Technologien bieten Potenziale, die \u00fcber den gesamten Kundenlebenszyklus hinweg zur Verbesserung der CX genutzt werden k\u00f6nnen. Ein wichtiger Bestandteil f\u00fcr ein fesselndes Erlebnis ist Content. Content spielt bei der Erstellung von ansprechenden und unvergesslichen Erlebnissen \u00fcber alle digitalen Touchpoints hinweg eine entscheidende Rolle. Generative KI kann Unternehmen dabei helfen, personalisierte und relevante Inhalte in gro\u00dfem Umfang zu erstellen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">CX mit generativer KI neu definieren<\/h4>\n\n\n\n<p>Angesichts der rasanten Entwicklung von Gen AI-Tools arbeiten unsere Kundenorganisationen intensiv daran, die Verhaltens\u00e4nderungen des Kunden, die zuk\u00fcnftige Customer Journey und die Chancen, welche die Technologie bereith\u00e4lt, zu verstehen. Neben vielen noch unbekannten Faktoren verspricht generative KI bereits die Beziehungen zu Kunden durch verbesserte Personalisierung st\u00e4rken zu k\u00f6nnen.<\/p>\n\n\n\n<p>W\u00e4hrend F\u00fchrungskr\u00e4fte beginnen, \u00fcber die kommerziellen Auswirkungen der generativen KI-Technologie nachzudenken, r\u00fcckt f\u00fcr viele die Verbesserung der Kundenerfahrung und Wachstumssteigerung in den Vordergrund. Laut einer k\u00fcrzlich durchgef\u00fchrten Gartner-Umfrage gaben 38% der F\u00fchrungskr\u00e4fte an, dass der Hauptfokus der Investitionen in generative KI die Kundenerfahrung ist.<\/p>\n\n\n\n<p>Daher m\u00fcssen F\u00fchrungskr\u00e4fte jetzt strategisch dar\u00fcber nachdenken, wo generative KI die Customer Journey bereichern kann, wie sie integriert werden kann und welche Auswirkungen dies auf die Mitarbeiter haben k\u00f6nnte.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\" id=\"h-gen-ai-ist-nicht-mehr-aufzuhalten\">Gen AI ist nicht mehr aufzuhalten<\/h4>\n\n\n\n<p>Laut einer Capgemini Studie bef\u00fcrworten Konsumenten den breiten Einsatz von generativer KI bei Ihren Interaktionen mit einem Unternehmen. Dabei werden Gen AI-Tools wie ChatGPT f\u00fcr 70 % der Verbraucher zur neuen Anlaufstelle, wenn es um die Suche nach Produkt- oder Serviceempfehlungen geht, und ersetzen damit traditionelle Methoden wie die Online-Suche.<\/p>\n\n\n\n<p>Generative KI-Tools werden von den Verbrauchern schneller angenommen als jede andere Technologie oder Plattform zuvor &#8211; generative KI ver\u00e4ndert grundlegend die Art und Weise wie wir Informationen konsumieren, Probleme l\u00f6sen und Ideen entwickeln.<\/p>\n\n\n\n<p>Stellen Sie sich vor, Sie k\u00f6nnten:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>den Self-Service \u00fcber Ihre Dienstleistungs- und Handelskan\u00e4le hinweg verbessern und skalieren<\/li>\n\n\n\n<li>den Kundenservice durch konsistente Servicequalit\u00e4t Ihrer Mitarbeiter st\u00e4rken<\/li>\n\n\n\n<li>den Umfang, die Konsistenz und die Reichweite von Inhalten und Kampagnen erh\u00f6hen<\/li>\n\n\n\n<li>die Produktivit\u00e4t und Konsistenz von Vertriebler*innen komplexer Produkte und Services zu verbessern<\/li>\n\n\n\n<li>personalisierte Customer Journeys \u00fcber alle Kundeninteraktionen und komplexe \u00d6kosysteme hinweg orchestrieren<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video \"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">Gen AI Campaign Builder<\/h3><div class=\"video-info\"><p data-maxlength=\"68\">Erstellen Sie neue Marketingkampagnenkonzepte in wenigen Minuten<\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/oG0iOXhfSF0?rel=0&amp;modestbranding=1&amp;playsinline=1&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\">Arbeiten Sie mit uns<\/h4>\n\n\n\n<p>KI kann Vorteile mit sich bringen, die Zeit und Geld sparen, das Kundenerlebnis verbessern und die Effizienz steigern.&nbsp; Die Herausforderung f\u00fcr Unternehmen besteht jedoch darin, wie sie generative KI erfolgreich einsetzen und Wettbewerbsvorteile erzielen k\u00f6nnen, ohne sich dabei erheblichen Risiken auszusetzen. Da generative KI ausschlaggebende Fehler machen kann, m\u00fcssen Unternehmen sicherstellen, dass sie von Anfang an die Kontrolle \u00fcber den gesamten Prozess haben &#8211; von den gesch\u00e4ftlichen Herausforderungen, die adressiert werden bis hin zur Governance, die das Modell kontrolliert.<\/p>\n\n\n\n<p>Mit <em>Generative AI for CX <\/em>unterst\u00fctzen wir Unternehmen bei der Entwicklung abgestimmter Basismodelle und helfen ihnen, die Komplexit\u00e4t der generativen KI zu bew\u00e4ltigen. Wir begleiten den gesamten Prozess einschlie\u00dflich Bewertungen, Framework-Implementierung und Gesch\u00e4ftsvorlagen, um einen reibungslosen und effizienten Ablauf zu gew\u00e4hrleisten.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Research &amp; Insights<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/effective-investment-in-generative-ai-for-marketing\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/04\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/04\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/04\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/04\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/04\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/04\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/04\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/04\/GenAI-for-Marketing_Banner_2880X1800.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/04\/GenAI-for-Marketing_Banner_2880X1800.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/effective-investment-in-generative-ai-for-marketing\/\" aria-label=\"Effektive Investitionen in generative KI f\u00fcr das Marketing\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Effektive Investitionen in generative KI f\u00fcr das Marketing<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/creative-and-generative-ai\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/06\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/06\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/06\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/06\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/06\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/06\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/06\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/06\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/06\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/generative-ai-in-organizations\/\" aria-label=\"Generative KI in Unternehmen\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Generative KI in Unternehmen<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/creative-and-generative-ai\/\" aria-label=\"Kreative und Generative KI\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Kreative und Generative KI<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Kontaktieren Sie unsere Expertin<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\n\n<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Redefine CX with Generative AI.<\/p>\n","protected":false},"author":55,"featured_media":0,"parent":743171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"32a6b19e-d2fb-4fac-bec4-c8e7f43ca768\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[45,223],"industry":[],"partners":[],"page-type":[287],"content-group":[],"class_list":["post-840384","page","type-page","status-publish","hentry","service-customer-experience","service-data-ai","page-type-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Generative AI for Customer Experience - Capgemini<\/title>\n<meta name=\"description\" content=\"Generative KI ist nicht nur Chatbots, sondern erm\u00f6glicht es Unternehmen die Customer Journey grundlegend zu verbessern. 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