{"id":783353,"date":"2022-09-26T13:13:41","date_gmt":"2022-09-26T13:13:41","guid":{"rendered":"https:\/\/www.capgemini.com\/de-de\/?page_id=783353"},"modified":"2025-03-05T04:53:12","modified_gmt":"2025-03-05T04:53:12","slug":"connected-marketing","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/de-de\/branchen\/konsumgueter\/connected-marketing\/","title":{"rendered":"Connected Marketing"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/09\/GettyImages-1368018926.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/09\/GettyImages-1368018926.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/09\/GettyImages-1368018926.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/09\/GettyImages-1368018926.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/09\/GettyImages-1368018926.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/09\/GettyImages-1368018926.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/09\/GettyImages-1368018926.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/09\/GettyImages-1368018926.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/09\/GettyImages-1368018926.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/09\/GettyImages-1368018926.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/09\/GettyImages-1368018926.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/09\/GettyImages-1368018926.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/09\/GettyImages-1368018926.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/09\/GettyImages-1368018926.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/09\/GettyImages-1368018926.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/09\/GettyImages-1368018926.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/09\/GettyImages-1368018926.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2022\/09\/GettyImages-1368018926.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Connected Marketing<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\"><p><iframe loading=\"lazy\" title=\"Connected Marketing Manifesto Video\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/3caoN9GKzq4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-aktivieren-und-begeistern-sie-ihre-kunden-mit-datengesteuerten-und-kontextualisierten-marketing-erlebnissen\">Aktivieren und begeistern Sie Ihre Kunden mit datengesteuerten und kontextualisierten Marketing-Erlebnissen<\/h2>\n\n\n\n<p>Im Marketing geht es heute darum, den Kunden in den Mittelpunkt zu stellen, zu verstehen, wie er mit der Marke interagiert, und zu wissen, wann und wo man ein Gespr\u00e4ch mit ihm aufnehmen sollte.&nbsp; Das Ergebnis &#8211; und das ultimative Ziel dieses kundenorientierten Ansatzes &#8211; ist ein markendifferenzierendes Kundenerlebnis. In diesem Umfeld geht es im Marketing darum, sowohl die Marke als auch das Kundenerlebnis in einen Kontext zu stellen.<\/p>\n\n\n\n<p>Um ein pers\u00f6nliches Gespr\u00e4ch mit dem Kunden zu f\u00f6rdern, m\u00fcssen Daten genutzt werden. Verbraucher von heute erwarten n\u00e4mlich ein personalisiertes Erlebnis. Sie wollen Bequemlichkeit und unbegrenzten Zugang und verlangen dies in Echtzeit, 24\/7.<\/p>\n\n\n\n<p>Das Marketing muss eine Balance zwischen dem Aufbau einer starken Marke und dem blo\u00dfen Reagieren auf die neuesten Verbrauchertrends finden. Wie k\u00f6nnen Daten genutzt werden, um den Kontext jeder Kundeninteraktion mit einer Marke \u00fcber verschiedene Kan\u00e4le hinweg zu identifizieren und zu verstehen? Wie und wann suchen Verbraucher nach einem Produkt, sehen, was ihre Kollegen posten, holen sich Hilfe, personalisieren ihren Kauf, geben eine Bestellung auf und sprechen Markenempfehlungen aus?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-connected-marketing-mit-capgemini\">Connected Marketing mit Capgemini<\/h2>\n\n\n\n<p>Capgeminis Angebot an End-to-End-Funktionen und Leistungen rund um Connected Marketing erm\u00f6glicht es Unternehmen, effektiv auf die neue \u00c4ra des Marketings zu reagieren und ein differenziertes Kundenerlebnis zu schaffen. Den Kern bildet unser Connected-Marketing-\u00d6kosystemmodell, das auf der Kombination von Marke, MarTech und Organisation eines Unternehmens aufbaut. Somit werden eine effiziente Personalisierung und effektives Content Marketing erm\u00f6glicht.<\/p>\n\n\n\n<p>Wir bieten eine strategische Beratung, bauen die entsprechende IT-Architektur auf, implementieren neue digitale Tools, betreiben das gesamte \u00d6kosystem und \u00fcberwachen, optimieren und unterst\u00fctzen organisatorische Ver\u00e4nderungen. Dieses einzigartige Angebotsportfolio umfasst f\u00fcnf Kernprinzipien des Connected Marketing: <strong>Personalisierung. Relevanz, Markenorientierung, Reaktionsf\u00e4higkeit und Skalierung.<\/strong><\/p>\n\n\n\n<p>Wir kombinieren Daten, Technologie und eine Markenvision mit dem Ziel kundenorientierte Strategien f\u00fcr unsere Auftraggeber zu entwickeln und zu realisieren. Sind Sie bereit, Ihre Kunden in den Mittelpunkt zu stellen?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-unser-leistungsversprechen\">Unser Leistungsversprechen<\/h2>\n\n\n\n<p>Connected Marketing bedeutet Kundenaktivierung durch personalisierte, relevante und gebrandete Inhalte, die im richtigen Moment von einer reaktionsschnellen, interdisziplin\u00e4ren und bef\u00e4higten Marketing-Organisation geliefert werden und die durch eine ad\u00e4quate Marketing-Technologie auf der richtigen Plattform skalierbar werden.<\/p>\n\n\n\n<p>Das Verst\u00e4ndnis von Marketing aus einer \u00d6kosystem-Perspektive reduziert die Komplexit\u00e4t und unterst\u00fctzt den CMO bei der Steuerung dieser Bereiche:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Datengesteuert<\/strong>:&nbsp;Die Schaffung eines Nutzens jenseits der Markenwerte<\/td><\/tr><tr><td><strong>Reaktionsf\u00e4hig:<\/strong> intensive Kollaboration zwischen Abteilungen: Leistungen basieren auf dem Zusammenspiel von Business und IT<\/td><\/tr><tr><td><strong>At Scale:&nbsp;<\/strong>Leistungen basieren auf dem Zusammenspiel von Business und IT<\/td><\/tr><tr><td><strong>Personalisiert:<\/strong> Einheitliche und vertrauensw\u00fcrdige Daten<\/td><\/tr><tr><td><strong>Relevant:<\/strong> Erfolg durch die Erf\u00fcllung von Kundenbed\u00fcrfnissen<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/5\/2021\/02\/Connected-Marketing-chart.png\" alt=\"\" class=\"wp-image-470396\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-partners undefined section section--partners-small\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"partner-heading\">Partner<\/h2><\/div><div class=\"row\">\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/de-de\/unternehmen\/technologie-partner\/adobe\/\" class=\"partner-box-title\" aria-label=\"\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/adobe.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-adobe.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a 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href=\"https:\/\/www.capgemini.com\/de-de\/unternehmen\/technologie-partner\/pega\/\" class=\"partner-box-title\" aria-label=\"\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/pega.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-pega.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a 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<\/div>\n\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":212,"featured_media":782652,"parent":744449,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[{\"uuid\":\"47ca2f4d-c499-45d3-848f-d67e60f6a327\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/services\/customer-first\/customer-experience\/connected-marketing\/\",\"postId\":602437,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"7fa016ee-f014-4788-b3ed-0b2696aa931c\",\"blogId\":\"5\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/gb-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/gb-en\/services\/customer-first\/customer-experience\/connected-marketing\/\",\"postId\":567371,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"f4cb3ff6-e7f8-4fd6-a907-f29c0adbbc53\",\"blogId\":\"7\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/dk-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/dk-en\/services\/customer-first\/customer-experience\/connected-marketing\/\",\"postId\":602437,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"e37a158e-62db-405f-9ffb-a6cf1c7abb02\",\"blogId\":\"8\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/de-de\/\",\"postLink\":\"https:\/\/www.capgemini.com\/de-de\/branchen\/konsumgueter\/connected-marketing\/\",\"postId\":783353,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"4f466890-50b6-46c7-97da-f5a8dcc98db0\",\"blogId\":\"10\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/au-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/au-en\/services\/customer-first\/customer-experience\/connected-marketing\/\",\"postId\":129160,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"ceb5d729-d673-43dc-b403-4be484251f6e\",\"blogId\":\"14\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/be-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/be-en\/services\/customer-first\/customer-experience\/connected-marketing\/\",\"postId\":602437,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"00dfb6fa-1b86-463d-825b-208396f28461\",\"blogId\":\"18\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/in-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/in-en\/services\/customer-first\/customer-experience\/connected-marketing\/\",\"postId\":987309,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"490c45b3-4f69-4f2d-b1ae-8a4d895cce00\",\"blogId\":\"17\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/ca-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/ca-en\/services\/customer-first\/customer-experience\/connected-marketing\/\",\"postId\":600201,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"520cf90a-45ce-42a5-812f-1f61c21c6d7f\",\"blogId\":\"19\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/nl-nl\/\",\"postLink\":\"https:\/\/www.capgemini.com\/nl-nl\/services\/customer-first\/customer-experience\/connected-marketing\/\",\"postId\":602437,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"5f29dcc0-ffb2-4a9f-b6e0-4ae3ded06e80\",\"blogId\":\"20\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/se-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/se-en\/services\/customer-first\/customer-experience\/connected-marketing\/\",\"postId\":129160,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"580704d0-b677-4fc5-b5ba-37861b0703fa\",\"blogId\":\"23\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/no-no\/\",\"postLink\":\"https:\/\/www.capgemini.com\/no-no\/services\/customer-first\/customer-experience\/connected-marketing\/\",\"postId\":602437,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"1c941920-3a89-4ec2-a970-3ddb456d2918\",\"blogId\":\"26\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/fi-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/fi-en\/services\/customer-first\/customer-experience\/connected-marketing\/\",\"postId\":503811,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"3452abc4-8048-4ccd-b47a-e6146a14e891\",\"blogId\":\"27\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/pl-pl\/\",\"postLink\":\"https:\/\/www.capgemini.com\/pl-pl\/uslugi\/customer-first\/doswiadczenia-klienta\/connected-marketing\/\",\"postId\":602437,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"21be2da8-aaa1-42c5-bdba-db154a7e1dda\",\"blogId\":\"30\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/us-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/us-en\/services\/customer-first\/customer-experience\/connected-marketing\/\",\"postId\":600201,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"68f66da0-e7ae-4f01-8063-1cfa232f3c1d\",\"blogId\":\"44\",\"domain\":\"www.capgemini.com\",\"sitePath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This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Connected Marketing | Capgemini<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/de-de\/branchen\/konsumgueter\/connected-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connected Marketing | Capgemini\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/de-de\/branchen\/konsumgueter\/connected-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T04:53:12+00:00\" \/>\n<meta property=\"og:image\" 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