{"id":743846,"date":"2021-04-22T09:36:12","date_gmt":"2021-04-22T09:36:12","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=520737"},"modified":"2026-10-13T10:38:24","modified_gmt":"2026-10-13T10:38:24","slug":"commerce","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce\/","title":{"rendered":"Commerce"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Commerce<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section--story-content article-body section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/services\/customer-first\/customer-experience\/commerce-realized\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/services\/customer-first\/customer-experience\/commerce-realized\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 id=\"h-shoppers-don-t-want-to-waste-time-browsing-before-they-buy-they-expect-proactive-responsive-experiences-that-anticipate-their-needs-and-adapt-to-their-preferences\" class=\"wp-block-heading\">Shoppers don\u2019t want to waste time browsing before they buy. They expect proactive, responsive experiences that anticipate their needs and adapt to their preferences.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With AI, organizations can unite intelligent relationships, deep human insight, agile processes, and trusted data to elevate both business performance and customer experience \u2013 reframing commerce not just around efficiency but sustainable, long-term growth. By enhancing operational efficiency and reducing costs, AI-driven automation speeds up transactions and reduces the need for manual tasks such as checkout processes, which has the dual benefit of improving customer satisfaction and reducing operational costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With our <strong>Commerce portfolio<\/strong>, organizations can leverage generative and agentic AI at scale to create intelligent systems that observe, reason, decide, and act, delivering hyper-personalized customer experiences that transcend platforms and meet the needs of the moment.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See how our Commerce portfolio can help your organization rethink commerce and realize new value across experience and operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;<em>Buying is no longer a distinct, isolated activity \u2013 it\u2019s embedded into the flow of everyday life. As AI becomes more prevalent across the shopper journey, expectations for fast, relevant, and seamless experiences continue to rise. At Capgemini, we help organizations lead the future of commerce by using generative and agentic AI to transform rigid systems into intelligent ecosystems that drive efficiency, personalization, and growth across every channel, in each moment<\/em>.&#8221;<\/p>\n<cite>Maxime Girardeau, Global Offer Lead for Commerce and GEO<\/cite><\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video is-style-cg-sapphire2 section section--info-2cols section--insights section-video \"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h3 class=\"Video-title\"><\/h3><div class=\"video-info\"><p><strong>Crafted commerce elevating digital solutions<\/strong><\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/SPpnWDd2x-4?rel=0&amp;modestbranding=1&amp;playsinline=1&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-wrapper-client-stories section-client-stories\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"clientblock-title\">Client stories<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"slider-nav-wrapper smallDevice\"><div class=\"slider-nav\"><button class=\"slider-prev  inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><button class=\"slider-next \" aria-label=\"Slider next\"><\/button><\/div><\/div><div class=\"slider-list\"><div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/02\/Heathrow-Copado_web-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/02\/Heathrow-Copado_web-banner.jpg?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/02\/Heathrow-Copado_web-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/02\/Heathrow-Copado_web-banner.jpg?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/02\/Heathrow-Copado_web-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/02\/Heathrow-Copado_web-banner.jpg?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/02\/Heathrow-Copado_web-banner.jpg?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/02\/Heathrow-Copado_web-banner.jpg?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/02\/Heathrow-Copado_web-banner.jpg\" alt=\"\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Supercharging Heathrow Airport\u2019s digital customer experience evolution using Salesforce\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/de-de\/news\/kundenprojekte\/supercharging-heathrow-airports-digital-customer-experience-evolution-using-salesforce\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">Supercharging Heathrow Airport\u2019s digital customer experience evolution using Salesforce<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Working collaboratively with Copado, a market-leading DevOps startup, Heathrow and Capgemini develop a new approach for Salesforce solution implementation to support the efficient delivery of a new digital customer experience<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/de-de\/news\/kundenprojekte\/supercharging-heathrow-airports-digital-customer-experience-evolution-using-salesforce\/\" aria-label=\"Read more about Supercharging Heathrow Airport\u2019s digital customer experience evolution using Salesforce\"><span>Mehr erfahren<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2020\/12\/Capgemini_Client-Story_FILA_.webp?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2020\/12\/Capgemini_Client-Story_FILA_.webp?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2020\/12\/Capgemini_Client-Story_FILA_.webp?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2020\/12\/Capgemini_Client-Story_FILA_.webp?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2020\/12\/Capgemini_Client-Story_FILA_.webp?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2020\/12\/Capgemini_Client-Story_FILA_.webp?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2020\/12\/Capgemini_Client-Story_FILA_.webp?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2020\/12\/Capgemini_Client-Story_FILA_.webp?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2020\/12\/Capgemini_Client-Story_FILA_.webp\" alt=\"\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"FILA transforms into an experience-driven retailer\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/de-de\/?post_type=client-story&#038;p=841012\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">FILA transforms into an experience-driven retailer<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Leveraging new digital strategies helps the brand re-energize the customer journey with a seamless, API-led architecture<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/de-de\/?post_type=client-story&#038;p=841012\" aria-label=\"Read more about FILA transforms into an experience-driven retailer\"><span>Mehr erfahren<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/12\/Subway-client-story-web-banner.png?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/12\/Subway-client-story-web-banner.png?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/12\/Subway-client-story-web-banner.png?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/12\/Subway-client-story-web-banner.png?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/12\/Subway-client-story-web-banner.png?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/12\/Subway-client-story-web-banner.png?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/12\/Subway-client-story-web-banner.png?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/12\/Subway-client-story-web-banner.png?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/12\/Subway-client-story-web-banner.png\" alt=\"Subway client story web banner\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Subway drives digital transformation to deliver a better brand experience\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/de-de\/news\/kundenprojekte\/subway-drives-digital-transformation-to-deliver-a-better-brand-experience\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">Subway drives digital transformation to deliver a better brand experience<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Iconic global brand selects Capgemini as its strategic digital-transformation partner<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/de-de\/news\/kundenprojekte\/subway-drives-digital-transformation-to-deliver-a-better-brand-experience\/\" aria-label=\"Read more about Subway drives digital transformation to deliver a better brand experience\"><span>Mehr erfahren<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2021\/03\/pc15.png?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2021\/03\/pc15.png?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2021\/03\/pc15.png?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2021\/03\/pc15.png?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2021\/03\/pc15.png?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2021\/03\/pc15.png?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2021\/03\/pc15.png?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2021\/03\/pc15.png?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2021\/03\/pc15.png\" alt=\"\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Mynt deploys a MuleSoft platform to evolve from point-to-point to API-led connectivity\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/de-de\/?post_type=client-story&#038;p=582980\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">Mynt deploys a MuleSoft platform to evolve from point-to-point to API-led connectivity<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Partnering with Capgemini, Mynt deploys MuleSoft Anypoint Platform\u2122 to improve the time-to-market for new products<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/de-de\/?post_type=client-story&#038;p=582980\" aria-label=\"Read more about Mynt deploys a MuleSoft platform to evolve from point-to-point to API-led connectivity\"><span>Mehr erfahren<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<\/div><div class=\"slider-nav-wrapper largeDevice\"><div class=\"slider-nav\"><button class=\"slider-prev  inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><button class=\"slider-next\" aria-label=\"Slider next\"><\/button><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-how-we-do-it section section--howwedoit block-howwedoit is-align-center\"><div class=\"container\"><div><div class=\"row\"><div class=\"col-12 col-md-2\"><\/div><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"72\" class=\"expandable-heading-tag\">What we do<\/h2><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-2\"><\/div><div class=\"col-12 col-md-8\"><p><\/p><\/div><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-2\"><\/div><div class=\"col-12 col-md-8\"><div class=\"section-content\">\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">AI-Powered B2B Commerce<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Match the speed and intelligence of modern B2B buyers with AI agents.<\/p><\/div><div class=\"expander-content\"><p>B2B buyers are taking control of the buying journey, using generative AI to research, compare, and shortlist products independently. Shouldn\u2019t your sales team and toolset reflect the new reality?<br><br>With AI-Powered B2B Commerce, organizations can rapidly outpace the competition by deploying AI agents to drive faster, smarter sales interactions. By orchestrating agents across catalog, pricing, negotiation, and fulfillment, companies can create adaptive, end-to-end commercial processes that match the speed and intelligence of AI-enabled buyers \u2013 without relying on excessive software customizations.<br><br>Jumpstart your journey to a new commerce future with these AI agents enabled by AI-Powered B2B Commerce:<br><\/p><ul class=\"box-list\"><li>Catalog management agent: Make product discovery effortless with dynamic catalogs and personalized recommendations.<\/li><li>Pricing optimization agent: Deliver real-time, context-aware pricing strategies that adapt to market conditions and buyer behavior.<\/li><li>Negotiation support agent: Equip your teams with AI-driven insights to strengthen negotiation power and maintain governance.<\/li><li>Fulfillment automation agent: Streamline delivery and order management for faster, smarter execution.<\/li><\/ul><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p class=\"wp-block-paragraph\">Smarter, faster, and more autonomous enterprise selling \u2013 powered by AI agents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See how AI-Powered B2B Commerce agents can help your team generate real value across critical workflows.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hyper-personalization&nbsp;<\/strong><br>Every buyer gets tailored recommendations, dynamic pricing, and contextual offers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speed and&nbsp;autonomy<\/strong><br>Buyers enjoy instant responses,&nbsp;self-service options,&nbsp;and human support.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Efficiency and profitability<\/strong><br>Reduce manual work,&nbsp;optimize&nbsp;operations, and improve margins through intelligent automation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Future-proofing<\/strong><br>Transition from static platforms to intelligent ecosystems that scale.<\/p>\n<div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Crafted Commerce<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Deliver seamless omnichannel experiences at scale with AI.<\/p><\/div><div class=\"expander-content\"><p>Today\u2019s commerce is defined by real-time, hyper-personalized interactions across an ever-expanding set of channels. Orchestrating consistent, high-quality experiences at this scale has become increasingly complex as customer expectations rise and traditional, tightly coupled platforms struggle to keep pace.<br><br>Crafted Commerce offers a smarter path forward. By\u00a0leveraging\u00a0an API-led architecture, organizations can\u00a0decouple\u00a0front ends from core commerce engines\u00a0and\u00a0divide the\u00a0core platform into packaged business services \u2013 equipping them with the\u00a0flexibility to adapt quickly, innovate continuously, and deliver seamless omnichannel experiences. Moving to a composable and headless architecture\u00a0also lays the foundation for\u00a0successful agentic commerce, enabling\u00a0brands\u00a0to control\u00a0how\u00a0their products and experiences are exposed \u2013 not only to customers across channels but also to\u00a0emerging\u00a0AI agents and\u00a0LLMs\u00a0such as OpenAI, ChatGPT,\u00a0and Copilot.<br><br>With Crafted Commerce, companies can accelerate their omnichannel journey with a modular, future-ready approach that empowers teams to design without constraints, integrate best-of-breed capabilities, and deliver branded experiences that evolve with the market. See how Crafted Commerce can help your organization:<br><\/p><ul class=\"box-list\"><li>Rapidly build, test, and refine the business case<\/li><li>Leverage thebusiness case as a decision-making and arbitration tool<\/li><li>Establish a design authority with key stakeholders from business and IT<\/li><li>Construct ad hoc competency models<\/li><li>Design and conduct a change management plan<\/li><li>Define relevant KPIs and a comprehensive tracking plan from the start<\/li><li>Set up a management cockpit<\/li><\/ul><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p class=\"wp-block-paragraph\">Resetting the standard for sales excellence with AI.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Crafted Commerce helps organizations deliver radically better customer experiences and redefine what great commerce looks like. What we deliver:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enhanced flexibility&nbsp;and&nbsp;adaptability&nbsp;due to modular architecture<\/li>\n\n\n\n<li>Elevated purchase experience&nbsp;through transactional efficiency and omnichannel experiences&nbsp;<\/li>\n\n\n\n<li>Maximized functionality&nbsp;using best-of-breed components within the architecture<\/li>\n\n\n\n<li>Enhanced autonomy&nbsp;for business and IT teams&nbsp;<\/li>\n<\/ul>\n<div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Research and insights<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/what-matters-to-todays-consumer-2026\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2026\/01\/Consumer-trend-2026-web-banner.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/what-matters-to-todays-consumer-2026\/\" aria-label=\"Was f\u00fcr die Verbraucher von heute z\u00e4hlt\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Was f\u00fcr die Verbraucher von heute z\u00e4hlt<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/generative-ai-in-e-commerce-outcome-based-personalized-shopping-experience\/\" aria-label=\"E-commerce 2.0: Outcome-based personalized shopping with generative AI\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">E-commerce 2.0: Outcome-based personalized shopping with generative AI<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/envision-a-new-era-of-customer-service-with-generative-ai\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/12\/Gen-AI-in-service-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/12\/Gen-AI-in-service-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/12\/Gen-AI-in-service-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/12\/Gen-AI-in-service-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/12\/Gen-AI-in-service-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/12\/Gen-AI-in-service-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/12\/Gen-AI-in-service-1.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/12\/Gen-AI-in-service-1.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/12\/Gen-AI-in-service-1.jpg\" alt=\"Gen AI in Service\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/b2b-sellers-meet-your-new-gen-ai-sales-assistant\/\" aria-label=\"B2B sellers, meet your new Gen AI sales assistant\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">B2B sellers, meet your new Gen AI sales assistant<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/envision-a-new-era-of-customer-service-with-generative-ai\/\" aria-label=\"Starten Sie mit Generative AI in eine neue \u00c4ra des Kundenservices\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Starten Sie mit Generative AI in eine neue \u00c4ra des Kundenservices<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-wrapper-partners undefined section section--partners-small\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"partner-heading\">Partners<\/h2><\/div><\/div><div class=\"row\">\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n\t\t\t<a href=\"https:\/\/www.capgemini.com\/de-de\/unternehmen\/technologie-partner\/adobe\/\" class=\"partner-box-title\" aria-label=\"\">\n\t\t<div class=\"partner-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"partner-box-bottom\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/adobe.png?w=350&amp;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-adobe.png?w=350&amp;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t<\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n\t\t\t<a href=\"https:\/\/www.capgemini.com\/de-de\/unternehmen\/technologie-partner\/microsoft\/\" class=\"partner-box-title\" aria-label=\"Working together to help companies boost business value with cloud-powered solutions.\">\n\t\t<div class=\"partner-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"partner-box-bottom\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2021\/04\/microsoft-1.png?w=350&amp;quality=70\" alt=\"Partners-microsoft\" class=\"partner-box-logo light\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-microsoft.png?w=350&amp;quality=70\" alt=\"Partners-microsoft\" class=\"partner-box-logo dark\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t<\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n\t\t\t<a href=\"https:\/\/www.capgemini.com\/de-de\/unternehmen\/technologie-partner\/salesforce\/\" class=\"partner-box-title\" aria-label=\"\">\n\t\t<div class=\"partner-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"partner-box-bottom\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/salesforce.png?w=350&amp;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-salesforce.png?w=350&amp;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t<\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n\t\t\t<a href=\"https:\/\/www.capgemini.com\/de-de\/unternehmen\/technologie-partner\/sap\/\" class=\"partner-box-title\" aria-label=\"\">\n\t\t<div class=\"partner-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"partner-box-bottom\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/sap.png?w=350&amp;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-sap.png?w=350&amp;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t<\/div>\n\n<\/div><\/div><\/section>\n\n\n\n<div data-open-first=\"false\" class=\"wp-block-cg-blocks-cg-blocks-faq-schema\"><section class=\"wp-block-cg-blocks-cg-blocks-faq-schema section section--faqs-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"content-title\"><h2>FAQ<\/h2><\/div><div class=\"filters filters--vertical\" data-max=\"100\"><div class=\"expanders filters-content\">\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>What is Commerce Realized?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">Commerce Realized is a comprehensive service offer from Capgemini that helps organizations leverage generative and agentic AI to deliver hyper-personalized customer experiences that drive both one-time transactions and support sustainable growth.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Why are B2B buying expectations changing?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">B2B buyers increasingly expect the same speed, convenience, and personalization they experience in the B2C world. They want proactive, responsive experiences that anticipate needs and adapt in real time, as well as the ability to research, compare, and shortlist products independently, without the help of a human sales agent.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>What is AI-Powered B2B Commerce?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">AI-Powered B2B Commerce is a Capgemini solution that uses AI agents across catalog, pricing, negotiation, and fulfillment to enable faster, smarter sales interactions. It helps organizations match the speed and intelligence of AI-enabled buyers without relying on heavy, rigid software customizations.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>How do AI agents improve the B2B buying and selling process?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">AI agents automate and optimize key commercial workflows, making product discovery easier, pricing more dynamic, negotiations more informed, and fulfillment faster. The result is a more adaptive, end-to-end commercial process that evolves and scales with buyer expectations.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>What business outcomes does AI-Powered B2B Commerce enable?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">Organizations benefit from hyper-personalization, greater speed and buyer autonomy, improved efficiency and profitability, and a future-ready shift from static platforms to intelligent, scalable ecosystems.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>What is Crafted Commerce?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">Crafted Commerce is a sales solution from Capgemini that leverages a modular, API-led approach to decouple front-end experiences from core commerce engines and divide the core platform into packaged business services. This flexibility allows organizations to innovate faster, integrate best-of-breed capabilities, and deliver consistent omnichannel experiences at scale.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>How does Crafted Commerce support omnichannel experiences?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">By separating \u201cheads\u201d from \u201cengines,\u201d Crafted Commerce enables teams to design without constraints, adapt quickly to new channels, and continuously refine experiences \u2013 while maintaining efficiency, governance, and architectural coherence.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>How does Capgemini help organizations realize the future of commerce?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">Capgemini helps organizations lead the future of commerce by combining generative and agentic AI, deep human insight, agile processes, and trusted data to transform rigid systems into intelligent ecosystems, driving efficiency, personalization, and growth across every channel and moment.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":0,"parent":825660,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[{\"uuid\":\"8b669feb-ae73-41ee-89bc-dcc1f2c95568\",\"blogId\":\"8\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/de-de\/\",\"postLink\":\"https:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce-realized\/\",\"postId\":743846,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false,\"hreflang\":\"\",\"link\":\"\"},{\"uuid\":\"7553f780-62b1-4102-a3b1-36e7e3d1ad3b\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/services\/customer-first\/customer-experience\/commerce-realized\/\",\"postId\":520737,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false},{\"uuid\":\"848f8e60-b869-48fa-9b74-187cdffb753b\",\"blogId\":\"5\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/gb-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/gb-en\/services\/customer-first\/customer-experience\/commerce-realized\/\",\"postId\":567374,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false},{\"uuid\":\"bfa52109-02e0-443d-ab78-df427debe0d3\",\"blogId\":\"6\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/fr-fr\/\",\"postLink\":\"https:\/\/www.capgemini.com\/fr-fr\/services\/customer-first\/customer-experience\/commerce-realized\/\",\"postId\":683269,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false},{\"uuid\":\"262fe8ba-38a9-4394-be8b-822f4bd220fc\",\"blogId\":\"7\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/dk-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/dk-en\/services\/customer-first\/customer-experience\/commerce-realized\/\",\"postId\":520737,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false},{\"uuid\":\"69fc0a12-708c-4750-bc55-67572896e420\",\"blogId\":\"10\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/au-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/au-en\/services\/customer-first\/customer-experience\/commerce-realized\/\",\"postId\":141633,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false},{\"uuid\":\"27a1eecb-0b98-403e-81a4-d9fa3f16c22e\",\"blogId\":\"14\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/be-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/be-en\/services\/customer-first\/customer-experience\/commerce-realized\/\",\"postId\":520737,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false},{\"uuid\":\"dae36446-55e5-46d4-9b14-f274de1d560d\",\"blogId\":\"17\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/ca-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/ca-en\/services\/customer-first\/customer-experience\/commerce-realized\/\",\"postId\":600215,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false},{\"uuid\":\"3ac048d5-854d-47bd-b22c-e7f59f22f379\",\"blogId\":\"18\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/in-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/in-en\/services\/customer-first\/customer-experience\/commerce-realized\/\",\"postId\":987462,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false},{\"uuid\":\"b4e7a9f2-be29-4389-b0f7-3eda5fb20466\",\"blogId\":\"19\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/nl-nl\/\",\"postLink\":\"https:\/\/www.capgemini.com\/nl-nl\/services\/customer-first\/customer-experience\/commerce-realized\/\",\"postId\":520737,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false},{\"uuid\":\"867cb4b5-8142-4d58-b08d-a49e9d7c4f3a\",\"blogId\":\"20\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/se-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/se-en\/services\/customer-first\/customer-experience\/commerce-realized\/\",\"postId\":141633,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false},{\"uuid\":\"ac34b537-277f-4839-9fc3-92e521489e97\",\"blogId\":\"21\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/ca-fr\/\",\"postLink\":\"https:\/\/www.capgemini.com\/ca-fr\/services\/customer-first\/services-customer-experience\/commerce-realized\/\",\"postId\":7591,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false},{\"uuid\":\"2e8c43df-d887-4be3-ab4c-624db7c066a5\",\"blogId\":\"23\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/no-no\/\",\"postLink\":\"https:\/\/www.capgemini.com\/no-no\/services\/customer-first\/customer-experience\/commerce-realized\/\",\"postId\":520737,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false},{\"uuid\":\"99eff1ec-35fd-42a6-81be-95a9b0645bd2\",\"blogId\":\"26\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/fi-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/fi-en\/services\/customer-first\/customer-experience\/commerce-realized\/\",\"postId\":503816,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false},{\"uuid\":\"45a2b84b-4bd9-40b7-8c65-c12ff68d18e6\",\"blogId\":\"30\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/us-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/us-en\/services\/customer-first\/customer-experience\/commerce-realized\/\",\"postId\":600215,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false},{\"uuid\":\"4c16f898-ec2e-45ca-aaa0-2d5be9ad9cba\",\"blogId\":\"44\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/ch-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/ch-en\/services\/customer-first\/customer-experience\/commerce-realized\/\",\"postId\":503816,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"90159600-048a-416b-81c3-3c88c7fd9629\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/services\/customer-first\/customer-experience\/commerce\/\",\"postId\":520737,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false,\"isEnabled\":true}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[],"content-group":[],"class_list":["post-743846","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Effective Business Growth Strategy, Ecommerce Customer Experience | Capgemini<\/title>\n<meta name=\"description\" content=\"We offer e-commerce solutions aligned to your growth strategy, building brand loyalty, driving business expansion and continually evolving customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effective Business Growth Strategy, Ecommerce Customer Experience | Capgemini\" \/>\n<meta property=\"og:description\" content=\"We offer e-commerce solutions aligned to your growth strategy, building brand loyalty, driving business expansion and continually evolving customer experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Germany\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-13T10:38:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/services\\\/customer-first\\\/customer-experience\\\/commerce\\\/\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/services\\\/customer-first\\\/customer-experience\\\/commerce\\\/\",\"name\":\"Effective Business Growth Strategy, Ecommerce Customer Experience | Capgemini\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/services\\\/customer-first\\\/customer-experience\\\/commerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/services\\\/customer-first\\\/customer-experience\\\/commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capgemini.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Capgemini_Magento-Commerce-Rapid-Launch.jpg\",\"datePublished\":\"2021-04-22T09:36:12+00:00\",\"dateModified\":\"2026-10-13T10:38:21+00:00\",\"description\":\"We offer e-commerce solutions aligned to your growth strategy, building brand loyalty, driving business expansion and continually evolving customer experience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/services\\\/customer-first\\\/customer-experience\\\/commerce\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/services\\\/customer-first\\\/customer-experience\\\/commerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/services\\\/customer-first\\\/customer-experience\\\/commerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Capgemini_Magento-Commerce-Rapid-Launch.jpg\",\"contentUrl\":\"https:\\\/\\\/www.capgemini.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Capgemini_Magento-Commerce-Rapid-Launch.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/services\\\/customer-first\\\/customer-experience\\\/commerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Services\",\"item\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/services\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer First\",\"item\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/services\\\/customer-first\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Customer Experience\",\"item\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/services\\\/customer-first\\\/customer-experience\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/#website\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/\",\"name\":\"Capgemini Deutschland\",\"description\":\"Make it real\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Service\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/services\\\/customer-first\\\/customer-experience\\\/commerce\\\/#service\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/services\\\/customer-first\\\/customer-experience\\\/commerce\\\/\",\"name\":\"Commerce\",\"description\":\"We offer e-commerce solutions aligned to your growth strategy, building brand loyalty, driving business expansion and continually evolving customer experience.\",\"serviceType\":\"Commerce\",\"areaServed\":{\"@type\":\"Country\",\"name\":\"Germany\"},\"availableChannel\":{\"@type\":\"ServiceChannel\",\"serviceUrl\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/services\\\/customer-first\\\/customer-experience\\\/commerce\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Effective Business Growth Strategy, Ecommerce Customer Experience | Capgemini","description":"We offer e-commerce solutions aligned to your growth strategy, building brand loyalty, driving business expansion and continually evolving customer experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce\/","og_locale":"de_DE","og_type":"article","og_title":"Effective Business Growth Strategy, Ecommerce Customer Experience | Capgemini","og_description":"We offer e-commerce solutions aligned to your growth strategy, building brand loyalty, driving business expansion and continually evolving customer experience.","og_url":"https:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce\/","og_site_name":"Capgemini Germany","article_modified_time":"2026-10-13T10:38:24+00:00","og_image":[{"url":"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce\/","url":"https:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce\/","name":"Effective Business Growth Strategy, Ecommerce Customer Experience | Capgemini","isPartOf":{"@id":"https:\/\/www.capgemini.com\/de-de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg","datePublished":"2021-04-22T09:36:12+00:00","dateModified":"2026-10-13T10:38:21+00:00","description":"We offer e-commerce solutions aligned to your growth strategy, building brand loyalty, driving business expansion and continually evolving customer experience.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce\/#primaryimage","url":"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg","contentUrl":"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Services","item":"https:\/\/www.capgemini.com\/de-de\/services\/"},{"@type":"ListItem","position":2,"name":"Customer First","item":"https:\/\/www.capgemini.com\/de-de\/services\/customer-first\/"},{"@type":"ListItem","position":3,"name":"Customer Experience","item":"https:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/"},{"@type":"ListItem","position":4,"name":"Commerce"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/de-de\/#website","url":"https:\/\/www.capgemini.com\/de-de\/","name":"Capgemini Deutschland","description":"Make it real","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/de-de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Service","@id":"https:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce\/#service","url":"https:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce\/","name":"Commerce","description":"We offer e-commerce solutions aligned to your growth strategy, building brand loyalty, driving business expansion and continually evolving customer experience.","serviceType":"Commerce","areaServed":{"@type":"Country","name":"Germany"},"availableChannel":{"@type":"ServiceChannel","serviceUrl":"https:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce\/"}}]}},"brand_term":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce\/","meta":{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"Commerce","url":"http:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.capgemini.com\/de-de\/services\/customer-first\/customer-experience\/commerce\/"},"thumbnailUrl":"","image":{"@type":"ImageObject","url":""},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Germany","logo":""},"keywords":[],"dateCreated":"2021-04-22T09:36:12Z","datePublished":"2021-04-22T09:36:12Z","dateModified":"2026-10-13T10:38:24Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"WebPage\",\"headline\":\"Commerce\",\"url\":\"http:\\\/\\\/www.capgemini.com\\\/de-de\\\/services\\\/customer-first\\\/customer-experience\\\/commerce\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.capgemini.com\\\/de-de\\\/services\\\/customer-first\\\/customer-experience\\\/commerce\\\/\"},\"thumbnailUrl\":\"\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"\"},\"articleSection\":\"Uncategorized\",\"author\":[],\"creator\":[],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Capgemini Germany\",\"logo\":\"\"},\"keywords\":[],\"dateCreated\":\"2021-04-22T09:36:12Z\",\"datePublished\":\"2021-04-22T09:36:12Z\",\"dateModified\":\"2026-10-13T10:38:24Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/de-de\/wp-content\/themes\/capgemini2025\/assets\/images\/mockup.png","featured_image_alt":false,"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Germany","distributor_original_site_url":"https:\/\/www.capgemini.com\/de-de","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/pages\/743846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/comments?post=743846"}],"version-history":[{"count":21,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/pages\/743846\/revisions"}],"predecessor-version":[{"id":900846,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/pages\/743846\/revisions\/900846"}],"up":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/pages\/825660"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/media?parent=743846"}],"wp:term":[{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/brand?post=743846"},{"taxonomy":"partner_type","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/partner_type?post=743846"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/service?post=743846"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/industry?post=743846"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/partners?post=743846"},{"taxonomy":"page-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/page-type?post=743846"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/content-group?post=743846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}