{"id":742301,"date":"2022-01-28T13:07:22","date_gmt":"2022-01-28T13:07:22","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=647249"},"modified":"2025-03-05T05:57:45","modified_gmt":"2025-03-05T05:57:45","slug":"inventive-consumer-brand-experience","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/de-de\/solutions\/inventive-consumer-brand-experience\/","title":{"rendered":"Inventive Consumer Brand Experience"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source 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src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:48% 47%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:48% 47%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Inventive consumer brand experience<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\"\/><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/de-de\/solutions\/inventive-consumer-brand-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/de-de\/solutions\/inventive-consumer-brand-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Ihre Marken m\u00fcssen ihre Beziehungen zu den Kunden neu definieren, um besser vernetzt, einf\u00fchlsamer und relevanter f\u00fcr deren Alltag zu werden.<\/h2><p class=\"intro-para-content\"><br>Diese Beziehungen sind entscheidend f\u00fcr den Ruf Ihrer Marken in einer Gesellschaft, die online lebt. Ihre Marken brauchen die St\u00e4rke, um in einer Welt der sozialen Medien, Influencer und Mikrotrends zu bestehen.<br><br>Mit Inventive Consumer Brand Experience helfen wir Unternehmen der Konsumg\u00fcterindustrie, durch den Aufbau von End-to-End-F\u00e4higkeiten f\u00fcr die Einbindung von Verbrauchern und K\u00e4ufern nachhaltige Werte zu schaffen.<br><br>Capgemini unterst\u00fctzt Marken dabei, relevant zu bleiben, w\u00e4hrend sie eine Reihe von gro\u00dfen Ver\u00e4nderungen in unserer sich st\u00e4ndig wandelnden Welt bew\u00e4ltigen. Marken m\u00fcssen einen umfassenderen Blick auf das Leben der Menschen werfen und in diesem Leben allgegenw\u00e4rtig werden. Marken k\u00f6nnen dies nur erreichen, indem sie bedeutungsvollere Erlebnisse bieten.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\" id=\"h-nur-zielgerichtete-marken-werden-wachsen\">Nur zielgerichtete Marken werden wachsen<\/h4>\n\n\n\n<p>Kunden wollen, dass ihre Marken ihre Werte, \u00dcberzeugungen und Sorgen teilen. Um sich in die Kunden hineinzuversetzen, m\u00fcssen Marken einen Zweck verfolgen, der einen gesellschaftlichen Wert schafft und intern, extern und tief in der Lieferkette umgesetzt wird. Inventive Consumer Brand Experience hilft Marken dabei, sich von der Konsumbesessenheit zu l\u00f6sen und einen Zweck zu verfolgen, der einen gesellschaftlichen Wert schafft und zu einem integralen Bestandteil des Lebens der Kunden wird.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Inventive-Consumer-Brand-Experience.png\" alt=\"\" class=\"wp-image-647254\" style=\"width:500px;height:430px\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-daten-mussen-ihre-markenentwicklung-vorantreiben\">Daten m\u00fcssen Ihre Markenentwicklung vorantreiben<\/h4>\n\n\n\n<p>Auch der strategische Entwicklungsprozess braucht einen Neustart. Wir arbeiten mit Marken zusammen, um von statischen Pl\u00e4nen und Prozessen zu einer agilen, fl\u00fcssigen und intelligenten Planung \u00fcberzugehen. Konsumg\u00fcterunternehmen \u00fcberdenken ihren datengesteuerten Marketingfokus und verlagern ihn von der Optimierung des Verkaufsprozesses zur Maximierung des gesamten Markenentwicklungsprozesses.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-flexible-angebote-die-auf-ihre-vision-zugeschnitten-sind-you-at-scale\">Flexible Angebote, die auf Ihre Vision zugeschnitten sind &#8211; You at scale<\/h4>\n\n\n\n<p>Inventive Consumer Brand Experience erfindet die M\u00f6glichkeiten von Konsumg\u00fcterunternehmen in den vier Schl\u00fcsselbereichen neu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Insight Driven Engagement<\/strong>: Erkenntnisse in den Mittelpunkt der Entscheidung \u00fcber die Kundenansprache stellen<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Die Zukunft von Relationship Marketing<\/strong>: Aufbau von Markenwert durch relevante, personalisierte, zweiseitige Interaktion mit Verbrauchern.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Winning with Content<\/strong>: Die richtigen Inhalte zur richtigen Zeit und im richtigen Moment bereitstellen, um Verbraucher und K\u00e4ufer anzusprechen.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Disruptive Shopper Engagement<\/strong>: Verstehen und Umsetzen der richtigen Kanalstrategie und Einzelhandelsaktivierungen auf dem Weg zum Kauf.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-nur-echte-empathie-gewinnt-herzen-und-kopfe\">Nur echte Empathie gewinnt Herzen und K\u00f6pfe<\/h4>\n\n\n\n<p>Die meisten Konsumg\u00fcterunternehmen wissen, dass sich das Umfeld schnell ver\u00e4ndert, aber es reicht nicht aus, die Trends zu kennen. Die Herausforderung besteht darin, zu wissen, wohin sich die Trends entwickeln. Wie man Daten und Erkenntnisse analysiert. Und wie man eine rasche und erfolgreiche Reaktion darauf organisiert. Vor allem aber m\u00fcssen Sie die Herzen und K\u00f6pfe Ihrer Kunden kennen, wenn Sie sie gewinnen und halten wollen. Inventive Consumer Brand Experience bef\u00e4higt Sie, eine wirklich einf\u00fchlsame Beziehung zu Ihren Kunden aufzubauen, die auf einem echten Verst\u00e4ndnis ihrer Sorgen, ihrer Werte und ihrer t\u00e4glichen Bed\u00fcrfnisse beruht.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h3>Insights<\/h3><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/de-de\/insights\/research\/connected-marketing\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Point-of-view-Put-your-customer-first-with-connected-marketing.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Point-of-view-Put-your-customer-first-with-connected-marketing.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Point-of-view-Put-your-customer-first-with-connected-marketing.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\"><a href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/connected-marketing\/\">Mit Connected Marketing steht Ihr Kunde im Mittelpunkt!<\/a><\/h4><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/de-de\/insights\/research\/connected-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><br>Linkedin<\/a><br>Bew\u00e4ltigung der Komplexit\u00e4t und Verbesserung der Effizienz des Marketing-\u00d6kosystems<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/de-de\/insights\/research\/studie-handbuch-chief-marketing-officers\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_CRI_A-NEW-PLAYBOOK-FOR-CHIEF-MARKETING-OFFICERS.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">Ein neues Handbuch f\u00fcr Chief Marketing Officer<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Warum CMOs Echtzeit-Marketing erm\u00f6glichen sollten, um nachhaltiges Wachstum zu f\u00f6rdern<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/de-de\/insights\/research\/how-sustainability-is-fundamentally-changing-consumer-preferences\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/sustainability.png?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/sustainability.png?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/sustainability.png?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">Wie Nachhaltigkeit die Verbraucherpr\u00e4ferenzen grundlegend ver\u00e4ndert<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">F\u00fcr CPR-Organisationen ist Gr\u00fcn das neue Schwarz<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-right row card-text-pic rightCard\"><div class=\"row card-text-pic rightCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box  row-nobleed\"><div class=\"col-lg-8 col-md-12 box-inner\"><a href=\"\/wp-content\/uploads\/2021\/09\/Invent_Inventive-Consumer-Brand-Experience_brochure.pdf\" aria-label=\"Inventive Consumer Brand Experience\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><h3 class=\"titlewithLink\" data-maxlength=\"144\">Inventive Consumer Brand Experience<\/h3><\/a><p class=\"box-text\" data-maxlength=\"\">Neue Wege, um die Verbraucher mit Energie und Sinn zu begeistern<\/p><div class=\"box-bottom\"><div class=\"slide-info-footer\"><div class=\"brand-logo-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/Logo_Capgemini_Invent.svg\" alt=\"Capgemini Invent\"\/><\/div><\/div><a aria-label=\"Mehr lesen Inventive Consumer Brand Experience\" class=\"more2\" data-maxlength=\"24\" href=\"\/wp-content\/uploads\/2021\/09\/Invent_Inventive-Consumer-Brand-Experience_brochure.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\">Download Brosch\u00fcre<\/a><\/div><\/div><div class=\"col-lg-5 col-md-12 box-img-wrapper\"><a href=\"\/wp-content\/uploads\/2021\/09\/Invent_Inventive-Consumer-Brand-Experience_brochure.pdf\" aria-label=\"Download Brosch\u00fcre \u00fcber Inventive Consumer Brand Experience\" tabindex=\"-1\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/girl-blogger-2021-08-29-16-43-06-utc.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source 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