{"id":741766,"date":"2022-01-28T13:50:33","date_gmt":"2022-01-28T13:50:33","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=647291"},"modified":"2025-03-05T05:57:29","modified_gmt":"2025-03-05T05:57:29","slug":"inventive-shopping","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/de-de\/solutions\/inventive-shopping\/","title":{"rendered":"Inventive Shopping"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 56.99999999999999%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 56.99999999999999%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Inventive Shopping<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\"\/><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/de-de\/solutions\/inventive-shopping\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/de-de\/solutions\/inventive-shopping\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Inventive Shopping konzentriert sich auf die entscheidende Frage, was f\u00fcr ein Einzelh\u00e4ndler man sein muss, um die Erwartungen seiner Kunden zu erf\u00fcllen oder sogar zu \u00fcbertreffen<\/h2><p class=\"intro-para-content\"><br><br>Um dies zu beantworten, arbeiten wir daran, die disruptive Landschaft des Einzelhandels mit den sich schnell \u00e4ndernden Verhaltensweisen, unausgesprochenen Bed\u00fcrfnissen und zuk\u00fcnftigen Erwartungen Ihrer Kunden in Einklang zu bringen. Wir verstehen die sich st\u00e4ndig weiterentwickelnden Pr\u00e4ferenzen, Motivationen und Bestrebungen Ihrer Kunden auf pers\u00f6nlicher Ebene, wobei wir auch Ihre kommerziellen und betrieblichen Parameter ber\u00fccksichtigen. Wir nutzen unsere Erkenntnisse, um \u00fcberzeugende Kundenangebote, Strategien und Erfahrungen zu entwickeln, welche dazu beitragen, Ihre Mitarbeiter mit Ihren Kunden in Kontakt zu bringen und Ihnen bei jedem Schritt auf dem Weg der Transformation zu helfen.<br><br>Inventive Shopping\u00a0ist unsere einzigartige Vision, um das Einzelhandelsgesch\u00e4ft ideenreich zu unterst\u00fctzen. Das Konzept analysiert die grundlegende Rolle des Einzelhandels im Leben der Menschen und passt Wertversprechen und Kundenerlebnisse an die sich ver\u00e4ndernden Bed\u00fcrfnisse und Erwartungen der Verbraucher an.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\"><strong>Wie wir Ihnen helfen, eine neue Rolle zu definieren<\/strong><\/h4>\n\n\n\n<p>Mit Inventive Shopping unterst\u00fctzen wir Einzelh\u00e4ndler dabei,&nbsp; ihre Rolle, die sie im Leben der Menschen spielen, zu erforschen und neu zu definieren. Auf diese Weise helfen wir, Vorschl\u00e4ge und F\u00e4higkeiten in das umzuwandeln, was im Einzelhandel als n\u00e4chstes kommt, damit die Kunden clever einkaufen und bessere Erfahrungen machen k\u00f6nnen.<\/p>\n\n\n\n<p>Da sich die Kundenerwartungen immer weiter entwickeln und neue Marktteilnehmer und Technologien den Markt beeinflussen, m\u00fcssen traditionelle Einzelh\u00e4ndler neue Erlebniswelten schaffen, um so ihre Kundenstrategien und -angebote zum Leben zu erwecken.<\/p>\n\n\n\n<a class=\"wp-block-jetpack-podcast-player jetpack-podcast-player__direct-link\" href=\"https:\/\/share.transistor.fm\/s\/990f9d97\">https:\/\/share.transistor.fm\/s\/990f9d97<\/a>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Nehmen Sie diese sechs wesentlichen Ver\u00e4nderungen im Einzelhandel vor<\/strong><\/h4>\n\n\n\n<p>Was bedeutet das alles f\u00fcr Sie vor Ort in der Welt des Einzelhandels? Was sind die Trends, die Sie aufgreifen und angehen m\u00fcssen?<\/p>\n\n\n\n<p>Mit&nbsp;Inventive Shopping&nbsp;helfen wir Ihnen, den Customer Value zu erschlie\u00dfen, das Mitarbeiterpotenzial zu optimieren und die strategischen Personal- und Technologiekompetenzen aufzubauen, welche Sie ben\u00f6tigen, um die sechs wesentlichen Ver\u00e4nderungen im Einzelhandel zu erreichen:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Schaffung von personalisierten Erfahrungen<\/li>\n\n\n\n<li>Etablierung neuer Kan\u00e4le<\/li>\n\n\n\n<li>Anbieten einer gr\u00f6\u00dferen Produktauswahl<\/li>\n\n\n\n<li>Neubewertung der Leistung und des Wertes von Daten<\/li>\n\n\n\n<li>F\u00e4higkeit, sich in die Werte Ihrer Kunden einzuf\u00fchlen<\/li>\n\n\n\n<li>Re-Definition und Orchestrierung von neuen Wertsch\u00f6pfungsketten<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-neue-wege-sich-zu-engagieren-einzukaufen-und-loyalitat-aufzubauen\"><strong>Neue Wege, sich zu engagieren, einzukaufen und Loyalit\u00e4t aufzubauen<\/strong><\/h4>\n\n\n\n<p>Inventive Shopping spiegelt unsere Sichtweise der seismischen Ver\u00e4nderungen wider, die sich im Einzelhandel vollziehen. Diese Ver\u00e4nderungen erfordern, dass Sie eine strategische Ausrichtung f\u00fcr Ihr Kundenziel und -versprechen definieren und drei miteinander verbundene Kundenherausforderungen angehen: wie man sich engagiert, wie man einkauft und wie man Loyalit\u00e4t aufbaut.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/01\/Inventive_Shopping_Connected_customer_challenges.png?w=960\" alt=\"\" class=\"wp-image-647302\" style=\"width:609px;height:596px\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ma\u00dfgeschneiderte Einkaufsl\u00f6sungen<\/strong><\/h4>\n\n\n\n<p>Beim&nbsp;Inventive Shopping&nbsp;geht es um einen Einzelhandel, der anders denkt, innovativ ist und sich anders verh\u00e4lt. Auf diese Weise werde neue Arten des Einkaufens, neue Methoden des Engagements und neue Loyalit\u00e4tsmodelle erm\u00f6glicht.<\/p>\n\n\n\n<p>Das zielgerichtete&nbsp;<strong><em>Inventive Shopping<\/em><\/strong>&nbsp;hilft Ihnen, sich in der komplexen Marktdynamik und dem sich st\u00e4ndig weiterentwickelnden Kundenverhalten zurechtzufinden. Es bietet Ihnen umfassende und einzigartige L\u00f6sungen, die Gesch\u00e4ftsstrategie, Beratung und Technologie umfassen und Ihnen dabei helfen, reale Probleme zu erkennen, L\u00f6sungen zu entwickeln und diese in gro\u00dfem Ma\u00dfstab einzusetzen. Unsere L\u00f6sungen konzentrieren sich auf:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Innovationsstrategie und -angebot<\/li>\n\n\n\n<li>Customer Experience Design<\/li>\n\n\n\n<li>Skalierung durch Digitalisierung &amp; Daten<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-lassen-sie-uns-gemeinsam-das-geschaft-des-einkaufens-neu-uberdenken\"><strong>Lassen Sie uns gemeinsam das Gesch\u00e4ft des Einkaufens neu \u00fcberdenken<\/strong><\/h4>\n\n\n\n<p>Unser Ziel ist es, mit unseren Kunden zusammenzuarbeiten, um das Gesch\u00e4ft des Einkaufens neu zu erfinden und dabei stets loyale Kunden zu gewinnen und zu halten und Ihnen bei jedem Schritt auf Ihrem Weg der Transformation zu helfen. In dieser neuen digitalen Welt wird&nbsp;Inventive Shopping&nbsp;zu einem starken Wachstumsmotor.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h3>Research &amp; Insights<\/h3><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/insights\/expert-perspectives\/touchless-retail-what-the-rest-of-the-world-could-learn-from-chinas-new-ways-to-shop\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Industries_Retail.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Industries_Retail.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Industries_Retail.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">Touchless Retail<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">What the Rest of the World could learn from China\u2019s new ways to shop.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/the-age-of-insight\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/11\/insights-content-5.png?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/11\/insights-content-5.png?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/11\/insights-content-5.png?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">The Age of Insight<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><a href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/the-age-of-insight\/\">Einzelhandel und Konsumg\u00fcterbranche sch\u00f6pfen Datenpotenzial nicht aus<\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/de-de\/solutions\/cornershop\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Cornershop_2020-10-05_4K_v2_0004_closed-1-1.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Cornershop_2020-10-05_4K_v2_0004_closed-1-1.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Cornershop_2020-10-05_4K_v2_0004_closed-1-1.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">Cornershop &#8211; Das Gesch\u00e4ft der Zukunft<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Ein neuartiges Einkaufserlebnis f\u00fcr Lebensmittel, Getr\u00e4nke und Mode und ein Experimentierfeld f\u00fcr Einzelh\u00e4ndler.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-right row card-text-pic rightCard\"><div class=\"row card-text-pic rightCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box  row-nobleed\"><div class=\"col-lg-8 col-md-12 box-inner\"><a href=\"\/wp-content\/uploads\/2021\/05\/Inventive-Shopping-1.pdf\" aria-label=\"Inventive Shopping\" target=\"\" rel=\"noopener noreferrer\" title=\"\"><h3 class=\"titlewithLink\" data-maxlength=\"144\">Inventive Shopping<\/h3><\/a><p class=\"box-text\" data-maxlength=\"\">Seien Sie der Einzelh\u00e4ndler, den Ihre Kunden sich w\u00fcnschen<\/p><div class=\"box-bottom\"><div class=\"slide-info-footer\"><div class=\"brand-logo-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/Logo_Capgemini_Invent.svg\" alt=\"Capgemini Invent\"\/><\/div><\/div><a aria-label=\"Mehr lesen Inventive Shopping\" class=\"more2\" data-maxlength=\"24\" href=\"\/wp-content\/uploads\/2021\/05\/Inventive-Shopping-1.pdf\" target=\"\" rel=\"noopener noreferrer\" title=\"\">Download Brosch\u00fcre<\/a><\/div><\/div><div class=\"col-lg-5 col-md-12 box-img-wrapper\"><a href=\"\/wp-content\/uploads\/2021\/05\/Inventive-Shopping-1.pdf\" aria-label=\"Download Brosch\u00fcre \u00fcber Inventive Shopping\" tabindex=\"-1\" target=\"\" rel=\"noopener noreferrer\" title=\"\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/man-scanning-code-on-products-using-smartphone-2021-09-01-15-30-26-utc.jpg\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" 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