{"version":"1.0","provider_name":"Capgemini","provider_url":"https:\/\/www.capgemini.com\/de-de","author_name":"vrushalimandarkhopkar","author_url":"https:\/\/www.capgemini.com\/de-de\/author\/vrushalimandarkhopkar\/","title":"Von Komplexit\u00e4t zu Klarheit: Wie CMOs das Marketing zur\u00fcckerobern k\u00f6nnen, um Wettbewerbsvorteile zu schaffen - Capgemini","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"yOKMRUw33I\"><a href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/cmo-playbook-2025\/\">Von Komplexit\u00e4t zu Klarheit: Wie CMOs das Marketing zur\u00fcckerobern k\u00f6nnen, um Wettbewerbsvorteile zu schaffen<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/cmo-playbook-2025\/embed\/#?secret=yOKMRUw33I\" width=\"600\" height=\"338\" title=\"&#8220;Von Komplexit\u00e4t zu Klarheit: Wie CMOs das Marketing zur\u00fcckerobern k\u00f6nnen, um Wettbewerbsvorteile zu schaffen&#8221; &#8212; Capgemini\" data-secret=\"yOKMRUw33I\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.capgemini.com\/de-de\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg","thumbnail_width":2880,"thumbnail_height":1800,"description":"Today\u2019s marketers are expected to do more than ever \u2013 drive growth, engage customers, and even market to agents, algorithms, and machines. But in this rush to modernize, something essential has been lost: the soul of marketing."}