Technology is rapidly changing the landscape of most consumer-oriented businesses in a fundamental way. Consumer-buying behaviors and demand patterns are significantly affected by high internet penetration, ubiquitous information availability and rapidly growing social networks

The impact of this transformation on consumer-oriented industries like music, publishing, consumer electronics, retail and financial services is obvious. But this technology adoption by consumers will also have a major impact on the supply chains in those traditional industries which continue to produce physical goods.

This report gives our point of view on visibility issues related to this changing environment of the supply chain. We also provide an overview of software solutions that are available in the market, the industries they are relevant to and an overview of current trends.