Seizing the Digital Telco Opportunity
Consumers are unlikely to wait for the results of Telcos’ large-scale transformation efforts. A cost-effective and efficient way of responding more quickly to changing consumer demands is by launching Greenfield, digital-only operations that:
- Function via a fully digital operating model (uses only digital channels for sales, customer service and information)
- Use digital technologies to enhance the customer experience and real-time engagement.
- Act as a digital test bed for the wider enterprise, where the business can test its future model for operations, marketing, sales, and service while continuing its efforts to transform the entire organization.