Our digital presence has increased enormously in the last decade. Today, billions of people use Facebook, Instagram, Twitter and other social media profiles and thereby share a large part of their identity freely on the internet.

While we can do a lot of things with these new services, the companies behind the curtains are gaining more and more knowledge about our digital presence. This new type of identity, which is the entire sum of one’s online information, encompasses usernames, search history, shopping activities, social media accounts and everything else online.

The topic of digital identity has never been more alive. Regulators, governments and private parties are all actively investigating different approaches and models. While many initiatives have already been deployed, no real success stories have been convincing enough to drive (global) mass adoption.

Digital Identity Graph

There is a significant diversity of solutions within and across countries. Various governments are creating their own solutions that are not (yet) interoperable with others. This fragmentation leads to wasted investments and lost opportunities to leverage efficiencies of scope and scale. However, a “one-size-fits-all” is also not pragmatic as an increasing variety of use cases allows opportunities for alternative approaches on the market.

With a rising public uproar over malicious breaches (Yahoo, Equifax,…) in addition to commercial usage of our data, control over our identities is questioned.

As a result, the following questions are being asked more and more on a day-to-day basis: What is the importance of (digital) identity, why should we care, and should we take action?