Cars Online 2017 presents the findings of our survey of over 8000 consumers from eight countries. The first part of this report covers their expectations about cars during the four phases of the customer lifecycle: interest, purchase, ownership, and repurchase. The second part explores their opinions about hot topics in the industry: mobility services, the connected car, autonomous driving, cyber security, and electric vehicles.

Though 76% of manufacturers either have a smart factory initiative that is ongoing or are working on formulating it, only 14% of companies are satisfied with their level of success. Only 6% of manufacturers are ‘Digital Masters’: an advanced stage in digitizing production processes with a strong foundation of vision, governance and employee skills.