Capgemini Consulting and GS1 US surveyed retail industry leaders to examine the current state of omni-channel retail strategy adoption. The survey reveals how retail industry leaders are aligning their omni-channel strategies using industry standards and shared best practices. Omni-channel retailing, generally defined as providing a customer with a consistent research, shopping, purchasing and fulfilment experience regardless of channel, lies at the heart of many retailer transformation efforts. Mobile shopping, same-day delivery, and growing volumes of data from online channels are forcing retailers to a tipping point to remain competitive and better respond to evolving customer needs and preferences.

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