Principal – Senior Manager & Head of Automotive Customer Experience
Mathias is the Head of Automotive Customer Experience Team and manages all aspects of automotive marketing and sales transformation: digital customer experience, future customer journeys, new retail formats and innovation, digital retail, brand and ownership portals, dealer network development, mobility solutions, connected retail, OEM-Dealer CRM and DMS integration, marketing communication, CRM strategy, aftersales and loyalty programs, analytics and business development.