Of the big software-centric announcements Apple made recently at WWDC, iCloud Drive was a key component in the upgrade of Apple’s cloud service. In OS X Yosemite, there will now be a new folder titled iCloud Drive that allows you to store files in iCloud, and syncs automatically with Apple’s servers.
Apple has finally delivered the milestone on their cloud collaboration achievements timeline that Google, Dropbox, Microsoft, and Box have already made an integral part of their cloud-based services. For years Apple has worked to diminish the presence of folders in both iOS and OS X, so why is one of the world’s most marketable and recognizable consumer technology brands reversing its strategy?
As enterprise cloud-based technologies become more widely adopted, consumers seek the same level of usability and scalability that they find in the technology they use at work in the the devices and services they use in their personal lives. It was not long ago that the enterprise IT landscape consisted of many BYOD policies, where employees sought to use their snazzy new Android phones in lieu of the previously ubiquitous Blackberry devices. A new phase is occurring in the timeline of cloud collaboration history. Enterprise technology, fortified by the rigor and power of SMAC technologies, is now becoming the influencer rather than the influenced in the world of consumer technologies.
Historically, Apple has never been the first to adopt or promote certain new technologies — but rather it has always introduced its own version, under its own timeline, and eventually to a much broader audience. With the launch of iCloud Drive, Apple seems to have developed a greater awareness of how work and play have successfully converged. Today, the way we work deeply affects the way we live and play.