Capgemini Consulting supports companies in transforming marketing, sales and service and improving the end-to-end customer experience to by responding to rapidly changing customer demands, utilizing digital platforms and turning analytical insight into action.
In many organisations we see an increasing demand related to ensuring more effective commercial application of large amounts of customer data in the interface between CRM, sales and marketing environments. In this context, we have developed a specific approach for more targeted sales and marketing efforts, which are based on analytical modelling of customer data, implementation of pilots and streamlining sales efforts. The projects are all very well received by our customers and ensure tangible and measurable results related to increased sales through higher conversion rates and increased sales activity for sales organisations we work with.
Another topic receiving increased attention on the executive agenda is the development of multi-channel strategies, where  identifying key customer journeys and customer interaction points across a growing number of channels and critically analysing the overall customer experience are central elements. Customer service plays a critical role in a multi-channel context, and we deliver strategic transformation projects  that ensure optimization of cost-effective customer service functions without sacrificing the customer experience and customer satisfaction.
Capgemini Consulting has extensive experience in the development of specific product and pricing strategies,  often as part of the marketing strategy where a clear direction related to market positioning and “go to market” strategies is key.
Our expertise spans across Customer Value Management, Customer Service and Experience, Customer and Big Data Analytics, All-Channel Experience, Digital Marketing and e-Commerce, Offering Optimization and Go-To-Market Strategy.For more information, please contact
Martin Landberg, Vice President/Head of Marketing & Sales, martin.landberg@capgemini.com, +47 926 87 404

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