{"id":544343,"date":"2025-10-27T09:12:02","date_gmt":"2025-10-27T09:12:02","guid":{"rendered":"https:\/\/www.capgemini.com\/co-es\/?post_type=research-and-insight&#038;p=544343"},"modified":"2025-10-27T09:12:16","modified_gmt":"2025-10-27T09:12:16","slug":"podria-el-intercambio-de-datos-acelerar-el-camino-hacia-una-experiencia-del-cliente-hiperpersonalizada","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/podria-el-intercambio-de-datos-acelerar-el-camino-hacia-una-experiencia-del-cliente-hiperpersonalizada\/","title":{"rendered":"\u00bfPodr\u00eda el intercambio de datos acelerar el camino hacia una experiencia del cliente hiperpersonalizada?"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Data-sharing-Web-Banner_2880X1800-2.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Data-sharing-Web-Banner_2880X1800-2.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Data-sharing-Web-Banner_2880X1800-2.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Data-sharing-Web-Banner_2880X1800-2.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Data-sharing-Web-Banner_2880X1800-2.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Data-sharing-Web-Banner_2880X1800-2.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Data-sharing-Web-Banner_2880X1800-2.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Data-sharing-Web-Banner_2880X1800-2.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Data-sharing-Web-Banner_2880X1800-2.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">\u00bfPodr\u00eda el intercambio de datos acelerar el camino hacia una experiencia del cliente hiperpersonalizada?<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/POV_Enterprise-data-sharing.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Descargar PoV<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1051819\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1051819\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-muchas-empresas-que-atienden-al-cliente-afirman-que-los-datos-son-su-activo-mas-preciado-y-codiciado-al-fin-y-al-cabo-con-mas-datos-se-tienen-mas-oportunidades-de-crear-nuevas-posibilidades\">Muchas empresas que atienden al cliente afirman que los datos son su activo m\u00e1s preciado y codiciado. Al fin y al cabo, con m\u00e1s datos, se tienen m\u00e1s oportunidades de crear nuevas posibilidades.<\/h3>\n\n\n\n<p>Este apetito por m\u00e1s datos se debe principalmente al creciente est\u00e1ndar de ofrecer experiencias hiperpersonalizadas a los clientes para satisfacer su demanda de contenido cada vez mejor contextualizado. Sin embargo, una sola marca no puede controlar todos los datos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-intercambio-de-datos-un-intercambio-mutuo-de-valor\">Intercambio de datos: un intercambio mutuo de valor<\/h4>\n\n\n\n<p>Ante la amenaza de que las cookies de terceros queden pronto obsoletas, existe una mayor demanda de compartir datos externamente. La mejor manera de lograrlo es mediante un ecosistema de intercambio de datos que respete la privacidad y ofrezca acceso a los datos sin las dificultades ni los costos asociados a su propiedad.<\/p>\n\n\n\n<p>El intercambio de datos empresariales libera agilidad, innovaci\u00f3n y toma de decisiones inteligente, permiti\u00e9ndole obtener una visi\u00f3n completa de c\u00f3mo, d\u00f3nde, cu\u00e1ndo y con qu\u00e9 quieren interactuar sus clientes.<\/p>\n\n\n\n<p>\u00bfEst\u00e1s listo para descubrir el camino m\u00e1s corto hacia una experiencia del cliente hiperpersonalizada?<\/p>\n\n\n\n<p>Lea nuestro punto de vista en el que exploramos los beneficios de cuatro ecosistemas de intercambio de datos y c\u00f3mo cada uno est\u00e1 posicionado de manera \u00fanica para adaptarse a diferentes industrias y diferentes modelos comerciales.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfPodr\u00eda el intercambio de datos acelerar el camino hacia una experiencia del cliente hiperpersonalizada?<\/p>\n","protected":false},"author":440,"featured_media":544344,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"404af2fa-ff2b-46cc-be3a-39b6b0899ddc\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"Customer 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