{"id":541262,"date":"2025-07-15T13:19:18","date_gmt":"2025-07-15T13:19:18","guid":{"rendered":"https:\/\/www.capgemini.com\/co-es\/?post_type=research-and-insight&#038;p=541262"},"modified":"2025-07-15T13:21:04","modified_gmt":"2025-07-15T13:21:04","slug":"el-nuevo-rol-de-las-startups-en-la-cadena-de-valor","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/","title":{"rendered":"El nuevo rol de las startups en la cadena de valor"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:53% 61%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Innovation<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">El nuevo rol de las startups en la cadena de valor<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/co-es\/?post_type=research-and-insight&amp;p=541262\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/co-es\/?post_type=research-and-insight&amp;p=541262\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">\u00bfEs suficiente hoy en d\u00eda la colaboraci\u00f3n tradicional de los departamentos de I+D y las alianzas estrat\u00e9gicas con las grandes tecnol\u00f3gicas? Probablemente no.<\/h2><p class=\"intro-para-content\">Cada vez m\u00e1s, las startups aportan la innovaci\u00f3n que las empresas necesitan y, para 2025, se estima que aportar\u00e1n el 44 % de las fuentes de innovaci\u00f3n, frente al 10 % actual[1]. Ante este cambio radical, Lucia Sinapi-Thomas, directora general de Capgemini Ventures, junto con otros expertos en la materia, ha recopilado informaci\u00f3n que invita a la reflexi\u00f3n para ayudar a las empresas a adaptarse a este nuevo tipo de colaboraci\u00f3n.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-left row card-text-pic leftCard\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><a href=\"https:\/\/www.linkedin.com\/posts\/lucia-sinapi-thomas-7aa92967_isaicapventure-capventures-getthefutureyouwant-activity-6896699591975153664-8cvH?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\" aria-label=\"Leer m\u00e1s sobre Hablando de innovaci\u00f3n\" tabindex=\"-1\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:76% 47%\" loading=\"lazy\"\/><\/picture><\/a><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><a href=\"https:\/\/www.linkedin.com\/posts\/lucia-sinapi-thomas-7aa92967_isaicapventure-capventures-getthefutureyouwant-activity-6896699591975153664-8cvH?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\" aria-label=\"Hablando de innovaci\u00f3n\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><h3 class=\"titlewithLink\" data-maxlength=\"144\">Hablando de innovaci\u00f3n<\/h3><\/a><p class=\"box-text\" data-maxlength=\"\">La coinnovaci\u00f3n es el nuevo paradigma del mercado, pero no puede darse sin una colaboraci\u00f3n adecuada. Lucia Sinapi-Thomas habla sobre el papel crucial de las startups en la aceleraci\u00f3n del ritmo de innovaci\u00f3n.<\/p><div class=\"box-bottom\"><a aria-label=\"Leer m\u00e1s sobre Hablando de innovaci\u00f3n\" class=\"more2\" data-maxlength=\"24\" href=\"https:\/\/www.linkedin.com\/posts\/lucia-sinapi-thomas-7aa92967_isaicapventure-capventures-getthefutureyouwant-activity-6896699591975153664-8cvH?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\">Mira el video<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Nuestra serie de blogs y vlogs aborda la esencia de trabajar con startups y la necesidad de desarrollar ecosistemas abiertos en lugar de colaboraciones aisladas para impulsar la innovaci\u00f3n pionera a gran velocidad. Abordan cuestiones clave como:<\/p>\n\n\n\n<p><br>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u00bfNecesitar\u00e1n cambiar las organizaciones para trabajar con \u00e9xito con las empresas emergentes?<br>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u00bfC\u00f3mo puede la gesti\u00f3n de riesgos hacer frente a las empresas emergentes cuando existe una aversi\u00f3n intr\u00ednseca al riesgo?<br>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u00bfC\u00f3mo influir\u00e1n las grandes tecnol\u00f3gicas y los capitalistas de riesgo en la innovaci\u00f3n en el nuevo modelo?<br>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u00bfC\u00f3mo aprovechan las empresas un ecosistema de empresas emergentes para obtener informaci\u00f3n estrat\u00e9gica?<br>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u00bfCu\u00e1l es la mejor manera de abordar las startups: colaborar o comprar?<br>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u00bfC\u00f3mo pueden las organizaciones garantizar la adopci\u00f3n a gran escala y superar los problemas de integraci\u00f3n y culturales?<br><br>Ninguna gran empresa, privada o p\u00fablica, puede permitirse el lujo de ignorar un momento en que las startups se convierten en proveedoras de innovaci\u00f3n sostenible. Sin embargo, sin un marco que garantice la colaboraci\u00f3n sostenible, se perder\u00e1 la ventaja del nuevo modelo. Gracias a que Capgemini Ventures lleva d\u00e9cadas trabajando con proveedores de tecnolog\u00eda y startups, podemos ofrecer la informaci\u00f3n necesaria para que la innovaci\u00f3n a escala realmente funcione.<\/p>\n\n\n\n<p>[1] Desvelando la innovaci\u00f3n corporativa en la era digital. Capgemini Invent x MIT 2020.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"section section--expert-perspectives\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"expert-heading\">Explora nuestra serie de blogs<\/h2><\/div><\/div><div class=\"expert-prospective-container\"><div class=\"row\"><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/co-es\/insights\/expert-perspectives\/will-organizations-need-to-change-at-a-fundamental-level\/\" aria-label=\"Will organizations need to change at a fundamental level?\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/07\/Ventures_blog-banner-16.2.23.jpg?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Innovation<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/co-es\/insights\/expert-perspectives\/will-organizations-need-to-change-at-a-fundamental-level\/\" aria-label=\"Will organizations need to change at a fundamental level?\"><h3 class=\"expert-subtitle\">Will organizations need to change at a fundamental level?<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"\" loading=\"lazy\" alt=\"\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/07\/Susana-Rincon.jpg?w=390\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Susana Rinc\u00f3n<\/div><div class=\"date-text\">jul. 15, 2025<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"cta-wrapper\"><a class=\"cta-link\" target=\"\" aria-label=\"Leer m\u00e1s about Explora nuestra serie de blogs\" href=\"https:\/\/www.capgemini.com\/co-es\/insights\/expert-perspectives\/\" rel=\"noopener noreferrer\">Leer m\u00e1s<\/a><\/div><\/div><\/section>\n\n\t<section class=\"wp-block-cg-blocks-wrapper-learning-slider section learning-slider\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"learning-header\">\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<div class=\"slider slider-fader\">\n\t\t\t\t<div class=\"slider-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active card-learning-slide left-card short-copy\" data-align-right=\"true\" data-long-copy=\"false\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper\">\n\n                                        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n                                            \n                                            \n                                            \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"slide-bg d-md-block\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/capgemini_AboutUS_ventures.jpg\" alt=\"\" style=\"object-position: 52% 30%;object-fit: cover\" \/>\n                                        \n\n                  \t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper card-learning-slider\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-10 col-xl-6 col-xxl-6 offset-lg-2 offset-xl-6 offset-xxl-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info short-copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"\/co-es\/sobre-nosotros\/quienes-somos\/ecosistema-de-innovacion\/capgemini-ventures\/\" target=\"\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title-text\" data-maxlength=\"\">Capgemini Ventures<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-maxlength=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLa innovaci\u00f3n requiere energ\u00eda e impulso. Necesita un ecosistema pr\u00f3spero que ofrezca alianzas e iniciativas de inversi\u00f3n tanto para grandes organizaciones como para las startups m\u00e1s brillantes.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\">\t<a class=\"more2\" aria-label=\"M\u00e1s informaci\u00f3n sobre Capgemini Ventures\" href=\"\/co-es\/sobre-nosotros\/quienes-somos\/ecosistema-de-innovacion\/capgemini-ventures\/\" target=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tM\u00e1s informaci\u00f3n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t         \t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"slider-nav-wrapper container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slider-nav-content col-12 col-lg-10 col-xl-6 col-xxl-6\" data-nav-content>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-nav-container\">\n                                                                                                            <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/section>\n\n\t","protected":false},"excerpt":{"rendered":"<p>Cada vez m\u00e1s, las startups aportan la innovaci\u00f3n que las empresas necesitan y, para 2025, se estima que aportar\u00e1n el 44 % de las fuentes de innovaci\u00f3n, frente al 10 % actual[1]. En respuesta a este cambio radical, Lucia Sinapi-Thomas, directora general de Capgemini Ventures, junto con otros expertos en la materia, ha recopilado informaci\u00f3n que invita a la reflexi\u00f3n para ayudar a las empresas a afrontar la transici\u00f3n a este nuevo tipo de colaboraci\u00f3n.<\/p>\n","protected":false},"author":81,"featured_media":541263,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"6f129c95-37c7-4d8c-81a8-b33d5613229e\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/insights\/research-library\/start-ups-new-role-in-the-value-chain\/\",\"postId\":712855,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false,\"isEnabled\":true}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":231,"primary_term":"Innovation","featured_focal_points":""},"tags":[165],"research-and-insight-type":[78],"theme":[231,69],"brand":[],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-541262","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","tag-innovation","research-and-insight-type-point-of-view","theme-innovation","theme-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El nuevo rol de las startups en la cadena de valor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El nuevo rol de las startups en la cadena de valor\" \/>\n<meta property=\"og:description\" content=\"Cada vez m\u00e1s, las startups aportan la innovaci\u00f3n que las empresas necesitan y, para 2025, se estima que aportar\u00e1n el 44 % de las fuentes de innovaci\u00f3n, frente al 10 % actual[1]. En respuesta a este cambio radical, Lucia Sinapi-Thomas, directora general de Capgemini Ventures, junto con otros expertos en la materia, ha recopilado informaci\u00f3n que invita a la reflexi\u00f3n para ayudar a las empresas a afrontar la transici\u00f3n a este nuevo tipo de colaboraci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Colombia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-15T13:21:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/07\/Capgemini_research-and-insights_start-ups-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/\",\"url\":\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/\",\"name\":\"El nuevo rol de las startups en la cadena de valor\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/co-es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/07\/Capgemini_research-and-insights_start-ups-1.jpg\",\"datePublished\":\"2025-07-15T13:19:18+00:00\",\"dateModified\":\"2025-07-15T13:21:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/#breadcrumb\"},\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/07\/Capgemini_research-and-insights_start-ups-1.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/07\/Capgemini_research-and-insights_start-ups-1.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/co-es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/co-es\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"El nuevo rol de las startups en la cadena de valor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/co-es\/#website\",\"url\":\"https:\/\/www.capgemini.com\/co-es\/\",\"name\":\"Capgemini Colombia\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/co-es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es-MX\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"El nuevo rol de las startups en la cadena de valor","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/","og_locale":"es_MX","og_type":"article","og_title":"El nuevo rol de las startups en la cadena de valor","og_description":"Cada vez m\u00e1s, las startups aportan la innovaci\u00f3n que las empresas necesitan y, para 2025, se estima que aportar\u00e1n el 44 % de las fuentes de innovaci\u00f3n, frente al 10 % actual[1]. En respuesta a este cambio radical, Lucia Sinapi-Thomas, directora general de Capgemini Ventures, junto con otros expertos en la materia, ha recopilado informaci\u00f3n que invita a la reflexi\u00f3n para ayudar a las empresas a afrontar la transici\u00f3n a este nuevo tipo de colaboraci\u00f3n.","og_url":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/","og_site_name":"Capgemini Colombia","article_modified_time":"2025-07-15T13:21:04+00:00","og_image":[{"width":2880,"height":1800,"url":"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/07\/Capgemini_research-and-insights_start-ups-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/","url":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/","name":"El nuevo rol de las startups en la cadena de valor","isPartOf":{"@id":"https:\/\/www.capgemini.com\/co-es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/07\/Capgemini_research-and-insights_start-ups-1.jpg","datePublished":"2025-07-15T13:19:18+00:00","dateModified":"2025-07-15T13:21:04+00:00","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/#breadcrumb"},"inLanguage":"es-MX","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/"]}]},{"@type":"ImageObject","inLanguage":"es-MX","@id":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/#primaryimage","url":"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/07\/Capgemini_research-and-insights_start-ups-1.jpg","contentUrl":"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/07\/Capgemini_research-and-insights_start-ups-1.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/co-es\/"},{"@type":"ListItem","position":2,"name":"Research &amp; insights","item":"https:\/\/www.capgemini.com\/co-es\/research-and-insight\/"},{"@type":"ListItem","position":3,"name":"El nuevo rol de las startups en la cadena de valor"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/co-es\/#website","url":"https:\/\/www.capgemini.com\/co-es\/","name":"Capgemini Colombia","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/co-es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es-MX"}]}},"theme_term_info":[{"id":231,"name":"Innovation"},{"id":69,"name":"Sustainability"}],"industry_term_info":[],"services_term_info":[],"partners_term_info":[],"brand_term_info":[],"brand_term":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"El nuevo rol de las startups en la cadena de valor","url":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/07\/Capgemini_research-and-insights_start-ups-1.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/07\/Capgemini_research-and-insights_start-ups-1.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Colombia","logo":""},"keywords":["innovation"],"dateCreated":"2025-07-15T13:19:18Z","datePublished":"2025-07-15T13:19:18Z","dateModified":"2025-07-15T13:21:04Z"},"rendered":"<meta name=\"parsely-title\" content=\"El nuevo rol de las startups en la cadena de valor\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-nuevo-rol-de-las-startups-en-la-cadena-de-valor\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/07\/Capgemini_research-and-insights_start-ups-1.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2025-07-15T13:19:18Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>\n<meta name=\"parsely-tags\" content=\"innovation\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/07\/Capgemini_research-and-insights_start-ups-1.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Colombia","distributor_original_site_url":"https:\/\/www.capgemini.com\/co-es","push-errors":false,"tag_names":["Innovation"],"featured_image_url":"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/07\/Capgemini_research-and-insights_start-ups-1.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/research-and-insight\/541262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/users\/81"}],"version-history":[{"count":2,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/research-and-insight\/541262\/revisions"}],"predecessor-version":[{"id":541266,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/research-and-insight\/541262\/revisions\/541266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/media\/541263"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/media?parent=541262"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/tags?post=541262"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/research-and-insight-type?post=541262"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/theme?post=541262"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/brand?post=541262"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/service?post=541262"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/industry?post=541262"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/partners?post=541262"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/content-group?post=541262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}