{"id":527244,"date":"2024-09-18T09:16:31","date_gmt":"2024-09-18T09:16:31","guid":{"rendered":"https:\/\/www.capgemini.com\/co-es\/?post_type=research-and-insight&#038;p=527244"},"modified":"2025-03-29T17:47:22","modified_gmt":"2025-03-29T17:47:22","slug":"por-que-los-equipos-de-cx-deben-asumir-un-papel-de-liderazgo-en-la-estrategia-de-ia-generativa-de-su-empresa","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/por-que-los-equipos-de-cx-deben-asumir-un-papel-de-liderazgo-en-la-estrategia-de-ia-generativa-de-su-empresa\/","title":{"rendered":"Por qu\u00e9 los equipos de CX deben asumir un papel de liderazgo en la estrategia de IA generativa de su empresa"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Gen-AI.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Gen-AI.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Gen-AI.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Gen-AI.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Gen-AI.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Gen-AI.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Gen-AI.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Gen-AI.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Gen-AI.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:67% 38%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Por qu\u00e9 los equipos de CX deben asumir un papel de liderazgo en la estrategia de IA generativa de su empresa<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Capgemini_CX-Generative-AI-PoV.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download our PoV<\/span><span class=\"type\">316 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=970452\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=970452&amp;text=%3Cstrong%3EWhy%20CX%20teams%20need%20to%20take%20a%20leadership%20role%20in%20their%20company%E2%80%99s%20generative%20AI%20strategy%3C%2Fstrong%3E\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=970452&amp;text=%3Cstrong%3EWhy%20CX%20teams%20need%20to%20take%20a%20leadership%20role%20in%20their%20company%E2%80%99s%20generative%20AI%20strategy%3C%2Fstrong%3E\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-la-ia-generativa-gen-ai-representa-la-proxima-evolucion-de-los-sistemas-de-ia-caracterizada-por-su-capacidad-de-aprender-adaptarse-y-colaborar-de-formas-antes-reservadas-a-la-inteligencia-humana\">La IA generativa (gen AI) representa la pr\u00f3xima evoluci\u00f3n de los sistemas de IA, caracterizada por su capacidad de aprender, adaptarse y colaborar de formas antes reservadas a la inteligencia humana.<\/h2>\n\n\n\n<p>En su informe <a href=\"\/co-es\/insights\/biblioteca-de-investigacion\/ia-generativa-en-las-organizaciones\/\">Harnessing the value of generative AI<\/a> (Aprovechamiento del valor de la IA generativa), el Instituto de Investigaci\u00f3n Capgemini se\u00f1ala que el 96% de los ejecutivos encuestados han incluido esta tecnolog\u00eda en su agenda de la sala de juntas. Sin embargo, muchos directivos no saben c\u00f3mo empezar. La IA generativa ha surgido como una tecnolog\u00eda revolucionaria que promete remodelar todos los sectores y redefinir la forma en que las personas interact\u00faan con las organizaciones. Los beneficios potenciales son asombrosos, pero las empresas deben entender que aprovechar todo el potencial de la IA generativa depende de una preparaci\u00f3n cuidadosa.<\/p>\n\n\n\n<p>En esta entrevista con Ollie East de Capgemini, Jefe de Estrategia de Comercializaci\u00f3n y L\u00edder de CX GenAI de EE.UU.; Shawn Goodin, Estratega Principal de MarTech, Datos de Clientes e IA; y Pranav Kumar, L\u00edder de Negocios Digitales, Datos e IA, <strong>discuten por qu\u00e9 los equipos de CX necesitan un asiento en la mesa de la IA gen<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Capgemini_CX-Generative-AI-PoV.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descargue nuestro PdV<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":440,"featured_media":527245,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"157133c7-b6ef-411b-9f40-cabc1416885b\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":67,"primary_term":"Data and 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