{"id":524105,"date":"2024-08-21T05:17:01","date_gmt":"2024-08-21T05:17:01","guid":{"rendered":"https:\/\/www.capgemini.com\/co-es\/?post_type=research-and-insight&#038;p=524105"},"modified":"2025-03-29T17:50:50","modified_gmt":"2025-03-29T17:50:50","slug":"liberar-el-poder-de-los-datos-de-sostenibilidad-en-los-productos-de-consumo-con-una-plataforma-de-datos-de-confianza","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/liberar-el-poder-de-los-datos-de-sostenibilidad-en-los-productos-de-consumo-con-una-plataforma-de-datos-de-confianza\/","title":{"rendered":"Liberar el poder de los datos de sostenibilidad en los productos de consumo con una plataforma de datos de confianza"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/Unlocking-the-power-of-sustainability-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/Unlocking-the-power-of-sustainability-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/Unlocking-the-power-of-sustainability-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/Unlocking-the-power-of-sustainability-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/Unlocking-the-power-of-sustainability-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/Unlocking-the-power-of-sustainability-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/Unlocking-the-power-of-sustainability-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/Unlocking-the-power-of-sustainability-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/Unlocking-the-power-of-sustainability-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:46% 60%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Sustainability<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Liberar el poder de los datos de sostenibilidad en los productos de consumo con una plataforma de datos de confianza<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1016095\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1016095\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-every-consumer-packaged-goods-cpg-company-depends-on-analytics-to-stay-ahead-of-competitors-data-strengthens-the-connection-between-being-sustainable-and-driving-sales-justifying-customer-loyalty-to-brands-that-demonstrate-environmental-social-and-governance-esg-credentials\">Every consumer packaged goods (CPG) company depends on analytics to stay ahead of competitors. Data strengthens the connection between being sustainable and driving sales, justifying customer loyalty to brands that demonstrate environmental, social, and governance (ESG) credentials.<\/h3>\n\n\n\n<p>Capgemini e Informatica est\u00e1n trabajando con algunas de las marcas de productos de consumo y minoristas m\u00e1s importantes del mundo para hacer realidad los centros de datos ESG. Nuestra asociaci\u00f3n ofrece una amplia gama de ventajas a las organizaciones que buscan mejorar con confianza sus informes ESG. Como cliente, obtendr\u00e1 la ventaja competitiva de una arquitectura de datos unificada que integra datos relevantes en la nube y locales a velocidad y escala.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Las soluciones de Informatica impulsan la plataforma de datos de sostenibilidad de Capgemini, respaldando el an\u00e1lisis detallado y la calidad continua de los datos a trav\u00e9s de Informatica Intelligent Data Management Cloud (IDMC). Proporciona una soluci\u00f3n centralizada con gesti\u00f3n y gobierno de datos ESG automatizados e impulsados por IA.&nbsp;&nbsp;<\/p>\n\n\n\n<p>La asociaci\u00f3n estrat\u00e9gica entre las dos organizaciones permite a las empresas de CPG disponer de las capacidades de gesti\u00f3n de datos que necesitan para acelerar los programas ESG.<\/p>\n\n\n\n<p>Este documento explica el papel de los datos fiables en la creaci\u00f3n de informes ESG fiables que satisfagan a los clientes de productos de consumo, reguladores, minoristas e inversores.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.capgeminigroup.com\/l\/95412\/2024-05-03\/7v8k7v\/95412\/1714727966Hl84Z4gU\/Capgemini_Informatica_ESG_CPG.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar ahora<\/a><\/div>\n<\/div>\n\n\n\n<div 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