{"id":519407,"date":"2024-02-28T12:50:08","date_gmt":"2024-02-28T12:50:08","guid":{"rendered":"https:\/\/www.capgemini.com\/co-es\/?post_type=research-and-insight&#038;p=519407"},"modified":"2025-03-29T18:18:23","modified_gmt":"2025-03-29T18:18:23","slug":"tendencias-navidenas-en-el-comercio-minorista","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/tendencias-navidenas-en-el-comercio-minorista\/","title":{"rendered":"Tendencias navide\u00f1as en el comercio minorista"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Retail-holiday-trends.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Retail-holiday-trends.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Retail-holiday-trends.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Retail-holiday-trends.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Retail-holiday-trends.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Retail-holiday-trends.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Retail-holiday-trends.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Retail-holiday-trends.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Retail-holiday-trends.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Tendencias navide\u00f1as en el comercio minorista<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/CPR_2023-Holiday-Trends_infographic._20231121_V04.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download infographic<\/span><span class=\"type\">792 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=973399\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=973399&amp;text=Retail%20holiday%20trends\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=973399&amp;text=Retail%20holiday%20trends\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-las-vacaciones-de-2023-ya-estan-en-marcha\">Las vacaciones de 2023 ya est\u00e1n en marcha<\/h2>\n\n\n\n<p>Los minoristas se preparan para una temporada de compras navide\u00f1as fuerte, aunque llena de fluctuaciones de la demanda. Nuestra infograf\u00eda sobre tendencias navide\u00f1as en el comercio minorista explora las \u00faltimas previsiones del sector, los problemas que influyen en el comportamiento de los consumidores y las medidas que pueden tomar los minoristas para garantizar una temporada de compras alegre y brillante.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-capgemini-presenta-su-vision-de-las-compras-navidenas-en-el-sector-minorista\"><strong>Capgemini presenta su visi\u00f3n de las compras navide\u00f1as en el sector minorista<\/strong><\/h4>\n\n\n\n<p>2 de cada 3 consumidores (68%) tienen previsto gastar lo mismo o m\u00e1s que el a\u00f1o pasado en sus compras navide\u00f1as.<br>3 de cada 4 consumidores tienen previsto visitar las tiendas estas fiestas<br>El 60% de las ventas en l\u00ednea se ven influidas por el personal de tienda.<br>El 47% de los minoristas espera que se produzcan rupturas de existencias o escasez de productos.<br>S\u00f3lo el 41% de los consumidores est\u00e1 dispuesto a pagar m\u00e1s por productos sostenibles<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/CPR_2023-Holiday-Trends_infographic._20231121_V04.pdf\">Desc\u00e1rguese <\/a>ahora nuestra infograf\u00eda para consultar m\u00e1s datos sobre tendencias, as\u00ed como recomendaciones de nuestros expertos en comercio minorista sobre c\u00f3mo las empresas pueden sortear las fluctuaciones de la demanda y otros retos durante estas fiestas y en adelante.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">\u00daltimas noticias<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/cadena-de-suministro-en-productos-de-consumo-y-retail\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/11\/dotcom-banner-2880x1800-100.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/11\/dotcom-banner-2880x1800-100.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/11\/dotcom-banner-2880x1800-100.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/11\/dotcom-banner-2880x1800-100.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/11\/dotcom-banner-2880x1800-100.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/11\/dotcom-banner-2880x1800-100.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/11\/dotcom-banner-2880x1800-100.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/11\/dotcom-banner-2880x1800-100.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/11\/dotcom-banner-2880x1800-100.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/cadena-de-suministro-en-productos-de-consumo-y-retail\/\" aria-label=\"Cadena de suministro en productos de consumo y retail\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">Cadena de suministro en productos de consumo y retail<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/lo-que-le-importa-al-consumidor-de-hoy-2023\/\" aria-label=\"Lo que le importa al consumidor de hoy 2023\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Lo que le importa al consumidor de hoy 2023<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">M\u00e1s informaci\u00f3n<\/h2><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/co-es\/sectores\/productos-de-consumo\/\" target=\"\" aria-label=\"Productos de consumo\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Capgemini_Industries_Consumer-Products.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Capgemini_Industries_Consumer-Products.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Capgemini_Industries_Consumer-Products.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Productos de consumo<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Reimagine el futuro de los productos de consumo en la nueva era del comercio conectado.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/co-es\/sectores\/retail\/\" target=\"\" aria-label=\"Minorista\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/08\/Retail_dotcom_banner.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/08\/Retail_dotcom_banner.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/08\/Retail_dotcom_banner.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Minorista<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Redefinir el \u00e9xito: responder a las expectativas de los consumidores a gran velocidad y escala en la nueva era del comercio conectado.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/co-es\/servicios\/customer-first\/\" target=\"\" aria-label=\"El cliente primero\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">El cliente primero<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Los clientes acuden en masa a las marcas que aman, las que tienen un prop\u00f3sito, son innovadoras, atractivas y ponen a sus clientes en primer lugar.<\/p><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":440,"featured_media":519408,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"aeb0c7be-2939-4a3b-93cc-4373eb96aa00\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":69,"primary_term":"Customer first","featured_focal_points":""},"tags":[],"research-and-insight-type":[230],"theme":[239,69],"brand":[],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-519407","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-report","theme-customer-first","theme-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>tendencias navide\u00f1as en el comercio minorista | Capgemini<\/title>\n<meta name=\"description\" content=\"Our latest infographic explores the latest industry forecasts, the issues that are influencing consumer behaviors, and the steps retailers can take to ensure a bright shopping season. 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