{"id":510233,"date":"2023-02-17T06:43:07","date_gmt":"2023-02-17T05:43:07","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=854638"},"modified":"2025-03-29T19:08:22","modified_gmt":"2025-03-29T19:08:22","slug":"el-metaverso-amigo-o-enemigo-del-cmo","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/","title":{"rendered":"El metaverso: \u00bfamigo o enemigo del CMO?"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:46% 26%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">El metaverso: \u00bfamigo o enemigo del CMO?<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Point-of-View-The-metaverse-friend-or-foe-to-the-CMO.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar punto de vista<\/span><span class=\"type\">7 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=854638\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=854638&amp;text=The%20metaverse%3A%20Friend%20or%20foe%20to%20the%20CMO%3F\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=854638&amp;text=The%20metaverse%3A%20Friend%20or%20foe%20to%20the%20CMO%3F\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-una-combinacion-de-mundos-virtuales-y-fisicos-esta-creando-nuevos-desafios-y-oportunidades-para-los-especialistas-en-marketing-que-buscan-una-intimidad-mas-profunda-con-el-cliente\">Una combinaci\u00f3n de mundos virtuales y f\u00edsicos est\u00e1 creando nuevos desaf\u00edos y oportunidades para los especialistas en marketing que buscan una intimidad m\u00e1s profunda con el cliente.<\/h3>\n\n\n\n<p>El uso cada vez mayor de la tecnolog\u00eda para construir relaciones cada vez m\u00e1s profundas con los clientes ha cambiado el papel de los directores de marketing (CMO) durante la \u00faltima d\u00e9cada. Ahora, la pr\u00f3xima nueva tendencia tecnol\u00f3gica est\u00e1 creando nuevas oportunidades y desaf\u00edos para los CMO expertos en datos que buscan ampliar la intimidad con el cliente: <strong>\u00a1Bienvenido al metaverso!<\/strong><\/p>\n\n\n\n<p>La aparici\u00f3n del metaverso es crucial para los CMO porque es probable que afecte el alcance del trabajo que realizan y las experiencias que brindan. Permitir\u00e1 a las marcas crear experiencias distintivas, \u00fanicas e hiperpersonalizadas para los clientes. Este potencial, que se basa en tecnolog\u00edas como Web3, Blockchain, NFT y otras, agregar\u00e1 mucha complejidad para los CMO, quienes necesitar\u00e1n usar a\u00fan m\u00e1s tecnolog\u00eda y datos para ampliar sus programas y generar compromiso con el cliente.<\/p>\n\n\n\n<p>A medida que el metaverso pasa de un concepto exagerado a un canal de marketing en desarrollo, los CMO deber\u00edan poder aprovechar las oportunidades de crecimiento para su negocio.<\/p>\n\n\n\n<p><strong><u><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Point-of-View-The-metaverse-friend-or-foe-to-the-CMO.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descarga este punto de vista: el metaverso:<\/a><\/u><\/strong>&nbsp;\u00bfamigo o enemigo del CMO? de los expertos de Capgemini para obtener m\u00e1s informaci\u00f3n sobre el metaverso, las tendencias tecnol\u00f3gicas, su impacto en varios sectores, desaf\u00edos y oportunidades.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":440,"featured_media":510234,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"67c35ddb-c3e3-49fb-aa24-1a348246fd9a\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"Customer first","featured_focal_points":""},"tags":[],"research-and-insight-type":[78],"theme":[239],"brand":[],"service":[100],"industry":[],"partners":[],"content-group":[],"class_list":["post-510233","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-customer-first","service-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El metaverso: \u00bfAmigo o enemigo del CMO? | Capgemini<\/title>\n<meta name=\"description\" content=\"La aparici\u00f3n del metaverso es crucial para los CMO porque es probable que afecte el alcance del trabajo que realizan y las experiencias que brindan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El metaverso: \u00bfamigo o enemigo del CMO?\" \/>\n<meta property=\"og:description\" content=\"La aparici\u00f3n del metaverso es crucial para los CMO porque es probable que afecte el alcance del trabajo que realizan y las experiencias que brindan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Colombia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-29T19:08:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/\",\"url\":\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/\",\"name\":\"El metaverso: \u00bfAmigo o enemigo del CMO? | Capgemini\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/co-es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/02\/CMO-metaverse.jpg\",\"datePublished\":\"2023-02-17T05:43:07+00:00\",\"dateModified\":\"2025-03-29T19:08:22+00:00\",\"description\":\"La aparici\u00f3n del metaverso es crucial para los CMO porque es probable que afecte el alcance del trabajo que realizan y las experiencias que brindan.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/#breadcrumb\"},\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/02\/CMO-metaverse.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/02\/CMO-metaverse.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/co-es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/co-es\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"El metaverso: \u00bfamigo o enemigo del CMO?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/co-es\/#website\",\"url\":\"https:\/\/www.capgemini.com\/co-es\/\",\"name\":\"Capgemini Colombia\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/co-es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es-MX\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"El metaverso: \u00bfAmigo o enemigo del CMO? | Capgemini","description":"La aparici\u00f3n del metaverso es crucial para los CMO porque es probable que afecte el alcance del trabajo que realizan y las experiencias que brindan.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/","og_locale":"es_MX","og_type":"article","og_title":"El metaverso: \u00bfamigo o enemigo del CMO?","og_description":"La aparici\u00f3n del metaverso es crucial para los CMO porque es probable que afecte el alcance del trabajo que realizan y las experiencias que brindan.","og_url":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/","og_site_name":"Capgemini Colombia","article_modified_time":"2025-03-29T19:08:22+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/10\/New-Web-preview-global.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/","url":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/","name":"El metaverso: \u00bfAmigo o enemigo del CMO? | Capgemini","isPartOf":{"@id":"https:\/\/www.capgemini.com\/co-es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/02\/CMO-metaverse.jpg","datePublished":"2023-02-17T05:43:07+00:00","dateModified":"2025-03-29T19:08:22+00:00","description":"La aparici\u00f3n del metaverso es crucial para los CMO porque es probable que afecte el alcance del trabajo que realizan y las experiencias que brindan.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/#breadcrumb"},"inLanguage":"es-MX","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/"]}]},{"@type":"ImageObject","inLanguage":"es-MX","@id":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/#primaryimage","url":"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/02\/CMO-metaverse.jpg","contentUrl":"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/02\/CMO-metaverse.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/co-es\/"},{"@type":"ListItem","position":2,"name":"Research &amp; insights","item":"https:\/\/www.capgemini.com\/co-es\/research-and-insight\/"},{"@type":"ListItem","position":3,"name":"El metaverso: \u00bfamigo o enemigo del CMO?"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/co-es\/#website","url":"https:\/\/www.capgemini.com\/co-es\/","name":"Capgemini Colombia","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/co-es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es-MX"}]}},"theme_term_info":[{"id":239,"name":"Customer first"}],"industry_term_info":[],"services_term_info":[{"id":100,"name":"Customer experience"}],"partners_term_info":[],"brand_term_info":[],"brand_term":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"El metaverso: \u00bfamigo o enemigo del CMO?","url":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/02\/CMO-metaverse.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/02\/CMO-metaverse.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Colombia","logo":""},"keywords":[],"dateCreated":"2023-02-17T05:43:07Z","datePublished":"2023-02-17T05:43:07Z","dateModified":"2025-03-29T19:08:22Z"},"rendered":"<meta name=\"parsely-title\" content=\"El metaverso: \u00bfamigo o enemigo del CMO?\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/el-metaverso-amigo-o-enemigo-del-cmo\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/02\/CMO-metaverse.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2023-02-17T05:43:07Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/02\/CMO-metaverse.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Colombia","distributor_original_site_url":"https:\/\/www.capgemini.com\/co-es","push-errors":false,"tag_names":[],"featured_image_url":"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/02\/CMO-metaverse.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/research-and-insight\/510233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/users\/440"}],"version-history":[{"count":5,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/research-and-insight\/510233\/revisions"}],"predecessor-version":[{"id":534518,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/research-and-insight\/510233\/revisions\/534518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/media\/510234"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/media?parent=510233"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/tags?post=510233"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/research-and-insight-type?post=510233"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/theme?post=510233"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/brand?post=510233"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/service?post=510233"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/industry?post=510233"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/partners?post=510233"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/co-es\/wp-json\/wp\/v2\/content-group?post=510233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}