{"id":30125,"date":"2022-09-28T08:50:00","date_gmt":"2022-09-28T08:50:00","guid":{"rendered":"https:\/\/www.capgemini.com\/co-es\/?post_type=research-and-insight&#038;p=30125"},"modified":"2025-03-29T19:38:42","modified_gmt":"2025-03-29T19:38:42","slug":"un-dia-en-la-vida-de-un-cmo","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/un-dia-en-la-vida-de-un-cmo\/","title":{"rendered":"Un d\u00eda en la vida de un CMO"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Life-of-CMO1.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Life-of-CMO1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Life-of-CMO1.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Life-of-CMO1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Life-of-CMO1.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Life-of-CMO1.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Life-of-CMO1.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Life-of-CMO1.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Life-of-CMO1.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Un d\u00eda en la vida de un CMO<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/co-es\/?post_type=research-and-insight&amp;p=30125\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/co-es\/?post_type=research-and-insight&amp;p=30125&amp;text=UN%20D%C3%8DA%20EN%20LA%20VIDA%20DE%20UN%20CMO\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/co-es\/?post_type=research-and-insight&amp;p=30125&amp;text=UN%20D%C3%8DA%20EN%20LA%20VIDA%20DE%20UN%20CMO\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-por-que-los-cmo-deberian-habilitar-el-marketing-en-tiempo-real-para-impulsar-el-crecimiento-sostenible-escuche-a-un-cmo-lider-sobre-como-ha-cambiado-el-papel-de-un-especialista-en-marketing\">\u00bfPor qu\u00e9 los CMO deber\u00edan habilitar el marketing en tiempo real para impulsar el crecimiento sostenible? Escuche a un CMO l\u00edder sobre c\u00f3mo ha cambiado el papel de un especialista en marketing.<\/h3>\n\n\n\n<p>Un cambio de paradigma en marketing: del branding al performance marketing, la clave para ello son los datos.<\/p>\n\n\n\n<p>El marketing ha evolucionado a lo largo de los a\u00f1os, al igual que el papel de los CMO. Mientras que el marketing de marca era el enfoque anterior, el marketing de rendimiento ha abierto nuevas v\u00edas de crecimiento. El marketing basado en datos permite a los CMO nuevas oportunidades, como la selecci\u00f3n de las herramientas adecuadas y la narraci\u00f3n de historias, todo lo cual es medible.<\/p>\n\n\n\n<p>Escuche m\u00e1s del CMO de Man Truck&amp;Bus sobre c\u00f3mo el marketing basado en datos los ayuda a sobresalir en cada etapa del recorrido del cliente y a mejorar su negocio.<\/p>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video is-style-cg-sapphire2\"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h4 data-maxlength=\"34\"><strong>Bj\u00f6rn Suelto<\/strong><\/h4><div class=\"video-info\"><p data-maxlength=\"68\">CMO, MAN Truck&amp;Bus<br><\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/WWvcDylKW00\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<p>El papel de los CMO se ha transformado del \u201cBrand Marketing\u201d al \u201cPerformance Marketing\u201d para impulsar el crecimiento empresarial, y las ventas.<\/p>\n\n\n\n<p>Construir una columna vertebral digital s\u00f3lida, volverse personal y ser \u00e1gil son los tres elementos cruciales que impactan en el crecimiento. Invertir en datos y an\u00e1lisis para mejorar la experiencia del cliente, la comunicaci\u00f3n personalizada con los clientes y adaptarse r\u00e1pidamente influye en los resultados comerciales.<\/p>\n\n\n\n<p>Escuche al CMO de Siemens Healthineers c\u00f3mo las ventas omnicanal son a la vez: un sprint y un marat\u00f3n.<\/p>\n\n\n\n<p><strong>Hablemos m\u00e1s sobre el tema<\/strong><\/p>\n\n\n\n<p>Nos encantar\u00eda reunirnos contigo para brindarte m\u00e1s informaci\u00f3n sobre nuestras soluciones a la medida de tu organizaci\u00f3n. Ponte en <a href=\"https:\/\/www.capgemini.com\/co-es\/contactenos\/\">contacto<\/a> o escribe a&nbsp;<a href=\"mailto:connect.mx@capgemini.com\">connect.mx@capgemini.com<\/a>&nbsp;para programar una sesi\u00f3n con uno de nuestros expertos.<\/p>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video is-style-cg-sapphire2\"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h4 data-maxlength=\"34\"><strong>Bj\u00f6rn Suelto<\/strong><br><\/h4><div class=\"video-info\"><p data-maxlength=\"68\">CMO, MAN Truck&amp;Bus<\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/f8rvTO131g8\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":30130,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"2581056a-eecb-4e88-9864-4e04366f859e\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"Customer 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