{"id":29708,"date":"2022-03-25T06:31:00","date_gmt":"2022-03-25T06:31:00","guid":{"rendered":"https:\/\/www.capgemini.com\/co-es\/?post_type=research-and-insight&#038;p=29708"},"modified":"2025-04-02T06:14:31","modified_gmt":"2025-04-02T06:14:31","slug":"conversaciones-para-manana-4","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/conversaciones-para-manana-4\/","title":{"rendered":"Conversaciones para ma\u00f1ana #4"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4-4.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4-4.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4-4.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4-4.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4-4.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4-4.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4-4.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4-4.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4-4.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Conversaciones para ma\u00f1ana #4<\/h1><\/div><h2 class=\"reasearchInsightTitle\">En Capgemini, creemos en recopilar y comparar los diferentes puntos de vista con respecto a los problemas comerciales que dar\u00e1n forma a nuestro futuro colectivo. Al hacer esto, estamos mejor preparados para aprovechar nuevas oportunidades y enfrentar los desaf\u00edos que surgen del vol\u00e1til entorno comercial actual.<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/03\/Conversations-for-Tomorrow-4.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar informe<\/span><span class=\"type\">12 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/28\/2022\/03\/Final-Infographic-Conversations-Edition-4.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar infograf\u00eda<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/co-es\/?post_type=research-and-insight&amp;p=29708\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/co-es\/?post_type=research-and-insight&amp;p=29708&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/co-es\/?post_type=research-and-insight&amp;p=29708&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-el-marketing-esta-cambiando-para-el-manana\">El marketing est\u00e1 cambiando para el ma\u00f1ana<\/h3>\n\n\n\n<p>El marketing est\u00e1 cambiando, para bien y para mejor. Se han restablecido las expectativas de las partes interesadas y se espera que las marcas act\u00faen de manera responsable, sostenible y proporcionen un valor real tanto a las personas como a las sociedades.<\/p>\n\n\n\n<p>En la edici\u00f3n m\u00e1s reciente de nuestra revista trimestral, Conversaciones para el ma\u00f1ana, consultamos a m\u00e1s de 20 l\u00edderes de opini\u00f3n, incluidos ejecutivos de negocios, empresarios, acad\u00e9micos y nuestros propios expertos, para discutir los temas que reflejan la nueva cara del marketing y explicar c\u00f3mo los CMO pueden comenzar a prepararse para enfrentar estos desaf\u00edos.<\/p>\n\n\n\n<p>Lo que descubrimos es que las organizaciones dirigidas por un prop\u00f3sito est\u00e1n ganando: los consumidores sienten gratitud hacia las empresas que han \u201cretribuido\u201d durante la crisis de salud en curso y priorizan a dichas organizaciones al considerar las compras. En t\u00e9rminos m\u00e1s generales, los \u00faltimos dos a\u00f1os han demostrado que cultivar lazos emocionales y la confianza con los clientes es un desaf\u00edo cr\u00edtico y \u00fanico en un mundo m\u00e1s distante.<\/p>\n\n\n\n<p>Los nuevos modos de interacci\u00f3n tambi\u00e9n han enfatizado los datos en tiempo real como el mayor activo del vendedor. Pero a pesar de su clara utilidad, sigue siendo infrautilizado por las organizaciones de marketing, y la mejora de las habilidades y la reconstrucci\u00f3n en torno a los datos se ha convertido en una prioridad urgente. Finalmente, la colaboraci\u00f3n se ha vuelto indispensable y se extiende a los clientes y nuevos socios a medida que los CMO buscan navegar por la nueva cara del marketing.<\/p>\n\n\n\n<p>Para obtener m\u00e1s informaci\u00f3n sobre el panorama de marketing en transformaci\u00f3n y el papel del CMO, <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Conversations-for-Tomorrow-4.pdf\">descargue el informe<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined call-to-action-block is-style-cg-secondary-2\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">Mantente informado<\/h3><p class=\"description\" data-maxlength=\"210\">Suscr\u00edbase para recibir el \u00faltimo informe del Instituto de Investigaci\u00f3n de Capgemini directamente en su bandeja de entrada.<\/p><\/div><div class=\"button-wrapper has-description\"><a class=\" cta-btn action-valid\" href=\"\/co-es\/insights\/instituto-de-investigacion-capgemini\/subscribe\/\" target=\"\" rel=\"noopener noreferrer\" aria-label=\"Suscr\u00edbase sobre Mantente informado\" title=\"Abrir en una nueva ventana\" data-maxlength=\"24\" tabindex=\"0\"> Suscr\u00edbase <\/a><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":507353,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"e3aa4829-d1b8-431d-9b81-ebf0661afd32\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"Customer first","featured_focal_points":""},"tags":[],"research-and-insight-type":[238],"theme":[239],"brand":[],"service":[100],"industry":[],"partners":[],"content-group":[],"class_list":["post-29708","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-conversations-for-tomorrow","theme-customer-first","service-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conversaciones para Ma\u00f1ana #4 | Capgemini<\/title>\n<meta name=\"description\" content=\"El marketing est\u00e1 cambiando para el ma\u00f1ana. 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