{"id":10179,"date":"2021-10-04T14:45:39","date_gmt":"2021-10-04T14:45:39","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&p=630613"},"modified":"2025-04-02T06:37:57","modified_gmt":"2025-04-02T06:37:57","slug":"plataformas-de-clientes-conectados","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/plataformas-de-clientes-conectados\/","title":{"rendered":"Plataformas de clientes conectados"},"content":{"rendered":"\n
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Plataformas de clientes conectados<\/h1><\/div>

Permitiendo la transformaci\u00f3n de la experiencia del cliente de principio a fin para ofrecer valor con mayor rapidez tanto para las empresas como para sus clientes.<\/h2>
Point of View<\/span>1 MB pdf<\/span><\/a><\/div>
Infographic<\/span>4 MB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n
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<\/p>\n\n\n\n

Permitiendo la transformaci\u00f3n de la experiencia del cliente de principio a fin para ofrecer valor con mayor rapidez tanto para las empresas como para sus clientes.<\/p>\n<\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

La experiencia del cliente (CX) es una combinaci\u00f3n de percepciones, emociones y reacciones que tiene un cliente al emplear diferentes canales para interactuar con el entorno, productos o empleados de una empresa.<\/p>\n\n\n\n

Hoy en d\u00eda, la CX exige empat\u00eda y an\u00e1lisis, y pone al cliente en primer lugar, siempre. El reto para las organizaciones es c\u00f3mo abrazar la humanidad, la sensibilidad y la intuici\u00f3n para inventar nuevas experiencias. Para que sean tan personales como eficaces, estas experiencias deben basarse en un an\u00e1lisis riguroso y en tecnolog\u00edas de vanguardia. Deben construir relaciones, una interacci\u00f3n a la vez, a trav\u00e9s de cualquier punto de contacto, cualquier contexto y en cualquier momento.<\/p>\n\n\n\n

La experiencia del cliente sigue siendo el principal motor de la transformaci\u00f3n digital de las organizaciones de todo el mundo. Sin embargo, aunque lo digital sigue siendo un factor crucial para la experiencia del cliente, la forma en que las organizaciones la abordan est\u00e1 cambiando. La empresa moderna debe utilizar los datos capturados en cada punto de contacto digital para transformar la forma en que atrae, nutre y retiene a los clientes a largo plazo.<\/p>\n\n\n\n

En Capgemini, realizamos esta transformaci\u00f3n para nuestros clientes orquestando dise\u00f1adores, consultores de transformaci\u00f3n y tecn\u00f3logos para gestionar todo el ciclo de vida del cliente.<\/p>\n\n\n\n

Dise\u00f1amos, habilitamos y apoyamos la transformaci\u00f3n de extremo a extremo, a escala, en toda la empresa. Capacitamos a nuestros clientes para que adapten constantemente tu organizaci\u00f3n, sistemas y procesos con el fin de ofrecer valor a gran velocidad tanto a tus clientes como a tu negocio.<\/p>\n\n\n\n

En este punto de vista e infograf\u00eda, analizamos las oportunidades y los retos de las plataformas de clientes. Examinamos los componentes y el valor, y describimos c\u00f3mo el marco adecuado permite su implementaci\u00f3n y despliegue con \u00e9xito. Tambi\u00e9n compartimos un punto de vista sobre los principios rectores para un viaje exitoso de las Plataformas de Clientes. Los elementos clave son los siguientes<\/p>\n\n\n\n

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  • Crear una CX atractiva y coherente<\/li>\n\n\n\n
  • Activar los datos de los clientes<\/li>\n\n\n\n
  • Activar su plataforma tecnol\u00f3gica<\/li>\n\n\n\n
  • Aplicar la inteligencia artificial (IA) en dominios de CX enfocados<\/li>\n\n\n\n
  • Adoptar nuevas formas de trabajar y orquestar a escala<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":10180,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"f3b23d61-3ee9-4842-af16-61fbfe33c38f\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"","featured_focal_points":"{\"x\":\"0.67\",\"y\":\"0.57\"}"},"tags":[],"research-and-insight-type":[78],"theme":[239],"brand":[],"service":[197,100],"industry":[],"partners":[],"content-group":[],"class_list":["post-10179","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-customer-first","service-cloud","service-customer-experience"],"yoast_head":"\nPlataformas 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