{"id":544216,"date":"2025-10-23T05:22:02","date_gmt":"2025-10-23T05:22:02","guid":{"rendered":"https:\/\/www.capgemini.com\/co-es\/?p=544216&#038;preview=true&#038;preview_id=544216"},"modified":"2025-10-23T05:30:16","modified_gmt":"2025-10-23T05:30:16","slug":"how-outcome-iq-delivers-the-excitement-of-ryder-cup-to-billions","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/co-es\/insights\/expert-perspectives\/how-outcome-iq-delivers-the-excitement-of-ryder-cup-to-billions\/","title":{"rendered":"How Outcome IQ delivers the excitement of Ryder Cup to billions"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>How Outcome IQ delivers the excitement of Ryder Cup to billions<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/10\/Deepak-Juneja.jpg?w=200&amp;quality=10\" alt=\"Deepak Juneja\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Deepak Juneja<\/h5><h5 class=\"blog-date\">Sep 25, 2025<\/h5><\/div><\/div><div class=\"brand-image\"><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?p=1160481\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?p=1160481\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-combining-deep-insight-and-personal-intimacy-to-magnify-the-power-of-golf\"><em>Combining deep insight and personal intimacy to magnify the power of golf<\/em><\/h2>\n\n\n\n<p>Arnold Palmer once said, \u201cGolf is deceptively simple and endlessly complicated.\u201d After working on <a href=\"https:\/\/www.capgemini.com\/about-us\/transforming-sports\/ryder-cup\/\">Outcome IQ<\/a> for several years, I am inclined to agree. The tool, which Capgemini created for the Ryder Cup tournament in 2023 and further developed for the 2025 tournament embraces the complexity of the sport. That includes the 170 million ways a match play scorecard can be filled out!<\/p>\n\n\n\n<p>Outcome IQ distills all that complex data into a simple package that works for any fan, be they a hardcore golf devotee, a casual viewer, or anything in between.<\/p>\n\n\n\n<p>The technology evaluates every stroke, hole, and match in just a few seconds, offering fans a real-time understanding of momentum shifts, strategic decisions, and performance under pressure. And that\u2019s only half the challenge. Once we have the insights, we deliver them to all channels where fans are interested. Just as important: the insights have to feel like they were tailor-made for each of those channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-on-course-experience\">The on-course experience<\/h2>\n\n\n\n<p>Golf may not pack out stadiums, but it is very much a spectator sport. In 2023, the event was held in Rome; 2025\u2019s tournament is at the historic Bethpage Black course in Farmingdale, New York; 2027\u2019s in County Limerick, Ireland. Capgemini research shows that worldwide, over a third of sports fans regularly watch games in-venue. Events like Ryder Cup draws thousands of spectators, some in VIP locations, others in designated media centers.<\/p>\n\n\n\n<p>These fans get to experience Outcome IQ through a custom-designed user interface that delivers the all-important probability score and also Gen AI fueled insights that offer commentary on every shot.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/Mockup_FanZoneCube_Face_CapGemini-2025.png?w=960\" alt=\"\" class=\"wp-image-1160485\"\/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-armchair-viewers-hardcore-and-casual\">Armchair viewers \u2013 hardcore and casual<\/h2>\n\n\n\n<p>Yet as with any sporting event , the overwhelming majority of fans don&#8217;t view it in person. Instead, millions tune into channels like NBC or Sky Sports from the comfort of their home \u2013 and Outcome IQ has become a crucial part of this fan experience.<\/p>\n\n\n\n<p>By putting data-driven competitive probabilities on the screen, the at-home viewer gets a taste of the drama and competitive atmosphere of the course. This is particularly valuable for the casual viewer, who might not know the stakes or even the details of how golf is played. Outcome IQ brings down the barrier, making the sport more accessible to new fans.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/CapgeminiToWinMatchVersion2.mov\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mobile-platforms\">Mobile platforms<\/h2>\n\n\n\n<p>Content is now consumed anywhere \u2013 including sports content. According to <a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/tech-in-sports-2025\/\">Capgemini research<\/a>, 70% of sports fans prefer to consume sport on their smartphones. You can see fans following the latest game on a subway train, in a restaurant, or just walking down the street. These fans don\u2019t just want to replicate the TV viewing experience on a mobile device. Mobile users want features tailored for them that will give them a reason to open one specific app out of thousands. And why shouldn\u2019t they? It&#8217;s the second-largest platform for consumption, after TV, and 82% of fans in 2023 said that technology had improved the experience of watching sports.<\/p>\n\n\n\n<p>The benefit of appearing on mobile devices is you can vary the format of what you deliver. It\u2019s a great spot to show a dense graphic illustrating current probabilities:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/OIQ-Graph-on-Mobile-and-Website.png?w=732\" alt=\"\" class=\"wp-image-1160486\"\/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Outcome IQ also lets you go deeper into analysis, such as identifying key moments. For a tournament like Ryder Cup, where you have several days of action and multiple players, these can be an accessible way to see how the momentum shifted.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/Live-Blog-Example-1.jpg?w=939\" alt=\"\" class=\"wp-image-1160499\"\/><\/figure>\n\n\n\n<p>And, of course, a simple notification can grab the attention with a single statistic:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/Mobile-Notification-Example.png?w=485\" alt=\"\" class=\"wp-image-1160489\"\/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In the time since the unveiling of ChatGPT to the public in 2022, AI has made massive inroads into all areas of people\u2019s lives. The technology behind sport and corresponding media is no exception, and we can expect the process to continue for many years to come. In the process, it has shown the potential for this kind of AI-led analysis to be distributed across multiple platforms for different audiences, within and beyond the sporting world.<\/p>\n\n\n\n<p>For billions of people, golf is now a game intermediated by AI . Outcome IQ will be a familiar sight for a whole generation of fans.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Authors<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/10\/Deepak-Juneja.jpg\" alt=\"Deepak Juneja\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/deepak-juneja-a7759a9\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Deepak Juneja<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>VP, Portfolio Leader Data Management and Data Fabric, Financial Services Insights and Data<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/deepak-juneja-a7759a9\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Deepak is a Senior Data Management Executive and Chief Data Strategist with over 25 years of experience in the financial services industry in leading teams in defining and operationalizing data and analytics strategies to become data- and insight-driven enterprises.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n\n\n\n\t\t<section\n\t\t\tclass=\"section section--lifeatcap-learning section--event-slider-careerInvent \">\n\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class='career-invent-header'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider slider-fader 2857bb42-9d4a-4a8c-8b8b-e6dc70683007\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"slider-list \">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent \">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"68\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Ryder Cup 2025\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRyder Cup 2025\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"AI-powered Outcome IQ to deliver dynamic probabilities and match insights.\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"white-space: pre-wrap;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAI-powered Outcome IQ to deliver dynamic probabilities and match insights.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"24\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-label=\"Learn more sobre Ryder Cup 2025\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Opens in new window\" tabindex=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"\/co-es\/sobre-nosotros\/transformar-el-deporte\/ryder-cup\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/2025-07-23_Ryder-cup_Dotcom-Banner_2880x1800px_Opt1_v3_Final_JW-mirrored.jpg?w=1200&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/2025-07-23_Ryder-cup_Dotcom-Banner_2880x1800px_Opt1_v3_Final_JW-mirrored.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/2025-07-23_Ryder-cup_Dotcom-Banner_2880x1800px_Opt1_v3_Final_JW-mirrored.jpg?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/2025-07-23_Ryder-cup_Dotcom-Banner_2880x1800px_Opt1_v3_Final_JW-mirrored.jpg?w=1200&amp;quality=90 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\/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"box-img\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/2025-07-23_Ryder-cup_Dotcom-Banner_2880x1800px_Opt1_v3_Final_JW-mirrored.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position: 98% 50%; object-fit: cover;\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/section>\n\n\t\t","protected":false},"excerpt":{"rendered":"<p>Combining deep insight and personal intimacy to magnify the power 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