{"id":5777,"date":"2022-10-18T03:19:29","date_gmt":"2022-10-18T03:19:29","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=520737"},"modified":"2026-04-20T06:01:21","modified_gmt":"2026-04-20T06:01:21","slug":"el-comercio-se-realiza","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/co-es\/servicios\/customer-first\/el-comercio-se-realiza\/","title":{"rendered":"El comercio se realiza"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Magento-Commerce-Rapid-Launch.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">El comercio se realiza<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/co-es\/servicios\/customer-first\/el-comercio-se-realiza\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/co-es\/servicios\/customer-first\/el-comercio-se-realiza\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-8\"><h2 class=\"intro-para-title\">Prepara tu web de e-commerce para el futuro. La cadena de suministro, el proceso de pedido, los nuevos canales, el comercio en tienda, el D2C y la venta online: todos ellos pueden funcionar a la perfecci\u00f3n. Y deber\u00edan hacerlo.<\/h2><p class=\"intro-para-content\">El mundo del comercio est\u00e1 en constante cambio, y debe ser as\u00ed para mantener el <a href=\"\/co-es\/servicios\/customer-first\/experiencia-del-cliente\/\">inter\u00e9s de los clientes<\/a>. Los clientes, ya sean B2B, B2C o D2C, quieren que las marcas se comprometan con ellos en sus t\u00e9rminos. Esperan experiencias personalizadas, inolvidables, atractivas y sin problemas a lo largo de todo el proceso de compra. Y, si no lo logran, se ir\u00e1n r\u00e1pidamente a la competencia.\u00a0\u00a0\u00a0<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section--story-content article-body section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Las experiencias de compra omnicanal sin complicaciones maximizan el potencial comercial de las empresas. Aumentando la fidelidad a la marca y la diferenciaci\u00f3n, se crean nuevas fuentes de ingresos&#8221;. <\/p>\n<cite>Alex-Smith Bingham, Customer Experience Offer Leader<\/cite><\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-wrapper-client-stories section-client-stories\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"clientblock-title\"><\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"slider-nav-wrapper smallDevice\"><div class=\"slider-nav\"><button class=\"slider-prev  inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><button class=\"slider-next \" aria-label=\"Slider next\"><\/button><\/div><\/div><div class=\"slider-list\"><div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/10\/Heathrow-Copado_web-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/10\/Heathrow-Copado_web-banner.jpg?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/10\/Heathrow-Copado_web-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/10\/Heathrow-Copado_web-banner.jpg?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/10\/Heathrow-Copado_web-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/10\/Heathrow-Copado_web-banner.jpg?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/10\/Heathrow-Copado_web-banner.jpg?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/10\/Heathrow-Copado_web-banner.jpg?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/10\/Heathrow-Copado_web-banner.jpg\" alt=\"\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Salesforce impulsa la evoluci\u00f3n de la experiencia digital del cliente en el aeropuerto de Heathrow\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/co-es\/news\/client-stories\/salesforce-impulsa-la-evolucion-de-la-experiencia-digital-del-cliente-en-el-aeropuerto-de-heathrow\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">Salesforce impulsa la evoluci\u00f3n de la experiencia digital del cliente en el aeropuerto de Heathrow<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Trabajando en colaboraci\u00f3n con Copado, una startup DevOps l\u00edder en el mercado, Heathrow y Capgemini desarrollan un nuevo enfoque para la implementaci\u00f3n de la soluci\u00f3n Salesforce para apoyar la entrega eficiente de una nueva experiencia digital del cliente.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/co-es\/news\/client-stories\/salesforce-impulsa-la-evolucion-de-la-experiencia-digital-del-cliente-en-el-aeropuerto-de-heathrow\/\" aria-label=\"Read more about Salesforce impulsa la evoluci\u00f3n de la experiencia digital del cliente en el aeropuerto de Heathrow\"><span>Leer m\u00e1s<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2022\/09\/Capgemini_Client-Story_FILA_.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2022\/09\/Capgemini_Client-Story_FILA_.jpg?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2022\/09\/Capgemini_Client-Story_FILA_.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2022\/09\/Capgemini_Client-Story_FILA_.jpg?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2022\/09\/Capgemini_Client-Story_FILA_.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2022\/09\/Capgemini_Client-Story_FILA_.jpg?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2022\/09\/Capgemini_Client-Story_FILA_.jpg?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2022\/09\/Capgemini_Client-Story_FILA_.jpg?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2022\/09\/Capgemini_Client-Story_FILA_.jpg\" alt=\"\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"FILA se transforma en un minorista orientado a la experiencia\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/co-es\/news\/client-stories\/fila-transforms-into-an-experience-driven-retailer-2\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">FILA se transforma en un minorista orientado a la experiencia<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Aprovechar las nuevas estrategias digitales ayuda a la marca a revitalizar el viaje del cliente<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/co-es\/news\/client-stories\/fila-transforms-into-an-experience-driven-retailer-2\/\" aria-label=\"Read more about FILA se transforma en un minorista orientado a la experiencia\"><span>Leer m\u00e1s<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/06\/Subway-client-story-web-banner.png?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/06\/Subway-client-story-web-banner.png?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/06\/Subway-client-story-web-banner.png?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/06\/Subway-client-story-web-banner.png?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/06\/Subway-client-story-web-banner.png?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/06\/Subway-client-story-web-banner.png?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/06\/Subway-client-story-web-banner.png?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/06\/Subway-client-story-web-banner.png?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/06\/Subway-client-story-web-banner.png\" alt=\"\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Subway impulsa la transformaci\u00f3n digital para ofrecer una mejor experiencia de marca\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/co-es\/news\/client-stories\/subway-impulsa-la-transformacion-digital-para-ofrecer-una-mejor-experiencia-de-marca\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">Subway impulsa la transformaci\u00f3n digital para ofrecer una mejor experiencia de marca<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Una marca ic\u00f3nica mundial elige a Capgemini como socio estrat\u00e9gico para la transformaci\u00f3n digital.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/co-es\/news\/client-stories\/subway-impulsa-la-transformacion-digital-para-ofrecer-una-mejor-experiencia-de-marca\/\" aria-label=\"Read more about Subway impulsa la transformaci\u00f3n digital para ofrecer una mejor experiencia de marca\"><span>Leer m\u00e1s<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/03\/Liberty-latin-america-story-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/03\/Liberty-latin-america-story-banner.jpg?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/03\/Liberty-latin-america-story-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/03\/Liberty-latin-america-story-banner.jpg?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/03\/Liberty-latin-america-story-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/03\/Liberty-latin-america-story-banner.jpg?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/03\/Liberty-latin-america-story-banner.jpg?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/03\/Liberty-latin-america-story-banner.jpg?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/03\/Liberty-latin-america-story-banner.jpg\" alt=\"\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Liberty latin America transforma la experiencia del cliente de telecomunicaciones\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/co-es\/news\/client-stories\/liberty-latin-america-transforma-la-experiencia-del-cliente-de-telecomunicaciones\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">Liberty latin America transforma la experiencia del cliente de telecomunicaciones<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>En asociaci\u00f3n con Capgemini, Liberty Latin America lanza un proyecto de transformaci\u00f3n digital para ofrecer experiencias de cliente B2C y B2B revitalizadas<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/co-es\/news\/client-stories\/liberty-latin-america-transforma-la-experiencia-del-cliente-de-telecomunicaciones\/\" aria-label=\"Read more about Liberty latin America transforma la experiencia del cliente de telecomunicaciones\"><span>Leer m\u00e1s<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2021\/06\/Capgemini_Client-Story_Mynt.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2021\/06\/Capgemini_Client-Story_Mynt.jpg?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2021\/06\/Capgemini_Client-Story_Mynt.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2021\/06\/Capgemini_Client-Story_Mynt.jpg?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2021\/06\/Capgemini_Client-Story_Mynt.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2021\/06\/Capgemini_Client-Story_Mynt.jpg?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2021\/06\/Capgemini_Client-Story_Mynt.jpg?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2021\/06\/Capgemini_Client-Story_Mynt.jpg?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2021\/06\/Capgemini_Client-Story_Mynt.jpg\" alt=\"\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Mynt despliega una plataforma MuleSoft para evolucionar de la conectividad punto a punto a la conectividad basada en API-Led\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/co-es\/news\/client-stories\/mynt-despliega-una-plataforma-mulesoft-para-evolucionar-de-la-conectividad-punto-a-punto-a-la-conectividad-basada-en-api-led\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">Mynt despliega una plataforma MuleSoft para evolucionar de la conectividad punto a punto a la conectividad basada en API-Led<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>En asociaci\u00f3n con Capgemini, Mynt despliega MuleSoft Anypoint Platform\u2122 dentro del entorno de Amazon Web Services para integrar mejor sus diversos sistemas<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/co-es\/news\/client-stories\/mynt-despliega-una-plataforma-mulesoft-para-evolucionar-de-la-conectividad-punto-a-punto-a-la-conectividad-basada-en-api-led\/\" aria-label=\"Read more about Mynt despliega una plataforma MuleSoft para evolucionar de la conectividad punto a punto a la conectividad basada en API-Led\"><span>Leer m\u00e1s<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<\/div><div class=\"slider-nav-wrapper largeDevice\"><div class=\"slider-nav\"><button class=\"slider-prev  inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><button class=\"slider-next\" aria-label=\"Slider next\"><\/button><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-how-we-do-it section section--howwedoit block-howwedoit\"><div class=\"container\"><div><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"72\" class=\"expandable-heading-tag\">Qu\u00e9 hacemos<\/h2><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-8\"><p><\/p><\/div><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-8\"><div class=\"section-content\">\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Crafted Commerce<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Creaci\u00f3n de una transformaci\u00f3n \u00e1gil de la experiencia del cliente a trav\u00e9s de soluciones flexibles y configurables.<\/p><\/div><div class=\"expander-content\"><p>Para diferenciarse y triunfar continuamente en el mercado, las empresas l\u00edderes est\u00e1n modernizando su arquitectura de CX haci\u00e9ndola m\u00e1s modulable para desarrollarla y consumirla a trav\u00e9s de todos los canales, puntos de contacto y modalidades. Esto requiere un enfoque moderno que llamamos Crafted Commerce. <br><br>Crafted Commerce se centra en tres \u00e1reas:\u00a0\u00a0<br>\u00a0<br><strong>Organizaci\u00f3n Lean\/Agile:<\/strong> Dise\u00f1o de una organizaci\u00f3n \u00e1gil y un proceso de entrega eficiente que apoye un modelo de negocio centrado en el cliente de hoy y de ma\u00f1ana.<br><strong>Arquitectura CX Crafted: <\/strong>Optimizaci\u00f3n de la plataforma digital para que sea r\u00e1pida y adaptable, con el fin de lograr el equilibrio adecuado entre la estandarizaci\u00f3n global y la independencia local.\u00a0<br><strong>Gesti\u00f3n de productos Sense-and-Respond:<\/strong> Una estructura s\u00f3lida con mecanismos de detecci\u00f3n m\u00e1s fuertes y una gesti\u00f3n estrat\u00e9gica de productos para que las organizaciones puedan responder al cambio y adaptarse a las preferencias, siempre variables, de sus clientes.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Comercio unificado para el sector de la alimentaci\u00f3n<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Aprovecha al m\u00e1ximo los datos de los clientes para proporcionar ofertas diferenciadas que respondan a las distintas necesidades de los compradores de alimentaci\u00f3n de hoy en d\u00eda.<\/p><\/div><div class=\"expander-content\"><p>Las organizaciones de alimentaci\u00f3n de cualquier tama\u00f1o necesitan captar la atenci\u00f3n de los consumidores con experiencias digitales. El comercio unificado para tiendas de alimentaci\u00f3n te ayuda a lanzar experiencias digitales inmersivas e intuitivas de forma m\u00e1s r\u00e1pida y menos costosa. Los clientes pueden modificar los pedidos realizados antes de que se confirme la entrega. Pueden clasificar, buscar y filtrar productos bas\u00e1ndose en pedidos anteriores, y comprar las existencias de lugares espec\u00edficos con una visi\u00f3n en tiempo real de la selecci\u00f3n de productos, los precios y los plazos de entrega.<br><br>Adem\u00e1s, puede gestionar f\u00e1cilmente las preferencias de los clientes a\u00f1adiendo y guardando sus art\u00edculos de alimentaci\u00f3n favoritos en su perfil para volver a pedirlos r\u00e1pidamente. Tambi\u00e9n puede agilizar y personalizar sus campa\u00f1as de marketing por correo electr\u00f3nico.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Investigaci\u00f3n y Conocimiento<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/ai-generativa-en-comercio-electronico-experiencia-de-compra-personalizada-basada-en-resultados\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/11\/Generative-AI-in-e-commerce-DotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/11\/Generative-AI-in-e-commerce-DotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/11\/Generative-AI-in-e-commerce-DotCom_Banner_2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/11\/Generative-AI-in-e-commerce-DotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/11\/Generative-AI-in-e-commerce-DotCom_Banner_2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/11\/Generative-AI-in-e-commerce-DotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/11\/Generative-AI-in-e-commerce-DotCom_Banner_2880X1800.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/11\/Generative-AI-in-e-commerce-DotCom_Banner_2880X1800.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/11\/Generative-AI-in-e-commerce-DotCom_Banner_2880X1800.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/ai-generativa-en-comercio-electronico-experiencia-de-compra-personalizada-basada-en-resultados\/\" aria-label=\"Comercio electr\u00f3nico 2.0: Compras personalizadas basadas en resultados con IA generativa\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Comercio electr\u00f3nico 2.0: Compras personalizadas basadas en resultados con IA generativa<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/imaginando-una-nueva-era-de-la-experiencia-del-cliente-con-la-inteligencia-artificial-generativa\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/12\/01.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/12\/01.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/12\/01.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/12\/01.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/12\/01.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/12\/01.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/12\/01.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/12\/01.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2023\/12\/01.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/lo-que-importa-a-la-consumidora-de-hoy-2026\/\" aria-label=\"Lo que importa a la consumidora de hoy 2026\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Lo que importa a la consumidora de hoy 2026<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/imaginando-una-nueva-era-de-la-experiencia-del-cliente-con-la-inteligencia-artificial-generativa\/\" aria-label=\"Imaginando una nueva era de la experiencia del cliente con la inteligencia artificial generativa.\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Imaginando una nueva era de la experiencia del cliente con la inteligencia artificial generativa.<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/dar-un-salto-cualitativo-con-la-ia-agentica-la-nueva-ventaja-competitiva-en-el-comercio-b2b\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2026\/04\/B2B-commerce-POV_Dotcom-Banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2026\/04\/B2B-commerce-POV_Dotcom-Banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2026\/04\/B2B-commerce-POV_Dotcom-Banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2026\/04\/B2B-commerce-POV_Dotcom-Banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2026\/04\/B2B-commerce-POV_Dotcom-Banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2026\/04\/B2B-commerce-POV_Dotcom-Banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2026\/04\/B2B-commerce-POV_Dotcom-Banner.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2026\/04\/B2B-commerce-POV_Dotcom-Banner.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2026\/04\/B2B-commerce-POV_Dotcom-Banner.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/dar-un-salto-cualitativo-con-la-ia-agentica-la-nueva-ventaja-competitiva-en-el-comercio-b2b\/\" aria-label=\"Dar un salto cualitativo con la IA ag\u00e9ntica: la nueva ventaja competitiva en el comercio B2B\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Dar un salto cualitativo con la IA ag\u00e9ntica: la nueva ventaja competitiva en el comercio B2B<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/co-es\/insights\/biblioteca-de-investigacion\/como-el-comercio-inmersivo-esta-convirtiendo-la-experiencia-de-compra-en-algo-extraordinario\/\" aria-label=\"C\u00f3mo el comercio inmersivo est\u00e1 convirtiendo la experiencia de compra en algo extraordinario\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">C\u00f3mo el comercio inmersivo est\u00e1 convirtiendo la experiencia de compra en algo extraordinario<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-wrapper-partners undefined section section--partners-small\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"partner-heading\">Socios<\/h2><\/div><\/div><div class=\"row\">\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/co-es\/sobre-nosotros\/partnerships\/adobe\/\" class=\"partner-box-title\" aria-label=\"Consiga una experiencia de cliente hiperpersonalizada utilizando el poder de los datos.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/10\/Partners-adobe_9421f6.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/10\/Partners-adobe.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/co-es\/sobre-nosotros\/partnerships\/microsoft\/\" class=\"partner-box-title\" aria-label=\"Working together to help companies boost business value with cloud-powered solutions.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2024\/06\/microsoft-1.png?w=350&#038;quality=70\" alt=\"Partners-microsoft\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/10\/Partners-microsoft_c8fde0.png?w=350&#038;quality=70\" alt=\"Partners-microsoft\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/co-es\/sobre-nosotros\/partnerships\/salesforce\/\" class=\"partner-box-title\" aria-label=\"Ayudamos a las marcas a ofrecer experiencias personalizadas, atractivas, relevantes y memorables.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/salesforce.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/10\/Partners-salesforce.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/co-es\/sobre-nosotros\/partnerships\/sap\/\" class=\"partner-box-title\" aria-label=\"Libera el crecimiento, la agilidad y el valor con un socio de m\u00e1s de 40 a\u00f1os de experiencia en SAP.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/sap.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/co-es\/wp-content\/uploads\/sites\/25\/2025\/10\/Partners-sap.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n<\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-blocks-faq-schema\"><section class=\"undefined section section--faqs-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-8\"><div class=\"content-title\"><h2>Preguntas frecuentes<\/h2><\/div><\/div><\/div><div class=\"filters filters--vertical\" data-max=\"100\"><div class=\"expanders filters-content\"><div class=\"row\"><div class=\"col-12 col-md-8\"><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>\u00bfQu\u00e9 es Commerce Realized?<\/h3><\/div><div class=\"expander-content\"><p>Commerce Realized es una oferta de servicios integral de Capgemini que ayuda a las organizaciones a aprovechar la IA generativa y ag\u00e9ntica para ofrecer experiencias de cliente hiperpersonalizadas que impulsan tanto las transacciones puntuales como el crecimiento sostenible.<\/p><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-8\"><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>\u00bfPor qu\u00e9 est\u00e1n cambiando las expectativas de compra B2B?<\/h3><\/div><div class=\"expander-content\"><p>Los compradores B2B esperan cada vez m\u00e1s la misma rapidez, comodidad y personalizaci\u00f3n que experimentan en el mundo B2C. Desean experiencias proactivas y receptivas que anticipen sus necesidades y se adapten en tiempo real, as\u00ed como la capacidad de investigar, comparar y preseleccionar productos de forma independiente, sin la ayuda de un agente de ventas humano.<\/p><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-8\"><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>\u00bfQu\u00e9 es el comercio B2B impulsado por IA?<\/h3><\/div><div class=\"expander-content\"><p>AI-Powered B2B Commerce es una soluci\u00f3n de Capgemini que utiliza agentes de IA en las \u00e1reas de cat\u00e1logos, precios, negociaci\u00f3n y cumplimiento para facilitar interacciones de ventas m\u00e1s r\u00e1pidas e inteligentes. Ayuda a las organizaciones a igualar la velocidad y la inteligencia de los compradores asistidos por IA, sin tener que recurrir a personalizaciones de software complejas y r\u00edgidas.<\/p><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-8\"><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>\u00bfC\u00f3mo mejoran los agentes de IA el proceso de compraventa B2B?<\/h3><\/div><div class=\"expander-content\"><p>Los agentes de IA automatizan y optimizan los flujos de trabajo comerciales clave, facilitando el descubrimiento de productos, dinamizando la fijaci\u00f3n de precios, fundamentando mejor las negociaciones y agilizando el cumplimiento de pedidos. El resultado es un proceso comercial integral y m\u00e1s adaptable, que evoluciona y escala al ritmo de las expectativas de los compradores.<\/p><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-8\"><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>\u00bfQu\u00e9 resultados empresariales posibilita el comercio B2B impulsado por IA?<\/h3><\/div><div class=\"expander-content\"><p>Las organizaciones se benefician de la hiperpersonalizaci\u00f3n, de una mayor velocidad y autonom\u00eda del comprador, de una eficiencia y rentabilidad mejoradas, y de una transici\u00f3n preparada para el futuro: de plataformas est\u00e1ticas a ecosistemas inteligentes y escalables.<\/p><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-8\"><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>\u00bfQu\u00e9 es Crafted Commerce?<\/h3><\/div><div class=\"expander-content\"><p>Crafted Commerce es una soluci\u00f3n de ventas de Capgemini que aprovecha un enfoque modular basado en API para desacoplar las experiencias de front-end de los motores centrales de comercio y dividir la plataforma principal en servicios empresariales empaquetados. Esta flexibilidad permite a las organizaciones innovar con mayor rapidez, integrar capacidades de primer nivel y ofrecer experiencias omnicanal consistentes a escala.<\/p><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-8\"><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>\u00bfC\u00f3mo respalda Crafted Commerce las experiencias omnicanal?<\/h3><\/div><div class=\"expander-content\"><p>Al separar los \u00abfront-ends\u00bb de los \u00abmotores\u00bb, Crafted Commerce permite a los equipos dise\u00f1ar sin restricciones, adaptarse r\u00e1pidamente a nuevos canales y perfeccionar continuamente las experiencias, manteniendo al mismo tiempo la eficiencia, la gobernanza y la coherencia arquitect\u00f3nica.<\/p><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-8\"><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>\u00bfC\u00f3mo ayuda Capgemini a las organizaciones a hacer realidad el futuro del comercio?<\/h3><\/div><div class=\"expander-content\"><p>Capgemini ayuda a las organizaciones a liderar el futuro del comercio mediante la combinaci\u00f3n de IA generativa y ag\u00e9ntica, una profunda visi\u00f3n humana, procesos \u00e1giles y datos confiables, transformando sistemas r\u00edgidos en ecosistemas inteligentes que impulsan la eficiencia, la personalizaci\u00f3n y el crecimiento en cada canal y 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