{"id":632275,"date":"2025-01-21T14:26:50","date_gmt":"2025-01-21T06:26:50","guid":{"rendered":"https:\/\/www.capgemini.com\/cn-zh\/?post_type=research-and-insight&#038;p=632275"},"modified":"2025-08-18T13:13:37","modified_gmt":"2025-08-18T05:13:37","slug":"investment-trends-2025","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/cn-zh\/research-and-insight\/investment-trends-2025\/","title":{"rendered":"\u4ee5\u81ea\u4fe1\u9a7e\u9a6d\u4e0d\u786e\u5b9a\u6027\uff1a2025\u5e74\u6295\u8d44\u91cd\u70b9"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/01\/DotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/01\/DotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/01\/DotCom_Banner_2880X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/01\/DotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/01\/DotCom_Banner_2880X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/01\/DotCom_Banner_2880X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/01\/DotCom_Banner_2880X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/01\/DotCom_Banner_2880X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/01\/DotCom_Banner_2880X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:48% 37%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Innovation<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Navigating uncertainty with confidence: Investment priorities for 2025<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/01\/Investment-Trends-Report.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\u5728\u65b0\u6807\u7b7e\u9875\u9762\u6253\u5f00\"><span>Download the report<\/span><span class=\"type\">4 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/01\/Investment-trends-infographic.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\u5728\u65b0\u6807\u7b7e\u9875\u9762\u6253\u5f00\"><span>Download the infographic<\/span><span class=\"type\">423 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\u5728\u65b0\u6807\u7b7e\u9875\u9762\u6253\u5f00\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561&amp;text=What%20matters%20to%20todays%20consumer%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\u5728\u65b0\u6807\u7b7e\u9875\u9762\u6253\u5f00\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561&amp;text=What%20matters%20to%20todays%20consumer%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\u5728\u65b0\u6807\u7b7e\u9875\u9762\u6253\u5f00\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-2025-will-be-a-year-of-opportunities-and-challenges-how-we-approach-them-will-define-our-future\">2025 will be a year of opportunities and challenges. How we approach them will define our future.<\/h3>\n\n\n\n<p>Sometimes, the world can feel more uncertain than ever. For business leaders, the road ahead can seem increasingly uncertain due to rapidly evolving technology, changes in policies, fears over supply chain stability, and the move toward more sustainable models. But this is exactly why it is vitally important to have a clear strategy in place to guide us in the right direction.<\/p>\n\n\n\n<p><em>Navigating Uncertainty with Confidence: Investment Priorities for 2025<\/em>, a new report from the Capgemini Research Institute, offers a comprehensive overview of emerging investment trends and complexities. <strong>The report serves as a companion piece to the World Economic Forum\u2019s Annual Meeting 2025 in Davos.<\/strong> It has been designed to serve as a strategic guide for CEOs, helping them align their investment strategies with broader global trends. It includes recommendations for CEOs and their leadership teams to help them navigate their investment strategies for 2025 and beyond. These recommendations include building resilient supply chains, harnessing sustainability for growth, preparing for regulatory changes and geopolitical uncertainty, developing a strong partner ecosystem within nearshoring and friendshoring strategies, and accelerating digital transformation and tech investment.<\/p>\n\n\n\n<p>The third annual edition of the investment trends report draws insights from a survey of 2,500 senior executives across 17 countries and nine industries. It also includes a discussion with Jeremy Jurgens, Managing Director and Head of the World Economic Forum\u2019s Centre for the Fourth Industrial Revolution.<\/p>\n\n\n\n<p>According to the report, even with ongoing global uncertainties, 62% of large organizations are optimistic about their growth prospects for 2025, an increase from 56% in 2024. However, this confidence contrasts with a more cautious view of the broader global economy.<\/p>\n\n\n\n<p>Cost reduction is a strategic objective for 2025, with 56% of organizations prioritizing it over revenue growth in 2025. Despite the cost containment imperative, 50% of organizations plan to increase overall investment in 2025 to drive efficiency and long-term competitiveness.<\/p>\n\n\n\n<p>The top investment priorities for 2025 are customer experience and engineering, R&amp;D, and innovation and the fastest growing priorities are supply chain transformation and sustainability. <em>Navigating Uncertainty with Confidence: Investment Priorities for 2025<\/em> found that 63% of business leaders plan to increase investment in the supply chain, up 15 percentage point from 2024. And 62% &nbsp;plan to increase sustainability investments in 2025, up 10 percentage points from last year.<\/p>\n\n\n\n<p>Although investment growth in sustainability has slowed, sustainability still remains an important aspect of businesses\u2019 future plans, with sustainability investment focusing on climate technologies, sustainable product design, biodiversity, and water. When it comes to technology investment, US organizations, particularly mid-sized ones, are expected to outspend their global peers on tech investments, with AI and generative AI being top priorities.<\/p>\n\n\n\n<p>The key challenges and risks for 2025 are trade disputes and tariffs and talent scarcity. Seven out of ten executives globally are concerned about rising tariffs and bilateral trade disputes. And a majority (61%) of business leaders agree that the lack of tech skills is significantly hindering their organization&#8217;s ability to remain competitive.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/01\/Investment-Trends-Report.pdf\">Download the full report now.<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n\t\t<section\n\t\t\tclass=\"section section--lifeatcap-learning section--event-slider-careerInvent \">\n\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class='career-invent-header'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider slider-fader 54add8ed-3b44-4f71-ab44-e2b9f797d390\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"slider-list \">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent \">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"68\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"World Economic Forum Annual Meeting\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWorld Economic Forum Annual Meeting\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Discover how tech powers intelligence - visit Capgemini's pavilion in Davos.\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"white-space: pre-wrap;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDiscover how tech powers intelligence &#8211; visit Capgemini&#8217;s pavilion in Davos.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"24\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-label=\"Read more \u5173\u4e8e World Economic Forum Annual Meeting\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Opens in new window\" tabindex=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.capgemini.com\/event\/world-economic-forum-annual-meeting-in-davos\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRead more\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/IntelligenceMeetEnterprise-HR_v2_Horizontal.jpg?w=1200&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/IntelligenceMeetEnterprise-HR_v2_Horizontal.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/IntelligenceMeetEnterprise-HR_v2_Horizontal.jpg?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/IntelligenceMeetEnterprise-HR_v2_Horizontal.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/IntelligenceMeetEnterprise-HR_v2_Horizontal.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/12\/IntelligenceMeetEnterprise-HR_v2_Horizontal.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" 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