{"id":634019,"date":"2025-03-22T10:53:00","date_gmt":"2025-03-22T02:53:00","guid":{"rendered":"https:\/\/www.capgemini.com\/cn-zh\/?p=634019"},"modified":"2025-09-02T18:11:55","modified_gmt":"2025-09-02T10:11:55","slug":"%e7%a7%a6%e8%89%b3%e5%8d%8e%ef%bc%9a%e5%8d%b7%e5%87%ba%e6%96%b0%e4%b8%96%e7%95%8c%ef%bc%8c%e6%8a%80%e6%9c%af%e8%b5%8b%e8%83%bd%e6%b6%88%e8%b4%b9%e8%80%85%e4%bd%93%e9%aa%8c","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/cn-zh\/insights\/expert-perspectives\/%E7%A7%A6%E8%89%B3%E5%8D%8E%E5%8D%B7%E5%87%BA%E6%96%B0%E4%B8%96%E7%95%8C%E6%8A%80%E6%9C%AF%E8%B5%8B%E8%83%BD%E6%B6%88%E8%B4%B9%E8%80%85%E4%BD%93%E9%AA%8C\/","title":{"rendered":"\u79e6\u8273\u534e\uff1a\u5377\u51fa\u201c\u65b0\u4e16\u754c\u201d\uff0c\u6280\u672f\u8d4b\u80fd\u6d88\u8d39\u8005\u4f53\u9a8c"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>\u79e6\u8273\u534e\uff1a\u5377\u51fa\u201c\u65b0\u4e16\u754c\u201d\uff0c\u6280\u672f\u8d4b\u80fd\u6d88\u8d39\u8005\u4f53\u9a8c<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/cg-logo.png?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">\u51ef\u6377\u4e2d\u56fd<\/h5><h5 class=\"blog-date\">2025-08-29<\/h5><\/div><\/div><div class=\"brand-image\"><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p class=\"has-medium-font-size\">\u6d88\u8d39\u8005\u4f53\u9a8c\u4e0d\u65ad\u5377\u51fa\u201c\u65b0\u4e16\u754c\u201d\u3002\u4e2d\u56fd\u72ec\u7279\u7684\u6570\u5b57\u4e0e\u5a92\u4ecb\u751f\u6001\u73af\u5883\uff0c\u8ba9\u4f01\u4e1a\u4ece\u4ea7\u54c1\u5b9a\u4e49\u3001\u4ef7\u683c\u7b56\u7565\uff0c\u5230\u7cbe\u51c6\u8425\u9500\u3001\u79c1\u57df\u8fd0\u8425\u7684\u6574\u6761\u8425\u9500\u95ed\u73af\u4e0a\u90fd\u5145\u6ee1\u590d\u6742\u6027\u4e0e\u5dee\u5f02\u6027\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u5982\u4f55\u8fd0\u7528\u6280\u672f\u9769\u65b0\uff0c\u5e2e\u52a9\u4f01\u4e1a\u66f4\u4e3b\u52a8\u5438\u5f15\u6d88\u8d39\u8005\uff0c\u5e76\u901a\u8fc7\u9ad8\u6807\u51c6\u7684\u670d\u52a1\u3001\u4e2a\u6027\u5316\u7684\u6c9f\u901a\u6765\u7559\u4f4f\u6d88\u8d39\u8005\uff1f<strong>&nbsp;\u51ef\u6377\u4e2d\u56fd\u5ba2\u6237\u4f53\u9a8c\u4e1a\u52a1\u8d1f\u8d23\u4eba\u79e6\u8273\u534e<\/strong>\uff08Flora Qin\uff09\u5206\u4eab\u6765\u81ea\u4e1a\u52a1\u524d\u7ebf\u7684\u6d1e\u5bdf\u3002<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-left\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><picture><source srcset=\"https:\/\/www.capgemini.com\/cn-zh\/wp-content\/uploads\/sites\/13\/2025\/08\/GettyImages-1570624576.jpeg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/cn-zh\/wp-content\/uploads\/sites\/13\/2025\/08\/GettyImages-1570624576.jpeg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/cn-zh\/wp-content\/uploads\/sites\/13\/2025\/08\/GettyImages-1570624576.jpeg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/cn-zh\/wp-content\/uploads\/sites\/13\/2025\/08\/GettyImages-1570624576.jpeg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/cn-zh\/wp-content\/uploads\/sites\/13\/2025\/08\/GettyImages-1570624576.jpeg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/cn-zh\/wp-content\/uploads\/sites\/13\/2025\/08\/GettyImages-1570624576.jpeg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/cn-zh\/wp-content\/uploads\/sites\/13\/2025\/08\/GettyImages-1570624576.jpeg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/cn-zh\/wp-content\/uploads\/sites\/13\/2025\/08\/GettyImages-1570624576.jpeg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/cn-zh\/wp-content\/uploads\/sites\/13\/2025\/08\/GettyImages-1570624576.jpeg\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:63% 68%\" loading=\"lazy\"\/><\/picture><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><h3 class=\"titlewithoutLink\" data-maxlength=\"144\"><strong>\u6280\u672f\u6b63\u5168\u9762\u63d0\u5347\u6d88\u8d39\u8005\u4f53\u9a8c\u5404\u79cd\u53ef\u80fd\u6027<\/strong><\/h3><p class=\"box-text\" data-maxlength=\"600\">\u5982\u4eca\uff0c\u4f01\u4e1a\u901a\u8fc7AI\u4e0e\u751f\u6210\u5f0fAI\u7b49\u65b0\u6280\u672f\u6765\u5168\u9762\u63d0\u5347\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u6839\u636e\u51ef\u6377\uff08Capgemini\uff09\u53d1\u5e03\u300a2025\u5e74\u6d88\u8d39\u54c1\u96f6\u552e\u884c\u4e1a\u5168\u7403\u6d88\u8d39\u8005\u884c\u4e3a\u8d8b\u52bf\u300b\uff0c\u9ad8\u8fbe71%\u7684\u96f6\u552e\u4f01\u4e1a\u4e0e74%\u7684\u6d88\u8d39\u54c1\u4f01\u4e1a\u5c06\u751f\u6210\u5f0fAI\u89c6\u4e3a\u4e00\u79cd\u53d8\u9769\u6027\u6280\u672f\u300275%\u7684\u6d88\u8d39\u8005\u613f\u610f\u63a5\u53d7\u751f\u6210\u5f0fAI\u7684\u5efa\u8bae\u3002\u00a0<br>\u5728\u6574\u4e2a\u6d88\u8d39\u8005\u65c5\u7a0b\u4e2d\uff0c\u4f01\u4e1a\u4e3a\u4e86\u4fdd\u6301\u7ade\u4e89\u529b\u5e76\u5efa\u7acb\u54c1\u724c\u5fe0\u8bda\u5ea6\uff0c\u91c7\u53d6\u201c\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u201c\u7684\u7b56\u7565\uff0c\u63d0\u4f9b\u5353\u8d8a\u7684\u4ea7\u54c1\u4e0e\u65e0\u7f1d\u4f53\u9a8c\u3002\u4f8b\u5982Zara\u4f7f\u7528AI\u7b97\u6cd5\u6765\u9884\u6d4b\u6d41\u884c\u98ce\u683c\uff0c\u4e3a\u4ea7\u54c1\u5f00\u53d1\u3001\u5e93\u5b58\u7b56\u7565\u4e0e\u8425\u9500\u6d3b\u52a8\u63d0\u4f9b\u5efa\u8bae\uff1b\u6c83\u5c14\u739b\u521b\u5efa\u4e86\u4e00\u4e2a\u57fa\u4e8eAI\u7684\u5185\u5bb9\u51b3\u7b56\u5e73\u53f0\uff0c\u4e3a\u6d88\u8d39\u8005\u91cf\u8eab\u5b9a\u5236\u72ec\u7279\u7684\u4e3b\u9875\u7b49\u3002<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p class=\"has-medium-font-size\"><strong><br>\u6253\u901a\u5185\u5916\u6570\u636e\uff0c\u9a71\u52a8\u521b\u65b0<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u4e3a\u4e86\u66f4\u597d\u5730\u5438\u5f15\u3001\u7559\u4f4f\u6d88\u8d39\u8005\uff0c\u4f01\u4e1a\u9700\u8981\u5927\u91cf\u7684\u76f8\u5173\u6570\u636e\u8fdb\u884c\u5206\u6790\u4e0e\u51b3\u7b56\u3002\u672a\u6765\u8d85\u4e2a\u6027\u5316\u4f53\u9a8c\u4e0e\u6570\u636e\u5171\u4eab\u5c06\u5e26\u6765\u66f4\u591a\u673a\u4f1a\u3002\u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0cFlora\u8868\u793a\uff1a\u201c<strong>\u51ef\u6377\u5e2e\u52a9\u4f01\u4e1a\u6253\u901a\u5185\u90e8\u6570\u636e\u548c\u4fe1\u606f\u3002<\/strong>\u5728\u786e\u5b9a\u7cfb\u7edf\u3001\u9009\u62e9\u4ea7\u54c1\u4e4b\u524d\uff0c\u9996\u5148\u4ece\u6574\u4e2a\u7ec4\u7ec7\u7684\u89c6\u89d2\u8fdb\u884c\u6d41\u7a0b\u68b3\u7406\uff0c\u901a\u8fc7\u7edf\u4e00\u7684\u6570\u636e\u5e73\u53f0\u3001\u8de8\u90e8\u95e8\u534f\u4f5c\u5de5\u5177\u7b49\uff0c\u5efa\u7acb\u6709\u6548\u5408\u4f5c\u673a\u5236\uff0c\u786e\u4fdd\u5404\u90e8\u95e8\u201c\u65e0\u969c\u788d\u4ea4\u6d41\u201d\uff0c\u6253\u9020\u66f4\u65e0\u7f1d\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\u3002\u6b64\u5916\uff0c<strong>\u4f01\u4e1a\u901a\u8fc7\u6574\u5408\u5185\u5916\u90e8\u6570\u636e<\/strong>\uff0c\u589e\u5f3a\u6570\u636e\u4e30\u5bcc\u591a\u6837\u6027\uff0c\u501f\u52a9\u4e91\u5e73\u53f0\u7684\u6570\u636e\u5b58\u50a8\u3001\u5904\u7406\u80fd\u529b\u548c\u5e94\u7528\u670d\u52a1\uff0c\u5229\u7528AI\u8fdb\u884c\u5206\u6790\u3001\u9884\u6d4b\u548c\u51b3\u7b56\uff0c\u63d0\u5347\u7ade\u4e89\u529b\u3001\u521b\u65b0\u529b\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.capgemini.com\/cn-zh\/wp-content\/uploads\/sites\/13\/2025\/08\/image_1a6afd.png?w=960\" alt=\"\" class=\"wp-image-634026\" style=\"width:533px;height:auto\" srcset=\"https:\/\/www.capgemini.com\/cn-zh\/wp-content\/uploads\/sites\/13\/2025\/08\/image_1a6afd.png 1080w, https:\/\/www.capgemini.com\/cn-zh\/wp-content\/uploads\/sites\/13\/2025\/08\/image_1a6afd.png?resize=300,200 300w, https:\/\/www.capgemini.com\/cn-zh\/wp-content\/uploads\/sites\/13\/2025\/08\/image_1a6afd.png?resize=768,512 768w, https:\/\/www.capgemini.com\/cn-zh\/wp-content\/uploads\/sites\/13\/2025\/08\/image_1a6afd.png?resize=1024,683 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u65b0\u6280\u672f\u7684\u8fed\u4ee3\u66f4\u65b0\uff0c\u6570\u636e\u7684\u6253\u901a\u4e0e\u5171\u4eab\uff0c\u4e00\u5207\u8d8a\u6765\u8d8a\u667a\u80fd\u5316\u3002\u7136\u800c\u4e00\u4e9b\u4f01\u4e1a\u5bf9\u6570\u636e\u4e0a\u4e91\u7b49\u64cd\u4f5c\u8868\u793a\u62c5\u5fe7\u3002\u6570\u636e\u9690\u79c1\u4e0e\u5408\u89c4\u6027\u3001\u7f51\u7edc\u5b89\u5168\u3001\u9053\u5fb7\u4f26\u7406\u7b49\u95ee\u9898\u4ecd\u7136\u4e0d\u5bb9\u5ffd\u89c6\u3002&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u7075\u6d3b\u5339\u914d\u5e94\u7528\u573a\u666f\uff0c\u5feb\u901f\u54cd\u5e94\u5ba2\u6237\u9700\u6c42&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u80cc\u9760\u5168\u7403\u4ea4\u4ed8\u7f51\u7edc\uff0c<strong>\u51ef\u6377\u8054\u5408\u6765\u81ea\u6d88\u8d39\u8005\u4f53\u9a8c\u3001\u6570\u636e\u4e0e\u6d1e\u5bdf\u3001\u6570\u5b57\u5316\u3001\u4e91\u670d\u52a1\u7b49\u4e13\u4e1a\u9886\u57df\u7684\u4e13\u5bb6\uff0c\u4ee5\u53ca\u4e30\u5bcc\u7684\u751f\u6001\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc<\/strong>\uff0c\u8d4b\u80fd\u5ba2\u6237\u6253\u9020\u9762\u5411\u672a\u6765\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\u6218\u7565\u3002Flora\u8868\u793a\uff1a\u201c\u4f5c\u4e3a\u54a8\u8be2\u516c\u53f8\uff0c\u6211\u4eec\u575a\u6301\u201c<strong>\u5ba2\u6237\u4f34\u968f<\/strong>\u201d\uff0c\u4ece\u4e0d\u540c\u7684\u4e1a\u52a1\u573a\u666f\u51fa\u53d1\uff0c\u5feb\u901f\u54cd\u5e94\u9700\u6c42\uff0c\u5145\u5206\u7ed3\u5408\u884c\u4e1a\u4e13\u5bb6\u4e0eCRM\u4e13\u5bb6\u7684\u7ecf\u9a8c\uff0c\u5e2e\u52a9\u4f01\u4e1a\u53ca\u65f6\u6355\u6349\u5e02\u573a\u673a\u9047\uff0c\u66f4\u7075\u6d3b\u5730\u8c03\u6574\u7b56\u7565\u3001\u6311\u9009\u4ea7\u54c1\uff0c\u91cf\u8eab\u5b9a\u5236\u6570\u5b57\u5316\u89e3\u51b3\u65b9\u6848\u3002<strong>\u6d88\u8d39\u8005\u4f53\u9a8c\u4e0d\u6b62\u4e8e\u4ea7\u54c1\u548c\u6280\u672f<\/strong>\uff0c\u5b83\u6d89\u53ca\u4f01\u4e1a\u7684\u7ec4\u7ec7\u3001\u6d41\u7a0b\u3001\u7cfb\u7edf\u7684\u53d8\u9769\uff0c\u4ece\u9876\u5c42\u67b6\u6784\u3001\u6218\u7565\u5c42\u5c42\u7406\u6e05\u8109\u7edc\uff0cCRM\u7684\u7cfb\u7edf\u5b9e\u65bd\u5df2\u662f\u6700\u540e\u4e00\u6b65\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"682\" width=\"1024\" src=\"https:\/\/www.capgemini.com\/cn-zh\/wp-content\/uploads\/sites\/13\/2025\/08\/image_c7a643.png?w=960\" alt=\"\" class=\"wp-image-634027\" style=\"width:513px;height:auto\" srcset=\"https:\/\/www.capgemini.com\/cn-zh\/wp-content\/uploads\/sites\/13\/2025\/08\/image_c7a643.png 1080w, https:\/\/www.capgemini.com\/cn-zh\/wp-content\/uploads\/sites\/13\/2025\/08\/image_c7a643.png?resize=300,200 300w, https:\/\/www.capgemini.com\/cn-zh\/wp-content\/uploads\/sites\/13\/2025\/08\/image_c7a643.png?resize=768,511 768w, https:\/\/www.capgemini.com\/cn-zh\/wp-content\/uploads\/sites\/13\/2025\/08\/image_c7a643.png?resize=1024,682 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p 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