与 凯捷（Capgemini ）合作，引入 RPA 技术以满足合规性法规，帮助销售代表在疫情期间管理在线活动
Client:制药和生命科学公司Pharmaceutical and life sciences company |
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客户挑战 Client Challenge受疫情影响，中国某制药公司的销售代表们不得不将线下会议转向线上，该公司希望改善效率并降低满足相关合规要求的成本。 After the COVID-19 pandemic forced its sales representatives to shift from in person events to online, a pharmaceutical company in China wanted to improve the efficiency and reduce the cost of meeting the associated compliance requirements |
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解决方案 Solution该制药公司选择凯捷作为合作伙伴，利用机器人流程自动化（RPA）引入7个机器人，收集线上会议的截图并进行整理准备，以确保会议符合法规要求。 With Capgemini as its partner, the company used robotic process automation (RPA) to |
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价值点 Benefits帮助该制药公司减少对第三方机构的依赖，降低收集屏幕截图等相关行为的成本。此外，机器人24*7全年无休高效工作以实现更高效率。最终，确保线上会议符合政府法规。
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满足安全和合规要求
Meeting safety and compliance requirements
在全球疫情爆发后，日常商业活动和生活各方面都需要适应新环境。对中国的这家制药公司而言，为应对疫情而实施的新限制意味着其销售代表不能在线下举办面对面的研讨会和大型会议，而这些活动在展示和销售产品方面起着关键作用。虽然保护员工和客户安全是这家制药公司的首要任务，但它仍然需要确保其销售人员能够与医院人员和医疗专家保持联系。因此，公司决定将这些研讨会转为线上形式，以确保业务能够正常进行。
In the wake of the global COVID-19 pandemic, many everyday events and aspects of life have needed to adapt to new circumstances. For one pharmaceutical company in China, new restrictions imposed in response to the pandemic meant that its sales representatives could no longer run seminars and conferences, which played a key role in showcasing and selling products, in person. While keeping its employees and customers safe was the organization’s top priority, the company still needed to ensure that its salespeople could connect with hospital personnel and medical experts. As a result, the organization shifted these seminars to an online format, which enabled business to proceed as normal.
然而，合规要求意味着制药公司需要监控这些活动，并提供证据证明线上会议没有被负责举办运营的销售代表滥用。这就需要指派一个由20-30人组成的团队来收集和提交屏幕截图，以证明线上活动符合合规预期。该公司很快意识到，这种重复性的工作可以通过实现自动化以降低成本，并减少机器人对第三方机构的依赖。为了明确并实施能够实现这一愿景的解决方案，该制药公司选择与凯捷合作，达成专门针对该项目的合作伙伴关系。
However, compliance requirements meant that the business needed to monitor these events and provide proof that they were not being abused by the sales representatives running them. This meant assigning a team of 20-30 people to collect and submit screenshots that would demonstrate that the online events met compliance expectations. The company quickly realized that such repetitive work could be automated, which would lower costs and reduce the organization’s reliance on third-party agencies. In order to identify and implement a solution that would achieve this vision, the business engaged with Capgemini to form a collaborative partnership dedicated to the project.
自动化是最佳选择
Automation provides the key
通过合作，合作伙伴决定将机器人流程自动化（RPA）作为实现提高效率和降低与合规相关的流程成本的最佳选择。依循凯捷成熟的RPA方法论，业务分析师审查了制药公司的现有工具和流程，以确定完成该项目所需的步骤。该计划得到制药公司主要利益相关者的批准后，合作双方就开始了基于UiPath的多个机器人的开发。
Working together, the partners decided that robotic process automation (RPA) offered the best fit for achieving the company’s goals of improving efficiency and lowering the costs of processes associated with compliance. Following Capgemini’s proven RPA methodology, business analysts reviewed the organization’s existing tools and processes in order to identify the steps needed to complete the project. Once this plan was approved by key stakeholders from the pharmaceutical company, the partners then launched the development of multiple robots based on UiPath.
由于疫情缘故，在整个项目实施过程中，凯捷和客户以远程方式进行协作，包括与用户进行一致的协调和沟通，以确保自动化流程符合他们的需求。这种远程访问也降低了企业的整体生产成本，让合作伙伴在维护员工安全，确保项目顺利敏捷进行的同时，也能够更灵活地进行连接沟通。最终，在机器人建成后，客户和凯捷进行了彻底测试，以便在解决方案上线前发现一切潜在问题。
Due to the ongoing pandemic, the company and Capgemini coordinated in a fully remote capacity throughout the project, which included consistent coordination and communication with users to ensure that the automated process aligned with their needs. This remote access also lowered the overall production cost for the business while enabling the partners to connect more flexibly while maintaining employee safety and ensuring that the project proceeded in a smooth and agile manner. Finally, once the robots were built, the company and Capgemini performed thorough testing to identify any issues prior to introducing the live solution.
RPA提升效率降低成本
RPA drives efficiency and lowers costs
项目结束后，客户和凯捷引进了7个不同的机器人，这些机器人被编程为产生必要的截图并准备提交，以确保持续合规。因此，该制药公司已授权其销售代表继续主导各线上活动，而不必担心合规性问题，同时使公司能够将精力和资源集中在其他地方。
Following the conclusion of the project, the company and Capgemini introduced 7 distinct robots that were programed to produce the necessary screenshots and prepare them for submission to ensure ongoing compliance. As a result, the pharmaceutical company has empowered its sales representatives to continue leading their online events without worrying about compliance issues while enabling the business to focus it s effort and resources elsewhere. The introduction of RPA technology has reduced the overall costs associated with meeting compliance regulations by reducing the business’ reliance on third-party workers who previously created the screenshots manually. Additionally, the company and Capgemini ensured that the solution was simple for event organizers to use so that any sales representative can now easily request a printout during the meeting.
RPA技术的引入，通过减少公司对第三方工作人员的依赖，降低了与满足合规规定相关的总体成本，而第三方工作人员之前是通过手工创建屏幕截图的。此外，客户和凯捷确保该解决方案对活动组织者来说使用起来足够简单，这样任何销售代表都可以在会议期间轻松要求打印输出。
Based on the success of this RPA implementation, the pharmaceutical company and Capgemini will continue to explore new opportunities for the implementation of automated solutions. Together, the organizations will expand their innovation efforts in a continuing search for efficiency that supports the company’s future goals and the efforts of its employees.
Contact Business Services
To learn more, contact Capgemini’s Business Services at: businessservices.global@capgemini.com
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