Baycorp Advantage Does It Faster, Better, Stronger

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Baycorp Advantage team partner with Capgemini to implement their growth strategy

“The Acceleration Zone was a very efficient way of working during the project
elaboration phase and the whole place had a feeling of real energy and purpose.”

Andrew J. Want, CEO, Baycorp Advantage.

The Situation

Baycorp Advantage needed to expand and grow its business in order to realise
a vision “to become the worlds most relied upon information and analytics partner.”

Baycorp Advantage sought a business and technology partner to help it rapidly
become a customer-centric organisation through the application of innovation and

The Solution

Baycorp Advantage selected Capgemini as its prime business and technology partner.
They jointly developed a business transformation blueprint that was instrumental
in fending off a hostile takeover before embarking on the implementation of major
Go-To-Market strategy and technology transformation initiatives.

Together they established the Acceleration Zone—a unique environment with specialised
facilitation support to manage 26 projects in one continuously collaborative space
to enable rapid delivery.

The Result

Baycorp Advantage and Capgemini were able to deliver collaboratively the Go-To-Market
and technology transformation initiatives with a number of benefits:

• Superior quality

• Reduced timeframes

• Less costs incurred

• Transferred new ways of working

• Business-wide buy-in.

All supported by the Acceleration Zone concept—a true enabler of collaboration.


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