{"id":539471,"date":"2024-09-06T03:42:21","date_gmt":"2024-09-06T03:42:21","guid":{"rendered":"https:\/\/www.capgemini.com\/ch-en\/?post_type=research-and-insight&#038;p=539471"},"modified":"2025-04-02T08:21:57","modified_gmt":"2025-04-02T08:21:57","slug":"generative-ai-accelerating-sustainability-through-responsible-innovation","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ch-en\/insights\/research-library\/generative-ai-accelerating-sustainability-through-responsible-innovation\/","title":{"rendered":"Generative AI: Accelerating sustainability through responsible innovation"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Sustainability<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Generative AI: Accelerating sustainability through responsible innovation<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Infographic.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download infographic<\/span><span class=\"type\">4 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1052335\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1052335\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-generative-ai-has-taken-the-world-by-storm-promising-to-transform-industries\">Generative AI has taken the world by storm, promising to transform industries.<\/h3>\n\n\n\n<p>Eighty percent of organizations have increased their investment in generative AI since 2023, while the remaining&nbsp;20% have maintained their investment level, according to the 2nd edition of the&nbsp;<a href=\"https:\/\/www.capgemini.com\/ch-en\/insights\/research-library\/generative-ai-in-organizations-2024\/\">Generative AI in organizations<\/a>&nbsp;report. And generative AI has already begun delivering on its promise with respondents from said report seeing a 6.7% improvement in customer experience and a 5.8% increase in operational&nbsp;efficiency in areas where generative AI has been piloted or deployed. And these are only the first results.<\/p>\n\n\n\n<p>However, this innovation comes at a price and it\u2019s not just monetary. Organizations deploying generative AI often overlook its resource consumption resulting in a higher carbon footprint and the&nbsp;accelerated depletion of natural resources. And this cost remains hidden: today, only one-third of organizations are doing any monitoring of generative AI\u2019s resource, carbon, and water costs. Additionally, organizations must also consider the social costs of generative&nbsp;AI such as the impact of bias.&nbsp;<\/p>\n\n\n\n<p>So how can we balance the potential of generative AI while considering its cost to the planet at large?&nbsp;&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Minimize generative AI\u2019s impact by consciously taking a sustainable by design mindset into how we engineer and architect solutions while establishing clear guardrails.&nbsp;<\/li>\n\n\n\n<li>Accelerate sustainability initiatives such as sustainable product design or Environment Society and Governance (ESG) disclosures by leveraging generative AI.&nbsp;<\/li>\n\n\n\n<li>Create tangible progress towards achieving UN Sustainable Development Goal commitments through innovation driven by generative AI.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>As the leader of the eco-digital revolution, we at Capgemini are committed to helping our clients harness the immense potential of generative AI while considering its cost to the planet and&nbsp;society. Over the next few months, we will explore these topics in depth. To learn more today:&nbsp;<\/p>\n\n\n\n<p>1. Download our infographic: <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Infographic.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Generative AI: Accelerating sustainability through responsible innovation&nbsp;<\/a><\/p>\n\n\n\n<p>2. Read the&nbsp;<a href=\"https:\/\/www.capgemini.com\/ch-en\/insights\/research-library\/generative-ai-in-organizations-2024\/\">Generative AI in organizations<\/a>&nbsp;report.&nbsp;&nbsp;<\/p>\n\n\n\n<p>3.&nbsp;Join us for a discussion on this topic and others at the&nbsp;<a href=\"https:\/\/www.capgemini.com\/news\/events\/business-to-planet-connect-at-climate-week-nyc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini Business to Planet Connect<\/a>&nbsp;at New York Climate Week.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Connect with Capgemini to consciously accelerate sustainability today.&nbsp;<a 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