{"id":502082,"date":"2022-04-26T11:04:00","date_gmt":"2022-04-26T11:04:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=698257"},"modified":"2025-04-02T10:30:42","modified_gmt":"2025-04-02T10:30:42","slug":"perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ch-en\/insights\/research-library\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/","title":{"rendered":"Perspective by Capgemini: Data-driven and real-time marketing &#8211; the perfect mix of creativity and data"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Conversation-for-tomorrow_Issue4.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Data-driven and real-time marketing: The perfect mix of creativity and data<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Article by Capgemini<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Conversations-for-Tomorrow-4-2-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download report<\/span><span class=\"type\">12 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Infographic-Conversations-for-Tomorrow-Edition-4-2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download infographic<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/12-Creativity-and-Data.pdf\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download article<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ch-en\/insights\/research-library\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ch-en\/insights\/research-library\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Creativity and data are often considered opposites, creativity originating in the right-brain, more artistic and emotion-led, while data-processing is more left-brain, requiring a more analytical and objective perspective. Yet, the two haven\u2019t actually stood on an equal footing in the marketing function.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>With little data about fast-changing needs of consumers, and their real-time context, intuition has reigned supreme, even considering data as its \u2018enemy\u2019. Until now that is. Today\u2019s leading marketers are merging creative inspiration with real-time signals to create brand awareness and engagement at an unprecedented scale.<\/p>\n\n\n\n<p>Consider as example Spotify\u2019s Wrapped campaign that has, since 2016, reviewed the annual activity of each user, analyzing their most frequently played songs, artists, podcasts, and episodes. Spotify elaborated on the campaign in 2021, rolling out several novel features that were data-driven but also drew on reserves of creativity for its over 400 million strong user base. These included the \u201c2021: The Movie\u201d feature, which paired a user\u2019s top songs with cultural scenes that resonate with users to form a kind of home movie for personal consumption. Another example was the &nbsp;\u201cBlend\u201d feature, which allowed users to harmonize their 2021 music selections with those of their friends, to create a blended playlist that could be shared on social media.<a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftn1\">[1]<\/a>&nbsp;This sort of original thinking meant that users\u2019 interest in Wrapped content more than doubled in 2021 from the previous year, reaching over 179,000 engagements in the first 48 hours alone.<a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftn2\">[2]<\/a><\/p>\n\n\n\n<p>So, can marketers productively unite creativity and data? It turns out that the convergence is not only possible, but essential to one of the most sought after and fastest growing areas in brand development: data-driven real-time marketing.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Picture1.png?w=960\" alt=\"Figure: Data-driven marketers outperform, powered by superior creative talent\" class=\"wp-image-704287\"\/><\/figure>\n\n\n\n<p><strong>Figure: Data-driven marketers outperform, powered by superior creative talent<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-rise-of-data-driven-real-time-marketing-has-its-roots-in-the-confluence-of-creativity-and-data\">The rise of data-driven real-time marketing has its roots in the confluence of creativity and data<\/h3>\n\n\n\n<p>The exponential rise of digital interactions and particularly ecommerce has astounded experts around the world. Annual commerce sales grew 27.6%, yoy, in 2020, to $4.28 trillion, which is 18% of all global retail sales. This has heightened the need for real-time signals and insights to accommodate how quickly customer behaviors change, especially under the radically different social conditions we have experienced in the past 12\u201224 months. Data-driven real-time marketing enables marketers to connect instantly with their customers through extensive personalization and contextualization, creating a foundation for a longer relationship and brand loyalty. It makes data-driven real-time marketing a key enabler for CMOs to deliver on this broadened mandate, especially in consumer-facing businesses.<\/p>\n\n\n\n<p>Our recent research on real-time marketing for CMOs shows that data-driven real-time marketers nurture creativity; at the same time, creativity can enhance agility and flexibility in data-focused areas of the business. Data-driven marketers seem to recognize this, and place a higher premium on creative talent compared to those working in other branches of marketing: 61% of data-driven marketers say they have an adequate supply of creative skills in their organization, compared to only 45% of other marketers.<a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftn3\">[3]<\/a>&nbsp;Similarly, 64% of data-driven marketers say they have an adequate supply of storytelling skills versus 46% of others.<\/p>\n\n\n\n<p>Creative experts champion the artistic side of marketing as expressed through visuals, florid copy, and careful media positioning, whereas data experts tackle more easily measured aspects, such as impressions (website page views), footfall, and \u2013 of course \u2013 revenue. However, although these two aspects of marketing work very differently, they complement one another and can create a powerful impact when used together in harmony \u2013 such as for data-driven real-time marketing \u2013 rather than in isolation.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-creativity-breathes-life-into-data-driven-campaigns\">Creativity breathes life into data-driven campaigns<\/h3>\n\n\n\n<p>Data-driven marketing often follows a well-defined, carefully structured plan. However, leading CMOs recognize the importance of harnessing not only sources of accuracy and objectivity but also the creative forces that can make an exciting, personalized experience for the individual consumer.<\/p>\n\n\n\n<p><strong>Creativity relies on differentiation.<\/strong>&nbsp;New data and AI technologies offer several tools to marketers that allow them to bake in differentiation by default at an unimaginable scale. For example, Mondelez India used data and AI to help small business owners create customized ads for their local stores featuring one of India\u2019s biggest Bollywood stars, Shahrukh Khan.<a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftn4\">[4]<\/a>&nbsp;The ads used machine learning (ML) to recreate the voice and face of the star, which could be manipulated so that he appeared to mention the store\u2019s name in the ad, creating instant differentiation for every business that sought to deploy the ad. Then, Mondelez created a hyperlocal campaign targeting customers in the specific neighborhoods that used each store, supporting over 500 zip codes and reaching over 2,000 local retailers.<\/p>\n\n\n\n<p><strong>Creativity relies on emotion and consideration.<\/strong>&nbsp;Oreo presented a good example of engaging customers emotionally at the optimal moment when it capitalized on the power outage inside the stadium during the 2013 Super Bowl.<a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftn5\">[5]<\/a>&nbsp;Xfinity Mobile \u2013 Comcast\u2019s wireless phone service in the US \u2013 created a campaign called \u201cData in Dollars\u201d that ran pre-roll ads (ads that you see before your YouTube video loads, for instance) informing viewers how much streaming the video would cost them \u2013 in real-time (depending on the length of the video and carrier). The ads targeted competitors\u2019 customers streaming videos using their cellular data and made them seriously consider why they were paying more than Xfinity customers.<\/p>\n\n\n\n<p><strong>Creativity relies on relevance.&nbsp;<\/strong>The ability to respond to customer trends in real-time and in a way to which your consumer base can relate requires creative intuition, as well as a lot of hard data analysis. Dynamic virtual advertising achieves precisely this. Imagine you\u2019re watching a football match and behind live action on the field you see billboards running ads. The ads you see on TV are usually different, depending on where and on which channel you\u2019re watching the game. Broadcasters are testing this technology to superimpose virtual ads so discreetly that the viewer has no idea that the billboard ads they see are different from what the spectators see in the stadium. This allows broadcasters to tailor the ads schedule more precisely to the target audience.<a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftn6\">[6]<\/a><\/p>\n\n\n\n<p>Our research shows that 79% of data-driven marketers are able to be more agile than their counterparts (37%) in responding to customer and market needs.<a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftn7\">[7]<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-real-time-data-is-honing-marketing-s-creative-processes\">How real-time data is honing marketing\u2019s creative processes<\/h3>\n\n\n\n<p>The relationship is not all one-way, however; data has a lot to offer the creative marketing process. Applying a data-driven approach can help add structure to campaigns, making them both more engaging and effective by using precisely targeted, context-rich real-time interactions.<\/p>\n\n\n\n<p>Creative activities such as copywriting, visual creation and selection, personalization, design, and communication, can be optimized though effective use of data. For example, McDonald\u2019s Japan used real-time data analytics to identify changing patterns in sales data and then published over 25,000 different banner ads, each personalized to the context of the individual viewer, considering location, gender, time, and even local weather conditions \u2013 a process known as \u2018real-time data-driven creative.\u2019 Google estimates that these types of ads have a 300% higher click-through rate than conventional still-image ads. As a result, McDonald\u2019s witnessed growth of 150% in use of digital coupons linked to these ads.<a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftn8\">[8]<\/a><\/p>\n\n\n\n<p>Global TV- and movie-streaming service Netflix employs data-driven real-time strategies at multiple levels within its creative marketing, the most prominent example being personalization and targeting: 80% of Netflix content is suggested by its AI-based personalized recommendations.<a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftn9\">[9]<\/a>&nbsp;Netflix uses data to offer unique recommendations to users that are tailored to their individual preferences and viewing habits. For example, if the user history is weighted towards comedy, then the thumbnail of a recommended show is likely to depict laughing characters.<a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftn10\">[10]<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-it-means-for-cmos\">What it means for CMOs<\/h3>\n\n\n\n<p>As these examples show, when the free-flowing creative process meets the precision of advanced data use, Marketing wins. Seamlessly blending the two can amplify the reach of marketing campaigns and drive customer acquisition. Creative experts no longer have to rely on their instinct alone during content development; they can test ideas quickly, gather a data-driven collective response, and iterate before launching the end product. At the same time, data experts can enrich their insights via a more creatively nuanced presentation, using the analysis to design a message that carries emotional as well as data-informed weight. This symbiotic relationship increases recall value and creates new and exciting experiences for the consumer.<\/p>\n\n\n\n<p>To fully harness the convergence of data and creativity, CMOs must:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ensure that marketers are equipped with a&nbsp;<strong>balanced baseline of data and creative skills<\/strong>, while remaining open to specialist input; this requires upskilling data experts with creative skills such as ideation, lateral thinking, storytelling, and creative writing. It would also require building foundational data skills such as analytics, statistics, and visualization, in creative experts;<\/li>\n\n\n\n<li>create a&nbsp;<strong>culture of learning<\/strong>&nbsp;by motivating marketers to develop their capabilities continually. For example, organizations can establish a center of excellence housing experts skilled in both data science and creativity, so the marketing function can access specialized skills quickly when needed and it can serve as a training ground for rapid skill development;<\/li>\n\n\n\n<li>accelerate&nbsp;<strong>collaboration across the marketing ecosystem&nbsp;<\/strong>to uncover new data sources and creative ideas. It is essential for marketers that internal teams collaborate to resolve customer problems holistically and deliver the optimum experience. Collaboration must also extend to external partners beyond the organization, for example agencies, startups, and research organizations. An exchange of data and insights with the broader ecosystem will be beneficial both to customers and wider society.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftnref1\">[1]<\/a>&nbsp;Spotify website, \u201cThe Wait Is Over. Your Spotify 2021 Wrapped Is Here.\u201d December 2021.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftnref2\">[2]<\/a>&nbsp;Newswhip, \u201cEngagement to Spotify Wrapped content doubled in 2021,\u201d December 2021.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftnref3\">[3]<\/a>&nbsp;Capgemini Research Institute, \u201cA new playbook for Chief Marketing Officers,\u201d October 2021.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftnref4\">[4]<\/a>&nbsp;Business Insider, \u201cEver thought Shahrukh Khan could endorse your neighborhood store? Here\u2019s how Cadbury India is making it possible,\u201d October 2021.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftnref5\">[5]<\/a>&nbsp;The Drum, \u201c2013: Oreo wins the Super Bowl with \u2018dunk in the dark\u2019 tweet,\u201d March 2016.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftnref6\">[6]<\/a>&nbsp;Metro, \u201c\u2018Life is an illusion\u2019: Reddit stunned by football\u2019s virtual advertising,\u201d July 2021.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftnref7\">[7]<\/a>&nbsp;Capgemini Research Institute, \u201cA New Playbook for Chief Marketing Officers,\u201d October 2021.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftnref8\">[8]<\/a>&nbsp;Think with Google, \u201cReal-time data-driven creative: the next frontier?\u201d September 2016.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftnref9\">[9]<\/a>&nbsp;Towards Data Science, \u201cDeep dive into Netflix\u2019s recommender system,\u201d April 2020.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/research\/conversations-for-tomorrow\/conversations-for-tomorrow-4\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/#_ftnref10\">[10]<\/a>&nbsp;Wedia.Group, \u20183 examples of hyper personalized marketing campaigns\u2019, July 2021.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h3 data-maxlength=\"34\">Meet our experts<\/h3><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ch-en\/wp-content\/uploads\/sites\/44\/2021\/03\/Capgemini_Virginie-Regis-1.jpg\" alt=\"Virginie Regis\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Virginie Regis<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Marketing and Communications<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Marketing and Communications<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ch-en\/wp-content\/uploads\/sites\/44\/2022\/04\/MicrosoftTeams-image-21.png\" alt=\"Jean-Pierre Villaret\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/jean-pierre-villaret-9a07796\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Jean-Pierre Villaret<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Head of frog, part of Capgemini Invent, Europe<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/jean-pierre-villaret-9a07796\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ch-en\/wp-content\/uploads\/sites\/44\/2022\/04\/Tim-Morey-300x300-1.jpg\" alt=\"Tim Morey\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/timothymorey\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Tim Morey<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Managing Director, frog, Capgemini Invent<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/timothymorey\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Tim leads a global team of business and product strategists who work alongside frog designers and technologists to bring game changing innovations to market. He has worked in Silicon Valley for 15 years in a variety of product, strategy and marketing roles.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider next\"><\/button><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">Browse previous editions<\/h2><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/ch-en\/insights\/research-library\/conversations-for-tomorrow-1\/\" target=\"\" aria-label=\"Conversations for tomorrow #1: A sustainable future<br&gt;<a href=&quot;https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/Conversations_for_Tomorrow_Edition_1-1.pdf&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener&quot;&gt;<\/a&gt;\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capture-2.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capture-2.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capture-2.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Conversations for tomorrow #1: A sustainable future<br><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/Conversations_for_Tomorrow_Edition_1-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">A sustainable future calls for collective action, bolder leadership, and smarter technologies.<br><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/ch-en\/insights\/research-library\/conversations-for-tomorrow-2\/\" target=\"\" aria-label=\"Conversations for tomorrow #2: The future of work<br&gt;<a href=&quot;https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/07\/Capgemini-Research-Institute_Conversations-for-Tomorrow-Edition-2_Final.pdf&quot; target=&quot;_blank&quot; rel=&quot;noreferrer noopener&quot;&gt;<\/a&gt;\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capture-3.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capture-3.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capture-3.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Conversations for tomorrow #2: The future of work<br><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/07\/Capgemini-Research-Institute_Conversations-for-Tomorrow-Edition-2_Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Employee well-being will be key in a hybrid future.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/ch-en\/insights\/research-library\/conversations-for-tomorrow-edition-3\/\" target=\"\" aria-label=\"Conversations for tomorrow #3: Intelligent industry\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capture-4.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capture-4.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capture-4.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Conversations for tomorrow #3: Intelligent industry<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Focus on intelligent industry \u2013 the next era of transformation.<\/p><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":34,"featured_media":502083,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"400543a6-a0f8-44f6-bc96-7c670fe8e64e\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":221,"primary_term":"Customer first","featured_focal_points":""},"tags":[],"research-and-insight-type":[205],"theme":[221],"brand":[302],"service":[33],"industry":[],"partners":[],"content-group":[],"class_list":["post-502082","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-conversations-for-tomorrow","theme-customer-first","brand-capgemini-research-institute","service-customer-experience"],"theme_term_info":[{"id":221,"name":"Customer first"}],"industry_term_info":[],"services_term_info":[{"id":33,"name":"Customer experience"}],"partners_term_info":[],"brand_term_info":[{"id":302,"name":"Capgemini Research Institute","slug":"capgemini-research-institute"}],"brand_term":[{"id":302,"slug":"capgemini-research-institute"}],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/ch-en\/insights\/research-library\/perspective-by-capgemini-virginie-regis-jean-pierre-villaret-timothy-morey\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Perspective by Capgemini: Data-driven and real-time marketing &#8211; 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