{"id":533814,"date":"2024-04-12T07:12:23","date_gmt":"2024-04-12T07:12:23","guid":{"rendered":"https:\/\/www.capgemini.com\/ch-en\/?p=533814&preview=true&preview_id=533814"},"modified":"2026-01-27T10:24:42","modified_gmt":"2026-01-27T10:24:42","slug":"generative-ai-future-5-emerging-trends-from-mobile-world-congress-2024","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ch-en\/insights\/expert-perspectives\/generative-ai-future-5-emerging-trends-from-mobile-world-congress-2024\/","title":{"rendered":"Generative AI future: 5 emerging trends from Mobile World Congress 2024"},"content":{"rendered":"\n

Generative AI future: 5 emerging trends from Mobile World Congress 2024<\/h1><\/div><\/div><\/div><\/div>
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Camille Juguet<\/h5>
Apr 8, 2024<\/h5><\/div><\/div>
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Given the speed at which GenAI is evolving, predicting its future can be a risky game. And yet, after attending Mobile World Congress 2024 (MWC24), there\u2019s no question that this technology will play a critical role in the future of the Telco industry and the world at large.<\/p>\n\n\n\n

In this article, our team presents some of the most notable GenAI takeaways, trends, and innovations showcased in Barcelona and how we believe they will impact the Telco landscape and beyond.<\/p>\n\n\n\n

1. AI-powered devices are here and likely to completely change the way we interact<\/h4>\n\n\n\n

At MWC24, attendees got to try firsthand a few of the AI-enabled devices launched over the last few months, like the Humane AI pin, the Samsung Galaxy AI phone and the Deutsche Telekom AI phone.<\/p>\n\n\n\n

The Samsung Galaxy-AI phone combines on-device and cloud-based AI, allowing users to utilize new features including the ability to translate messages in 13 different languages with chat assistance, live translation, and interpreter features to support everyday conversations and transcription.<\/p>\n\n\n\n

Deutsche Telekom\u2019s AI phone presented a vision of an \u201capp free future\u201d for mobile devices where all interactions (and transactions!) will be processed by an AI assistant. Built through partnerships with Qualcomm and Brain.ai, users of this device can execute tasks such as booking flights, ordering gifts, or editing photos through voice command\u2014eliminating the need to literally lift a finger. This bold move from DT confirms their intention to grow in the handset provider space and, at the same time, attempt to become consumers\u2019 singular interface. The question remains whether brands (and app developers) will be happy to be disintermediated and how new brand engagement models will emerge in conjunction with these AI assistants.<\/p>\n\n\n\n

2. When LLMs meet robotics\u2026 sci-fi becomes a reality!<\/h4>\n\n\n\n

Several new generation robots displayed at MWC24 showcased how combining LLMs, a diverse array of sensors, and other advanced technologies, like facial recognition software, can enable the creation of robots with human-like abilities.<\/p>\n\n\n\n

For example, British company Engineered Arts, in partnership with Etisalat, showcased Ameca\u2014 \u201cthe world’s most advanced humanoid robot\u201d. Powered by GPT-4, Ameca\u2019s ability to crack jokes, draw, gesture, share emotions and interact with visitors captured attendees\u2019 full attention at the congress!<\/p>\n\n\n\n

Robots like Ameca are just the beginning\u2014watch this innovation space in the coming months to see how quickly sci-fi becomes part of our reality.<\/p>\n\n\n\n

3. The launch of multiple Telco-specific LLMs will accelerate and strengthen GenAI industry use cases<\/h4>\n\n\n\n

Business Support Systems\/Operational Support Systems (BSS\/OSS) vendors have started to integrate GenAI in their software solutions.<\/p>\n\n\n\n

For example, Netcracker\u2019s GenAI Telco Solution aims to enable valuable use cases by securely connecting GenAI with telco BSS\/OSS data and other proprietary Telco data. Amdocs also developed a telco native GenAI platform named amAlz, which provides a foundation for GenAI-powered applications with enterprise-grade security. It takes advantage of existing LLMs, as well as pre-existing Telco use case kits, where Telcos can choose the capabilities, integrations, training and governance needed.<\/p>\n\n\n\n

In addition, five operators officially launched the Global Telco AI Alliance (GTAA) during MWC24, with the goal of developing LLMs specifically for Telcos. These models will be trained on Telco domain knowledge and aim to improve performance, reduce costs and reduce time-to-market of GenAI use cases. The Telco LLM will first focus on developing assistants for customer service, leveraging the massive amount of customer dialogs handled by Telcos every day.<\/p>\n\n\n\n

During his keynote, the CEO of Deutsche Telekom stated the importance of building a Telco-LLM to not rely only on hyperscalers\u2019 solutions. This is based on the belief that Telcos possess unparalleled insights into their business and can leverage proprietary data to tailor the model to each company\u2019s specific needs.<\/p>\n\n\n\n

4. Enabling new products and services for enterprises with GenAI<\/h4>\n\n\n\n

Numerous companies introduced tailored products and services aimed at businesses. This included AI platforms, assistants, and software intended for versatile applications across different use cases, all of which will enhance operational efficiency for enterprises.<\/p>\n\n\n\n

SK Telecom has, for example, showcased V.Stella, a GenAI assistant that transforms customer interactions. Developed by Integrit and powered by Qualcomm technology, digital humans like V.Stella can be deployed to support any number of B2B companies, including airlines or banks.<\/p>\n\n\n\n

As an increasing number of these services are anticipated to emerge in the near future, Telcos must determine their role within this evolving vendor ecosystem. Some leading CSPs like DT encourage Telcos to take a facilitator role, as they are already serving millions of B2B customers \u201cdesperately looking for solutions to adopt AI in their organization\u201d.<\/p>\n\n\n\n

5. Telcos have an opportunity to play a major role in building an AI future<\/h4>\n\n\n\n

The rapid pace of AI adoption has increased demand in computing and data processing. In an interview with theCUBE, Dell CEO Michael Dell said, \u201cThink about how long it took us to get five billion people on the internet. To get five billion people on AI is happening almost instantly.\u201d To expedite this transformation, he highlighted the importance of bringing AI to the data instead of vice versa. Telco operators have a unique role to play in this equation, particularly on the edge.<\/p>\n\n\n\n

Finally, many partnerships were announced at MWC24, underscoring the importance of collaboration to drive innovation. Telenor announced their partnership with Nvidia, with the ambition to become a sovereign cloud partner and enable AI across the Nordic region as well as within local markets. Telenor plans to invest about \u20ac9M in Nvidia\u2019s infrastructure within the first year to drive internal AI adoption, as well as that of their enterprise customers from the private and public sectors. Telenor also communicated its ambition to build a green AI center for the Nordics, providing AI infrastructure for enterprises while reducing the carbon footprint of this new energy-intensive technology. In that sense, Telcos might have an opportunity to move from providing pure connectivity to creating new revenue streams, though doing so will require significant investments.<\/p>\n\n\n\n