{"id":533247,"date":"2024-03-20T11:07:27","date_gmt":"2024-03-20T11:07:27","guid":{"rendered":"https:\/\/www.capgemini.com\/ch-en\/?p=533247&#038;preview=true&#038;preview_id=533247"},"modified":"2025-04-02T07:21:49","modified_gmt":"2025-04-02T07:21:49","slug":"experience-led-cloud-transformation-drive-innovation","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/ch-en\/insights\/expert-perspectives\/experience-led-cloud-transformation-drive-innovation\/","title":{"rendered":"Experience-led cloud transformation to drive innovation"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Experience-led cloud transformation to drive innovation<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/cg-logo.png?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Capgemini<\/h5><h5 class=\"blog-date\">15 Mar 2024<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?p=1005820\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?p=1005820\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\" id=\"h-as-we-prepare-for-google-cloud-next-2024-we-reflect-on-the-conversations-we-had-at-last-year-s-flagship-google-cloud-event-this-blog-post-explores-the-concept-of-experience-led-cloud-transformation\"><strong>As we prepare for Google Cloud Next 2024, we reflect on the conversations we had at last year\u2019s flagship Google Cloud event. This blog post explores<\/strong> <strong>the concept of experience-led cloud transformation<\/strong>.<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/ch-en\/insights\/research-library\/cloud-realities-podcast\/\">Episode 47 \u2013 GoogleCloudNext23: Experience led cloud transformation with Mahin Samadani, Director of strategic business transformation, Google Cloud<\/a><\/p>\n\n\n\n<p>Drawing on a conversation between Dave Chapman, Rob Kernahan our <a href=\"https:\/\/www.capgemini.com\/ch-en\/insights\/research-library\/cloud-realities-podcast\/\">Cloud Realities podcast<\/a> hosts, and <a href=\"https:\/\/www.linkedin.com\/in\/mahin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mahin Samadani<\/a>, Director of Business Transformation at Google Cloud, we explore why cloud transformation is no longer just about technical migration. It&#8217;s about fundamentally changing how businesses operate and deliver value. This blog post dives into experience-led cloud transformation, a strategic approach that prioritizes user experience (UX) at every stage.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-shift-to-experience-led-cloud-transformation-nbsp\"><strong>The shift to experience-led cloud transformation<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Traditionally, cloud transformation has been viewed as a technical exercise. However, businesses are increasingly recognizing the importance of UX in driving success. Mahin emphasizes that cloud adoption should be anchored in user experience design principles. It allows you to understand your cloud transformation in a way that you can prioritize everything in behind delivering UX. And every dollar spent or every or every line of code is impacting the end user or the end customer. This means that businesses should start by understanding their user needs and then use cloud technologies to create solutions that meet those needs.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Rob Kernahan raises an important point: cloud transformation is often seen as a technical endeavor, neglecting the human aspects of change. Mahin emphasizes the need for a holistic approach that considers not just technology but also change management, culture, talent, and purpose.&nbsp;<\/p>\n\n\n\n<p>Mahin shares some examples of how businesses are using experience-led cloud transformation to achieve success, such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hackensack Meridian Health:<\/strong> Google Cloud found that for every hour a care provider spends providing care to a patient, they spend two hours on administrative tasks. Making that more efficient through experience-led cloud transformation, perhaps through transcription, automation, etc. could provide a significant benefit to the client and to the business.&nbsp;<\/li>\n\n\n\n<li><strong>Netflix:<\/strong> Listens to their users to pivot their business &#8211; not just necessarily in a qualitative sense, but by looking at their data really carefully, they&#8217;re able to take calculated risks and pivot and change and introduce, new capabilities and features.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-design-thinking-for-cloud-transformation-nbsp\"><strong>Design thinking for cloud transformation<\/strong>&nbsp;<\/h4>\n\n\n\n<p>The conversation highlights the value of Google Ventures Design Sprints, a user-centered methodology that facilitates rapid prototyping and testing of new ideas. This approach helps organizations understand user needs, identify opportunities, and develop cloud-based solutions that deliver real value.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-key-considerations-for-experience-led-transformation-nbsp\"><strong>Key considerations for experience-led transformation<\/strong>&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The power of purpose. <\/strong>Having a clear purpose is essential for driving successful transformation. A strong purpose provides direction, motivates employees, and helps stakeholders understand the &#8220;why&#8221; behind the change.&nbsp;<\/li>\n\n\n\n<li><strong>User Focus.<\/strong> Prioritize understanding and meeting user needs throughout the transformation journey.&nbsp;<\/li>\n\n\n\n<li><strong>Data-driven decisions<\/strong>. Leverage data to inform decisions, optimize user experiences, and measure the success of initiatives.&nbsp;<\/li>\n\n\n\n<li><strong>Experimentation.<\/strong> Embrace experimentation and iteration to continuously improve experiences and drive innovation.&nbsp;<\/li>\n\n\n\n<li><strong>Platform adoption.<\/strong> Utilize cloud platforms to facilitate rapid development, deployment, and scaling of user-centric solutions.&nbsp;<\/li>\n\n\n\n<li><strong>Change management. <\/strong>Develop a comprehensive change management strategy to address employee concerns and ensure successful adoption of new tools and processes.&nbsp;<\/li>\n\n\n\n<li><strong>Culture of innovation.<\/strong> Foster a culture that values creativity, experimentation, and continuous improvement.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-conclusion-nbsp\"><strong>Conclusion<\/strong>&nbsp;<\/h4>\n\n\n\n<p>We all know cloud is not a destination, it&#8217;s a journey. Experience-led cloud transformation presents a powerful approach to unlocking business value in the cloud era. By prioritizing user experience, adopting a holistic mindset, and embracing a culture of innovation, organizations can leverage the cloud to create new opportunities, improve operational efficiency, and achieve sustainable growth.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-preparing-for-google-cloud-next-2024-nbsp\"><strong>Preparing for Google Cloud Next 2024<\/strong>&nbsp;<\/h4>\n\n\n\n<p>We\u2019ll be at <a href=\"https:\/\/www.capgemini.com\/ch-en\/news\/events\/google-cloud-next\/\">Google Cloud Next<\/a> with Cloud Realities podcasts recording daily, exclusive client sessions and demos exploring exactly how we are embracing experience-led cloud transformation with our clients across all industries, on Google Cloud.&nbsp;<\/p>\n\n\n\n<p>Innovation, <em>meet<\/em> intelligence.&nbsp;<\/p>\n\n\n\n<p>Explore the power of <a href=\"https:\/\/www.capgemini.com\/ch-en\/about-us\/partnerships\/google-cloud\/\">our collaboration with Google Cloud<\/a>.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wrapper-get-in-touch-block\">\n<section class=\"wp-block-cg-blocks-wrapper-get-in-touch section get-in-touch-block\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"getintouch-heading\">Our Cloud Realities Hosts<\/h2><\/div><div><div class=\"cg-slider card-hide\"><\/div><div class=\"cg-slider card-show\">\t\t<div class=\"main\">\n\n\t\t\t\n\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t<div class=\"box-author-img\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" alt=\"Dave Chapman\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/ch-en\/wp-content\/uploads\/sites\/44\/2022\/11\/Dave-Chapman-2.jpg?w=250&#038;quality=70\">\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t\t\t\t<h3>Dave Chapman<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"box-position\">VP Cloud Evangelist at\u00a0Capgemini<\/p>\n\t\t\t\t\t\n\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t\n\n\t\t<div class=\"main\">\n\n\t\t\t\n\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t<div class=\"box-author-img\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" alt=\"Rob Kernahan\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/ch-en\/wp-content\/uploads\/sites\/44\/2023\/01\/Rob-Kernahan.jpg?w=250&#038;quality=70\">\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t\t\t\t<h3>Rob Kernahan<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"box-position\">Chief Architect for Cloud and a Global SME on Cloud Technology, Data and IT Operating Models<\/p>\n\t\t\t\t\t\n\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t\n\n\t\t<div class=\"main\">\n\n\t\t\t\n\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t<div class=\"box-author-img\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" alt=\"Sjoukje Zaal\"\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/ch-en\/wp-content\/uploads\/sites\/44\/2021\/05\/Sjoukje-Zaal-4.jpg?w=250&#038;quality=70\">\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t\t\t\t<h3>Sjoukje Zaal<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"box-position\">Chief Technology Officer and AI Lead at Capgemini<\/p>\n\t\t\t\t\t\n\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/div><\/div><\/div><\/section>\n\n<div class=\"modal bs-modal-get-in-touch\" id=\"bs-modal-get-in-touch-3314412787\" tabindex=\"-1\" role=\"dialog\" aria-hidden=\"true\">\n\t<div class=\"modal-dialog modal-dialog-centered modal-lg modal-dialog-scrollable landing-page-modals\" role=\"document\">\n\t\t<div class=\"modal-content\">\n\n\t\t\t<div class=\"modal-header\">\n\t\t\t\t<button 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\">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_499511_884552194\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\">\n\t\t<select tabindex=\"0\" class=\"mac-form-selects form-control empty\"\n\t\t\tid=\"_mf_499511_5236_1826109570\"\n\t\t\tname=\"_mf_499511_5236\"\n\t\t\trequired\t\t>\n\t\t\t<option value=\"\">Select a value<\/option>\n\t\t\t\t\t\t\t<option value=\"Alumni\">Alumni<\/option>\n\t\t\t\t\t\t\t<option value=\"Business\">Business<\/option>\n\t\t\t\t\t\t\t<option value=\"Career\">Career<\/option>\n\t\t\t\t\t\t\t<option value=\"Customer Support\">Customer Support<\/option>\n\t\t\t\t\t\t\t<option value=\"Media Relations\">Media Relations<\/option>\n\t\t\t\t\t\t\t<option value=\"Others\">Others<\/option>\n\t\t\t\t\t\t\t<option value=\"Partner Alliance\">Partner Alliance<\/option>\n\t\t\t\t\t\t\t<option value=\"Privacy\">Privacy<\/option>\n\t\t\t\t\t\t\t<option value=\"Sell to Capgemini\">Sell to Capgemini<\/option>\n\t\t\t\t\t<\/select>\n\n\t\t<label for=\"_mf_499511_5236_1826109570\" class=\"form-label\">Purpose of contact <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Purpose of contact is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_499511_1723_4273166705\" name=\"_mf_499511_1723\" placeholder=\"First Name\" required \/><label for=\"_mf_499511_1723_4273166705\" class=\"form-label\">First Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">First Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_499511_9353_3946426275\" name=\"_mf_499511_9353\" placeholder=\"Last Name\" required \/><label for=\"_mf_499511_9353_3946426275\" class=\"form-label\">Last Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Last Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_499511_3265_802406697\" name=\"_mf_499511_3265\" placeholder=\"Email\" required \/><label for=\"_mf_499511_3265_802406697\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_499511_6361_4279561940\" name=\"_mf_499511_6361\" placeholder=\"Job Title\" required \/><label for=\"_mf_499511_6361_4279561940\" class=\"form-label\">Job Title <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Job Title is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" pattern=\"^[0-9\\-\\+\\s]+$\"  class=\"form-control\" id=\"_mf_499511_2921_2576438609\" name=\"_mf_499511_2921\" oninput=\"validateInput(this)\" maxlength=\"14\" placeholder=\"Phone\"  \/><label for=\"_mf_499511_2921_2576438609\" class=\"form-label\">Phone (optional)<\/label><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_499511_8217_253530168\" name=\"_mf_499511_8217\" placeholder=\"Company \/ Organization\" required \/><label for=\"_mf_499511_8217_253530168\" class=\"form-label\">Company \/ Organization <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Company \/ Organization is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\">\n\t\t<select tabindex=\"0\" class=\"mac-form-selects form-control empty\"\n\t\t\tid=\"_mf_499511_9201_736440331\"\n\t\t\tname=\"_mf_499511_9201\"\n\t\t\trequired\t\t>\n\t\t\t<option value=\"\">Select a value<\/option>\n\t\t\t\t\t\t\t<option value=\"Aerospace &amp; Defense\">Aerospace &amp; Defense<\/option>\n\t\t\t\t\t\t\t<option value=\"Automotive\">Automotive<\/option>\n\t\t\t\t\t\t\t<option value=\"Banking\">Banking<\/option>\n\t\t\t\t\t\t\t<option value=\"Chemicals\">Chemicals<\/option>\n\t\t\t\t\t\t\t<option value=\"Consumer Products\">Consumer Products<\/option>\n\t\t\t\t\t\t\t<option value=\"Distribution &amp; logistics\">Distribution &amp; logistics<\/option>\n\t\t\t\t\t\t\t<option value=\"Education &amp; research\">Education &amp; research<\/option>\n\t\t\t\t\t\t\t<option value=\"Government\">Government<\/option>\n\t\t\t\t\t\t\t<option value=\"General services\">General services<\/option>\n\t\t\t\t\t\t\t<option value=\"Healthcare\">Healthcare<\/option>\n\t\t\t\t\t\t\t<option value=\"Insurance\">Insurance<\/option>\n\t\t\t\t\t\t\t<option value=\"Industrial Manufacturing\">Industrial Manufacturing<\/option>\n\t\t\t\t\t\t\t<option value=\"Life Sciences\">Life Sciences<\/option>\n\t\t\t\t\t\t\t<option value=\"Media &amp; Entertainment\">Media &amp; Entertainment<\/option>\n\t\t\t\t\t\t\t<option value=\"Natural resources\">Natural resources<\/option>\n\t\t\t\t\t\t\t<option value=\"Other Financial Services\">Other Financial Services<\/option>\n\t\t\t\t\t\t\t<option value=\"Public Security &amp; Police\">Public Security &amp; Police<\/option>\n\t\t\t\t\t\t\t<option value=\"Retail &amp; Wholesale trade\">Retail &amp; Wholesale trade<\/option>\n\t\t\t\t\t\t\t<option value=\"Tax &amp; Welfare\">Tax &amp; Welfare<\/option>\n\t\t\t\t\t\t\t<option value=\"Travel &amp; Transport\">Travel &amp; Transport<\/option>\n\t\t\t\t\t\t\t<option value=\"Technology\">Technology<\/option>\n\t\t\t\t\t\t\t<option value=\"Telecoms\">Telecoms<\/option>\n\t\t\t\t\t\t\t<option value=\"Utilities\">Utilities<\/option>\n\t\t\t\t\t<\/select>\n\n\t\t<label for=\"_mf_499511_9201_736440331\" class=\"form-label\">Industry <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Industry is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\">\n\t\t<select tabindex=\"0\" class=\"mac-form-selects form-control empty\"\n\t\t\tid=\"_mf_499511_8184_2110606185\"\n\t\t\tname=\"_mf_499511_8184\"\n\t\t\trequired\t\t>\n\t\t\t<option value=\"\">Select a value<\/option>\n\t\t\t\t\t\t\t<option value=\"Assistant\/secretary\">Assistant\/secretary<\/option>\n\t\t\t\t\t\t\t<option value=\"CDO\/CMO\">CDO\/CMO<\/option>\n\t\t\t\t\t\t\t<option value=\"CEO\">CEO<\/option>\n\t\t\t\t\t\t\t<option value=\"CFO\">CFO<\/option>\n\t\t\t\t\t\t\t<option value=\"Chairman\/Board of Directors\">Chairman\/Board of Directors<\/option>\n\t\t\t\t\t\t\t<option value=\"CIO\/CTO\">CIO\/CTO<\/option>\n\t\t\t\t\t\t\t<option value=\"Consultant\/Senior Consultant\">Consultant\/Senior Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"Director\/Principle Consultant\">Director\/Principle Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"EVP\">EVP<\/option>\n\t\t\t\t\t\t\t<option value=\"Manager\">Manager<\/option>\n\t\t\t\t\t\t\t<option value=\"Operational\">Operational<\/option>\n\t\t\t\t\t\t\t<option value=\"Other CXO\">Other CXO<\/option>\n\t\t\t\t\t\t\t<option value=\"Purchaser\">Purchaser<\/option>\n\t\t\t\t\t\t\t<option value=\"Senior Manager\/Managing Consultant\">Senior Manager\/Managing Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"SVP\">SVP<\/option>\n\t\t\t\t\t\t\t<option value=\"Vice President\">Vice President<\/option>\n\t\t\t\t\t<\/select>\n\n\t\t<label for=\"_mf_499511_8184_2110606185\" class=\"form-label\">Position\/Level <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Position\/Level is not valid.<\/div><\/div>\t\t<div class=\"mf_field mf_field--country mf_field--select floating form-country-select-parent mf-required\">\n\n\t\t\t<label for=\"_mf_499511_5581_2709801798\" class=\"floating__label form-country-select-label\" data-content=\"Country\">\n\t\t\t\t<span class=\"floating-label-content\">Country<\/span>\n\t\t\t<\/label>\n\n\t\t\t<div class=\"select-wrap\">\n<i class=\"icon icon-zodiak-chevron-down\"><\/i>\n\t\t\t\t<select id=\"_mf_499511_5581_2709801798\" class=\"mf_field__input empty mf-country-selectbox form_country_select\" name=\"_mf_499511_5581\" data-validate=\"select\" required>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"\"  selected='selected'>Country<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AF\" >Afghanistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AX\" >Aland Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AL\" >Albania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DZ\" >Algeria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AS\" >American Samoa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AD\" >Andorra<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AO\" >Angola<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AI\" >Anguilla<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AQ\" >Antarctica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AG\" >Antigua And Barbuda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AR\" >Argentina<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AM\" >Armenia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AW\" >Aruba<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AU\" >Australia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AT\" >Austria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AZ\" >Azerbaijan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BS\" >Bahamas<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BH\" >Bahrain<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BD\" >Bangladesh<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BB\" >Barbados<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BY\" >Belarus<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BE\" >Belgium<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BZ\" >Belize<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BJ\" >Benin<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BM\" >Bermuda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BT\" >Bhutan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BO\" >Bolivia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BA\" >Bosnia And Herzegovina<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BW\" >Botswana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BV\" >Bouvet Island<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BR\" >Brazil<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IO\" >British Indian Ocean Territory<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BN\" >Brunei Darussalam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BG\" >Bulgaria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BF\" >Burkina Faso<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BI\" >Burundi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KH\" >Cambodia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CM\" >Cameroon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CA\" >Canada<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CV\" >Cape Verde<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KY\" >Cayman Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CF\" >Central African Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TD\" >Chad<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CL\" >Chile<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CN\" >China<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CX\" >Christmas Island<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CC\" >Cocos (Keeling) Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CO\" >Colombia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KM\" >Comoros<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CG\" >Congo<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CD\" >Congo, Democratic Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CK\" >Cook Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CR\" >Costa Rica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CI\" >Cote D&#039;Ivoire<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HR\" >Croatia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CU\" >Cuba<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CY\" >Cyprus<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CZ\" >Czech Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DK\" >Denmark<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DJ\" >Djibouti<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DM\" >Dominica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DO\" >Dominican Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EC\" >Ecuador<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EG\" >Egypt<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SV\" >El Salvador<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GQ\" >Equatorial Guinea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ER\" >Eritrea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EE\" >Estonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ET\" >Ethiopia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FK\" >Falkland Islands (Malvinas)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FO\" >Faroe Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FJ\" >Fiji<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FI\" >Finland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FR\" >France<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GF\" >French Guiana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PF\" >French Polynesia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TF\" >French Southern Territories<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GA\" >Gabon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GM\" >Gambia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GE\" >Georgia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DE\" >Germany<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GH\" >Ghana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GI\" >Gibraltar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GR\" >Greece<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GL\" >Greenland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GD\" >Grenada<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GP\" >Guadeloupe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GU\" >Guam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GT\" >Guatemala<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GG\" >Guernsey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GN\" >Guinea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GW\" >Guinea-Bissau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GY\" >Guyana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HT\" >Haiti<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HM\" >Heard Island &amp; Mcdonald Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VA\" >Holy See (Vatican City State)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HN\" >Honduras<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HK\" >Hong Kong<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HU\" >Hungary<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IS\" >Iceland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IN\" >India<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ID\" >Indonesia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IR\" >Iran, Islamic Republic Of<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IQ\" >Iraq<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IE\" >Ireland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IM\" >Isle Of Man<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IL\" >Israel<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IT\" >Italy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JM\" >Jamaica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JP\" >Japan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JE\" >Jersey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JO\" >Jordan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KZ\" >Kazakhstan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KE\" >Kenya<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KI\" >Kiribati<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KR\" >Korea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KW\" >Kuwait<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KG\" >Kyrgyzstan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LA\" >Lao People&#039;s Democratic Republic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LV\" >Latvia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LB\" >Lebanon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LS\" >Lesotho<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LR\" >Liberia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LY\" >Libyan Arab Jamahiriya<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LI\" >Liechtenstein<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LT\" >Lithuania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LU\" >Luxembourg<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MO\" >Macao<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MK\" >Macedonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MG\" >Madagascar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MW\" >Malawi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MY\" >Malaysia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MV\" >Maldives<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ML\" >Mali<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MT\" >Malta<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MH\" >Marshall Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MQ\" >Martinique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MR\" >Mauritania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MU\" >Mauritius<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"YT\" >Mayotte<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MX\" >Mexico<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FM\" >Micronesia, Federated States Of<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MD\" >Moldova<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MC\" >Monaco<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MN\" >Mongolia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ME\" >Montenegro<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MS\" >Montserrat<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MA\" >Morocco<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MZ\" >Mozambique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MM\" >Myanmar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NA\" >Namibia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NR\" >Nauru<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NP\" >Nepal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NL\" >Netherlands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AN\" >Netherlands Antilles<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NC\" >New Caledonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NZ\" >New Zealand<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NI\" >Nicaragua<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NE\" >Niger<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NG\" >Nigeria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NU\" >Niue<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NF\" >Norfolk Island<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MP\" >Northern Mariana Islands<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NO\" >Norway<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"OM\" >Oman<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PK\" >Pakistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PW\" >Palau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PS\" >Palestinian Territory, Occupied<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PA\" >Panama<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PG\" >Papua New Guinea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PY\" >Paraguay<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PE\" >Peru<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PH\" >Philippines<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PN\" >Pitcairn<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PL\" >Poland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PT\" >Portugal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PR\" >Puerto Rico<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"QA\" >Qatar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RE\" >Reunion<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RO\" >Romania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RU\" >Russian Federation<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RW\" >Rwanda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BL\" >Saint Barthelemy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SH\" >Saint Helena<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KN\" >Saint Kitts And 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