Marketing 360

We provide the technology tools to enable complex marketing campaigns allowing you to focus on strategy and ideation. We streamline the process of launching campaigns, so you can concentrate on growth and accelerate your business.

We solve our clients’ business challenges:

  • Speed – Our processes, platform and expert team can help you execute faster.
  • Complexity – Execute large scale programs or 100’s of small ones; We’ll help you get it done.
  • Test & Learn – Rapidly deploy and read tests; pricing, position, promotion and creative executions.
  • High Security – Capture data and integrate with your back-office systems leveraging industry leading security.

Our solutions include:

  • Demand Generation – Define, develop, and seamlessly implement their brand identity and achieve business goals.
  • Brand Development  – Build brands the right way by leveraging insights to make data-driven decisions, implement changes, test them for efficiency, and ensure success at every level.
  • Campaign Design – Design and execute a foolproof campaign in line with your brand identity, best practices, and current trends.
  • Advertising  – Deliver the right advertising campaign that breaks through the clutter in a competitive market.
  • Conversion Optimization  – Understand your customer in order to target effectively and increase conversions.
  • Marketing Measurement – Access marketing reports and accurately track and measure business impact.
  • Loyalty Management – Implement end-to-end solutions for customer relationship management backed with analytics, marketing, and service capabilities.
  • Product/Brand Launches  – Create an impactful launch with the right tools, technology, and customer research.

Prioritize your marketing initiatives to make the biggest impact on your brand. Learn more about our Engagement Blueprint solution, Capgemini Engagement Blueprint

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