There’s no better way to drive and sustain business growth than designing relevant experiences built around customer needs. Conducting market research does not necessarily equate to achieving true market insight.

Capgemini Invent offers you Market Insight Solutions that improve understanding of your customer landscape and your competition, while helping you to stand out in the market.

Our Expertise and Unique Approach

Our market insight solutions marry a multitude of techniques to get beneath the surface of the question we are seeking to answer. Over the years we have built an extensive market experience and understanding of customer types, marketing strategies, purchasing dynamics and routes to market.

Our customer insight services include:

  • Market studies
  • Competitive market positioning
  • Marketing intelligence audit
  • Customer Segmentation
  • Predictive modeling

By leveraging customer insight, your company benefits from a range of elements that contribute to:

  • Customer segmentation
  • Customer behavior prediction
  • Cross-sell and up-sell opportunities
  • Optimized products, pricing and channels
  • Track Record and Value Delivery

Our analysis and interpretation of market data and customer feedback has helped many organizations improve their customer understanding. Among major clients, we:

  • Assisted a high-tech telecommunications company to interpret 77,000 interviews and 10 billion data points to map 6 billion potential consumers into 12 segments of targeted customer experience. This fed directly into a cost-efficient plan to enhance customer experience.
  • Worked with a leading milk producer to design and implement a specialized business unit for the foodservice market through segmentation and characterization of market channels.