The Evolution of Customer Communications Management

Publish date:

Over the last decade, nearly every bank and financial services firm has made a significant investment in customer communications management (CCM) in order to keep up with the ever-changing digital landscape. Due to the force of constant changes, banks now need to re-evaluate their path to digital communication and find a way to transform current […]

Over the last decade, nearly every bank and financial services firm has made a significant investment in customer communications management (CCM) in order to keep up with the ever-changing digital landscape. Due to the force of constant changes, banks now need to re-evaluate their path to digital communication and find a way to transform current CCM systems into agile, fast-moving digital publishing platforms.

This point of view provides perspective on how banks can use customer communications management as a cornerstone for a modern digital publishing capability.

Related Resources

Is your hybrid work model working?

Hybrid working is here to stay. What impact will this have on the future of work and how can...

Behavioral science: A new business paradigm

It’s time for a different design pattern that moves beyond experience to behaviors. Find out...