Like most companies in the financial services industry, life insurers collect a substantial amount of customer data during the application process. However, no data is obtained during the customer and policy lifecycle. Traditionally, customers have limited interaction with their life insurance company once the policy begins, but this is slowly changing due to new customer channels and touch points. This paper outlines the challenges and benefits of harnessing the resulting big data and introduces a big data analytics framework specifically for life insurers.
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