030611-Digital Channels Management Manager

Work closely with both the Global Digital team to leverage Digital Marketing processes and capabilities and coordinate the BSv digital strategy locally with countries.

This includes:

  • Working closely with the Global Digital network (participates & contributes in regular calls with a view to implement & share best practices).
  • Disseminating and using the global and local campaign material in an optimal manner
  • Analyzing results and proposing improvements in strategy on a regular and continuous basis.

Manage Capgemini Business Services’ digital marketing channels, including:

3.1 Definition and execution of the digital campaigns strategy and plan

o    Prepare and execute digital campaign plans to support product launches, thought leadership publications, and demand generation programs

o    Identify and develop assets to support digital campaigns such as infographics, videos, podcasts, email, etc.

o    Prepare social posts, flash cards, banners, etc. to promote campaign assets

o    Use paid distribution to expand reach and network 

3.2 Drive of Web and social media presence defining content and action plan 

Manage Business Services website content

o    Develop and maintain fresh content on BSv pages that effectively presents solutions and capabilities to engage visitors  

o    Ensure that content is up to date and fully supports our brand and positioning

o    Oversee publication and continuous refresh of assets on relevant pages

o    Ensure content and collateral are optimized for SEO

o   Ensures that web strategy is implemented and guidelines are followed in all online initiatives and track results

·Manage Business Services social channels

o    Boost awareness of Capgemini BSv capabilities and offerings through consistent activity on appropriate digital channels

o    Manage and build following on BSv Twitter account and LinkedIn showcase page

o    Prepare and schedule daily social media posts for BSv channels

o    Monitor influencer conversations and identify opportunities to engage

o    Use appropriate social channels to drive traffic to BSv content

Curate content for social channels

o    Manage editorial calendar of BSv content to be shared through BSv and Group social channels

o    Align content to product launches, Group themes, and demand gen activity

o    Identify trending topics to base content

o    Maximize the use of content by adapting it for multiple channels

o    Provide content to SMP and countries for promotion across Group channels

  Drive Business Services Expert Connect program

o    Identify BSv experts to add to the program to continue growing BSv participation

o    Enable experts to write blogs to support campaigns and business priorities

o    Work with social media partner to enable experts to expand and leverage their social networks while sharing BSv and 3rd party content

o    Collect information from visitors to build out profile in CRM

o    Measure and optimize campaigns and social activity

o   Monitor key web statistics and apply learnings to optimize campaigns

o   Monitor social media reports to identify opportunities to optimize activity

o   Monitor CRM campaign activity for impact on demand gen activity

o    Drive social selling initiatives 

3.3  Be a digital evangelist

o  Educate and build excitement among sales, experts, and execs to better utilize digital marketing channels to help achieve business objectives

o  Drive social adoption and best practices across BSv community to amplify messages

o  Bring new ideas and thinking to BSv approach to digital marketing 

  1. Key Relationships:

o  Work closely with Business Services Marcom and Demand Generation teams as well as Marcom teams across SBUs and regions and Group M&C network

o   Work closely with heads of lines of business

o  Work closely with the Group digital team and SMP

o  Engage with experts and executives for content/blog development 

  1. Job Specifications & Qualifications:

o  Strong communication skills

o  Very high standards of both spoken and written English

o  University degree in marketing, digital marketing or related qualification

o  Understanding of social media messaging, tools, and standards 

  1. Job Specifications & Qualifications:

o  Strong communication skills

o  Very high standards of both spoken and written English

o  U niversity degree in marketing, digital marketing or related qualification

o  Understanding of social media messaging, tools, and standards 

  1. Experience:

o  A minimum of 8-10 years of experience in external communications, digital marketing, along with hands-on writing experience

o  PR experience would be a plus. 

  1. Key Competencies:

o  A master of digital channels, knowing which ones to use and when and how to adapt and optimize content according to channel

o  Strong project management skills

o  An interest in the Internet, web communications and media, with preferably an understanding of the IT services and technology industries

o  Team player with the ability to participate and engage in team discussion exchanging and exploring new ideas with a team that is located in different regions

o  A proactive approach and the ability to take the initiative, and self-manage the workload

o  Strong oral communication skills

o  The ability to build and sustain networks and relationships internally, demonstrating influence, integrity and diplomacy. 

  1. Interpersonal Skills:

o  Flair for writing attention grabbing social media posts to engage readers

o  An eye for detail and for accuracy

o  Enthusiastic and outgoing personality

o  Ability to work to tight deadlines and deliver under pressure

o  A team-spirited, dynamic and flexible individual willing to take on various tasks, large and small 

Manages researching, developing, innovating and delivering effective and consistent solutions to support the infrastructure systems ensuring the application of current and emerging technologies.
 
Day to Day responsibilities:
 
• Technical and people management of technology domain. Should have 80% technical and 20% people management skills;
• This person will be the SME (Subject Matter Expert) for the respective technical domain and staffing of resources in her/his domain;
• Responsible for preparing Task Sheets/Checklist, Induction Manual, Guidelines and Standards. Generate MIS (Performance , ticket analysis) reports on periodic basis;
• Responsible for evaluating existing Technical Architecture and Design and Proposing Improvements. Technical root cause analysis;
• Execution of identified skills gap for the team members.  Focus on cross trainings of resources within domain;
• Lead customer / front office meetings for technical and SLA related discussions; ; Participate in MIRT and Outages as applicable;
• Complete ownership of SLAs for respective towers; Ownership of quality processes implementation, adherence and Audits  for the domain;
• Succession planning, annual appraisals of team members;
• Support  virtualized and Physical Systems Author IT policies, guidelines, standards and procedures for business continuity, disaster recovery, high availability, systems security and systems management in a multiple production data center environment;
• Disaster Recovery Officer to facilitate smooth operations and act as a point of contact and escalation in the event of an actual Disaster; Lead the development of audit and security programs to expose existing security stance and produce repeatable processes; 
• Development of Network Install Manager configurations to support an enterprise concept of support; 
• May Lead a  Systems center of Excellence panel to support IT and Enterprise Goals and provide forward looking process and designs to enhance systems and IT performance as a whole and present recommendations back to  Leadership; 
• Architect and implementation of virtualization methodologies. Develop automation around these methodologies; 
• Develop a Configuration Management Database to give access to configuration data; Smart Grid implementation, installation and administration on systems;
• Change Management utilizing BMC Remedy and Tivoli Service Desk. Maintained ITIL centric infrastructure to facilitate SAS70, SOX and FDA regulatory compliance;
• Perform Security assessments of  systems and system hardening of internal and DMZ systems;
• Provide Architectural Design support to multiple clients projects and to international business pursuits; Provide international security audit and forensic response for clients;
• Lead a team of 5-15 Admin which are a mix of Employee and Contractor; Responsible to Architect projects when needed and for OS Architecture questions.
 
• Qualification: Engineering or equivalent degree; Relevant working experience of 10-12  years in Infrastructure Management
• Must have experience in Technology Solution Design
 

About Capgemini

With more than 190,000 people, Capgemini is present in over 40 countries and celebrates its 50th Anniversary year in 2017.A global leader in consulting, technology and outsourcing services, the Group reported 2016 global revenues of EUR 12.5 billion (about $13.8 billion USD at 2016 average rate).

Together with its clients, Capgemini creates and delivers business, technology and digital solutions that fit their needs, enabling them to achieve innovation and competitiveness.

A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore®, its worldwide delivery model.

Learn more about us at www.capgemini.com.
                                                                                       
Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed.

Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.

Responsibilities:

As part of the Capgemini Technology Services Group, this person will be responsible for the full systems lifecycle from requirements gathering through implementation of data analysis solutions.

This person will work closely with our clients and must demonstrate professional knowledge to ensure that the work products and deliverables are of the highest caliber to ensure client satisfaction.

This person will also apply subject matter expertise to identify, develop, and implement techniques to improve engagement productivity, increase efficiencies, mitigate risks, resolve issues, and optimize cost savings and efficiencies for each client.

Click the following link for more information on your rights as an Applicant: http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law