{"id":711024,"date":"2026-03-12T05:08:26","date_gmt":"2026-03-12T05:08:26","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-fr\/?post_type=research-and-insight&#038;p=711024"},"modified":"2026-03-12T05:09:13","modified_gmt":"2026-03-12T05:09:13","slug":"centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ca-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/","title":{"rendered":"Centricit\u00e9 produit \u2013 G\u00e9n\u00e9rer de la valeur en continu \u00e0 vos clients"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:51% 28.999999999999996%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Talent et Leadership<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\" class=\"light\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Centricit\u00e9 produit \u2013 G\u00e9n\u00e9rer de la valeur en continu \u00e0 vos clients<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/Invent-PoV-Agilite-CentriciteProduit.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><span>Point de vue<\/span><span class=\"type\">4 MB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ca-fr\/?post_type=research-and-insight&amp;p=711024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ca-fr\/?post_type=research-and-insight&amp;p=711024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-8\"><h2 class=\"intro-para-title\">Le client est roi, et dans une \u00e8re o\u00f9 les &#8220;pure players&#8221; digitaux, startups &amp; scale ups gagnent de plus en plus de terrain sur les acteurs traditionnels, les entreprises doivent s&#8217;adapter aux contextes changeants pour r\u00e9pondre aux attentes de leurs clients.<\/h2><p class=\"intro-para-content\">Avec des exigences croissantes, les clients, de par leur mode de vie et leurs interactions de plus en plus digitalis\u00e9s, influencent les tendances du march\u00e9. Pour chaque produit ou service, les clients disposent d&#8217;une multitude d&#8217;options, ce qui motive les entreprises \u00e0 constamment se d\u00e9marquer de la concurrence, en mettant l&#8217;accent sur l&#8217;attraction des nouveaux clients et la r\u00e9tention des consommateurs fid\u00e8les.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<p>Dans des march\u00e9s de plus en plus concurrentiels, les innovations apport\u00e9es aux produits digitaux, ax\u00e9s sur la technologie et centr\u00e9s sur le client sont un levier cl\u00e9 pour r\u00e9pondre aux enjeux de croissance, de fid\u00e9lisation et de conqu\u00eate de nouveaux terrains de jeu. Avec cette abondance de produits et de services personnalis\u00e9s et abordables, offerts pas des entreprises boostant leur mod\u00e8le \u00e9conomique via le Digital principalement, les consommateurs ont aujourd&#8217;hui des attentes beaucoup plus \u00e9lev\u00e9es sur leur exp\u00e9rience utilisateur.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/Invent-PoV-Agilite-CentriciteProduit-Couverture-.jpg\" alt=\"\" class=\"wp-image-737125\" style=\"aspect-ratio:0.7066508313539193;object-fit:cover;width:265px\"\/><\/figure>\n\n\n\n<p>Pour \u00eatre comp\u00e9titives, les entreprises doivent non seulement \u00e9couter attentivement leurs clients et r\u00e9pondre \u00e0 leurs demandes, mais aussi savoir les anticiper. 34 % des dirigeants ont indiqu\u00e9 qu&#8217;il s&#8217;agissait du principal obstacle pour leurs entreprises. Ces derni\u00e8res doivent \u00eatre capables de d\u00e9velopper rapidement des fonctionnalit\u00e9s conformes aux attentes de leurs clients, tout en maximisant leur adoption, la valeur prodigu\u00e9e et leur impact commercial, environnemental et social sur le long terme.<\/p>\n\n\n\n<p>La centricit\u00e9 produit est un levier cl\u00e9 pour y r\u00e9pondre. En \u00e9tant orient\u00e9 produit, l&#8217;entreprise s&#8217;assure de s&#8217;organiser de fa\u00e7on \u00e0 concentrer ses moyens humains, technologiques et m\u00e9thodologiques pour mettre sur le march\u00e9 au plus vite de nouveaux produits et fonctionnalit\u00e9s, en gardant le client au centre de toutes ses r\u00e9flexions.<\/p>\n\n\n\n<p>Il est temps pour les entreprises de changer leurs m\u00e9thodes de travail traditionnelles et d&#8217;\u00e9voluer vers une organisation centr\u00e9e sur les produits, pour une raison simple mais essentielle : le client est roi. Pour \u00eatre centr\u00e9 sur le client \u00e0 l&#8217;\u00e8re num\u00e9rique, il faut \u00eatre centr\u00e9 sur le produit.&nbsp;<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/Invent-PoV-Agilite-CentriciteProduit-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Invent-PoV-Agilite-CentriciteProduit-1.\"><\/object><a id=\"wp-block-file--media-266ed408-9482-47bb-998d-7f46dcbc1ee9\" href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/Invent-PoV-Agilite-CentriciteProduit-1.pdf\">Invent-PoV-Agilite-CentriciteProduit-1<\/a><a href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/Invent-PoV-Agilite-CentriciteProduit-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-266ed408-9482-47bb-998d-7f46dcbc1ee9\">T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cta-popin-form\"><section class=\"cta-popin-form-block\"><div class=\"container\"><div class=\"cta-popin-btn-wrapper cta-popin-btn-align-left\"><a class=\"cta-popin-btn  \" data-bs-toggle=\"modal\" data-bs-target=\"#cta-popin-3eb3ed94-1432-4c1b-b12a-6074e1fcc18d\" tabindex=\"0\" href=\"#\">Recevoir les prochains Points de Vue<\/a><\/div><div class=\"call-to-action-block\"><div class=\"modal cta-frontend-modal-wrapper\" id=\"cta-popin-3eb3ed94-1432-4c1b-b12a-6074e1fcc18d\"><div class=\"modal-dialog modal-lg modal-dialog-centered modal-dialog-scrollable cta-frontend-modal landing-page-modals\"><div class=\"modal-content\"><div class=\"modal-header\"><button type=\"button\" class=\"btn-close\" data-bs-dismiss=\"modal\" aria-label=\"close\"> <\/button><\/div><div class=\"modal-body\"><div class=\"logo-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\" class=\"light\"\/><\/div><h4 class=\"form-title\">Je souhaite recevoir les prochains points de vue sur l&#8217;Entreprise Agile<\/h4>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_708073_3948774674\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"708073\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"l%e2%80%99%c3%a9thique-de-l%e2%80%99ia-au-coeur-de-votre-strat%c3%a9gie\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"3042051244\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Merci ! Nous avons bien re\u00e7u votre formulaire.\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>D\u00e9sol\u00e9, la soumission du formulaire a \u00e9chou\u00e9. Merci de r\u00e9essayer.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG708073 = {\"708073\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\" section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider undefined\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Nos experts<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\n\n\n\n<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Curseur pr\u00e9c\u00e9dent\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Curseur suivant\"><\/button><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Sujets associ\u00e9s<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/ca-fr\/perspectives\/publications\/entreprise-agile-pour-innover-plus-rapidement\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/08\/GettyImages-521133265.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/08\/GettyImages-521133265.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/08\/GettyImages-521133265.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/08\/GettyImages-521133265.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/08\/GettyImages-521133265.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/08\/GettyImages-521133265.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/08\/GettyImages-521133265.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/08\/GettyImages-521133265.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/08\/GettyImages-521133265.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/ca-fr\/perspectives\/publications\/entreprise-agile-pour-innover-plus-rapidement\/\" aria-label=\"L\u2019entreprise composable et agile pour innover plus rapidement\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point de vue<\/div>\n                                <h3 class=\"card-title\">L\u2019entreprise composable et agile pour innover plus rapidement<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/ca-fr\/perspectives\/publications\/entreprise-agile-equilibre-entre-attentes-clients-et-talents\/\" aria-label=\"Agile enterprise : r\u00e9tablir l\u2019\u00e9quilibre entre les attentes de vos clients et de vos talents\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point de vue<\/div>\n                                <h3 class=\"card-title\">Agile enterprise : r\u00e9tablir l\u2019\u00e9quilibre entre les attentes de vos clients et de vos talents<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Le client est roi, et dans une \u00e8re o\u00f9 les &#8220;pure players&#8221; digitaux, startups &#038; scale ups gagnent de plus en plus de terrain sur les acteurs traditionnels, les entreprises doivent s&#8217;adapter aux contextes changeants pour r\u00e9pondre aux attentes de leurs 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