{"id":699881,"date":"2023-07-06T07:44:59","date_gmt":"2023-07-06T05:44:59","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=921925"},"modified":"2025-03-30T07:38:27","modified_gmt":"2025-03-30T07:38:27","slug":"ia-generative-dans-les-organisations","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ca-fr\/perspectives\/publications\/ia-generative-dans-les-organisations\/","title":{"rendered":"L&#8217;IA g\u00e9n\u00e9rative dans les organisations"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:42% 47%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">IA &amp; Data<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">L&#8217;IA g\u00e9n\u00e9rative dans les organisations<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Exploiter la valeur de l\u2019IA g\u00e9n\u00e9rative : principaux cas d\u2019utilisation dans les secteurs.<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/Final-Web-Version-Report-Harnessing-the-Value-of-Gen-AI.1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><span>Rapport<\/span><span class=\"type\">5 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/Final-Infographic-Harnessing-the-value-of-Gen-AI.1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><span>Infographie<\/span><span class=\"type\">544 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=921925\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=921925&amp;text=Generative%20ai%20in%20organizations\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=921925&amp;text=Generative%20ai%20in%20organizations\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>L\u2019enthousiasme autour de l\u2019IA g\u00e9n\u00e9rative est grandissant. De nombreuses personnes sont d\u00e9sireuses de l\u2019appliquer au travail et \u00e0 la vie. Le dernier rapport du&nbsp;<a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/capgemini-research-institute\/\">Capgemini Research Institute<\/a>,&nbsp;<strong><em>\u201cHarnessing the value of generative AI : Top use cases across industries<\/em><\/strong>\u201d se penche sur le potentiel de transformation de cette technologie, en particulier du point de vue des organisations. Cette publication est la deuxi\u00e8me d\u2019une s\u00e9rie sur l\u2019IA g\u00e9n\u00e9rative et fait suite \u00e0&nbsp;<a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/ia-creative-et-generative\/\">notre \u00e9tude pr\u00e9c\u00e9dente qui examinait les usages de l\u2019IA g\u00e9n\u00e9rative du point de vue du consommateur<\/a>.<\/p>\n\n\n\n<p>Avant d\u2019\u00e9valuer l\u2019utilit\u00e9 d\u2019une technologie \u00e9mergente, il est important de la d\u00e9finir correctement. Qu\u2019est-ce que l\u2019IA g\u00e9n\u00e9rative ? Celle-ci est capable d\u2019apprendre et de r\u00e9appliquer les propri\u00e9t\u00e9s et les mod\u00e8les des donn\u00e9es pour un large \u00e9ventail d\u2019applications, allant de la cr\u00e9ation de textes, d\u2019images et de vid\u00e9os dans des styles diff\u00e9rents, \u00e0 la g\u00e9n\u00e9ration de contenu sur mesure. Elle permet aux machines d\u2019effectuer des t\u00e2ches cr\u00e9atives que l\u2019on croyait auparavant r\u00e9serv\u00e9es aux humains. Ce qui cr\u00e9e&nbsp;donc un large \u00e9ventail d\u2019applications pour l\u2019IA g\u00e9n\u00e9rative \u2013 du r\u00e9sum\u00e9 et de la traduction de textes \u00e0 l\u2019am\u00e9lioration de la relation client. L\u2019un des principaux exemples de cette technologie est ChatGPT d\u2019OpenAI, qui se concentre sur la g\u00e9n\u00e9ration de texte et conna\u00eet une grande popularit\u00e9 aupr\u00e8s des consommateurs.<\/p>\n\n\n\n<p>Naturellement, l\u2019\u00e9ventail des utilisations de l\u2019IA g\u00e9n\u00e9rative pr\u00e9sente un grand int\u00e9r\u00eat pour les organisations, qui y voient un potentiel d\u2019acc\u00e9l\u00e9ration de leur croissance, d\u2019am\u00e9lioration de leurs op\u00e9rations et de d\u00e9blocage de nouvelles opportunit\u00e9s. D\u2019ores et d\u00e9j\u00e0, 96% des organisations affirment que l\u2019IA g\u00e9n\u00e9rative figure \u00e0 l\u2019ordre du jour de leur conseil d\u2019administration. Et leurs perspectives sont plut\u00f4t optimistes : les dirigeants pr\u00e9voient des am\u00e9liorations de 7 \u00e0 9% au cours des trois prochaines ann\u00e9es, et un cinqui\u00e8me des interrog\u00e9s affirment que cette technologie bouleversera consid\u00e9rablement leur secteur d\u2019activit\u00e9.<\/p>\n\n\n\n<p>Compte tenu de la pertinence croissante de l\u2019IA g\u00e9n\u00e9rative pour les organisations, ce rapport vise \u00e0 la pr\u00e9senter au public et aux dirigeants d\u2019entreprise, l\u2019int\u00e9r\u00eat pour la technologie, \u00e0 \u00e9valuer le potentiel march\u00e9, \u00e0 examiner ses diverses applications \u00e0 travers les fonctions de l\u2019entreprise et \u00e0 examiner les principaux cas d\u2019utilisation sectoriels. Enfin, nous proposons des suggestions aux organisations pour les aider dans leur parcours de transformation en mati\u00e8re d\u2019IA g\u00e9n\u00e9rative.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/Final-Web-Version-Report-Harnessing-the-Value-of-Gen-AI.1.pdf\">T\u00e9l\u00e9chargez le rapport<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/74-des-dirigeants-estiment-que-les-benefices-de-lia-generative-lemporteront-sur-les-inquietudes-quelle-suscite\/\">Lire le communiqu\u00e9 de presse<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined call-to-action-block is-style-cg-secondary-3\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">Restez inform\u00e9s<\/h3><p class=\"description\" data-maxlength=\"210\">Abonnez-vous pour recevoir les derniers rapports du Capgemini Research Institute.<\/p><\/div><div class=\"button-wrapper has-description\"><a class=\" cta-btn action-valid\" href=\"https:\/\/www.capgemini.com\/insights\/research-institute\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"S'abonner A propos Restez inform\u00e9s\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" data-maxlength=\"24\" tabindex=\"0\"> S&#8217;abonner <\/a><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">Sujets associ\u00e9s<\/h2><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/ca-fr\/perspectives\/publications\/creative-and-generative-ai\/\" target=\"\" aria-label=\"IA g\u00e9n\u00e9rative et cr\u00e9ative\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/CRI_Generative-AI_CommskitDotCom_Banner_2880X1800.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">IA g\u00e9n\u00e9rative et cr\u00e9ative<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">L&#8217;IA g\u00e9n\u00e9rative devient une partie int\u00e9grante de la vie personnelle et professionnelle de nombreuses personnes pour des activit\u00e9s traditionnellement consid\u00e9r\u00e9es comme exclusives \u00e0 l&#8217;esprit humain, telles que la g\u00e9n\u00e9ration de contenu et le brainstorming.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/ca-fr\/perspectives\/publications\/experiences-immersives\/\" target=\"\" aria-label=\"Immersion totale\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Immersive-experiences-banner_2800x1800.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Immersive-experiences-banner_2800x1800.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Immersive-experiences-banner_2800x1800.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Immersion totale<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Comment les exp\u00e9riences immersives et le m\u00e9tavers profitent \u00e0 l\u2019exp\u00e9rience client et aux op\u00e9rations.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/ca-fr\/perspectives\/publications\/conversations-for-tomorrow-5\/\" target=\"\" aria-label=\"Conversations for Tomorrow #5\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Capgemini_CRI-Reports_Conversations-for-Tomorrow-Breathe-Innovation-2880-x-1800_.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Capgemini_CRI-Reports_Conversations-for-Tomorrow-Breathe-Innovation-2880-x-1800_.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Capgemini_CRI-Reports_Conversations-for-Tomorrow-Breathe-Innovation-2880-x-1800_.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Conversations for Tomorrow #5<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Respirez l\u2019innovation en d\u00e9couvrant celles qui comptent.<\/p><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Exploiter la valeur de l&#8217;IA g\u00e9n\u00e9rative : principaux cas d&#8217;utilisation dans diff\u00e9rents secteurs d&#8217;activit\u00e9.<\/p>\n","protected":false},"author":33,"featured_media":100000923340,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"d1f112d3-29a8-45df-a63a-50095bf15533\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":340,"primary_term":"IA &amp; Data","featured_focal_points":""},"tags":[179],"research-and-insight-type":[172],"theme":[340],"brand":[166],"service":[183],"industry":[],"partners":[],"content-group":[],"class_list":["post-699881","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","tag-ia-et-data","research-and-insight-type-rapport","theme-ia-data","brand-capgemini-research-institute","service-ia-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;IA g\u00e9n\u00e9rative dans les organisations - Capgemini Canada French<\/title>\n<meta name=\"description\" content=\"Exploiter la valeur de l&#039;IA g\u00e9n\u00e9rative : principaux cas d&#039;utilisation dans diff\u00e9rents secteurs d&#039;activit\u00e9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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