{"id":696367,"date":"2022-10-20T17:40:00","date_gmt":"2022-10-20T15:40:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-fr\/?post_type=press-release&#038;p=700753"},"modified":"2025-03-30T04:39:51","modified_gmt":"2025-03-30T04:39:51","slug":"plateformes-b2b-peinent-a-imiter-le-succes-des-b2c","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/","title":{"rendered":"Pourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tPourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p>Les premiers r\u00e9sultats de la nouvelle recherche de Capgemini Invent et de l&#8217;Initiative du MIT sur l&#8217;\u00e9conomie num\u00e9rique (IDE)<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>oct. 20, 2022<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-press-release-downloads\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/6\/2022\/10\/2022_10_20_MIT-B2B-Platforms_News-Alert.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download press release<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">133 KB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\" id=\"introParaWrapper\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/&amp;text=Pourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/&amp;text=Pourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Paris, le 20 octobre 2022 &#8211; <a href=\"https:\/\/www.capgemini.com\/about-us\/who-we-are\/our-brands\/capgemini-invent\/\">Capgemini Invent<\/a> et <a href=\"https:\/\/www.mit.edu\/\">l&#8217;Initiative du MIT sur l&#8217;\u00e9conomie num\u00e9rique<\/a> ont publi\u00e9 les premiers r\u00e9sultats de leur projet de recherche pionnier visant \u00e0 mieux comprendre les complexit\u00e9s des plateformes et \u00e9cosyst\u00e8mes interentreprises (B2B).<\/h2><p class=\"intro-para-content\"><a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/b2b-platforms-paving-the-way-to-success\/\">B2B Platforms &#8211; paving the way to success<\/a> vise \u00e0 r\u00e9pondre \u00e0 la question de savoir pourquoi les plateformes B2B n&#8217;ont pas encore atteint le m\u00eame impact que les plateformes business-to-consumer (B2C) telles que Airbnb pour l&#8217;h\u00e9bergement de voyage, ou Etsy pour les petits d\u00e9taillants.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Autres publications<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Lire la suite Capgemini et OpenAI unissent leurs forces pour acc\u00e9l\u00e9rer la nouvelle \u00e8re de transformation des entreprises par l\u2019IA avec la Frontier Alliance\" href=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/partenariat-avec-openai\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Partenariats<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Capgemini et OpenAI unissent leurs forces pour acc\u00e9l\u00e9rer la nouvelle \u00e8re de transformation des entreprises par l\u2019IA avec la Frontier Alliance<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Mar 22, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/02_23_Capgemini-News-Alert_OpenAI-Frontier-Alliance.pdf&quot; aria-label=&quot;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;132 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Lire la suite Capgemini et OpenAI unissent leurs forces pour acc\u00e9l\u00e9rer la nouvelle \u00e8re de transformation des entreprises par l\u2019IA avec la Frontier Alliance\" href=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/partenariat-avec-openai\/\">Lire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Lire la suite Capgemini s\u2019associe avec Mistral AI pour acc\u00e9l\u00e9rer l\u2019adoption de la nouvelle g\u00e9n\u00e9ration de mod\u00e8les d\u2019IA g\u00e9n\u00e9rative\" href=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/capgemini-sassocie-avec-mistral-ai-pour-accelerer-ladoption-de-la-nouvelle-generation-de-modeles-dia-generative\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Partenariats<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Capgemini s\u2019associe avec Mistral AI pour acc\u00e9l\u00e9rer l\u2019adoption de la nouvelle g\u00e9n\u00e9ration de mod\u00e8les d\u2019IA g\u00e9n\u00e9rative<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Feb 8, 2024<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2024\/02\/02_08_Capgemini-and-Mistral-AI_FR.pdf&quot; aria-label=&quot;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;110 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Lire la suite Capgemini s\u2019associe avec Mistral AI pour acc\u00e9l\u00e9rer l\u2019adoption de la nouvelle g\u00e9n\u00e9ration de mod\u00e8les d\u2019IA g\u00e9n\u00e9rative\" href=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/capgemini-sassocie-avec-mistral-ai-pour-accelerer-ladoption-de-la-nouvelle-generation-de-modeles-dia-generative\/\">Lire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Lire la suite Capgemini va devenir partenaire mondial de la 37e Coupe de l\u2019America\" href=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/capgemini-va-devenir-partenaire-mondial-de-la-37e-coupe-de-lamerica\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Partenariats<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Capgemini va devenir partenaire mondial de la 37e Coupe de l\u2019America<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Jan 30, 2024<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2024\/01\/01_29-Capgemini_AC37_Global-Partner_FR.pdf&quot; aria-label=&quot;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;191 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Lire la suite Capgemini va devenir partenaire mondial de la 37e Coupe de l\u2019America\" href=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/capgemini-va-devenir-partenaire-mondial-de-la-37e-coupe-de-lamerica\/\">Lire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>Capgemini Invent et l&#8217;Initiative du MIT sur l&#8217;\u00e9conomie num\u00e9rique ont publi\u00e9 les premiers r\u00e9sultats de leur projet de recherche pionnier visant \u00e0 mieux comprendre les complexit\u00e9s des plateformes et \u00e9cosyst\u00e8mes interentreprises (B2B).<\/p>\n","protected":false},"author":236,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"79f1b647-099e-4674-abad-f527240626b8\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"Capgemini Invent et l'Initiative du MIT sur l'\u00e9conomie num\u00e9rique ont publi\u00e9 les premiers r\u00e9sultats de leur projet de recherche pionnier visant \u00e0 mieux comprendre les complexit\u00e9s des plateformes et \u00e9cosyst\u00e8mes interentreprises (B2B).","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/6\/2022\/10\/2022_10_20_MIT-B2B-Platforms_News-Alert.pdf","related_resource_id":700756,"related_resource_size":"133 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[243],"brand":[],"class_list":["post-696367","press-release","type-press-release","status-publish","hentry","press-release-type-partenariats"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C - Capgemini Canada French<\/title>\n<meta name=\"description\" content=\"Capgemini Invent et l&#039;Initiative du MIT sur l&#039;\u00e9conomie num\u00e9rique ont publi\u00e9 les premiers r\u00e9sultats de leur 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