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Paris, le 14 novembre 2019 \u2013 Selon une nouvelle \u00e9tude du <\/strong>Capgemini Research Institute<\/em><\/strong><\/a>, la quasi-totalit\u00e9 des conducteurs (95%) utiliseront un assistant vocal d\u2019ici trois ans. Cependant les entreprises du secteur automobile doivent encore am\u00e9liorer l\u2019exp\u00e9rience pour r\u00e9pondre aux attentes des utilisateurs.<\/strong><\/p>\n\n\n\nL\u2019\u00e9tude intitul\u00e9e \u00ab <\/em>Voice on the go : How can auto manufacturers provide a superior in-car voice experience<\/em><\/a> \u00bb <\/em>se penche sur l\u2019adoption des assistants vocaux par les consommateurs et leurs attentes. Elle identifie les opportunit\u00e9s pour les entreprises du secteur automobile d\u2019augmenter leurs revenus et de renforcer la relation client gr\u00e2ce \u00e0 la technologie vocale, mais constate \u00e9galement que la performance actuelle des assistants vocaux est mieux \u00e9valu\u00e9e par l\u2019industrie que par les consommateurs. Voici les principales conclusions de l\u2019\u00e9tude :<\/p>\n\n\n\nLes assistants vocaux embarqu\u00e9s sont en vogue et la tendance devrait s\u2019acc\u00e9l\u00e9rer<\/strong><\/p>\n\n\n\nPr\u00e8s de la moiti\u00e9 (49%) des consommateurs interrog\u00e9s utilisent des assistants vocaux dans leurs v\u00e9hicules pour diverses fonctions ; ce chiffre devrait atteindre les 73% \u00e0 l\u2019avenir. Actuellement, 77% des consommateurs utilisent la voix pour commander la radio et la musique, et v\u00e9rifier leur itin\u00e9raire (85% pr\u00e9vus \u00e0 l\u2019avenir), 46% pour prendre des rendez-vous pour l\u2019entretien de leur v\u00e9hicule (74% pr\u00e9vus) et 45% pour commander des services sp\u00e9cifiques tels que de la nourriture (72% pr\u00e9vus). Au cours des trois prochaines ann\u00e9es, 95% des consommateurs s\u2019attendent \u00e0 utiliser un assistant conversationnel tel qu\u2019un assistant vocal embarqu\u00e9 pour acc\u00e9der \u00e0 des informations. 54% d\u2019entre eux pensent m\u00eame l\u2019utiliser \u00ab en permanence \u00bb.<\/p>\n\n\n\nLes consommateurs sont d\u00e9sireux d\u2019une meilleure exp\u00e9rience utilisateur mais se pr\u00e9occupent \u00e9galement de la s\u00e9curit\u00e9<\/strong><\/p>\n\n\n\nLorsqu\u2019on leur demande d\u2019\u00e9valuer leur exp\u00e9rience de l\u2019utilisation des assistants vocaux embarqu\u00e9s, seuls 28% la d\u00e9crivent comme \u00ab excellente \u00bb, avec 59% la d\u00e9clarant \u00ab satisfaisante, mais l\u2019exp\u00e9rience doit \u00eatre am\u00e9lior\u00e9e \u00bb. Pour une grande majorit\u00e9, il est n\u00e9cessaire d\u2019am\u00e9liorer l\u2019envoi de commentaires ou de r\u00e9clamations (61%), la commande de services de mobilit\u00e9 sp\u00e9cifiques (60%), la prise de rendez-vous pour l\u2019entretien du v\u00e9hicule (60%) ainsi que l\u2019int\u00e9gration des assistants vocaux embarqu\u00e9s avec les applications de domotique telles que le contr\u00f4le de temp\u00e9rature (63%).<\/p>\n\n\n\nEn plus d\u2019am\u00e9liorer l\u2019exp\u00e9rience dans les principaux cas d\u2019usage, le rapport indique que les entreprises du secteur automobile doivent s\u2019attaquer aux pr\u00e9occupations relatives \u00e0 la protection de la vie priv\u00e9e et \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es : 50% des consommateurs d\u00e9clarent ne pas faire confiance aux assistants vocaux en ce qui concerne leurs donn\u00e9es personnelles, et 48% les trouvent trop intrusifs et pensent qu\u2019ils demandent trop d\u2019informations personnelles.<\/p>\n\n\n\n\u00ab Les assistants vocaux deviennent une partie int\u00e9grante de l\u2019exp\u00e9rience que vivent les gens en voiture, et de la fa\u00e7on dont ils g\u00e8rent leur vie en toute s\u00e9curit\u00e9 pendant leurs d\u00e9placements \u00bb <\/em>d\u00e9clare Markus Winkler, Vice-pr\u00e9sident ex\u00e9cutif, \u00e0 la t\u00eate du secteur Automobile du groupe Capgemini. \u00ab Ce rapport montre comment l\u2019industrie automobile devrait utiliser la voix comme outil strat\u00e9gique, tant pour renforcer la relation client que pour faire progresser leurs revenus gr\u00e2ce aux services connect\u00e9s. \u00bb<\/em><\/p>\n\n\n\n\u00ab Pour aller plus loin, l\u2019industrie doit sensibiliser les consommateurs aux capacit\u00e9s vocales et \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es. Elle doit se concentrer sur l\u2019adaptabilit\u00e9, la personnalisation mais aussi plus d\u2019intelligence pour s\u2019efforcer d\u2019am\u00e9liorer la situation et l\u2019int\u00e9gration entre les assistants vocaux embarqu\u00e9s et \u00e0 domicile afin d\u2019optimiser leur valeur, \u00bb <\/em>ajoute-t-il.<\/em><\/p>\n\n\n\nLa voix offre des opportunit\u00e9s pour am\u00e9liorer revenus et relation client<\/strong><\/p>\n\n\n\nSelon l\u2019\u00e9tude, les entreprises du secteur automobile capables d\u2019am\u00e9liorer leurs assistants vocaux seront en mesure de b\u00e9n\u00e9ficier \u00e0 la fois d\u2019une meilleure relation client et de g\u00e9n\u00e9rer de nouvelles opportunit\u00e9s de revenus. Les clients qui ont une bonne exp\u00e9rience avec un assistant vocal ont d\u00e9clar\u00e9 \u00eatre susceptibles d\u2019en parler \u00e0 leurs amis et leur famille (73%), de compter davantage sur l\u2019assistant vocal que sur les syst\u00e8mes traditionnels de service \u00e0 la client\u00e8le (65%), et de s\u2019abonner \u00e0 d\u2019autres services offerts par le m\u00eame constructeur (58%).<\/p>\n\n\n\nDe plus, cette plus grande mobilisation peut se traduire par une am\u00e9lioration des revenus. A l\u2019\u00e9chelle mondiale, plus d\u2019un tiers des consommateurs (37%) d\u00e9clarent \u00eatre pr\u00eats \u00e0 payer une prime ou un abonnement mensuel pour un abonnement vocal install\u00e9 ou int\u00e9gr\u00e9 dans leur voiture, et 48% d\u00e9clarent \u00eatre pr\u00eats \u00e0 l\u2019envisager \u00e0 l\u2019avenir \u2013 les jeunes conducteurs \u00e9tant les plus motiv\u00e9s (47% des conducteurs \u00e2g\u00e9s de 22 \u00e0 31 ans, contre 29% des conducteurs \u00e2g\u00e9s de 45 \u00e0 59 ans et 18% des plus de 60 ans).<\/p>\n\n\n\nL\u2019industrie surestime les capacit\u00e9s de ses assistants vocaux<\/strong><\/p>\n\n\n\nLes dirigeants des grandes entreprises du secteur automobile comprennent l\u2019importance strat\u00e9gique des assistants vocaux, et 72% d\u00e9clarent qu\u2019ils sont un facteur cl\u00e9 de la strat\u00e9gie d\u2019entreprise et de relation client de l\u2019organisation. Toutefois, le rapport souligne qu\u2019ils ne sont actuellement pas en phase avec leurs clients en ce qui concerne les capacit\u00e9s des assistants vocaux. La grande majorit\u00e9 (81%) d\u00e9clare que les assistants \u00ab r\u00e9pondent souvent aux besoins et pr\u00e9f\u00e9rences du consommateur lorsqu\u2019ils formulent des suggestions \u00bb, une vision approuv\u00e9e par seulement 59% des consommateurs. Il existe \u00e9galement un \u00e9cart important entre la proportion de dirigeants (84%) et de consommateurs (65%) qui pensent que les assistants s\u2019am\u00e9liorent en permanence en fonction des suggestions personnalis\u00e9es d\u2019un utilisateur, et l\u2019opinion sur leur capacit\u00e9 \u00e0 prendre en compte le contexte lors des interactions (74% des dirigeants contre 59% des consommateurs).<\/p>\n\n\n\nVous pouvez t\u00e9l\u00e9charger une copie du rapport ici<\/a> :<\/p>\n\n\n\nM\u00e9thodologie du rapport<\/strong><\/p>\n\n\n\nDans le cadre de cette \u00e9tude, le Capgemini Research Institute<\/em> a men\u00e9 une enqu\u00eate aupr\u00e8s de :<\/p>\n\n\n\n\nPlus de 7 000 consommateurs utilisant des assistants vocaux embarqu\u00e9s en France, en Allemagne, en Inde, en Italie, aux Pays-Bas, en Norv\u00e8ge, en Espagne, en Su\u00e8de, au Royaume-Uni et aux \u00c9tats-Unis.<\/li>\n\n\n\n300 cadres dirigeants de grands groupes automobiles, r\u00e9partis dans ces dix pays, avec un chiffre d\u2019affaires de plus d\u2019un milliard de dollars US<\/li>\n\n\n\nR\u00e9alisation de plus d\u2019une dizaine d\u2019entretiens approfondis avec des cadres sup\u00e9rieurs de l\u2019automobile et des fournisseurs de services vocaux.<\/li>\n<\/ul>\n\n\n\n\u00c0 propos de Capgemini<\/strong><\/p>\n\n\n\nCapgemini est un leader mondial du conseil, des services informatiques et de la transformation num\u00e9rique. A la pointe de l\u2019innovation, le Groupe aide ses clients \u00e0 saisir l\u2019ensemble des opportunit\u00e9s que pr\u00e9sentent le cloud, le digital et les plateformes. Fort de 50 ans d\u2019exp\u00e9rience et d\u2019une grande expertise des diff\u00e9rents secteurs d\u2019activit\u00e9, il accompagne les entreprises et organisations dans la r\u00e9alisation de leurs ambitions, de la d\u00e9finition de leur strat\u00e9gie \u00e0 la mise en \u0153uvre de leurs op\u00e9rations. Pour Capgemini, ce sont les hommes et les femmes qui donnent toute sa valeur \u00e0 la technologie. R\u00e9solument multiculturel, le Groupe compte plus de 200 000 collaborateurs pr\u00e9sents dans plus de 40 pays. Il a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 13,2 milliards d\u2019euros en 2018.<\/p>\n\n\n\nPlus d\u2019informations sur www.capgemini.com<\/a>. People matter, results count<\/em>.<\/p>\n\n\n\n\u00c0 propos du Capgemini Research Institute<\/strong><\/p>\n\n\n\nLe \u00ab Capgemini Research Institute \u00bb est le centre de recherche de Capgemini. Il publie r\u00e9guli\u00e8rement des \u00e9tudes sur l\u2019impact des technologies num\u00e9riques au sein des organisations et des grands secteurs \u00e9conomiques. L\u2019\u00e9quipe de l\u2019Institut s\u2019appuie sur le r\u00e9seau international d\u2019experts de Capgemini et travaille en \u00e9troite collaboration avec les partenaires acad\u00e9miques et technologiques du Groupe. Il dispose de plusieurs centres de recherche d\u00e9di\u00e9s en Inde, au Royaume-Uni et aux Etats-Unis. Il a \u00e9t\u00e9 r\u00e9cemment class\u00e9 N\u00b01 mondial pour la qualit\u00e9 de ses recherches par des analystes ind\u00e9pendants.<\/p>\n\n\n\nPlus d\u2019informations sur https:\/\/www.capgemini.com\/researchinstitute\/<\/a><\/p>\n\n\nRelated News<\/h2><\/div><\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s du Groupe<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini consolide sa position dans l\u2019IA d\u2019entreprise avec un investissement dans l\u2019OpenAI Deployment Company<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tMay 20, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/05\/05_12_Capgemini-invests-in-the-OpenAI-Deployment-Co.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>111 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s financi\u00e8res<\/span><\/span>\n\t\t\t\t\t\t\t\t\tChiffre d\u2019affaires du 1er trimestre 2026<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 30, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Capgemini_-_2026-04-30_-_Chiffre_d_affaires_du_1er_trimestre_2026.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>237 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s client<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini et McDonald\u2019s renouvellent leur partenariat strat\u00e9gique avec un accord mondial pluriannuel ax\u00e9 sur le d\u00e9ploiement de plateformes modernes et \u00e9volutives<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 15, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/03\/2026_03_05_McDonalds_Capgemini_Press-Release_FR.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>142 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"05f28dd9-156f-41e0-85b7-36cf65e2af49\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/11\/2019_11_14_Voice-on-the-go_Press-Release_FR.pdf","related_resource_id":3583,"related_resource_size":"387 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[],"brand":[],"class_list":["post-3582","press-release","type-press-release","status-publish","hentry"],"yoast_head":"\nAutomobile : les assistants vocaux embarqu\u00e9s - Capgemini Canada French<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automobile : les assistants vocaux embarqu\u00e9s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Canada French\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-30T06:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"url\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"name\":\"Automobile : les assistants vocaux embarqu\u00e9s - 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L\u2019\u00e9tude intitul\u00e9e \u00ab <\/em>Voice on the go : How can auto manufacturers provide a superior in-car voice experience<\/em><\/a> \u00bb <\/em>se penche sur l\u2019adoption des assistants vocaux par les consommateurs et leurs attentes. Elle identifie les opportunit\u00e9s pour les entreprises du secteur automobile d\u2019augmenter leurs revenus et de renforcer la relation client gr\u00e2ce \u00e0 la technologie vocale, mais constate \u00e9galement que la performance actuelle des assistants vocaux est mieux \u00e9valu\u00e9e par l\u2019industrie que par les consommateurs. Voici les principales conclusions de l\u2019\u00e9tude :<\/p>\n\n\n\nLes assistants vocaux embarqu\u00e9s sont en vogue et la tendance devrait s\u2019acc\u00e9l\u00e9rer<\/strong><\/p>\n\n\n\nPr\u00e8s de la moiti\u00e9 (49%) des consommateurs interrog\u00e9s utilisent des assistants vocaux dans leurs v\u00e9hicules pour diverses fonctions ; ce chiffre devrait atteindre les 73% \u00e0 l\u2019avenir. Actuellement, 77% des consommateurs utilisent la voix pour commander la radio et la musique, et v\u00e9rifier leur itin\u00e9raire (85% pr\u00e9vus \u00e0 l\u2019avenir), 46% pour prendre des rendez-vous pour l\u2019entretien de leur v\u00e9hicule (74% pr\u00e9vus) et 45% pour commander des services sp\u00e9cifiques tels que de la nourriture (72% pr\u00e9vus). Au cours des trois prochaines ann\u00e9es, 95% des consommateurs s\u2019attendent \u00e0 utiliser un assistant conversationnel tel qu\u2019un assistant vocal embarqu\u00e9 pour acc\u00e9der \u00e0 des informations. 54% d\u2019entre eux pensent m\u00eame l\u2019utiliser \u00ab en permanence \u00bb.<\/p>\n\n\n\nLes consommateurs sont d\u00e9sireux d\u2019une meilleure exp\u00e9rience utilisateur mais se pr\u00e9occupent \u00e9galement de la s\u00e9curit\u00e9<\/strong><\/p>\n\n\n\nLorsqu\u2019on leur demande d\u2019\u00e9valuer leur exp\u00e9rience de l\u2019utilisation des assistants vocaux embarqu\u00e9s, seuls 28% la d\u00e9crivent comme \u00ab excellente \u00bb, avec 59% la d\u00e9clarant \u00ab satisfaisante, mais l\u2019exp\u00e9rience doit \u00eatre am\u00e9lior\u00e9e \u00bb. Pour une grande majorit\u00e9, il est n\u00e9cessaire d\u2019am\u00e9liorer l\u2019envoi de commentaires ou de r\u00e9clamations (61%), la commande de services de mobilit\u00e9 sp\u00e9cifiques (60%), la prise de rendez-vous pour l\u2019entretien du v\u00e9hicule (60%) ainsi que l\u2019int\u00e9gration des assistants vocaux embarqu\u00e9s avec les applications de domotique telles que le contr\u00f4le de temp\u00e9rature (63%).<\/p>\n\n\n\nEn plus d\u2019am\u00e9liorer l\u2019exp\u00e9rience dans les principaux cas d\u2019usage, le rapport indique que les entreprises du secteur automobile doivent s\u2019attaquer aux pr\u00e9occupations relatives \u00e0 la protection de la vie priv\u00e9e et \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es : 50% des consommateurs d\u00e9clarent ne pas faire confiance aux assistants vocaux en ce qui concerne leurs donn\u00e9es personnelles, et 48% les trouvent trop intrusifs et pensent qu\u2019ils demandent trop d\u2019informations personnelles.<\/p>\n\n\n\n\u00ab Les assistants vocaux deviennent une partie int\u00e9grante de l\u2019exp\u00e9rience que vivent les gens en voiture, et de la fa\u00e7on dont ils g\u00e8rent leur vie en toute s\u00e9curit\u00e9 pendant leurs d\u00e9placements \u00bb <\/em>d\u00e9clare Markus Winkler, Vice-pr\u00e9sident ex\u00e9cutif, \u00e0 la t\u00eate du secteur Automobile du groupe Capgemini. \u00ab Ce rapport montre comment l\u2019industrie automobile devrait utiliser la voix comme outil strat\u00e9gique, tant pour renforcer la relation client que pour faire progresser leurs revenus gr\u00e2ce aux services connect\u00e9s. \u00bb<\/em><\/p>\n\n\n\n\u00ab Pour aller plus loin, l\u2019industrie doit sensibiliser les consommateurs aux capacit\u00e9s vocales et \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es. Elle doit se concentrer sur l\u2019adaptabilit\u00e9, la personnalisation mais aussi plus d\u2019intelligence pour s\u2019efforcer d\u2019am\u00e9liorer la situation et l\u2019int\u00e9gration entre les assistants vocaux embarqu\u00e9s et \u00e0 domicile afin d\u2019optimiser leur valeur, \u00bb <\/em>ajoute-t-il.<\/em><\/p>\n\n\n\nLa voix offre des opportunit\u00e9s pour am\u00e9liorer revenus et relation client<\/strong><\/p>\n\n\n\nSelon l\u2019\u00e9tude, les entreprises du secteur automobile capables d\u2019am\u00e9liorer leurs assistants vocaux seront en mesure de b\u00e9n\u00e9ficier \u00e0 la fois d\u2019une meilleure relation client et de g\u00e9n\u00e9rer de nouvelles opportunit\u00e9s de revenus. Les clients qui ont une bonne exp\u00e9rience avec un assistant vocal ont d\u00e9clar\u00e9 \u00eatre susceptibles d\u2019en parler \u00e0 leurs amis et leur famille (73%), de compter davantage sur l\u2019assistant vocal que sur les syst\u00e8mes traditionnels de service \u00e0 la client\u00e8le (65%), et de s\u2019abonner \u00e0 d\u2019autres services offerts par le m\u00eame constructeur (58%).<\/p>\n\n\n\nDe plus, cette plus grande mobilisation peut se traduire par une am\u00e9lioration des revenus. A l\u2019\u00e9chelle mondiale, plus d\u2019un tiers des consommateurs (37%) d\u00e9clarent \u00eatre pr\u00eats \u00e0 payer une prime ou un abonnement mensuel pour un abonnement vocal install\u00e9 ou int\u00e9gr\u00e9 dans leur voiture, et 48% d\u00e9clarent \u00eatre pr\u00eats \u00e0 l\u2019envisager \u00e0 l\u2019avenir \u2013 les jeunes conducteurs \u00e9tant les plus motiv\u00e9s (47% des conducteurs \u00e2g\u00e9s de 22 \u00e0 31 ans, contre 29% des conducteurs \u00e2g\u00e9s de 45 \u00e0 59 ans et 18% des plus de 60 ans).<\/p>\n\n\n\nL\u2019industrie surestime les capacit\u00e9s de ses assistants vocaux<\/strong><\/p>\n\n\n\nLes dirigeants des grandes entreprises du secteur automobile comprennent l\u2019importance strat\u00e9gique des assistants vocaux, et 72% d\u00e9clarent qu\u2019ils sont un facteur cl\u00e9 de la strat\u00e9gie d\u2019entreprise et de relation client de l\u2019organisation. Toutefois, le rapport souligne qu\u2019ils ne sont actuellement pas en phase avec leurs clients en ce qui concerne les capacit\u00e9s des assistants vocaux. La grande majorit\u00e9 (81%) d\u00e9clare que les assistants \u00ab r\u00e9pondent souvent aux besoins et pr\u00e9f\u00e9rences du consommateur lorsqu\u2019ils formulent des suggestions \u00bb, une vision approuv\u00e9e par seulement 59% des consommateurs. Il existe \u00e9galement un \u00e9cart important entre la proportion de dirigeants (84%) et de consommateurs (65%) qui pensent que les assistants s\u2019am\u00e9liorent en permanence en fonction des suggestions personnalis\u00e9es d\u2019un utilisateur, et l\u2019opinion sur leur capacit\u00e9 \u00e0 prendre en compte le contexte lors des interactions (74% des dirigeants contre 59% des consommateurs).<\/p>\n\n\n\nVous pouvez t\u00e9l\u00e9charger une copie du rapport ici<\/a> :<\/p>\n\n\n\nM\u00e9thodologie du rapport<\/strong><\/p>\n\n\n\nDans le cadre de cette \u00e9tude, le Capgemini Research Institute<\/em> a men\u00e9 une enqu\u00eate aupr\u00e8s de :<\/p>\n\n\n\n\nPlus de 7 000 consommateurs utilisant des assistants vocaux embarqu\u00e9s en France, en Allemagne, en Inde, en Italie, aux Pays-Bas, en Norv\u00e8ge, en Espagne, en Su\u00e8de, au Royaume-Uni et aux \u00c9tats-Unis.<\/li>\n\n\n\n300 cadres dirigeants de grands groupes automobiles, r\u00e9partis dans ces dix pays, avec un chiffre d\u2019affaires de plus d\u2019un milliard de dollars US<\/li>\n\n\n\nR\u00e9alisation de plus d\u2019une dizaine d\u2019entretiens approfondis avec des cadres sup\u00e9rieurs de l\u2019automobile et des fournisseurs de services vocaux.<\/li>\n<\/ul>\n\n\n\n\u00c0 propos de Capgemini<\/strong><\/p>\n\n\n\nCapgemini est un leader mondial du conseil, des services informatiques et de la transformation num\u00e9rique. A la pointe de l\u2019innovation, le Groupe aide ses clients \u00e0 saisir l\u2019ensemble des opportunit\u00e9s que pr\u00e9sentent le cloud, le digital et les plateformes. Fort de 50 ans d\u2019exp\u00e9rience et d\u2019une grande expertise des diff\u00e9rents secteurs d\u2019activit\u00e9, il accompagne les entreprises et organisations dans la r\u00e9alisation de leurs ambitions, de la d\u00e9finition de leur strat\u00e9gie \u00e0 la mise en \u0153uvre de leurs op\u00e9rations. Pour Capgemini, ce sont les hommes et les femmes qui donnent toute sa valeur \u00e0 la technologie. R\u00e9solument multiculturel, le Groupe compte plus de 200 000 collaborateurs pr\u00e9sents dans plus de 40 pays. Il a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 13,2 milliards d\u2019euros en 2018.<\/p>\n\n\n\nPlus d\u2019informations sur www.capgemini.com<\/a>. People matter, results count<\/em>.<\/p>\n\n\n\n\u00c0 propos du Capgemini Research Institute<\/strong><\/p>\n\n\n\nLe \u00ab Capgemini Research Institute \u00bb est le centre de recherche de Capgemini. Il publie r\u00e9guli\u00e8rement des \u00e9tudes sur l\u2019impact des technologies num\u00e9riques au sein des organisations et des grands secteurs \u00e9conomiques. L\u2019\u00e9quipe de l\u2019Institut s\u2019appuie sur le r\u00e9seau international d\u2019experts de Capgemini et travaille en \u00e9troite collaboration avec les partenaires acad\u00e9miques et technologiques du Groupe. Il dispose de plusieurs centres de recherche d\u00e9di\u00e9s en Inde, au Royaume-Uni et aux Etats-Unis. Il a \u00e9t\u00e9 r\u00e9cemment class\u00e9 N\u00b01 mondial pour la qualit\u00e9 de ses recherches par des analystes ind\u00e9pendants.<\/p>\n\n\n\nPlus d\u2019informations sur https:\/\/www.capgemini.com\/researchinstitute\/<\/a><\/p>\n\n\nRelated News<\/h2><\/div><\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s du Groupe<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini consolide sa position dans l\u2019IA d\u2019entreprise avec un investissement dans l\u2019OpenAI Deployment Company<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tMay 20, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/05\/05_12_Capgemini-invests-in-the-OpenAI-Deployment-Co.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>111 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s financi\u00e8res<\/span><\/span>\n\t\t\t\t\t\t\t\t\tChiffre d\u2019affaires du 1er trimestre 2026<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 30, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Capgemini_-_2026-04-30_-_Chiffre_d_affaires_du_1er_trimestre_2026.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>237 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s client<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini et McDonald\u2019s renouvellent leur partenariat strat\u00e9gique avec un accord mondial pluriannuel ax\u00e9 sur le d\u00e9ploiement de plateformes modernes et \u00e9volutives<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 15, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/03\/2026_03_05_McDonalds_Capgemini_Press-Release_FR.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>142 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"05f28dd9-156f-41e0-85b7-36cf65e2af49\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/11\/2019_11_14_Voice-on-the-go_Press-Release_FR.pdf","related_resource_id":3583,"related_resource_size":"387 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[],"brand":[],"class_list":["post-3582","press-release","type-press-release","status-publish","hentry"],"yoast_head":"\nAutomobile : les assistants vocaux embarqu\u00e9s - Capgemini Canada French<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automobile : les assistants vocaux embarqu\u00e9s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Canada French\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-30T06:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"url\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"name\":\"Automobile : les assistants vocaux embarqu\u00e9s - 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Les assistants vocaux embarqu\u00e9s sont en vogue et la tendance devrait s\u2019acc\u00e9l\u00e9rer<\/strong><\/p>\n\n\n\nPr\u00e8s de la moiti\u00e9 (49%) des consommateurs interrog\u00e9s utilisent des assistants vocaux dans leurs v\u00e9hicules pour diverses fonctions ; ce chiffre devrait atteindre les 73% \u00e0 l\u2019avenir. Actuellement, 77% des consommateurs utilisent la voix pour commander la radio et la musique, et v\u00e9rifier leur itin\u00e9raire (85% pr\u00e9vus \u00e0 l\u2019avenir), 46% pour prendre des rendez-vous pour l\u2019entretien de leur v\u00e9hicule (74% pr\u00e9vus) et 45% pour commander des services sp\u00e9cifiques tels que de la nourriture (72% pr\u00e9vus). Au cours des trois prochaines ann\u00e9es, 95% des consommateurs s\u2019attendent \u00e0 utiliser un assistant conversationnel tel qu\u2019un assistant vocal embarqu\u00e9 pour acc\u00e9der \u00e0 des informations. 54% d\u2019entre eux pensent m\u00eame l\u2019utiliser \u00ab en permanence \u00bb.<\/p>\n\n\n\nLes consommateurs sont d\u00e9sireux d\u2019une meilleure exp\u00e9rience utilisateur mais se pr\u00e9occupent \u00e9galement de la s\u00e9curit\u00e9<\/strong><\/p>\n\n\n\nLorsqu\u2019on leur demande d\u2019\u00e9valuer leur exp\u00e9rience de l\u2019utilisation des assistants vocaux embarqu\u00e9s, seuls 28% la d\u00e9crivent comme \u00ab excellente \u00bb, avec 59% la d\u00e9clarant \u00ab satisfaisante, mais l\u2019exp\u00e9rience doit \u00eatre am\u00e9lior\u00e9e \u00bb. Pour une grande majorit\u00e9, il est n\u00e9cessaire d\u2019am\u00e9liorer l\u2019envoi de commentaires ou de r\u00e9clamations (61%), la commande de services de mobilit\u00e9 sp\u00e9cifiques (60%), la prise de rendez-vous pour l\u2019entretien du v\u00e9hicule (60%) ainsi que l\u2019int\u00e9gration des assistants vocaux embarqu\u00e9s avec les applications de domotique telles que le contr\u00f4le de temp\u00e9rature (63%).<\/p>\n\n\n\nEn plus d\u2019am\u00e9liorer l\u2019exp\u00e9rience dans les principaux cas d\u2019usage, le rapport indique que les entreprises du secteur automobile doivent s\u2019attaquer aux pr\u00e9occupations relatives \u00e0 la protection de la vie priv\u00e9e et \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es : 50% des consommateurs d\u00e9clarent ne pas faire confiance aux assistants vocaux en ce qui concerne leurs donn\u00e9es personnelles, et 48% les trouvent trop intrusifs et pensent qu\u2019ils demandent trop d\u2019informations personnelles.<\/p>\n\n\n\n\u00ab Les assistants vocaux deviennent une partie int\u00e9grante de l\u2019exp\u00e9rience que vivent les gens en voiture, et de la fa\u00e7on dont ils g\u00e8rent leur vie en toute s\u00e9curit\u00e9 pendant leurs d\u00e9placements \u00bb <\/em>d\u00e9clare Markus Winkler, Vice-pr\u00e9sident ex\u00e9cutif, \u00e0 la t\u00eate du secteur Automobile du groupe Capgemini. \u00ab Ce rapport montre comment l\u2019industrie automobile devrait utiliser la voix comme outil strat\u00e9gique, tant pour renforcer la relation client que pour faire progresser leurs revenus gr\u00e2ce aux services connect\u00e9s. \u00bb<\/em><\/p>\n\n\n\n\u00ab Pour aller plus loin, l\u2019industrie doit sensibiliser les consommateurs aux capacit\u00e9s vocales et \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es. Elle doit se concentrer sur l\u2019adaptabilit\u00e9, la personnalisation mais aussi plus d\u2019intelligence pour s\u2019efforcer d\u2019am\u00e9liorer la situation et l\u2019int\u00e9gration entre les assistants vocaux embarqu\u00e9s et \u00e0 domicile afin d\u2019optimiser leur valeur, \u00bb <\/em>ajoute-t-il.<\/em><\/p>\n\n\n\nLa voix offre des opportunit\u00e9s pour am\u00e9liorer revenus et relation client<\/strong><\/p>\n\n\n\nSelon l\u2019\u00e9tude, les entreprises du secteur automobile capables d\u2019am\u00e9liorer leurs assistants vocaux seront en mesure de b\u00e9n\u00e9ficier \u00e0 la fois d\u2019une meilleure relation client et de g\u00e9n\u00e9rer de nouvelles opportunit\u00e9s de revenus. Les clients qui ont une bonne exp\u00e9rience avec un assistant vocal ont d\u00e9clar\u00e9 \u00eatre susceptibles d\u2019en parler \u00e0 leurs amis et leur famille (73%), de compter davantage sur l\u2019assistant vocal que sur les syst\u00e8mes traditionnels de service \u00e0 la client\u00e8le (65%), et de s\u2019abonner \u00e0 d\u2019autres services offerts par le m\u00eame constructeur (58%).<\/p>\n\n\n\nDe plus, cette plus grande mobilisation peut se traduire par une am\u00e9lioration des revenus. A l\u2019\u00e9chelle mondiale, plus d\u2019un tiers des consommateurs (37%) d\u00e9clarent \u00eatre pr\u00eats \u00e0 payer une prime ou un abonnement mensuel pour un abonnement vocal install\u00e9 ou int\u00e9gr\u00e9 dans leur voiture, et 48% d\u00e9clarent \u00eatre pr\u00eats \u00e0 l\u2019envisager \u00e0 l\u2019avenir \u2013 les jeunes conducteurs \u00e9tant les plus motiv\u00e9s (47% des conducteurs \u00e2g\u00e9s de 22 \u00e0 31 ans, contre 29% des conducteurs \u00e2g\u00e9s de 45 \u00e0 59 ans et 18% des plus de 60 ans).<\/p>\n\n\n\nL\u2019industrie surestime les capacit\u00e9s de ses assistants vocaux<\/strong><\/p>\n\n\n\nLes dirigeants des grandes entreprises du secteur automobile comprennent l\u2019importance strat\u00e9gique des assistants vocaux, et 72% d\u00e9clarent qu\u2019ils sont un facteur cl\u00e9 de la strat\u00e9gie d\u2019entreprise et de relation client de l\u2019organisation. Toutefois, le rapport souligne qu\u2019ils ne sont actuellement pas en phase avec leurs clients en ce qui concerne les capacit\u00e9s des assistants vocaux. La grande majorit\u00e9 (81%) d\u00e9clare que les assistants \u00ab r\u00e9pondent souvent aux besoins et pr\u00e9f\u00e9rences du consommateur lorsqu\u2019ils formulent des suggestions \u00bb, une vision approuv\u00e9e par seulement 59% des consommateurs. Il existe \u00e9galement un \u00e9cart important entre la proportion de dirigeants (84%) et de consommateurs (65%) qui pensent que les assistants s\u2019am\u00e9liorent en permanence en fonction des suggestions personnalis\u00e9es d\u2019un utilisateur, et l\u2019opinion sur leur capacit\u00e9 \u00e0 prendre en compte le contexte lors des interactions (74% des dirigeants contre 59% des consommateurs).<\/p>\n\n\n\nVous pouvez t\u00e9l\u00e9charger une copie du rapport ici<\/a> :<\/p>\n\n\n\nM\u00e9thodologie du rapport<\/strong><\/p>\n\n\n\nDans le cadre de cette \u00e9tude, le Capgemini Research Institute<\/em> a men\u00e9 une enqu\u00eate aupr\u00e8s de :<\/p>\n\n\n\n\nPlus de 7 000 consommateurs utilisant des assistants vocaux embarqu\u00e9s en France, en Allemagne, en Inde, en Italie, aux Pays-Bas, en Norv\u00e8ge, en Espagne, en Su\u00e8de, au Royaume-Uni et aux \u00c9tats-Unis.<\/li>\n\n\n\n300 cadres dirigeants de grands groupes automobiles, r\u00e9partis dans ces dix pays, avec un chiffre d\u2019affaires de plus d\u2019un milliard de dollars US<\/li>\n\n\n\nR\u00e9alisation de plus d\u2019une dizaine d\u2019entretiens approfondis avec des cadres sup\u00e9rieurs de l\u2019automobile et des fournisseurs de services vocaux.<\/li>\n<\/ul>\n\n\n\n\u00c0 propos de Capgemini<\/strong><\/p>\n\n\n\nCapgemini est un leader mondial du conseil, des services informatiques et de la transformation num\u00e9rique. A la pointe de l\u2019innovation, le Groupe aide ses clients \u00e0 saisir l\u2019ensemble des opportunit\u00e9s que pr\u00e9sentent le cloud, le digital et les plateformes. Fort de 50 ans d\u2019exp\u00e9rience et d\u2019une grande expertise des diff\u00e9rents secteurs d\u2019activit\u00e9, il accompagne les entreprises et organisations dans la r\u00e9alisation de leurs ambitions, de la d\u00e9finition de leur strat\u00e9gie \u00e0 la mise en \u0153uvre de leurs op\u00e9rations. Pour Capgemini, ce sont les hommes et les femmes qui donnent toute sa valeur \u00e0 la technologie. R\u00e9solument multiculturel, le Groupe compte plus de 200 000 collaborateurs pr\u00e9sents dans plus de 40 pays. Il a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 13,2 milliards d\u2019euros en 2018.<\/p>\n\n\n\nPlus d\u2019informations sur www.capgemini.com<\/a>. People matter, results count<\/em>.<\/p>\n\n\n\n\u00c0 propos du Capgemini Research Institute<\/strong><\/p>\n\n\n\nLe \u00ab Capgemini Research Institute \u00bb est le centre de recherche de Capgemini. Il publie r\u00e9guli\u00e8rement des \u00e9tudes sur l\u2019impact des technologies num\u00e9riques au sein des organisations et des grands secteurs \u00e9conomiques. L\u2019\u00e9quipe de l\u2019Institut s\u2019appuie sur le r\u00e9seau international d\u2019experts de Capgemini et travaille en \u00e9troite collaboration avec les partenaires acad\u00e9miques et technologiques du Groupe. Il dispose de plusieurs centres de recherche d\u00e9di\u00e9s en Inde, au Royaume-Uni et aux Etats-Unis. Il a \u00e9t\u00e9 r\u00e9cemment class\u00e9 N\u00b01 mondial pour la qualit\u00e9 de ses recherches par des analystes ind\u00e9pendants.<\/p>\n\n\n\nPlus d\u2019informations sur https:\/\/www.capgemini.com\/researchinstitute\/<\/a><\/p>\n\n\nRelated News<\/h2><\/div><\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s du Groupe<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini consolide sa position dans l\u2019IA d\u2019entreprise avec un investissement dans l\u2019OpenAI Deployment Company<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tMay 20, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/05\/05_12_Capgemini-invests-in-the-OpenAI-Deployment-Co.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>111 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s financi\u00e8res<\/span><\/span>\n\t\t\t\t\t\t\t\t\tChiffre d\u2019affaires du 1er trimestre 2026<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 30, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Capgemini_-_2026-04-30_-_Chiffre_d_affaires_du_1er_trimestre_2026.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>237 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s client<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini et McDonald\u2019s renouvellent leur partenariat strat\u00e9gique avec un accord mondial pluriannuel ax\u00e9 sur le d\u00e9ploiement de plateformes modernes et \u00e9volutives<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 15, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/03\/2026_03_05_McDonalds_Capgemini_Press-Release_FR.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>142 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"05f28dd9-156f-41e0-85b7-36cf65e2af49\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/11\/2019_11_14_Voice-on-the-go_Press-Release_FR.pdf","related_resource_id":3583,"related_resource_size":"387 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[],"brand":[],"class_list":["post-3582","press-release","type-press-release","status-publish","hentry"],"yoast_head":"\nAutomobile : les assistants vocaux embarqu\u00e9s - Capgemini Canada French<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automobile : les assistants vocaux embarqu\u00e9s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Canada French\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-30T06:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"url\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"name\":\"Automobile : les assistants vocaux embarqu\u00e9s - 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Pr\u00e8s de la moiti\u00e9 (49%) des consommateurs interrog\u00e9s utilisent des assistants vocaux dans leurs v\u00e9hicules pour diverses fonctions ; ce chiffre devrait atteindre les 73% \u00e0 l\u2019avenir. Actuellement, 77% des consommateurs utilisent la voix pour commander la radio et la musique, et v\u00e9rifier leur itin\u00e9raire (85% pr\u00e9vus \u00e0 l\u2019avenir), 46% pour prendre des rendez-vous pour l\u2019entretien de leur v\u00e9hicule (74% pr\u00e9vus) et 45% pour commander des services sp\u00e9cifiques tels que de la nourriture (72% pr\u00e9vus). Au cours des trois prochaines ann\u00e9es, 95% des consommateurs s\u2019attendent \u00e0 utiliser un assistant conversationnel tel qu\u2019un assistant vocal embarqu\u00e9 pour acc\u00e9der \u00e0 des informations. 54% d\u2019entre eux pensent m\u00eame l\u2019utiliser \u00ab en permanence \u00bb.<\/p>\n\n\n\n
Les consommateurs sont d\u00e9sireux d\u2019une meilleure exp\u00e9rience utilisateur mais se pr\u00e9occupent \u00e9galement de la s\u00e9curit\u00e9<\/strong><\/p>\n\n\n\nLorsqu\u2019on leur demande d\u2019\u00e9valuer leur exp\u00e9rience de l\u2019utilisation des assistants vocaux embarqu\u00e9s, seuls 28% la d\u00e9crivent comme \u00ab excellente \u00bb, avec 59% la d\u00e9clarant \u00ab satisfaisante, mais l\u2019exp\u00e9rience doit \u00eatre am\u00e9lior\u00e9e \u00bb. Pour une grande majorit\u00e9, il est n\u00e9cessaire d\u2019am\u00e9liorer l\u2019envoi de commentaires ou de r\u00e9clamations (61%), la commande de services de mobilit\u00e9 sp\u00e9cifiques (60%), la prise de rendez-vous pour l\u2019entretien du v\u00e9hicule (60%) ainsi que l\u2019int\u00e9gration des assistants vocaux embarqu\u00e9s avec les applications de domotique telles que le contr\u00f4le de temp\u00e9rature (63%).<\/p>\n\n\n\nEn plus d\u2019am\u00e9liorer l\u2019exp\u00e9rience dans les principaux cas d\u2019usage, le rapport indique que les entreprises du secteur automobile doivent s\u2019attaquer aux pr\u00e9occupations relatives \u00e0 la protection de la vie priv\u00e9e et \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es : 50% des consommateurs d\u00e9clarent ne pas faire confiance aux assistants vocaux en ce qui concerne leurs donn\u00e9es personnelles, et 48% les trouvent trop intrusifs et pensent qu\u2019ils demandent trop d\u2019informations personnelles.<\/p>\n\n\n\n\u00ab Les assistants vocaux deviennent une partie int\u00e9grante de l\u2019exp\u00e9rience que vivent les gens en voiture, et de la fa\u00e7on dont ils g\u00e8rent leur vie en toute s\u00e9curit\u00e9 pendant leurs d\u00e9placements \u00bb <\/em>d\u00e9clare Markus Winkler, Vice-pr\u00e9sident ex\u00e9cutif, \u00e0 la t\u00eate du secteur Automobile du groupe Capgemini. \u00ab Ce rapport montre comment l\u2019industrie automobile devrait utiliser la voix comme outil strat\u00e9gique, tant pour renforcer la relation client que pour faire progresser leurs revenus gr\u00e2ce aux services connect\u00e9s. \u00bb<\/em><\/p>\n\n\n\n\u00ab Pour aller plus loin, l\u2019industrie doit sensibiliser les consommateurs aux capacit\u00e9s vocales et \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es. Elle doit se concentrer sur l\u2019adaptabilit\u00e9, la personnalisation mais aussi plus d\u2019intelligence pour s\u2019efforcer d\u2019am\u00e9liorer la situation et l\u2019int\u00e9gration entre les assistants vocaux embarqu\u00e9s et \u00e0 domicile afin d\u2019optimiser leur valeur, \u00bb <\/em>ajoute-t-il.<\/em><\/p>\n\n\n\nLa voix offre des opportunit\u00e9s pour am\u00e9liorer revenus et relation client<\/strong><\/p>\n\n\n\nSelon l\u2019\u00e9tude, les entreprises du secteur automobile capables d\u2019am\u00e9liorer leurs assistants vocaux seront en mesure de b\u00e9n\u00e9ficier \u00e0 la fois d\u2019une meilleure relation client et de g\u00e9n\u00e9rer de nouvelles opportunit\u00e9s de revenus. Les clients qui ont une bonne exp\u00e9rience avec un assistant vocal ont d\u00e9clar\u00e9 \u00eatre susceptibles d\u2019en parler \u00e0 leurs amis et leur famille (73%), de compter davantage sur l\u2019assistant vocal que sur les syst\u00e8mes traditionnels de service \u00e0 la client\u00e8le (65%), et de s\u2019abonner \u00e0 d\u2019autres services offerts par le m\u00eame constructeur (58%).<\/p>\n\n\n\nDe plus, cette plus grande mobilisation peut se traduire par une am\u00e9lioration des revenus. A l\u2019\u00e9chelle mondiale, plus d\u2019un tiers des consommateurs (37%) d\u00e9clarent \u00eatre pr\u00eats \u00e0 payer une prime ou un abonnement mensuel pour un abonnement vocal install\u00e9 ou int\u00e9gr\u00e9 dans leur voiture, et 48% d\u00e9clarent \u00eatre pr\u00eats \u00e0 l\u2019envisager \u00e0 l\u2019avenir \u2013 les jeunes conducteurs \u00e9tant les plus motiv\u00e9s (47% des conducteurs \u00e2g\u00e9s de 22 \u00e0 31 ans, contre 29% des conducteurs \u00e2g\u00e9s de 45 \u00e0 59 ans et 18% des plus de 60 ans).<\/p>\n\n\n\nL\u2019industrie surestime les capacit\u00e9s de ses assistants vocaux<\/strong><\/p>\n\n\n\nLes dirigeants des grandes entreprises du secteur automobile comprennent l\u2019importance strat\u00e9gique des assistants vocaux, et 72% d\u00e9clarent qu\u2019ils sont un facteur cl\u00e9 de la strat\u00e9gie d\u2019entreprise et de relation client de l\u2019organisation. Toutefois, le rapport souligne qu\u2019ils ne sont actuellement pas en phase avec leurs clients en ce qui concerne les capacit\u00e9s des assistants vocaux. La grande majorit\u00e9 (81%) d\u00e9clare que les assistants \u00ab r\u00e9pondent souvent aux besoins et pr\u00e9f\u00e9rences du consommateur lorsqu\u2019ils formulent des suggestions \u00bb, une vision approuv\u00e9e par seulement 59% des consommateurs. Il existe \u00e9galement un \u00e9cart important entre la proportion de dirigeants (84%) et de consommateurs (65%) qui pensent que les assistants s\u2019am\u00e9liorent en permanence en fonction des suggestions personnalis\u00e9es d\u2019un utilisateur, et l\u2019opinion sur leur capacit\u00e9 \u00e0 prendre en compte le contexte lors des interactions (74% des dirigeants contre 59% des consommateurs).<\/p>\n\n\n\nVous pouvez t\u00e9l\u00e9charger une copie du rapport ici<\/a> :<\/p>\n\n\n\nM\u00e9thodologie du rapport<\/strong><\/p>\n\n\n\nDans le cadre de cette \u00e9tude, le Capgemini Research Institute<\/em> a men\u00e9 une enqu\u00eate aupr\u00e8s de :<\/p>\n\n\n\n\nPlus de 7 000 consommateurs utilisant des assistants vocaux embarqu\u00e9s en France, en Allemagne, en Inde, en Italie, aux Pays-Bas, en Norv\u00e8ge, en Espagne, en Su\u00e8de, au Royaume-Uni et aux \u00c9tats-Unis.<\/li>\n\n\n\n300 cadres dirigeants de grands groupes automobiles, r\u00e9partis dans ces dix pays, avec un chiffre d\u2019affaires de plus d\u2019un milliard de dollars US<\/li>\n\n\n\nR\u00e9alisation de plus d\u2019une dizaine d\u2019entretiens approfondis avec des cadres sup\u00e9rieurs de l\u2019automobile et des fournisseurs de services vocaux.<\/li>\n<\/ul>\n\n\n\n\u00c0 propos de Capgemini<\/strong><\/p>\n\n\n\nCapgemini est un leader mondial du conseil, des services informatiques et de la transformation num\u00e9rique. A la pointe de l\u2019innovation, le Groupe aide ses clients \u00e0 saisir l\u2019ensemble des opportunit\u00e9s que pr\u00e9sentent le cloud, le digital et les plateformes. Fort de 50 ans d\u2019exp\u00e9rience et d\u2019une grande expertise des diff\u00e9rents secteurs d\u2019activit\u00e9, il accompagne les entreprises et organisations dans la r\u00e9alisation de leurs ambitions, de la d\u00e9finition de leur strat\u00e9gie \u00e0 la mise en \u0153uvre de leurs op\u00e9rations. Pour Capgemini, ce sont les hommes et les femmes qui donnent toute sa valeur \u00e0 la technologie. R\u00e9solument multiculturel, le Groupe compte plus de 200 000 collaborateurs pr\u00e9sents dans plus de 40 pays. Il a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 13,2 milliards d\u2019euros en 2018.<\/p>\n\n\n\nPlus d\u2019informations sur www.capgemini.com<\/a>. People matter, results count<\/em>.<\/p>\n\n\n\n\u00c0 propos du Capgemini Research Institute<\/strong><\/p>\n\n\n\nLe \u00ab Capgemini Research Institute \u00bb est le centre de recherche de Capgemini. Il publie r\u00e9guli\u00e8rement des \u00e9tudes sur l\u2019impact des technologies num\u00e9riques au sein des organisations et des grands secteurs \u00e9conomiques. L\u2019\u00e9quipe de l\u2019Institut s\u2019appuie sur le r\u00e9seau international d\u2019experts de Capgemini et travaille en \u00e9troite collaboration avec les partenaires acad\u00e9miques et technologiques du Groupe. Il dispose de plusieurs centres de recherche d\u00e9di\u00e9s en Inde, au Royaume-Uni et aux Etats-Unis. Il a \u00e9t\u00e9 r\u00e9cemment class\u00e9 N\u00b01 mondial pour la qualit\u00e9 de ses recherches par des analystes ind\u00e9pendants.<\/p>\n\n\n\nPlus d\u2019informations sur https:\/\/www.capgemini.com\/researchinstitute\/<\/a><\/p>\n\n\nRelated News<\/h2><\/div><\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s du Groupe<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini consolide sa position dans l\u2019IA d\u2019entreprise avec un investissement dans l\u2019OpenAI Deployment Company<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tMay 20, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/05\/05_12_Capgemini-invests-in-the-OpenAI-Deployment-Co.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>111 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s financi\u00e8res<\/span><\/span>\n\t\t\t\t\t\t\t\t\tChiffre d\u2019affaires du 1er trimestre 2026<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 30, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Capgemini_-_2026-04-30_-_Chiffre_d_affaires_du_1er_trimestre_2026.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>237 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s client<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini et McDonald\u2019s renouvellent leur partenariat strat\u00e9gique avec un accord mondial pluriannuel ax\u00e9 sur le d\u00e9ploiement de plateformes modernes et \u00e9volutives<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 15, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/03\/2026_03_05_McDonalds_Capgemini_Press-Release_FR.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>142 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"05f28dd9-156f-41e0-85b7-36cf65e2af49\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/11\/2019_11_14_Voice-on-the-go_Press-Release_FR.pdf","related_resource_id":3583,"related_resource_size":"387 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[],"brand":[],"class_list":["post-3582","press-release","type-press-release","status-publish","hentry"],"yoast_head":"\nAutomobile : les assistants vocaux embarqu\u00e9s - Capgemini Canada French<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automobile : les assistants vocaux embarqu\u00e9s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Canada French\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-30T06:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"url\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"name\":\"Automobile : les assistants vocaux embarqu\u00e9s - 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Lorsqu\u2019on leur demande d\u2019\u00e9valuer leur exp\u00e9rience de l\u2019utilisation des assistants vocaux embarqu\u00e9s, seuls 28% la d\u00e9crivent comme \u00ab excellente \u00bb, avec 59% la d\u00e9clarant \u00ab satisfaisante, mais l\u2019exp\u00e9rience doit \u00eatre am\u00e9lior\u00e9e \u00bb. Pour une grande majorit\u00e9, il est n\u00e9cessaire d\u2019am\u00e9liorer l\u2019envoi de commentaires ou de r\u00e9clamations (61%), la commande de services de mobilit\u00e9 sp\u00e9cifiques (60%), la prise de rendez-vous pour l\u2019entretien du v\u00e9hicule (60%) ainsi que l\u2019int\u00e9gration des assistants vocaux embarqu\u00e9s avec les applications de domotique telles que le contr\u00f4le de temp\u00e9rature (63%).<\/p>\n\n\n\n
En plus d\u2019am\u00e9liorer l\u2019exp\u00e9rience dans les principaux cas d\u2019usage, le rapport indique que les entreprises du secteur automobile doivent s\u2019attaquer aux pr\u00e9occupations relatives \u00e0 la protection de la vie priv\u00e9e et \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es : 50% des consommateurs d\u00e9clarent ne pas faire confiance aux assistants vocaux en ce qui concerne leurs donn\u00e9es personnelles, et 48% les trouvent trop intrusifs et pensent qu\u2019ils demandent trop d\u2019informations personnelles.<\/p>\n\n\n\n
\u00ab Les assistants vocaux deviennent une partie int\u00e9grante de l\u2019exp\u00e9rience que vivent les gens en voiture, et de la fa\u00e7on dont ils g\u00e8rent leur vie en toute s\u00e9curit\u00e9 pendant leurs d\u00e9placements \u00bb <\/em>d\u00e9clare Markus Winkler, Vice-pr\u00e9sident ex\u00e9cutif, \u00e0 la t\u00eate du secteur Automobile du groupe Capgemini. \u00ab Ce rapport montre comment l\u2019industrie automobile devrait utiliser la voix comme outil strat\u00e9gique, tant pour renforcer la relation client que pour faire progresser leurs revenus gr\u00e2ce aux services connect\u00e9s. \u00bb<\/em><\/p>\n\n\n\n\u00ab Pour aller plus loin, l\u2019industrie doit sensibiliser les consommateurs aux capacit\u00e9s vocales et \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es. Elle doit se concentrer sur l\u2019adaptabilit\u00e9, la personnalisation mais aussi plus d\u2019intelligence pour s\u2019efforcer d\u2019am\u00e9liorer la situation et l\u2019int\u00e9gration entre les assistants vocaux embarqu\u00e9s et \u00e0 domicile afin d\u2019optimiser leur valeur, \u00bb <\/em>ajoute-t-il.<\/em><\/p>\n\n\n\nLa voix offre des opportunit\u00e9s pour am\u00e9liorer revenus et relation client<\/strong><\/p>\n\n\n\nSelon l\u2019\u00e9tude, les entreprises du secteur automobile capables d\u2019am\u00e9liorer leurs assistants vocaux seront en mesure de b\u00e9n\u00e9ficier \u00e0 la fois d\u2019une meilleure relation client et de g\u00e9n\u00e9rer de nouvelles opportunit\u00e9s de revenus. Les clients qui ont une bonne exp\u00e9rience avec un assistant vocal ont d\u00e9clar\u00e9 \u00eatre susceptibles d\u2019en parler \u00e0 leurs amis et leur famille (73%), de compter davantage sur l\u2019assistant vocal que sur les syst\u00e8mes traditionnels de service \u00e0 la client\u00e8le (65%), et de s\u2019abonner \u00e0 d\u2019autres services offerts par le m\u00eame constructeur (58%).<\/p>\n\n\n\nDe plus, cette plus grande mobilisation peut se traduire par une am\u00e9lioration des revenus. A l\u2019\u00e9chelle mondiale, plus d\u2019un tiers des consommateurs (37%) d\u00e9clarent \u00eatre pr\u00eats \u00e0 payer une prime ou un abonnement mensuel pour un abonnement vocal install\u00e9 ou int\u00e9gr\u00e9 dans leur voiture, et 48% d\u00e9clarent \u00eatre pr\u00eats \u00e0 l\u2019envisager \u00e0 l\u2019avenir \u2013 les jeunes conducteurs \u00e9tant les plus motiv\u00e9s (47% des conducteurs \u00e2g\u00e9s de 22 \u00e0 31 ans, contre 29% des conducteurs \u00e2g\u00e9s de 45 \u00e0 59 ans et 18% des plus de 60 ans).<\/p>\n\n\n\nL\u2019industrie surestime les capacit\u00e9s de ses assistants vocaux<\/strong><\/p>\n\n\n\nLes dirigeants des grandes entreprises du secteur automobile comprennent l\u2019importance strat\u00e9gique des assistants vocaux, et 72% d\u00e9clarent qu\u2019ils sont un facteur cl\u00e9 de la strat\u00e9gie d\u2019entreprise et de relation client de l\u2019organisation. Toutefois, le rapport souligne qu\u2019ils ne sont actuellement pas en phase avec leurs clients en ce qui concerne les capacit\u00e9s des assistants vocaux. La grande majorit\u00e9 (81%) d\u00e9clare que les assistants \u00ab r\u00e9pondent souvent aux besoins et pr\u00e9f\u00e9rences du consommateur lorsqu\u2019ils formulent des suggestions \u00bb, une vision approuv\u00e9e par seulement 59% des consommateurs. Il existe \u00e9galement un \u00e9cart important entre la proportion de dirigeants (84%) et de consommateurs (65%) qui pensent que les assistants s\u2019am\u00e9liorent en permanence en fonction des suggestions personnalis\u00e9es d\u2019un utilisateur, et l\u2019opinion sur leur capacit\u00e9 \u00e0 prendre en compte le contexte lors des interactions (74% des dirigeants contre 59% des consommateurs).<\/p>\n\n\n\nVous pouvez t\u00e9l\u00e9charger une copie du rapport ici<\/a> :<\/p>\n\n\n\nM\u00e9thodologie du rapport<\/strong><\/p>\n\n\n\nDans le cadre de cette \u00e9tude, le Capgemini Research Institute<\/em> a men\u00e9 une enqu\u00eate aupr\u00e8s de :<\/p>\n\n\n\n\nPlus de 7 000 consommateurs utilisant des assistants vocaux embarqu\u00e9s en France, en Allemagne, en Inde, en Italie, aux Pays-Bas, en Norv\u00e8ge, en Espagne, en Su\u00e8de, au Royaume-Uni et aux \u00c9tats-Unis.<\/li>\n\n\n\n300 cadres dirigeants de grands groupes automobiles, r\u00e9partis dans ces dix pays, avec un chiffre d\u2019affaires de plus d\u2019un milliard de dollars US<\/li>\n\n\n\nR\u00e9alisation de plus d\u2019une dizaine d\u2019entretiens approfondis avec des cadres sup\u00e9rieurs de l\u2019automobile et des fournisseurs de services vocaux.<\/li>\n<\/ul>\n\n\n\n\u00c0 propos de Capgemini<\/strong><\/p>\n\n\n\nCapgemini est un leader mondial du conseil, des services informatiques et de la transformation num\u00e9rique. A la pointe de l\u2019innovation, le Groupe aide ses clients \u00e0 saisir l\u2019ensemble des opportunit\u00e9s que pr\u00e9sentent le cloud, le digital et les plateformes. Fort de 50 ans d\u2019exp\u00e9rience et d\u2019une grande expertise des diff\u00e9rents secteurs d\u2019activit\u00e9, il accompagne les entreprises et organisations dans la r\u00e9alisation de leurs ambitions, de la d\u00e9finition de leur strat\u00e9gie \u00e0 la mise en \u0153uvre de leurs op\u00e9rations. Pour Capgemini, ce sont les hommes et les femmes qui donnent toute sa valeur \u00e0 la technologie. R\u00e9solument multiculturel, le Groupe compte plus de 200 000 collaborateurs pr\u00e9sents dans plus de 40 pays. Il a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 13,2 milliards d\u2019euros en 2018.<\/p>\n\n\n\nPlus d\u2019informations sur www.capgemini.com<\/a>. People matter, results count<\/em>.<\/p>\n\n\n\n\u00c0 propos du Capgemini Research Institute<\/strong><\/p>\n\n\n\nLe \u00ab Capgemini Research Institute \u00bb est le centre de recherche de Capgemini. Il publie r\u00e9guli\u00e8rement des \u00e9tudes sur l\u2019impact des technologies num\u00e9riques au sein des organisations et des grands secteurs \u00e9conomiques. L\u2019\u00e9quipe de l\u2019Institut s\u2019appuie sur le r\u00e9seau international d\u2019experts de Capgemini et travaille en \u00e9troite collaboration avec les partenaires acad\u00e9miques et technologiques du Groupe. Il dispose de plusieurs centres de recherche d\u00e9di\u00e9s en Inde, au Royaume-Uni et aux Etats-Unis. Il a \u00e9t\u00e9 r\u00e9cemment class\u00e9 N\u00b01 mondial pour la qualit\u00e9 de ses recherches par des analystes ind\u00e9pendants.<\/p>\n\n\n\nPlus d\u2019informations sur https:\/\/www.capgemini.com\/researchinstitute\/<\/a><\/p>\n\n\nRelated News<\/h2><\/div><\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s du Groupe<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini consolide sa position dans l\u2019IA d\u2019entreprise avec un investissement dans l\u2019OpenAI Deployment Company<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tMay 20, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/05\/05_12_Capgemini-invests-in-the-OpenAI-Deployment-Co.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>111 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s financi\u00e8res<\/span><\/span>\n\t\t\t\t\t\t\t\t\tChiffre d\u2019affaires du 1er trimestre 2026<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 30, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Capgemini_-_2026-04-30_-_Chiffre_d_affaires_du_1er_trimestre_2026.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>237 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s client<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini et McDonald\u2019s renouvellent leur partenariat strat\u00e9gique avec un accord mondial pluriannuel ax\u00e9 sur le d\u00e9ploiement de plateformes modernes et \u00e9volutives<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 15, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/03\/2026_03_05_McDonalds_Capgemini_Press-Release_FR.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>142 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"05f28dd9-156f-41e0-85b7-36cf65e2af49\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/11\/2019_11_14_Voice-on-the-go_Press-Release_FR.pdf","related_resource_id":3583,"related_resource_size":"387 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[],"brand":[],"class_list":["post-3582","press-release","type-press-release","status-publish","hentry"],"yoast_head":"\nAutomobile : les assistants vocaux embarqu\u00e9s - Capgemini Canada French<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automobile : les assistants vocaux embarqu\u00e9s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Canada French\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-30T06:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"url\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"name\":\"Automobile : les assistants vocaux embarqu\u00e9s - 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\u00ab Pour aller plus loin, l\u2019industrie doit sensibiliser les consommateurs aux capacit\u00e9s vocales et \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es. Elle doit se concentrer sur l\u2019adaptabilit\u00e9, la personnalisation mais aussi plus d\u2019intelligence pour s\u2019efforcer d\u2019am\u00e9liorer la situation et l\u2019int\u00e9gration entre les assistants vocaux embarqu\u00e9s et \u00e0 domicile afin d\u2019optimiser leur valeur, \u00bb <\/em>ajoute-t-il.<\/em><\/p>\n\n\n\nLa voix offre des opportunit\u00e9s pour am\u00e9liorer revenus et relation client<\/strong><\/p>\n\n\n\nSelon l\u2019\u00e9tude, les entreprises du secteur automobile capables d\u2019am\u00e9liorer leurs assistants vocaux seront en mesure de b\u00e9n\u00e9ficier \u00e0 la fois d\u2019une meilleure relation client et de g\u00e9n\u00e9rer de nouvelles opportunit\u00e9s de revenus. Les clients qui ont une bonne exp\u00e9rience avec un assistant vocal ont d\u00e9clar\u00e9 \u00eatre susceptibles d\u2019en parler \u00e0 leurs amis et leur famille (73%), de compter davantage sur l\u2019assistant vocal que sur les syst\u00e8mes traditionnels de service \u00e0 la client\u00e8le (65%), et de s\u2019abonner \u00e0 d\u2019autres services offerts par le m\u00eame constructeur (58%).<\/p>\n\n\n\nDe plus, cette plus grande mobilisation peut se traduire par une am\u00e9lioration des revenus. A l\u2019\u00e9chelle mondiale, plus d\u2019un tiers des consommateurs (37%) d\u00e9clarent \u00eatre pr\u00eats \u00e0 payer une prime ou un abonnement mensuel pour un abonnement vocal install\u00e9 ou int\u00e9gr\u00e9 dans leur voiture, et 48% d\u00e9clarent \u00eatre pr\u00eats \u00e0 l\u2019envisager \u00e0 l\u2019avenir \u2013 les jeunes conducteurs \u00e9tant les plus motiv\u00e9s (47% des conducteurs \u00e2g\u00e9s de 22 \u00e0 31 ans, contre 29% des conducteurs \u00e2g\u00e9s de 45 \u00e0 59 ans et 18% des plus de 60 ans).<\/p>\n\n\n\nL\u2019industrie surestime les capacit\u00e9s de ses assistants vocaux<\/strong><\/p>\n\n\n\nLes dirigeants des grandes entreprises du secteur automobile comprennent l\u2019importance strat\u00e9gique des assistants vocaux, et 72% d\u00e9clarent qu\u2019ils sont un facteur cl\u00e9 de la strat\u00e9gie d\u2019entreprise et de relation client de l\u2019organisation. Toutefois, le rapport souligne qu\u2019ils ne sont actuellement pas en phase avec leurs clients en ce qui concerne les capacit\u00e9s des assistants vocaux. La grande majorit\u00e9 (81%) d\u00e9clare que les assistants \u00ab r\u00e9pondent souvent aux besoins et pr\u00e9f\u00e9rences du consommateur lorsqu\u2019ils formulent des suggestions \u00bb, une vision approuv\u00e9e par seulement 59% des consommateurs. Il existe \u00e9galement un \u00e9cart important entre la proportion de dirigeants (84%) et de consommateurs (65%) qui pensent que les assistants s\u2019am\u00e9liorent en permanence en fonction des suggestions personnalis\u00e9es d\u2019un utilisateur, et l\u2019opinion sur leur capacit\u00e9 \u00e0 prendre en compte le contexte lors des interactions (74% des dirigeants contre 59% des consommateurs).<\/p>\n\n\n\nVous pouvez t\u00e9l\u00e9charger une copie du rapport ici<\/a> :<\/p>\n\n\n\nM\u00e9thodologie du rapport<\/strong><\/p>\n\n\n\nDans le cadre de cette \u00e9tude, le Capgemini Research Institute<\/em> a men\u00e9 une enqu\u00eate aupr\u00e8s de :<\/p>\n\n\n\n\nPlus de 7 000 consommateurs utilisant des assistants vocaux embarqu\u00e9s en France, en Allemagne, en Inde, en Italie, aux Pays-Bas, en Norv\u00e8ge, en Espagne, en Su\u00e8de, au Royaume-Uni et aux \u00c9tats-Unis.<\/li>\n\n\n\n300 cadres dirigeants de grands groupes automobiles, r\u00e9partis dans ces dix pays, avec un chiffre d\u2019affaires de plus d\u2019un milliard de dollars US<\/li>\n\n\n\nR\u00e9alisation de plus d\u2019une dizaine d\u2019entretiens approfondis avec des cadres sup\u00e9rieurs de l\u2019automobile et des fournisseurs de services vocaux.<\/li>\n<\/ul>\n\n\n\n\u00c0 propos de Capgemini<\/strong><\/p>\n\n\n\nCapgemini est un leader mondial du conseil, des services informatiques et de la transformation num\u00e9rique. A la pointe de l\u2019innovation, le Groupe aide ses clients \u00e0 saisir l\u2019ensemble des opportunit\u00e9s que pr\u00e9sentent le cloud, le digital et les plateformes. Fort de 50 ans d\u2019exp\u00e9rience et d\u2019une grande expertise des diff\u00e9rents secteurs d\u2019activit\u00e9, il accompagne les entreprises et organisations dans la r\u00e9alisation de leurs ambitions, de la d\u00e9finition de leur strat\u00e9gie \u00e0 la mise en \u0153uvre de leurs op\u00e9rations. Pour Capgemini, ce sont les hommes et les femmes qui donnent toute sa valeur \u00e0 la technologie. R\u00e9solument multiculturel, le Groupe compte plus de 200 000 collaborateurs pr\u00e9sents dans plus de 40 pays. Il a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 13,2 milliards d\u2019euros en 2018.<\/p>\n\n\n\nPlus d\u2019informations sur www.capgemini.com<\/a>. People matter, results count<\/em>.<\/p>\n\n\n\n\u00c0 propos du Capgemini Research Institute<\/strong><\/p>\n\n\n\nLe \u00ab Capgemini Research Institute \u00bb est le centre de recherche de Capgemini. Il publie r\u00e9guli\u00e8rement des \u00e9tudes sur l\u2019impact des technologies num\u00e9riques au sein des organisations et des grands secteurs \u00e9conomiques. L\u2019\u00e9quipe de l\u2019Institut s\u2019appuie sur le r\u00e9seau international d\u2019experts de Capgemini et travaille en \u00e9troite collaboration avec les partenaires acad\u00e9miques et technologiques du Groupe. Il dispose de plusieurs centres de recherche d\u00e9di\u00e9s en Inde, au Royaume-Uni et aux Etats-Unis. Il a \u00e9t\u00e9 r\u00e9cemment class\u00e9 N\u00b01 mondial pour la qualit\u00e9 de ses recherches par des analystes ind\u00e9pendants.<\/p>\n\n\n\nPlus d\u2019informations sur https:\/\/www.capgemini.com\/researchinstitute\/<\/a><\/p>\n\n\nRelated News<\/h2><\/div><\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s du Groupe<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini consolide sa position dans l\u2019IA d\u2019entreprise avec un investissement dans l\u2019OpenAI Deployment Company<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tMay 20, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/05\/05_12_Capgemini-invests-in-the-OpenAI-Deployment-Co.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>111 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s financi\u00e8res<\/span><\/span>\n\t\t\t\t\t\t\t\t\tChiffre d\u2019affaires du 1er trimestre 2026<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 30, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Capgemini_-_2026-04-30_-_Chiffre_d_affaires_du_1er_trimestre_2026.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>237 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s client<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini et McDonald\u2019s renouvellent leur partenariat strat\u00e9gique avec un accord mondial pluriannuel ax\u00e9 sur le d\u00e9ploiement de plateformes modernes et \u00e9volutives<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 15, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/03\/2026_03_05_McDonalds_Capgemini_Press-Release_FR.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>142 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"05f28dd9-156f-41e0-85b7-36cf65e2af49\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/11\/2019_11_14_Voice-on-the-go_Press-Release_FR.pdf","related_resource_id":3583,"related_resource_size":"387 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[],"brand":[],"class_list":["post-3582","press-release","type-press-release","status-publish","hentry"],"yoast_head":"\nAutomobile : les assistants vocaux embarqu\u00e9s - Capgemini Canada French<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automobile : les assistants vocaux embarqu\u00e9s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Canada French\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-30T06:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"url\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"name\":\"Automobile : les assistants vocaux embarqu\u00e9s - 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La voix offre des opportunit\u00e9s pour am\u00e9liorer revenus et relation client<\/strong><\/p>\n\n\n\nSelon l\u2019\u00e9tude, les entreprises du secteur automobile capables d\u2019am\u00e9liorer leurs assistants vocaux seront en mesure de b\u00e9n\u00e9ficier \u00e0 la fois d\u2019une meilleure relation client et de g\u00e9n\u00e9rer de nouvelles opportunit\u00e9s de revenus. Les clients qui ont une bonne exp\u00e9rience avec un assistant vocal ont d\u00e9clar\u00e9 \u00eatre susceptibles d\u2019en parler \u00e0 leurs amis et leur famille (73%), de compter davantage sur l\u2019assistant vocal que sur les syst\u00e8mes traditionnels de service \u00e0 la client\u00e8le (65%), et de s\u2019abonner \u00e0 d\u2019autres services offerts par le m\u00eame constructeur (58%).<\/p>\n\n\n\nDe plus, cette plus grande mobilisation peut se traduire par une am\u00e9lioration des revenus. A l\u2019\u00e9chelle mondiale, plus d\u2019un tiers des consommateurs (37%) d\u00e9clarent \u00eatre pr\u00eats \u00e0 payer une prime ou un abonnement mensuel pour un abonnement vocal install\u00e9 ou int\u00e9gr\u00e9 dans leur voiture, et 48% d\u00e9clarent \u00eatre pr\u00eats \u00e0 l\u2019envisager \u00e0 l\u2019avenir \u2013 les jeunes conducteurs \u00e9tant les plus motiv\u00e9s (47% des conducteurs \u00e2g\u00e9s de 22 \u00e0 31 ans, contre 29% des conducteurs \u00e2g\u00e9s de 45 \u00e0 59 ans et 18% des plus de 60 ans).<\/p>\n\n\n\nL\u2019industrie surestime les capacit\u00e9s de ses assistants vocaux<\/strong><\/p>\n\n\n\nLes dirigeants des grandes entreprises du secteur automobile comprennent l\u2019importance strat\u00e9gique des assistants vocaux, et 72% d\u00e9clarent qu\u2019ils sont un facteur cl\u00e9 de la strat\u00e9gie d\u2019entreprise et de relation client de l\u2019organisation. Toutefois, le rapport souligne qu\u2019ils ne sont actuellement pas en phase avec leurs clients en ce qui concerne les capacit\u00e9s des assistants vocaux. La grande majorit\u00e9 (81%) d\u00e9clare que les assistants \u00ab r\u00e9pondent souvent aux besoins et pr\u00e9f\u00e9rences du consommateur lorsqu\u2019ils formulent des suggestions \u00bb, une vision approuv\u00e9e par seulement 59% des consommateurs. Il existe \u00e9galement un \u00e9cart important entre la proportion de dirigeants (84%) et de consommateurs (65%) qui pensent que les assistants s\u2019am\u00e9liorent en permanence en fonction des suggestions personnalis\u00e9es d\u2019un utilisateur, et l\u2019opinion sur leur capacit\u00e9 \u00e0 prendre en compte le contexte lors des interactions (74% des dirigeants contre 59% des consommateurs).<\/p>\n\n\n\nVous pouvez t\u00e9l\u00e9charger une copie du rapport ici<\/a> :<\/p>\n\n\n\nM\u00e9thodologie du rapport<\/strong><\/p>\n\n\n\nDans le cadre de cette \u00e9tude, le Capgemini Research Institute<\/em> a men\u00e9 une enqu\u00eate aupr\u00e8s de :<\/p>\n\n\n\n\nPlus de 7 000 consommateurs utilisant des assistants vocaux embarqu\u00e9s en France, en Allemagne, en Inde, en Italie, aux Pays-Bas, en Norv\u00e8ge, en Espagne, en Su\u00e8de, au Royaume-Uni et aux \u00c9tats-Unis.<\/li>\n\n\n\n300 cadres dirigeants de grands groupes automobiles, r\u00e9partis dans ces dix pays, avec un chiffre d\u2019affaires de plus d\u2019un milliard de dollars US<\/li>\n\n\n\nR\u00e9alisation de plus d\u2019une dizaine d\u2019entretiens approfondis avec des cadres sup\u00e9rieurs de l\u2019automobile et des fournisseurs de services vocaux.<\/li>\n<\/ul>\n\n\n\n\u00c0 propos de Capgemini<\/strong><\/p>\n\n\n\nCapgemini est un leader mondial du conseil, des services informatiques et de la transformation num\u00e9rique. A la pointe de l\u2019innovation, le Groupe aide ses clients \u00e0 saisir l\u2019ensemble des opportunit\u00e9s que pr\u00e9sentent le cloud, le digital et les plateformes. Fort de 50 ans d\u2019exp\u00e9rience et d\u2019une grande expertise des diff\u00e9rents secteurs d\u2019activit\u00e9, il accompagne les entreprises et organisations dans la r\u00e9alisation de leurs ambitions, de la d\u00e9finition de leur strat\u00e9gie \u00e0 la mise en \u0153uvre de leurs op\u00e9rations. Pour Capgemini, ce sont les hommes et les femmes qui donnent toute sa valeur \u00e0 la technologie. R\u00e9solument multiculturel, le Groupe compte plus de 200 000 collaborateurs pr\u00e9sents dans plus de 40 pays. Il a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 13,2 milliards d\u2019euros en 2018.<\/p>\n\n\n\nPlus d\u2019informations sur www.capgemini.com<\/a>. People matter, results count<\/em>.<\/p>\n\n\n\n\u00c0 propos du Capgemini Research Institute<\/strong><\/p>\n\n\n\nLe \u00ab Capgemini Research Institute \u00bb est le centre de recherche de Capgemini. Il publie r\u00e9guli\u00e8rement des \u00e9tudes sur l\u2019impact des technologies num\u00e9riques au sein des organisations et des grands secteurs \u00e9conomiques. L\u2019\u00e9quipe de l\u2019Institut s\u2019appuie sur le r\u00e9seau international d\u2019experts de Capgemini et travaille en \u00e9troite collaboration avec les partenaires acad\u00e9miques et technologiques du Groupe. Il dispose de plusieurs centres de recherche d\u00e9di\u00e9s en Inde, au Royaume-Uni et aux Etats-Unis. Il a \u00e9t\u00e9 r\u00e9cemment class\u00e9 N\u00b01 mondial pour la qualit\u00e9 de ses recherches par des analystes ind\u00e9pendants.<\/p>\n\n\n\nPlus d\u2019informations sur https:\/\/www.capgemini.com\/researchinstitute\/<\/a><\/p>\n\n\nRelated News<\/h2><\/div><\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s du Groupe<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini consolide sa position dans l\u2019IA d\u2019entreprise avec un investissement dans l\u2019OpenAI Deployment Company<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tMay 20, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/05\/05_12_Capgemini-invests-in-the-OpenAI-Deployment-Co.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>111 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s financi\u00e8res<\/span><\/span>\n\t\t\t\t\t\t\t\t\tChiffre d\u2019affaires du 1er trimestre 2026<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 30, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Capgemini_-_2026-04-30_-_Chiffre_d_affaires_du_1er_trimestre_2026.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>237 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s client<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini et McDonald\u2019s renouvellent leur partenariat strat\u00e9gique avec un accord mondial pluriannuel ax\u00e9 sur le d\u00e9ploiement de plateformes modernes et \u00e9volutives<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 15, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/03\/2026_03_05_McDonalds_Capgemini_Press-Release_FR.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>142 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"05f28dd9-156f-41e0-85b7-36cf65e2af49\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/11\/2019_11_14_Voice-on-the-go_Press-Release_FR.pdf","related_resource_id":3583,"related_resource_size":"387 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[],"brand":[],"class_list":["post-3582","press-release","type-press-release","status-publish","hentry"],"yoast_head":"\nAutomobile : les assistants vocaux embarqu\u00e9s - Capgemini Canada French<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automobile : les assistants vocaux embarqu\u00e9s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Canada French\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-30T06:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"url\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"name\":\"Automobile : les assistants vocaux embarqu\u00e9s - 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Selon l\u2019\u00e9tude, les entreprises du secteur automobile capables d\u2019am\u00e9liorer leurs assistants vocaux seront en mesure de b\u00e9n\u00e9ficier \u00e0 la fois d\u2019une meilleure relation client et de g\u00e9n\u00e9rer de nouvelles opportunit\u00e9s de revenus. Les clients qui ont une bonne exp\u00e9rience avec un assistant vocal ont d\u00e9clar\u00e9 \u00eatre susceptibles d\u2019en parler \u00e0 leurs amis et leur famille (73%), de compter davantage sur l\u2019assistant vocal que sur les syst\u00e8mes traditionnels de service \u00e0 la client\u00e8le (65%), et de s\u2019abonner \u00e0 d\u2019autres services offerts par le m\u00eame constructeur (58%).<\/p>\n\n\n\n
De plus, cette plus grande mobilisation peut se traduire par une am\u00e9lioration des revenus. A l\u2019\u00e9chelle mondiale, plus d\u2019un tiers des consommateurs (37%) d\u00e9clarent \u00eatre pr\u00eats \u00e0 payer une prime ou un abonnement mensuel pour un abonnement vocal install\u00e9 ou int\u00e9gr\u00e9 dans leur voiture, et 48% d\u00e9clarent \u00eatre pr\u00eats \u00e0 l\u2019envisager \u00e0 l\u2019avenir \u2013 les jeunes conducteurs \u00e9tant les plus motiv\u00e9s (47% des conducteurs \u00e2g\u00e9s de 22 \u00e0 31 ans, contre 29% des conducteurs \u00e2g\u00e9s de 45 \u00e0 59 ans et 18% des plus de 60 ans).<\/p>\n\n\n\n
L\u2019industrie surestime les capacit\u00e9s de ses assistants vocaux<\/strong><\/p>\n\n\n\nLes dirigeants des grandes entreprises du secteur automobile comprennent l\u2019importance strat\u00e9gique des assistants vocaux, et 72% d\u00e9clarent qu\u2019ils sont un facteur cl\u00e9 de la strat\u00e9gie d\u2019entreprise et de relation client de l\u2019organisation. Toutefois, le rapport souligne qu\u2019ils ne sont actuellement pas en phase avec leurs clients en ce qui concerne les capacit\u00e9s des assistants vocaux. La grande majorit\u00e9 (81%) d\u00e9clare que les assistants \u00ab r\u00e9pondent souvent aux besoins et pr\u00e9f\u00e9rences du consommateur lorsqu\u2019ils formulent des suggestions \u00bb, une vision approuv\u00e9e par seulement 59% des consommateurs. Il existe \u00e9galement un \u00e9cart important entre la proportion de dirigeants (84%) et de consommateurs (65%) qui pensent que les assistants s\u2019am\u00e9liorent en permanence en fonction des suggestions personnalis\u00e9es d\u2019un utilisateur, et l\u2019opinion sur leur capacit\u00e9 \u00e0 prendre en compte le contexte lors des interactions (74% des dirigeants contre 59% des consommateurs).<\/p>\n\n\n\nVous pouvez t\u00e9l\u00e9charger une copie du rapport ici<\/a> :<\/p>\n\n\n\nM\u00e9thodologie du rapport<\/strong><\/p>\n\n\n\nDans le cadre de cette \u00e9tude, le Capgemini Research Institute<\/em> a men\u00e9 une enqu\u00eate aupr\u00e8s de :<\/p>\n\n\n\n\nPlus de 7 000 consommateurs utilisant des assistants vocaux embarqu\u00e9s en France, en Allemagne, en Inde, en Italie, aux Pays-Bas, en Norv\u00e8ge, en Espagne, en Su\u00e8de, au Royaume-Uni et aux \u00c9tats-Unis.<\/li>\n\n\n\n300 cadres dirigeants de grands groupes automobiles, r\u00e9partis dans ces dix pays, avec un chiffre d\u2019affaires de plus d\u2019un milliard de dollars US<\/li>\n\n\n\nR\u00e9alisation de plus d\u2019une dizaine d\u2019entretiens approfondis avec des cadres sup\u00e9rieurs de l\u2019automobile et des fournisseurs de services vocaux.<\/li>\n<\/ul>\n\n\n\n\u00c0 propos de Capgemini<\/strong><\/p>\n\n\n\nCapgemini est un leader mondial du conseil, des services informatiques et de la transformation num\u00e9rique. A la pointe de l\u2019innovation, le Groupe aide ses clients \u00e0 saisir l\u2019ensemble des opportunit\u00e9s que pr\u00e9sentent le cloud, le digital et les plateformes. Fort de 50 ans d\u2019exp\u00e9rience et d\u2019une grande expertise des diff\u00e9rents secteurs d\u2019activit\u00e9, il accompagne les entreprises et organisations dans la r\u00e9alisation de leurs ambitions, de la d\u00e9finition de leur strat\u00e9gie \u00e0 la mise en \u0153uvre de leurs op\u00e9rations. Pour Capgemini, ce sont les hommes et les femmes qui donnent toute sa valeur \u00e0 la technologie. R\u00e9solument multiculturel, le Groupe compte plus de 200 000 collaborateurs pr\u00e9sents dans plus de 40 pays. Il a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 13,2 milliards d\u2019euros en 2018.<\/p>\n\n\n\nPlus d\u2019informations sur www.capgemini.com<\/a>. People matter, results count<\/em>.<\/p>\n\n\n\n\u00c0 propos du Capgemini Research Institute<\/strong><\/p>\n\n\n\nLe \u00ab Capgemini Research Institute \u00bb est le centre de recherche de Capgemini. Il publie r\u00e9guli\u00e8rement des \u00e9tudes sur l\u2019impact des technologies num\u00e9riques au sein des organisations et des grands secteurs \u00e9conomiques. L\u2019\u00e9quipe de l\u2019Institut s\u2019appuie sur le r\u00e9seau international d\u2019experts de Capgemini et travaille en \u00e9troite collaboration avec les partenaires acad\u00e9miques et technologiques du Groupe. Il dispose de plusieurs centres de recherche d\u00e9di\u00e9s en Inde, au Royaume-Uni et aux Etats-Unis. Il a \u00e9t\u00e9 r\u00e9cemment class\u00e9 N\u00b01 mondial pour la qualit\u00e9 de ses recherches par des analystes ind\u00e9pendants.<\/p>\n\n\n\nPlus d\u2019informations sur https:\/\/www.capgemini.com\/researchinstitute\/<\/a><\/p>\n\n\nRelated News<\/h2><\/div><\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s du Groupe<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini consolide sa position dans l\u2019IA d\u2019entreprise avec un investissement dans l\u2019OpenAI Deployment Company<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tMay 20, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/05\/05_12_Capgemini-invests-in-the-OpenAI-Deployment-Co.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>111 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s financi\u00e8res<\/span><\/span>\n\t\t\t\t\t\t\t\t\tChiffre d\u2019affaires du 1er trimestre 2026<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 30, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Capgemini_-_2026-04-30_-_Chiffre_d_affaires_du_1er_trimestre_2026.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>237 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s client<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini et McDonald\u2019s renouvellent leur partenariat strat\u00e9gique avec un accord mondial pluriannuel ax\u00e9 sur le d\u00e9ploiement de plateformes modernes et \u00e9volutives<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 15, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/03\/2026_03_05_McDonalds_Capgemini_Press-Release_FR.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>142 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"05f28dd9-156f-41e0-85b7-36cf65e2af49\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/11\/2019_11_14_Voice-on-the-go_Press-Release_FR.pdf","related_resource_id":3583,"related_resource_size":"387 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[],"brand":[],"class_list":["post-3582","press-release","type-press-release","status-publish","hentry"],"yoast_head":"\nAutomobile : les assistants vocaux embarqu\u00e9s - Capgemini Canada French<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automobile : les assistants vocaux embarqu\u00e9s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Canada French\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-30T06:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"url\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"name\":\"Automobile : les assistants vocaux embarqu\u00e9s - 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Les dirigeants des grandes entreprises du secteur automobile comprennent l\u2019importance strat\u00e9gique des assistants vocaux, et 72% d\u00e9clarent qu\u2019ils sont un facteur cl\u00e9 de la strat\u00e9gie d\u2019entreprise et de relation client de l\u2019organisation. Toutefois, le rapport souligne qu\u2019ils ne sont actuellement pas en phase avec leurs clients en ce qui concerne les capacit\u00e9s des assistants vocaux. La grande majorit\u00e9 (81%) d\u00e9clare que les assistants \u00ab r\u00e9pondent souvent aux besoins et pr\u00e9f\u00e9rences du consommateur lorsqu\u2019ils formulent des suggestions \u00bb, une vision approuv\u00e9e par seulement 59% des consommateurs. Il existe \u00e9galement un \u00e9cart important entre la proportion de dirigeants (84%) et de consommateurs (65%) qui pensent que les assistants s\u2019am\u00e9liorent en permanence en fonction des suggestions personnalis\u00e9es d\u2019un utilisateur, et l\u2019opinion sur leur capacit\u00e9 \u00e0 prendre en compte le contexte lors des interactions (74% des dirigeants contre 59% des consommateurs).<\/p>\n\n\n\n
Vous pouvez t\u00e9l\u00e9charger une copie du rapport ici<\/a> :<\/p>\n\n\n\nM\u00e9thodologie du rapport<\/strong><\/p>\n\n\n\nDans le cadre de cette \u00e9tude, le Capgemini Research Institute<\/em> a men\u00e9 une enqu\u00eate aupr\u00e8s de :<\/p>\n\n\n\n\nPlus de 7 000 consommateurs utilisant des assistants vocaux embarqu\u00e9s en France, en Allemagne, en Inde, en Italie, aux Pays-Bas, en Norv\u00e8ge, en Espagne, en Su\u00e8de, au Royaume-Uni et aux \u00c9tats-Unis.<\/li>\n\n\n\n300 cadres dirigeants de grands groupes automobiles, r\u00e9partis dans ces dix pays, avec un chiffre d\u2019affaires de plus d\u2019un milliard de dollars US<\/li>\n\n\n\nR\u00e9alisation de plus d\u2019une dizaine d\u2019entretiens approfondis avec des cadres sup\u00e9rieurs de l\u2019automobile et des fournisseurs de services vocaux.<\/li>\n<\/ul>\n\n\n\n\u00c0 propos de Capgemini<\/strong><\/p>\n\n\n\nCapgemini est un leader mondial du conseil, des services informatiques et de la transformation num\u00e9rique. A la pointe de l\u2019innovation, le Groupe aide ses clients \u00e0 saisir l\u2019ensemble des opportunit\u00e9s que pr\u00e9sentent le cloud, le digital et les plateformes. Fort de 50 ans d\u2019exp\u00e9rience et d\u2019une grande expertise des diff\u00e9rents secteurs d\u2019activit\u00e9, il accompagne les entreprises et organisations dans la r\u00e9alisation de leurs ambitions, de la d\u00e9finition de leur strat\u00e9gie \u00e0 la mise en \u0153uvre de leurs op\u00e9rations. Pour Capgemini, ce sont les hommes et les femmes qui donnent toute sa valeur \u00e0 la technologie. R\u00e9solument multiculturel, le Groupe compte plus de 200 000 collaborateurs pr\u00e9sents dans plus de 40 pays. Il a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 13,2 milliards d\u2019euros en 2018.<\/p>\n\n\n\nPlus d\u2019informations sur www.capgemini.com<\/a>. People matter, results count<\/em>.<\/p>\n\n\n\n\u00c0 propos du Capgemini Research Institute<\/strong><\/p>\n\n\n\nLe \u00ab Capgemini Research Institute \u00bb est le centre de recherche de Capgemini. Il publie r\u00e9guli\u00e8rement des \u00e9tudes sur l\u2019impact des technologies num\u00e9riques au sein des organisations et des grands secteurs \u00e9conomiques. L\u2019\u00e9quipe de l\u2019Institut s\u2019appuie sur le r\u00e9seau international d\u2019experts de Capgemini et travaille en \u00e9troite collaboration avec les partenaires acad\u00e9miques et technologiques du Groupe. Il dispose de plusieurs centres de recherche d\u00e9di\u00e9s en Inde, au Royaume-Uni et aux Etats-Unis. Il a \u00e9t\u00e9 r\u00e9cemment class\u00e9 N\u00b01 mondial pour la qualit\u00e9 de ses recherches par des analystes ind\u00e9pendants.<\/p>\n\n\n\nPlus d\u2019informations sur https:\/\/www.capgemini.com\/researchinstitute\/<\/a><\/p>\n\n\nRelated News<\/h2><\/div><\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s du Groupe<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini consolide sa position dans l\u2019IA d\u2019entreprise avec un investissement dans l\u2019OpenAI Deployment Company<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tMay 20, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/05\/05_12_Capgemini-invests-in-the-OpenAI-Deployment-Co.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>111 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s financi\u00e8res<\/span><\/span>\n\t\t\t\t\t\t\t\t\tChiffre d\u2019affaires du 1er trimestre 2026<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 30, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Capgemini_-_2026-04-30_-_Chiffre_d_affaires_du_1er_trimestre_2026.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>237 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s client<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini et McDonald\u2019s renouvellent leur partenariat strat\u00e9gique avec un accord mondial pluriannuel ax\u00e9 sur le d\u00e9ploiement de plateformes modernes et \u00e9volutives<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 15, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/03\/2026_03_05_McDonalds_Capgemini_Press-Release_FR.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>142 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"05f28dd9-156f-41e0-85b7-36cf65e2af49\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/11\/2019_11_14_Voice-on-the-go_Press-Release_FR.pdf","related_resource_id":3583,"related_resource_size":"387 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[],"brand":[],"class_list":["post-3582","press-release","type-press-release","status-publish","hentry"],"yoast_head":"\nAutomobile : les assistants vocaux embarqu\u00e9s - 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M\u00e9thodologie du rapport<\/strong><\/p>\n\n\n\nDans le cadre de cette \u00e9tude, le Capgemini Research Institute<\/em> a men\u00e9 une enqu\u00eate aupr\u00e8s de :<\/p>\n\n\n\n\nPlus de 7 000 consommateurs utilisant des assistants vocaux embarqu\u00e9s en France, en Allemagne, en Inde, en Italie, aux Pays-Bas, en Norv\u00e8ge, en Espagne, en Su\u00e8de, au Royaume-Uni et aux \u00c9tats-Unis.<\/li>\n\n\n\n300 cadres dirigeants de grands groupes automobiles, r\u00e9partis dans ces dix pays, avec un chiffre d\u2019affaires de plus d\u2019un milliard de dollars US<\/li>\n\n\n\nR\u00e9alisation de plus d\u2019une dizaine d\u2019entretiens approfondis avec des cadres sup\u00e9rieurs de l\u2019automobile et des fournisseurs de services vocaux.<\/li>\n<\/ul>\n\n\n\n\u00c0 propos de Capgemini<\/strong><\/p>\n\n\n\nCapgemini est un leader mondial du conseil, des services informatiques et de la transformation num\u00e9rique. A la pointe de l\u2019innovation, le Groupe aide ses clients \u00e0 saisir l\u2019ensemble des opportunit\u00e9s que pr\u00e9sentent le cloud, le digital et les plateformes. Fort de 50 ans d\u2019exp\u00e9rience et d\u2019une grande expertise des diff\u00e9rents secteurs d\u2019activit\u00e9, il accompagne les entreprises et organisations dans la r\u00e9alisation de leurs ambitions, de la d\u00e9finition de leur strat\u00e9gie \u00e0 la mise en \u0153uvre de leurs op\u00e9rations. Pour Capgemini, ce sont les hommes et les femmes qui donnent toute sa valeur \u00e0 la technologie. R\u00e9solument multiculturel, le Groupe compte plus de 200 000 collaborateurs pr\u00e9sents dans plus de 40 pays. Il a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 13,2 milliards d\u2019euros en 2018.<\/p>\n\n\n\nPlus d\u2019informations sur www.capgemini.com<\/a>. People matter, results count<\/em>.<\/p>\n\n\n\n\u00c0 propos du Capgemini Research Institute<\/strong><\/p>\n\n\n\nLe \u00ab Capgemini Research Institute \u00bb est le centre de recherche de Capgemini. Il publie r\u00e9guli\u00e8rement des \u00e9tudes sur l\u2019impact des technologies num\u00e9riques au sein des organisations et des grands secteurs \u00e9conomiques. L\u2019\u00e9quipe de l\u2019Institut s\u2019appuie sur le r\u00e9seau international d\u2019experts de Capgemini et travaille en \u00e9troite collaboration avec les partenaires acad\u00e9miques et technologiques du Groupe. Il dispose de plusieurs centres de recherche d\u00e9di\u00e9s en Inde, au Royaume-Uni et aux Etats-Unis. Il a \u00e9t\u00e9 r\u00e9cemment class\u00e9 N\u00b01 mondial pour la qualit\u00e9 de ses recherches par des analystes ind\u00e9pendants.<\/p>\n\n\n\nPlus d\u2019informations sur https:\/\/www.capgemini.com\/researchinstitute\/<\/a><\/p>\n\n\nRelated News<\/h2><\/div><\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s du Groupe<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini consolide sa position dans l\u2019IA d\u2019entreprise avec un investissement dans l\u2019OpenAI Deployment Company<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tMay 20, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/05\/05_12_Capgemini-invests-in-the-OpenAI-Deployment-Co.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>111 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s financi\u00e8res<\/span><\/span>\n\t\t\t\t\t\t\t\t\tChiffre d\u2019affaires du 1er trimestre 2026<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 30, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Capgemini_-_2026-04-30_-_Chiffre_d_affaires_du_1er_trimestre_2026.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>237 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s client<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini et McDonald\u2019s renouvellent leur partenariat strat\u00e9gique avec un accord mondial pluriannuel ax\u00e9 sur le d\u00e9ploiement de plateformes modernes et \u00e9volutives<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 15, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/03\/2026_03_05_McDonalds_Capgemini_Press-Release_FR.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>142 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"05f28dd9-156f-41e0-85b7-36cf65e2af49\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/11\/2019_11_14_Voice-on-the-go_Press-Release_FR.pdf","related_resource_id":3583,"related_resource_size":"387 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[],"brand":[],"class_list":["post-3582","press-release","type-press-release","status-publish","hentry"],"yoast_head":"\nAutomobile : les assistants vocaux embarqu\u00e9s - Capgemini Canada French<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automobile : les assistants vocaux embarqu\u00e9s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Canada French\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-30T06:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"url\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"name\":\"Automobile : les assistants vocaux embarqu\u00e9s - 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Dans le cadre de cette \u00e9tude, le Capgemini Research Institute<\/em> a men\u00e9 une enqu\u00eate aupr\u00e8s de :<\/p>\n\n\n\n\nPlus de 7 000 consommateurs utilisant des assistants vocaux embarqu\u00e9s en France, en Allemagne, en Inde, en Italie, aux Pays-Bas, en Norv\u00e8ge, en Espagne, en Su\u00e8de, au Royaume-Uni et aux \u00c9tats-Unis.<\/li>\n\n\n\n300 cadres dirigeants de grands groupes automobiles, r\u00e9partis dans ces dix pays, avec un chiffre d\u2019affaires de plus d\u2019un milliard de dollars US<\/li>\n\n\n\nR\u00e9alisation de plus d\u2019une dizaine d\u2019entretiens approfondis avec des cadres sup\u00e9rieurs de l\u2019automobile et des fournisseurs de services vocaux.<\/li>\n<\/ul>\n\n\n\n\u00c0 propos de Capgemini<\/strong><\/p>\n\n\n\nCapgemini est un leader mondial du conseil, des services informatiques et de la transformation num\u00e9rique. A la pointe de l\u2019innovation, le Groupe aide ses clients \u00e0 saisir l\u2019ensemble des opportunit\u00e9s que pr\u00e9sentent le cloud, le digital et les plateformes. Fort de 50 ans d\u2019exp\u00e9rience et d\u2019une grande expertise des diff\u00e9rents secteurs d\u2019activit\u00e9, il accompagne les entreprises et organisations dans la r\u00e9alisation de leurs ambitions, de la d\u00e9finition de leur strat\u00e9gie \u00e0 la mise en \u0153uvre de leurs op\u00e9rations. Pour Capgemini, ce sont les hommes et les femmes qui donnent toute sa valeur \u00e0 la technologie. R\u00e9solument multiculturel, le Groupe compte plus de 200 000 collaborateurs pr\u00e9sents dans plus de 40 pays. Il a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 13,2 milliards d\u2019euros en 2018.<\/p>\n\n\n\nPlus d\u2019informations sur www.capgemini.com<\/a>. People matter, results count<\/em>.<\/p>\n\n\n\n\u00c0 propos du Capgemini Research Institute<\/strong><\/p>\n\n\n\nLe \u00ab Capgemini Research Institute \u00bb est le centre de recherche de Capgemini. Il publie r\u00e9guli\u00e8rement des \u00e9tudes sur l\u2019impact des technologies num\u00e9riques au sein des organisations et des grands secteurs \u00e9conomiques. L\u2019\u00e9quipe de l\u2019Institut s\u2019appuie sur le r\u00e9seau international d\u2019experts de Capgemini et travaille en \u00e9troite collaboration avec les partenaires acad\u00e9miques et technologiques du Groupe. Il dispose de plusieurs centres de recherche d\u00e9di\u00e9s en Inde, au Royaume-Uni et aux Etats-Unis. Il a \u00e9t\u00e9 r\u00e9cemment class\u00e9 N\u00b01 mondial pour la qualit\u00e9 de ses recherches par des analystes ind\u00e9pendants.<\/p>\n\n\n\nPlus d\u2019informations sur https:\/\/www.capgemini.com\/researchinstitute\/<\/a><\/p>\n\n\nRelated News<\/h2><\/div><\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s du Groupe<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini consolide sa position dans l\u2019IA d\u2019entreprise avec un investissement dans l\u2019OpenAI Deployment Company<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tMay 20, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/05\/05_12_Capgemini-invests-in-the-OpenAI-Deployment-Co.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>111 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s financi\u00e8res<\/span><\/span>\n\t\t\t\t\t\t\t\t\tChiffre d\u2019affaires du 1er trimestre 2026<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 30, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Capgemini_-_2026-04-30_-_Chiffre_d_affaires_du_1er_trimestre_2026.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>237 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s client<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini et McDonald\u2019s renouvellent leur partenariat strat\u00e9gique avec un accord mondial pluriannuel ax\u00e9 sur le d\u00e9ploiement de plateformes modernes et \u00e9volutives<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 15, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/03\/2026_03_05_McDonalds_Capgemini_Press-Release_FR.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>142 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"05f28dd9-156f-41e0-85b7-36cf65e2af49\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/11\/2019_11_14_Voice-on-the-go_Press-Release_FR.pdf","related_resource_id":3583,"related_resource_size":"387 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[],"brand":[],"class_list":["post-3582","press-release","type-press-release","status-publish","hentry"],"yoast_head":"\nAutomobile : les assistants vocaux embarqu\u00e9s - Capgemini Canada French<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automobile : les assistants vocaux embarqu\u00e9s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Canada French\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-30T06:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"url\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"name\":\"Automobile : les assistants vocaux embarqu\u00e9s - 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\u00c0 propos de Capgemini<\/strong><\/p>\n\n\n\nCapgemini est un leader mondial du conseil, des services informatiques et de la transformation num\u00e9rique. A la pointe de l\u2019innovation, le Groupe aide ses clients \u00e0 saisir l\u2019ensemble des opportunit\u00e9s que pr\u00e9sentent le cloud, le digital et les plateformes. Fort de 50 ans d\u2019exp\u00e9rience et d\u2019une grande expertise des diff\u00e9rents secteurs d\u2019activit\u00e9, il accompagne les entreprises et organisations dans la r\u00e9alisation de leurs ambitions, de la d\u00e9finition de leur strat\u00e9gie \u00e0 la mise en \u0153uvre de leurs op\u00e9rations. Pour Capgemini, ce sont les hommes et les femmes qui donnent toute sa valeur \u00e0 la technologie. R\u00e9solument multiculturel, le Groupe compte plus de 200 000 collaborateurs pr\u00e9sents dans plus de 40 pays. Il a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 13,2 milliards d\u2019euros en 2018.<\/p>\n\n\n\nPlus d\u2019informations sur www.capgemini.com<\/a>. People matter, results count<\/em>.<\/p>\n\n\n\n\u00c0 propos du Capgemini Research Institute<\/strong><\/p>\n\n\n\nLe \u00ab Capgemini Research Institute \u00bb est le centre de recherche de Capgemini. Il publie r\u00e9guli\u00e8rement des \u00e9tudes sur l\u2019impact des technologies num\u00e9riques au sein des organisations et des grands secteurs \u00e9conomiques. L\u2019\u00e9quipe de l\u2019Institut s\u2019appuie sur le r\u00e9seau international d\u2019experts de Capgemini et travaille en \u00e9troite collaboration avec les partenaires acad\u00e9miques et technologiques du Groupe. Il dispose de plusieurs centres de recherche d\u00e9di\u00e9s en Inde, au Royaume-Uni et aux Etats-Unis. Il a \u00e9t\u00e9 r\u00e9cemment class\u00e9 N\u00b01 mondial pour la qualit\u00e9 de ses recherches par des analystes ind\u00e9pendants.<\/p>\n\n\n\nPlus d\u2019informations sur https:\/\/www.capgemini.com\/researchinstitute\/<\/a><\/p>\n\n\nRelated News<\/h2><\/div><\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s du Groupe<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini consolide sa position dans l\u2019IA d\u2019entreprise avec un investissement dans l\u2019OpenAI Deployment Company<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tMay 20, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/05\/05_12_Capgemini-invests-in-the-OpenAI-Deployment-Co.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>111 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s financi\u00e8res<\/span><\/span>\n\t\t\t\t\t\t\t\t\tChiffre d\u2019affaires du 1er trimestre 2026<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 30, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Capgemini_-_2026-04-30_-_Chiffre_d_affaires_du_1er_trimestre_2026.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>237 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s client<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini et McDonald\u2019s renouvellent leur partenariat strat\u00e9gique avec un accord mondial pluriannuel ax\u00e9 sur le d\u00e9ploiement de plateformes modernes et \u00e9volutives<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 15, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/03\/2026_03_05_McDonalds_Capgemini_Press-Release_FR.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>142 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"05f28dd9-156f-41e0-85b7-36cf65e2af49\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/11\/2019_11_14_Voice-on-the-go_Press-Release_FR.pdf","related_resource_id":3583,"related_resource_size":"387 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[],"brand":[],"class_list":["post-3582","press-release","type-press-release","status-publish","hentry"],"yoast_head":"\nAutomobile : les assistants vocaux embarqu\u00e9s - Capgemini Canada French<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automobile : les assistants vocaux embarqu\u00e9s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Canada French\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-30T06:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"url\":\"https:\/\/www.capgemini.com\/ca-fr\/actualites\/communiques-de-presse\/automobile-les-assistants-vocaux-embarques\/\",\"name\":\"Automobile : les assistants vocaux embarqu\u00e9s - 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Capgemini est un leader mondial du conseil, des services informatiques et de la transformation num\u00e9rique. A la pointe de l\u2019innovation, le Groupe aide ses clients \u00e0 saisir l\u2019ensemble des opportunit\u00e9s que pr\u00e9sentent le cloud, le digital et les plateformes. Fort de 50 ans d\u2019exp\u00e9rience et d\u2019une grande expertise des diff\u00e9rents secteurs d\u2019activit\u00e9, il accompagne les entreprises et organisations dans la r\u00e9alisation de leurs ambitions, de la d\u00e9finition de leur strat\u00e9gie \u00e0 la mise en \u0153uvre de leurs op\u00e9rations. Pour Capgemini, ce sont les hommes et les femmes qui donnent toute sa valeur \u00e0 la technologie. R\u00e9solument multiculturel, le Groupe compte plus de 200 000 collaborateurs pr\u00e9sents dans plus de 40 pays. Il a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 13,2 milliards d\u2019euros en 2018.<\/p>\n\n\n\n
Plus d\u2019informations sur www.capgemini.com<\/a>. People matter, results count<\/em>.<\/p>\n\n\n\n\u00c0 propos du Capgemini Research Institute<\/strong><\/p>\n\n\n\nLe \u00ab Capgemini Research Institute \u00bb est le centre de recherche de Capgemini. Il publie r\u00e9guli\u00e8rement des \u00e9tudes sur l\u2019impact des technologies num\u00e9riques au sein des organisations et des grands secteurs \u00e9conomiques. L\u2019\u00e9quipe de l\u2019Institut s\u2019appuie sur le r\u00e9seau international d\u2019experts de Capgemini et travaille en \u00e9troite collaboration avec les partenaires acad\u00e9miques et technologiques du Groupe. Il dispose de plusieurs centres de recherche d\u00e9di\u00e9s en Inde, au Royaume-Uni et aux Etats-Unis. Il a \u00e9t\u00e9 r\u00e9cemment class\u00e9 N\u00b01 mondial pour la qualit\u00e9 de ses recherches par des analystes ind\u00e9pendants.<\/p>\n\n\n\nPlus d\u2019informations sur https:\/\/www.capgemini.com\/researchinstitute\/<\/a><\/p>\n\n\nRelated News<\/h2><\/div><\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s du Groupe<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini consolide sa position dans l\u2019IA d\u2019entreprise avec un investissement dans l\u2019OpenAI Deployment Company<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tMay 20, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/05\/05_12_Capgemini-invests-in-the-OpenAI-Deployment-Co.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>111 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s financi\u00e8res<\/span><\/span>\n\t\t\t\t\t\t\t\t\tChiffre d\u2019affaires du 1er trimestre 2026<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 30, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Capgemini_-_2026-04-30_-_Chiffre_d_affaires_du_1er_trimestre_2026.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>237 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s client<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini et McDonald\u2019s renouvellent leur partenariat strat\u00e9gique avec un accord mondial pluriannuel ax\u00e9 sur le d\u00e9ploiement de plateformes modernes et \u00e9volutives<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 15, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/03\/2026_03_05_McDonalds_Capgemini_Press-Release_FR.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>142 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"05f28dd9-156f-41e0-85b7-36cf65e2af49\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/11\/2019_11_14_Voice-on-the-go_Press-Release_FR.pdf","related_resource_id":3583,"related_resource_size":"387 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[],"brand":[],"class_list":["post-3582","press-release","type-press-release","status-publish","hentry"],"yoast_head":"\nAutomobile : les assistants vocaux embarqu\u00e9s - 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\u00c0 propos du Capgemini Research Institute<\/strong><\/p>\n\n\n\nLe \u00ab Capgemini Research Institute \u00bb est le centre de recherche de Capgemini. Il publie r\u00e9guli\u00e8rement des \u00e9tudes sur l\u2019impact des technologies num\u00e9riques au sein des organisations et des grands secteurs \u00e9conomiques. L\u2019\u00e9quipe de l\u2019Institut s\u2019appuie sur le r\u00e9seau international d\u2019experts de Capgemini et travaille en \u00e9troite collaboration avec les partenaires acad\u00e9miques et technologiques du Groupe. Il dispose de plusieurs centres de recherche d\u00e9di\u00e9s en Inde, au Royaume-Uni et aux Etats-Unis. Il a \u00e9t\u00e9 r\u00e9cemment class\u00e9 N\u00b01 mondial pour la qualit\u00e9 de ses recherches par des analystes ind\u00e9pendants.<\/p>\n\n\n\nPlus d\u2019informations sur https:\/\/www.capgemini.com\/researchinstitute\/<\/a><\/p>\n\n\nRelated News<\/h2><\/div><\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s du Groupe<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini consolide sa position dans l\u2019IA d\u2019entreprise avec un investissement dans l\u2019OpenAI Deployment Company<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tMay 20, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/05\/05_12_Capgemini-invests-in-the-OpenAI-Deployment-Co.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>111 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s financi\u00e8res<\/span><\/span>\n\t\t\t\t\t\t\t\t\tChiffre d\u2019affaires du 1er trimestre 2026<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 30, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Capgemini_-_2026-04-30_-_Chiffre_d_affaires_du_1er_trimestre_2026.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>237 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s client<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini et McDonald\u2019s renouvellent leur partenariat strat\u00e9gique avec un accord mondial pluriannuel ax\u00e9 sur le d\u00e9ploiement de plateformes modernes et \u00e9volutives<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 15, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/03\/2026_03_05_McDonalds_Capgemini_Press-Release_FR.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>142 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"05f28dd9-156f-41e0-85b7-36cf65e2af49\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/11\/2019_11_14_Voice-on-the-go_Press-Release_FR.pdf","related_resource_id":3583,"related_resource_size":"387 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[],"brand":[],"class_list":["post-3582","press-release","type-press-release","status-publish","hentry"],"yoast_head":"\nAutomobile : les assistants vocaux embarqu\u00e9s - 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Le \u00ab Capgemini Research Institute \u00bb est le centre de recherche de Capgemini. Il publie r\u00e9guli\u00e8rement des \u00e9tudes sur l\u2019impact des technologies num\u00e9riques au sein des organisations et des grands secteurs \u00e9conomiques. L\u2019\u00e9quipe de l\u2019Institut s\u2019appuie sur le r\u00e9seau international d\u2019experts de Capgemini et travaille en \u00e9troite collaboration avec les partenaires acad\u00e9miques et technologiques du Groupe. Il dispose de plusieurs centres de recherche d\u00e9di\u00e9s en Inde, au Royaume-Uni et aux Etats-Unis. Il a \u00e9t\u00e9 r\u00e9cemment class\u00e9 N\u00b01 mondial pour la qualit\u00e9 de ses recherches par des analystes ind\u00e9pendants.<\/p>\n\n\n\n
Plus d\u2019informations sur https:\/\/www.capgemini.com\/researchinstitute\/<\/a><\/p>\n\n\nRelated News<\/h2><\/div><\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s du Groupe<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini consolide sa position dans l\u2019IA d\u2019entreprise avec un investissement dans l\u2019OpenAI Deployment Company<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tMay 20, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/05\/05_12_Capgemini-invests-in-the-OpenAI-Deployment-Co.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>111 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s financi\u00e8res<\/span><\/span>\n\t\t\t\t\t\t\t\t\tChiffre d\u2019affaires du 1er trimestre 2026<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 30, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Capgemini_-_2026-04-30_-_Chiffre_d_affaires_du_1er_trimestre_2026.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>237 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tActualit\u00e9s client<\/span><\/span>\n\t\t\t\t\t\t\t\t\tCapgemini et McDonald\u2019s renouvellent leur partenariat strat\u00e9gique avec un accord mondial pluriannuel ax\u00e9 sur le d\u00e9ploiement de plateformes modernes et \u00e9volutives<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tApr 15, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class="link-download" href="https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/03\/2026_03_05_McDonalds_Capgemini_Press-Release_FR.pdf" aria-label="T\u00e9l\u00e9charger le communiqu\u00e9 de presse" target="_blank" type="download" title="Opens in a new window">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>142 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\tLire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":336,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"05f28dd9-156f-41e0-85b7-36cf65e2af49\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2022\/11\/2019_11_14_Voice-on-the-go_Press-Release_FR.pdf","related_resource_id":3583,"related_resource_size":"387 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[],"brand":[],"class_list":["post-3582","press-release","type-press-release","status-publish","hentry"],"yoast_head":"\nAutomobile : les assistants vocaux embarqu\u00e9s - 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