{"id":696995,"date":"2022-07-07T14:31:00","date_gmt":"2022-07-07T14:31:00","guid":{"rendered":"https:\/\/www.capgemini.com\/ca-fr\/?post_type=client-story&#038;p=700717"},"modified":"2025-03-30T17:01:56","modified_gmt":"2025-03-30T17:01:56","slug":"tag-heuer-presente-un-nouvel-ecosysteme-e-commerce-pour-stimuler-lengagement-en-ligne","status":"publish","type":"client-story","link":"https:\/\/www.capgemini.com\/ca-fr\/actualites\/cas-clients\/tag-heuer-presente-un-nouvel-ecosysteme-e-commerce-pour-stimuler-lengagement-en-ligne\/","title":{"rendered":"TAG Heuer pr\u00e9sente un nouvel \u00e9cosyst\u00e8me e-commerce pour stimuler l\u2019engagement en ligne"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/10\/2022-FR-Cas-client-TAG-Heuer-Image.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/10\/2022-FR-Cas-client-TAG-Heuer-Image.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/10\/2022-FR-Cas-client-TAG-Heuer-Image.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/10\/2022-FR-Cas-client-TAG-Heuer-Image.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/10\/2022-FR-Cas-client-TAG-Heuer-Image.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/10\/2022-FR-Cas-client-TAG-Heuer-Image.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/10\/2022-FR-Cas-client-TAG-Heuer-Image.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/10\/2022-FR-Cas-client-TAG-Heuer-Image.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/10\/2022-FR-Cas-client-TAG-Heuer-Image.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Cas client<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">TAG Heuer pr\u00e9sente un nouvel \u00e9cosyst\u00e8me e-commerce pour stimuler l&#8217;engagement en ligne<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/10\/2022-FR-Client-Story-TAG-Heuer-PDF.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><span>Cas client<\/span><span class=\"type\">4 MB pdf<\/span><\/a><\/div><\/div><\/div><div class=\"infoWrapper \"><div class=\"row\"><div class=\"col-md-4\"><span class=\"fieldName\">Client : TAG Heuer<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">R\u00e9gion : Suisse<\/span><\/div><div class=\"col-md-4\"><span class=\"fieldName\">Secteur : Produits de grande consommation<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/fr-fr\/actualites\/cas-clients\/tag-heuer-ecosysteme-e-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/fr-fr\/actualites\/cas-clients\/tag-heuer-ecosysteme-e-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">En collaboration avec Capgemini, TAG Heuer d\u00e9veloppe et d\u00e9ploie un nouvel \u00e9cosyst\u00e8me d&#8217;e-commerce qui am\u00e9liore les ventes en ligne et permet \u00e0 l&#8217;entreprise de se d\u00e9marquer des autres fabricants de montres de luxe.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p><strong>D\u00e9fi du client :<\/strong> TAG Heuer souhaitait mettre \u00e0 jour sa plate-forme num\u00e9rique afin d&#8217;offrir \u00e0 ses clients une exp\u00e9rience en ligne innovante et sans friction.<\/p>\n\n\n\n<p><strong>Solution :<\/strong> Avec Capgemini comme partenaire, TAG Heuer a mis en place un tout nouvel \u00e9cosyst\u00e8me de e-commerce, soutenu par le cloud Salesforce Commerce, au c\u0153ur de son exp\u00e9rience de e-commerce haut de gamme.<\/p>\n\n\n\n<p><strong>Avantages :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Am\u00e9lioration de l&#8217;exp\u00e9rience client gr\u00e2ce \u00e0 une plateforme moderne<\/li>\n\n\n\n<li>Optimisation des processus<\/li>\n\n\n\n<li>Augmentation des ventes en ligne<\/li>\n<\/ul>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video is-style-cg-sapphire3 section section--info-2cols section--insights section-video \"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">TAG Heuer x Capgemini<\/h3><div class=\"video-info\"><p data-maxlength=\"68\"><\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/_hi3eRAFzSU?rel=0&amp;modestbranding=1&amp;playsinline=1&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-le-savoir-faire-artisanal-applique-a-l-innovation-numerique\"><strong>Le savoir-faire artisanal appliqu\u00e9 \u00e0 l&#8217;innovation num\u00e9rique<\/strong><\/h2>\n\n\n\n<p>Depuis qu&#8217;Edouard Heuer a ouvert son premier magasin de montres en 1860 \u00e0 Saint-Imier, TAG Heuer est un moteur de l&#8217;innovation dans l&#8217;horlogerie. Si l&#8217;entreprise s&#8217;est traditionnellement concentr\u00e9e sur la fabrication de montres exceptionnelles, TAG Heuer a \u00e9galement soulign\u00e9 l&#8217;importance de devenir un leader du secteur en termes de technologie num\u00e9rique. En 2019, l&#8217;organisation a eu l&#8217;opportunit\u00e9 d&#8217;\u00e9tendre sa port\u00e9e en ligne et d&#8217;am\u00e9liorer l&#8217;exp\u00e9rience client. Pour ce faire, TAG Heuer a d\u00e9cid\u00e9 de remanier son \u00e9cosyst\u00e8me d&#8217;e-commerce de mani\u00e8re \u00e0 mieux communiquer les valeurs et l&#8217;attrait de l&#8217;entreprise.<\/p>\n\n\n\n<p>Afin d&#8217;\u00e9laborer et de mettre en \u0153uvre l&#8217;ambitieuse architecture num\u00e9rique n\u00e9cessaire \u00e0 la r\u00e9alisation de cette ambition, TAG Heuer a choisi Capgemini en raison de ses ant\u00e9c\u00e9dents de mise en \u0153uvre r\u00e9ussie de solutions digitales et de son expertise av\u00e9r\u00e9e en mati\u00e8re de plateformes d&#8217;e-commerce et dans le secteur de la vente au d\u00e9tail de produits de luxe. Ensemble, les deux organisations ont utilis\u00e9 une approche coh\u00e9sive, une \u00e9quipe unique qui a combin\u00e9 leurs domaines d&#8217;expertise distincts pour appliquer \u00e0 la fois des capacit\u00e9s techniques et des connaissances plus sp\u00e9cifiques au secteur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Transformer l&#8217;exp\u00e9rience en ligne<\/strong><\/h2>\n\n\n\n<p>TAG Heuer souhaitait g\u00e9n\u00e9rer une plus grande visibilit\u00e9 sur le march\u00e9, cr\u00e9er une exp\u00e9rience omnicanale synergique, devenir un leader du secteur en termes d&#8217;exp\u00e9rience client et offrir une exp\u00e9rience client unique qui diff\u00e9rencie plus efficacement la marque de ses concurrents. Sur la base de ces objectifs, TAG Heuer et Capgemini ont d\u00e9cid\u00e9 de cr\u00e9er une solution \u00e9volutive bas\u00e9e sur Salesforce Commerce Cloud et enrichie par un \u00e9cosyst\u00e8me complet de services.<\/p>\n\n\n\n<p>Suivant une m\u00e9thodologie \u00e9tablie et \u00e9prouv\u00e9e, les partenaires ont commenc\u00e9 \u00e0 d\u00e9velopper le nouvel \u00e9cosyst\u00e8me e-commerce en mettant l&#8217;accent sur la cr\u00e9ation d&#8217;une exp\u00e9rience v\u00e9ritablement unique et innovante. Outre la technologie s\u00e9lectionn\u00e9e, TAG Heuer et Capgemini ont bas\u00e9 la solution sur des processus op\u00e9rationnels standard d\u00e9finis par les meilleures pratiques du secteur. Ainsi, la solution a non seulement permis de mettre en place un nouveau site d&#8217;e-commerce, mais aussi, de s&#8217;assurer que la Maison TAG Heuer \u00e9tait pr\u00eate \u00e0 le prendre en charge d\u00e8s sa sortie. De cette fa\u00e7on, TAG Heuer et Capgemini ont offert une exp\u00e9rience client en ligne v\u00e9ritablement transform\u00e9e, fond\u00e9e sur une technologie innovante et une approche renouvel\u00e9e de l&#8217;exp\u00e9rience de vente en ligne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>TAG Heuer am\u00e9liore ses ventes en ligne<\/strong><\/h2>\n\n\n\n<p>Apr\u00e8s seulement 10 mois, le nouveau site web a \u00e9t\u00e9 mis en ligne en f\u00e9vrier 2020 pour soutenir l&#8217;ambition de croissance de TAG Heuer et son d\u00e9sir d&#8217;offrir une exp\u00e9rience en ligne distincte et agr\u00e9able. Depuis, l&#8217;entreprise a connu une augmentation rapide du nombre de ventes en ligne, tandis que son public s&#8217;est \u00e9largi gr\u00e2ce \u00e0 l&#8217;am\u00e9lioration de son engagement num\u00e9rique. En outre, le site Web s&#8217;est av\u00e9r\u00e9 \u00eatre le levier id\u00e9al pour lancer la nouvelle collection TAG Heuer Connected, qui a d\u00e9montr\u00e9 la passion de l&#8217;organisation pour la pr\u00e9cision, l&#8217;artisanat et la technologie de pointe, tant au niveau de ses montres que de ses plateformes num\u00e9riques.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 son site Web remani\u00e9, TAG Heuer a connu une croissance significative du trafic en ligne et des performances de la technologie qui soutient le parcours num\u00e9rique du client. L&#8217;entreprise a \u00e9galement exploit\u00e9 le site Web pour communiquer plus efficacement les valeurs qui la distinguent, ce qui a contribu\u00e9 \u00e0 la diff\u00e9rencier au sein du secteur. Forts de ce succ\u00e8s, TAG Heuer et Capgemini envisagent d&#8217;\u00e9tendre le d\u00e9ploiement \u00e0 de nouveaux pays et de trouver de nouveaux moyens d&#8217;enrichir la plateforme de mani\u00e8re agile. Les attentes des clients continuant \u00e0 \u00e9voluer et \u00e0 se complexifier, les partenaires s&#8217;efforceront de trouver de nouvelles fa\u00e7ons de d\u00e9velopper une exp\u00e9rience en ligne dynamique et engageante.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>En collaboration avec Capgemini, TAG Heuer d\u00e9veloppe et d\u00e9ploie un nouvel \u00e9cosyst\u00e8me d&#8217;e-commerce qui am\u00e9liore les ventes en ligne et permet \u00e0 l&#8217;entreprise de se d\u00e9marquer des autres fabricants de montres de 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