{"version":"1.0","provider_name":"Capgemini Canada French","provider_url":"https:\/\/www.capgemini.com\/ca-fr","author_name":"translator0insights","author_url":"https:\/\/www.capgemini.com\/ca-fr\/author\/translator0insights\/","title":"Marketing pour l\u2019exp\u00e9rience client","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"7EspC3moDE\"><a href=\"https:\/\/www.capgemini.com\/ca-fr\/perspectives\/marketing-experience-client\/\">Marketing pour l\u2019exp\u00e9rience client<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.capgemini.com\/ca-fr\/perspectives\/marketing-experience-client\/embed\/#?secret=7EspC3moDE\" width=\"600\" height=\"338\" title=\"&#8220;Marketing pour l\u2019exp\u00e9rience client&#8221; &#8212; Capgemini Canada French\" data-secret=\"7EspC3moDE\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.capgemini.com\/ca-fr\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.capgemini.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2025\/10\/New-Web-preview-global.jpg","thumbnail_width":1200,"thumbnail_height":627,"description":"Le r\u00f4le du directeur marketing \u00e9volue. Offrir une exp\u00e9rience client optimale gr\u00e2ce \u00e0 la cr\u00e9ativit\u00e9 et aux donn\u00e9es est devenu sa priorit\u00e9.Dans un monde o\u00f9 les clients sont hyperconnect\u00e9s et interagissent avec les marques via l'ensemble des canaux mis \u00e0 leur disposition, aussi bien r\u00e9els que virtuels, le directeur marketing m\u00e8ne l\u2019offensive afin d'offrir \u00e0 ses clients des exp\u00e9riences inoubliables. Le marketing ax\u00e9 sur les donn\u00e9es et la cr\u00e9ativit\u00e9 permettront vitesse et pr\u00e9cision dans la r\u00e9alisation des objectifs \u00e0 grande \u00e9chelle."}