{"id":646324,"date":"2023-03-21T09:00:00","date_gmt":"2023-03-21T14:00:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=867640"},"modified":"2026-03-10T14:03:07","modified_gmt":"2026-03-10T18:03:07","slug":"the-metaverse-opportunities-for-business-operations","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-metaverse-opportunities-for-business-operations\/","title":{"rendered":"The metaverse \u2013 opportunities for business operations"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg\" class=\"header-img header-img-d\" alt=\"The metaverse \u2013 the opportunities for business operations\" style=\"object-fit:cover;object-position:62% 72%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Business operations<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">The metaverse \u2013 opportunities for business operations<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Drive immersive, augmented experiences across your organization.<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/The-Metaverse.-Opportunities-for-Business-Operations.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download POV<\/span><span class=\"type\">3 MB pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/The-Metaverse.-Opportunities-for-Business-Operations-Infographic.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download Infographic<\/span><span class=\"type\">2 MB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=867640\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=867640&amp;text=The%20metaverse%20%E2%80%93%20the%20opportunities%20for%20business%20operations\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=867640&amp;text=The%20metaverse%20%E2%80%93%20the%20opportunities%20for%20business%20operations\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<p>Technological terms are frequently imprecise. Different people mean different things by them \u2013 and the metaverse is a case in point.<\/p>\n\n\n\n<p>For many, \u201cmetaverse\u201d is a word that describes a world of virtual or augmented reality inhabited exclusively by gamers or early adopters on social media platforms \u2013 a concept that limits the scope of what the metaverse is, or of what it might be.<\/p>\n\n\n\n<p>These virtual or augmented worlds need not be constrained by current, consumer-oriented applications. They also have significant commercial potential. The metaverse can transform the way business works.<\/p>\n\n\n\n<p>In this paper, we start by defining the term \u201cmetaverse\u201d and what it means at Capgemini. We discuss the opportunities immersive experiences can present to business, and the interaction between virtual worlds, immersive experiences, and decentralized technology.<\/p>\n\n\n\n<p>We then investigate the future of optimization and outsourcing, and the impact the metaverse will have on business operations, with use cases on HR, customer operations, supply chain and procurement, and finance and accounting. We also discuss the challenges organizations need to overcome and the areas they should focus on when harnessing metaverse technologies.<\/p>\n\n\n\n<p>Finally, we look at the steps you can take to start your metaverse journey \u2013 and how working with an external partner with the right expertise, experience, and technologies can help you build a metaverse that drives new opportunities for immersive, augmented experiences across your entire business ecosystem.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/The-Metaverse.-Opportunities-for-Business-Operations.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Read the POV<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/The-Metaverse.-Opportunities-for-Business-Operations-Infographic.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the Infographic<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-contact-business-services\">Contact Business Services<\/h3>\n\n\n\n<p>To learn more, contact Capgemini\u2019s Business Services at: <a href=\"mailto:businessservices.global@capgemini.com\" target=\"_blank\" rel=\"noreferrer noopener\">businessservices.global@capgemini.com<\/a><\/p>\n\n\n\n<p>To stay up to date with our latest thought leadership pieces, product launches, and news \u2013 <a href=\"https:\/\/go.capgeminigroup.com\/l\/95412\/2021-09-06\/5f7gry\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">click here<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<section class=\"wp-block-cg-blocks-learn-more updated-new-sample-amal learnMoreBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"learnmore-heading\">Related reading<\/h2><\/div><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/insights\/research-library\/the-metaverse-friend-or-foe-to-the-cmo\/\" target=\"_blank\" aria-label=\"The metaverse: friend or foe to the CMO?\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">The metaverse: friend or foe to the CMO?<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/about-us\/who-we-are\/innovation-ecosystem\/metaverse\/\" target=\"_blank\" aria-label=\"Welcome to the metaverse\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Welcome to the metaverse<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\" section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider undefined\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Meet our Expert<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\"><\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Drive immersive, augmented experiences across your organization<br \/>\nTechnological terms are frequently imprecise. Different people mean different things by them \u2013 and the metaverse is a case in point. <\/p>\n","protected":false},"author":499,"featured_media":658688,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"958d4a42-a463-4bdb-b1c4-dd09278753c8\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/insights\/research-library\/the-metaverse-opportunities-for-business-operations\/\",\"postId\":867640,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false,\"isEnabled\":true}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":325,"primary_term":"Business operations","featured_focal_points":""},"tags":[],"research-and-insight-type":[85],"theme":[299],"brand":[],"service":[240],"industry":[],"partners":[],"content-group":[],"class_list":["post-646324","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-business-operations","service-intelligent-business-operations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The metaverse \u2013 opportunities for business operations | Capgemini Canada - English<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/insights\/research-library\/the-metaverse-opportunities-for-business-operations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The metaverse \u2013 opportunities for business operations\" \/>\n<meta property=\"og:description\" content=\"Drive immersive, augmented experiences across your organization Technological terms are frequently imprecise. Different people mean different things by them \u2013 and the metaverse is a case in point.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-metaverse-opportunities-for-business-operations\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Canada - English\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T18:03:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-metaverse-opportunities-for-business-operations\/\",\"url\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-metaverse-opportunities-for-business-operations\/\",\"name\":\"The metaverse \u2013 opportunities for business operations | Capgemini Canada - English\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-metaverse-opportunities-for-business-operations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-metaverse-opportunities-for-business-operations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner-1.jpg\",\"datePublished\":\"2023-03-21T14:00:00+00:00\",\"dateModified\":\"2026-03-10T18:03:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-metaverse-opportunities-for-business-operations\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-metaverse-opportunities-for-business-operations\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-metaverse-opportunities-for-business-operations\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner-1.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner-1.jpg\",\"width\":2880,\"height\":1800,\"caption\":\"The metaverse \u2013 the opportunities for business operations\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/the-metaverse-opportunities-for-business-operations\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/ca-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/ca-en\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The metaverse \u2013 opportunities for business operations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/ca-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/ca-en\/\",\"name\":\"Capgemini Canada - English\",\"description\":\"Capgemini Canada - English\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/ca-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The metaverse \u2013 opportunities for business operations | Capgemini Canada - English","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/insights\/research-library\/the-metaverse-opportunities-for-business-operations\/","og_locale":"en_US","og_type":"article","og_title":"The metaverse \u2013 opportunities for business operations","og_description":"Drive immersive, augmented experiences across your organization Technological terms are frequently imprecise. 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