{"id":614582,"date":"2021-10-04T10:07:00","date_gmt":"2021-10-04T10:07:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=630470"},"modified":"2025-04-08T01:49:17","modified_gmt":"2025-04-08T05:49:17","slug":"automotive-sales-a-bumpy-road-to-recovery","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/automotive-sales-a-bumpy-road-to-recovery\/","title":{"rendered":"Automotive sales: a bumpy road to recovery"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable is-style-default header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Automotive-Sales-a-bumpy-road-to-recovery.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Automotive-Sales-a-bumpy-road-to-recovery.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Automotive-Sales-a-bumpy-road-to-recovery.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Automotive-Sales-a-bumpy-road-to-recovery.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Automotive-Sales-a-bumpy-road-to-recovery.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Automotive-Sales-a-bumpy-road-to-recovery.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Automotive-Sales-a-bumpy-road-to-recovery.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Automotive-Sales-a-bumpy-road-to-recovery.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Automotive-Sales-a-bumpy-road-to-recovery.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:42% 72%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Automotive Sales: a bumpy road to recovery<\/h1><\/div><h2 class=\"reasearchInsightTitle\">COVID-19 has profoundly impacted the automotive industry. What will it take for it to get back on track? We interviewed over 4,000 customers from the world\u2019s five most important automotive markets, to get a clearer view.<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Automotive-Sales-A-Bumpy-Road-to-Recovery-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download report<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\" id=\"quoteWrapper\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n\n<p>Drastically altered consumer behavior and attitudes have created shock waves from the production line right out through the wider mobility ecosystem. Given that understanding current consumer perspectives and their future intentions to purchase will be key to reigniting the industry, we interviewed consumers who were intending to buy a vehicle before the pandemic hit. This pre-selection helped us find out just how purchase and mobility behavior is changing and how it will likely continue to change.<\/p>\n\n\n<p>This point of view provides answers to the following pressing questions:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li>In exactly what ways is the pandemic influencing consumer behavior?<\/li>\n\n\n<li>What measures should be prioritized by OEMs and dealerships to accelerate recovery?<\/li>\n\n\n<li>What features and offers will convince consumers to buy?<\/li>\n\n\n<li>Which channels can be used to better reach consumers?<\/li>\n\n<\/ul>\n\n\n<p>We conclude by making recommendations that cover all distribution levels and core business areas and by outlining the Capgemini Invent Automotive Sales Recovery Framework; a suite of solutions we designed to give immediate remediation, and also set the foundations for long-term agility and resilience to future headwinds.<\/p>\n\n\n<p>OEMs are facing a challenge of unprecedented scale and urgency. Decisive action is required to bring to life what\u2019s next in automotive. This point of view points the way forward.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/05\/Automotive-sales-a-bumpy-road-to-recovery.pdf\">Download POV<\/a><\/div>\n\n<\/div>\n\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>COVID-19 has profoundly impacted the automotive industry. What will it take for it to get back on track? We interviewed over 4,000 customers<\/p>\n","protected":false},"author":34,"featured_media":619915,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"4530c0b9-91a2-46d7-8369-4004df6ccd66\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":0,"primary_term":"Mobility","featured_focal_points":""},"tags":[],"research-and-insight-type":[85],"theme":[307],"brand":[],"service":[],"industry":[25],"partners":[],"content-group":[],"class_list":["post-614582","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-mobility","industry-automotive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Automotive sales: a bumpy road to recovery - Capgemini Canada - English<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/insights\/research-library\/automotive-sales-a-bumpy-road-to-recovery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automotive sales: a bumpy road to recovery\" \/>\n<meta property=\"og:description\" content=\"COVID-19 has profoundly impacted the automotive industry. 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