{"id":614470,"date":"2022-07-15T07:54:22","date_gmt":"2022-08-22T05:10:38","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=770511"},"modified":"2026-05-20T00:49:50","modified_gmt":"2026-05-20T04:49:50","slug":"cracking-the-code-of-musical-creativity-with-nfts","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/cracking-the-code-of-musical-creativity-with-nfts\/","title":{"rendered":"Future Sight: Cracking the code of musical creativity with NFTs"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-sight-podcast-2800X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-sight-podcast-2800X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-sight-podcast-2800X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-sight-podcast-2800X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-sight-podcast-2800X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-sight-podcast-2800X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-sight-podcast-2800X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-sight-podcast-2800X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-sight-podcast-2800X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 49%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Innovation<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\" class=\"light\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Cracking the code of musical creativity with NFTs<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/cracking-the-code-of-musical-creativity-with-nfts\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/ca-en\/insights\/research-library\/cracking-the-code-of-musical-creativity-with-nfts\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-8\"><h2 class=\"intro-para-title\">If playing music is akin to writing code, will music NFTs be the codebreaker the industry needs to transform? Find out in our podcast.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<p>The music industry is a complex structure of artists, creativity, rights, lyrics, and more. Typically, a band or artist\u2019s creative output is owned by a studio or record label. But what if the artists themselves could take control of monetizing their creativity? It\u2019s a game-changing thought that explodes the business model of the modern music industry. And we\u2019re right on the cusp of it happening.<\/p>\n\n\n\n<p>Join Capgemini Invent\u2019s Chief Technology and Innovation Officer Kary Bheemaiah in conversation with Capgemini Metaverse Lab\u2019s Dheeren V\u00e9lu and special guest Finbar O\u2019Hanlon, a modern-day Renaissance Man. Together, they explore the exciting potential for music non-fungible tokens (NFTs) to transform the way the music industry works.<\/p>\n\n\n\n<p>With a look back to some of the pioneering developments with which both Finbar and Dheeren have been involved, our podcast explores the commoditization of music and asks where the value lies. It turns out that scarcity, rather than volume, creates value and that\u2019s where NFTs come into play.<\/p>\n\n\n\n<p>NFTs offer a new approach to providing value to both the artists and their fans. Discover how this is unfolding \u2014 and why it\u2019s going to take a bold frontrunner to make the seismic shift that will truly transform established ways of operating and monetizing music. Tune in (excuse the pun!) to our podcast for a fascinating insight into the music industry past, present, and future.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-transistor wp-block-embed-transistor\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"039: Music NFTs (Featuring Finbar O&#039;Hanlon, musician and tech entrepreneur)\" width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" src=\"https:\/\/share.transistor.fm\/e\/6a1fece5#?secret=zXMry8oRgM\" data-secret=\"zXMry8oRgM\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Future-Sight-Podcast-Transcript-Ep.39-Cracking-the-Code-of-Musical-Creativity-with-NFTs.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the Transcript<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\"><\/h4>\n\n\n\n<h3 style=\"text-align: left\"><strong>Subscribe now:<\/strong><\/h3>\n<table class=\" alignleft\" style=\"width: 52.7108%;border-collapse: collapse;height: 96px\" border=\"0\">\n<tbody>\n<tr style=\"height: 97px\">\n<td style=\"width: 10.2812%;height: 97px\"><a href=\"http:\/\/open.spotify.com\/show\/30pOaMTCUT1dodkeZhsPG3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-296677\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2019\/01\/Spotify-logo-2000x.png?w=300\" alt=\"\" width=\"71\" height=\"71\"><\/a><\/td>\n<td style=\"width: 4.6392%\"><\/td>\n<td style=\"width: 10.4058%;height: 97px\"><a href=\"http:\/\/podcasts.apple.com\/us\/podcast\/future-sight-a-capgemini-invent-podcast\/id1541074060\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-513159\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/09\/apple-podcast.jpg?w=300\" alt=\"\" width=\"70\" height=\"70\"><\/a><\/td>\n<td style=\"width: 4.15785%\"><\/td>\n<td style=\"width: 10.9882%\"><a href=\"http:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2Z1dHVyZS1zaWdodA==\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-516042\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/09\/google_podcasts_badge@8x-e1601400083233.png?w=195\" alt=\"\" width=\"70\" height=\"85\"><\/a><\/td>\n<td style=\"width: 4.74026%\"><\/td>\n<td style=\"width: 11.2798%\"><a href=\"http:\/\/overcast.fm\/itunes1541074060\/future-sight-with-capgemini-invent\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-516043\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/09\/overcast2-e1601400178241.jpg?w=116\" alt=\"\" width=\"70\" height=\"68\"><\/a><\/td>\n<td style=\"width: 5.29129%\"><\/td>\n<td style=\"width: 11.0262%\"><a href=\"http:\/\/pca.st\/odtz7pnl\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-516044\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/09\/pocketcasts1-e1601400237924.png?w=90\" alt=\"\" width=\"70\" height=\"67\"><\/a><\/td>\n<td style=\"width: 3.05344%\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\" section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider undefined\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">About the speakers<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/ca-en\/wp-content\/uploads\/sites\/17\/2021\/05\/Kary-Bheemiah-1.jpg\" alt=\"Kary Bheemaiah\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPBfe1a7e74_9222_4f67_8f4d_f68855f11696\" 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class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPBfe1a7e74_9222_4f67_8f4d_f68855f11696\" data-bs-expert-title=\"Kary Bheemaiah\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/fr.linkedin.com\/in\/karybheemaiah\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Kary Bheemaiah is VP &#038; CTIO at Capgemini Invent, where he leads emerging tech strategy across Edge AI, robotics, and quantum. He is also an Executive Fellow at the World Economic Forum, guiding work on tech convergence. 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He leads the GenAI Task Force, delivering high-impact AI solutions. 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aria-label=\"Building Brands with NFTS\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Invent_Podcast_Future-Sight.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Invent_Podcast_Future-Sight.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Invent_Podcast_Future-Sight.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Building Brands with NFTS<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">NFTs are changing the game \u2013 literally, in tennis terms \u2013 but we\u2019re only at the start of the journey<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/ca-en\/insights\/research-library\/from-bull-to-bear-in-the-defi-crypto-market\/\" target=\"\" aria-label=\"DeFi: Beyond the Crypto Crash\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Invent_Podcast_Future-Sight.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Invent_Podcast_Future-Sight.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Invent_Podcast_Future-Sight.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">DeFi: Beyond the Crypto Crash<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">After a rocky period in the world of cryptocurrency, what next for the decentralized finance (DeFi) market<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/ca-en\/insights\/research-library\/the-quantum-effect\/\" target=\"\" aria-label=\"The Quantum Effect\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Invent_Podcast_Future-Sight.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Invent_Podcast_Future-Sight.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Capgemini_Invent_Podcast_Future-Sight.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">The Quantum Effect<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">What impact will quantum computing have on business, the talent market, and more as its use cases evolve<\/p><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Future Sight: Cracking the code of musical creativity with NFTs<\/p>\n","protected":false},"author":257,"featured_media":648845,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"46df15a4-610a-48ed-9137-44212f6acfaf\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":289,"primary_term":"Innovation","featured_focal_points":""},"tags":[],"research-and-insight-type":[488],"theme":[289],"brand":[236],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-614470","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-podcast","theme-innovation","brand-capgemini-invent"],"yoast_head":"<!-- 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